FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS
TECHNOLOGY ENTREPRENEURSHIP
ENT600
(SEMESTER OCTOBER 2020 – JANUARY 2021)
 INDIVIDUAL CASE STUDY RUBRICS (20%)
Marks
Allocated Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent
(100%) Obtained (100/20%)

Identification of 0 - 5 marks 6 - 15 marks 16 - 20 marks 21 - 25 marks 26 - 30 marks

Main Issues
Problems Unable to identify Able to slightly identify Able to identify and Able to identify and Able to identify and
and understand the 30
and understand understand some of understand most of understand all of the
the issues in the issues in the case study the issues in the case the issues in case main issues in the
case study study study case study

Analysis Of The 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks

Issues Using SWOT
Analysis Tool
 No analysis of  Good analysis of
 Moderate analysis of the  Satisfactory analysis the issues.  Excellent analysis
the issues Issues of the issues of the issues. 25
 No SWOT  Key elements of
 Key elements of SWOT  Key elements of SWOT is well  Excellent
analysis being is moderately SWOT is presentation on
presented.
employed presented satisfactorily key elements of
presented SWOT.

Provide 0 - 5 marks 6 - 15 marks 16 - 20 marks 21 - 25 marks 26 – 30 marks

suggestions on
appropriate No suggestionsfor Little suggestions and Adequate Suggestions Relevant Well documented
solutions solutions to the slightly appropriate and appropriate suggestions and and appropriate 30
issues in the case solutions to the issues in solutions to the issues appropriate solutions to the
study the case study in the case study solutions to the issues in the case
issues in the case study
study

Writing Style 0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Not using proper Inadequate use of Adequate use of Significant use of Exceptional use of
grammar, spelling proper grammar, proper grammar, proper grammar, proper grammar,
and writing spelling and writing spelling and writing spelling and writing spelling and writing 15
effective effective sentences that effective sentences effective sentences effective sentences
sentences that make logical sences. that make logical that make logical that make logical
make logical sences. sences. sences.
sences.

Total: 100
 GROUP ASSIGNMENT NEW PRODUCT DEVELOPMENT RUBRICS (35%)
Marks
Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent Allocated
Obtained (100/35%)
(100)
Preliminary Materials: 1 mark 2 marks 3 marks 4 marks 5 marks
 Cover & title page Poor understanding Moderate understanding Satisfactory Good understanding of Excellent understanding 5
 Executive summary of the preliminary of the preliminary understanding of the the preliminary materials. of the preliminary materials
 Table of contents materials. materials preliminary materials.

Introduction 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

 Problem Introduction is Introduction is Introduction is Good presentation on Excellent presentation on
statement/Issues poorly presented moderately presented satisfactorily the introduction the introduction 10
 Objectives of report presented.
 Methodology

NPD Process: Research 0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks

& Development
 Identify Innovation Poor at illustrating Moderate at illustrating Satisfactory at Good at illustrating the Excellent at illustrating the
potential the R&D process the R&D process illustrating the R&D R&D process R&D process 20
product/service using process
Consumer Trend
Canvas (CTC)

0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks

NPD Process: Poor at product/ Moderate at Satisfactory at Good at product/service Excellent at 20
Product /Service Design service design product/service design product/service design product/service design
design

0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks

NPD Process:
Concept Testing Poor at illustrating Moderate at illustrating Satisfactory at Good at illustrating the Excellent at illustrating the 20
the Concept the Concept Testing illustrating the Concept Testing Concept Testing
Testing Concept Testing

NPD Process: 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Build Prototype Satisfactory 10
Poor prototyping Moderate prototyping Good prototyping Excellent prototyping
(2D/3D) prototyping
1 mark 2 marks 3 marks 4 marks 5 marks
NPD Process:
Test Marketing Poor at Test Moderate at Test Satisfactory at Test Good at Test Marketing Excellent at Test 5
Marketing Marketing Marketing Marketing

0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Writing Style, Spelling & The writing lacks Sentences were Sentences were Sentences were Sentences were well
Grammar sentence variety somewhat varied, and correctly constructed correctly constructed written and expressed 10
and few some were inappropriate and well-articulated
grammatical errors with minimal
grammatical errors

Total: 100
 GROUP ASSIGNMENT VIDEO PITCHING Rubrics (15%)

Marks
Allocated Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent
(15%) Obtained (%)
Introduction is 0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
unique and
creative to
Satisfactory 20
enable audience Poor creativity in Moderate creativity Good creativity in Excellent creativity in
creativity in
to engage introduction in introduction introduction introduction
introduction
immediately
Able to clearly
Moderate in Satisfactory in Good in Excellent in
demonstrate the Weak in 20
determine issues determine issues determine issues determine issues determine issues
issues
Able to clearly
Satisfactory
demonstrate Poor solution Moderate solution solution Good solution Excellent solution 20
solution
Entertaining &
Poor video Moderate video Satisfactory video Good video Excellent video
Creativity of video presentation 20
presentation presentation presentation presentation
presentation

Poor Moderate Satisfactory Good Excellent

Commercialization
commercialization commercialization commercialization commercialization commercialization 20
potential value value
value value value

Total 100
 GROUP ASSIGNMENT TECHNOLOGY-BASED BUSINESS IDEA BLUEPRINT RUBRICS (30%)

Marks Weighted Marks

Poor Moderate Satisfactory Good Excellent
Criteria Allocated Obtained
(100 (100/30%)

0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks

Preliminary Materials:
 Cover & title page
Poor understanding Moderate understand on Satisfactory Good understanding Excellent understanding
 Cover letter 20
on the preliminary the preliminary materials understanding on the on the preliminary on the preliminary
 Executive summary materials. preliminary materials. materials. materials.
 Table of contents

0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks

Main Body of the Blueprint::
 Product/Service  The main body  The main body of the  The main body of the  The main body of  The main body of the
Description of the the Blueprint is Blueprint is excellently
 Technology Description Blueprint is Blueprint is highly satisfactorily presented.
 Market Analysis & Blueprint is moderately satisfactorily presented.
Strategies poorly presented. presented.  Key elements are 50
 Management Team presented.  Good in highlighting excellently
 Few key elements  Fairly highlight key
 Financial Estimation key elements highlighted.
 Many key are highlighted elements
 Project Milestones
elements are not
 References
highlighted
 Appendices

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Conclusion 15
Unclear conclusion Moderate conclusion on Satisfactory conclusion Good conclusion on Excellent conclusion
on the Blueprint the Blueprint on the Blueprint the Blueprint on the Blueprint

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

Writing Style, Spelling &
Grammar
The writing lacks Sentences were Sentences were Sentences were Sentences were well
sentence variety somewhat varied, and correctly constructed correctly constructed written and expressed 15
and few some were inappropriate and well-articulated
grammatical errors with minimal
grammatical errors

Total: 100