What Is The Importance of Digital Marketing in India?

Digital Marketing is trending all over the world right now, and in many places,
it has replaced the conventional marketing channels. The credit goes to readily
available and affordable internet. India is one of the countries witnessing the
internet revolution and could be ideal for Digital Marketing to thrive. In this
blog, we’ll explore in detail the importance of Digital Marketing in India.
1. Expanding internet user base
India saw exponential growth in the number of internet users in the past few
years. Experts speculate that this growth will sustain for a few more years, and
India could be the country with the highest number of internet users.
The importance of Digital Marketing becomes all the more relevant in such a
scenario. Digital Marketing is the best way to reach millions of users through
technological devices like mobile phones and computers. Also, a substantial
population of the country still lives in rural areas. Companies are now spending
more on online marketing channels to leave their footprint where offline
channels could not have reached.
2. In line with the government’s ‘Digital India’ initiative
Indian government undertook a ‘Digital India’ initiative a few years back with a
vision to transform the country into a hub of digital knowledge and prosperity.
Many of the operations which were earlier done on pen and paper have
shifted to online. Digital Marketing fits right into this environment where the
government fosters the growth of digital means of conducting business. The
government is also mindful of the importance of digital marketing as they are
using it themselves to spread awareness about their other campaigns.
3. Affordable than traditional marketing
Affordability is arguably the most pressing reason why the shift from
traditional to digital marketing is happening faster than expected. Running an
ad campaign on any of the conventional channels, including radio, TV, and
print media requires a lot of planning and a vast amount of financial resources.
However, through online channels, these financial constraints are eliminated
as the cost of an online ad campaign is minuscule compared to that of
traditional means. Also, Digital Marketing is the most measurable way of
marketing. You can view your results in real-time and track which of your
marketing efforts are paying off and which aren’t.
4. Better suited for small businesses
The importance of Digital Marketing for businesses can’t be overlooked,
irrespective of the size of the market. However, small companies and startups
stand to gain the most from it. There are several reasons for this, but the most
apparent is financial. Small businesses have a lot to gain from digital
marketing, as it can help them cut costs dramatically. They can spend this extra
money on other resources such as improving the quality of their services.
Moreover, the country is home to several budding startups, and they cannot
compete with big corporations on conventional marketing avenues. Digital
Marketing levels the playing field for everyone.
5. Valuable skill in demand
Digital Marketing is considered as a valuable skill for which recruiters are
willing to pay top dollar. There is a massive demand for employees who are
well-versed with digital marketing techniques. All across the country, several
institutes have popped up who provide a certification course in Digital
Marketing. Now, some of the best colleges in the country, including IITs, IIMs,
and others have recognized it as a prized skill that students must be taught.
6. Reaching global markets
Companies can now advertise about their services to not only their local
markets but they can also reach overseas with the help of Digital Marketing.
Although it was possible to tap into global markets before, too, the costs
related to the same were enormous and could drain the resources of any
organization. Many of the IT firms and other businesses in India have their
clientele in the US and other western countries. Now they can reach their
potential customers through online ads at just a fraction of the cost.
Conclusion
There is no doubt that Digital Marketing has arrived, and it is here to stay. India
is one of the countries that will gain the maximum from the rise of Digital
Marketing. As the internet user base expands in the coming years, so will its
prevalence.