Eloqua Feature Matrix

Area Functionality Lite Express Team

Best of Breed Email Marketing

Quickly and easily create HTML and templated emails.
Deliver personalized content using Activity Driven
Content rules and data from a recipient’s Active Unlimited Unlimited Unlimited
Profile.
List segmentation
Subscription Management
Spell check
Email preview and merge testing
Marketing Automation
Create multi-touch email campaigns including
nurturing and event management.
Automate marketing programs based on time or on Unlimited Unlimited
individual prospects behavior, such as email
responses, website activity or form submissions.
Customization of messages based on prospect’s
action – allows for branching.
Deploy emails on behalf of sales agents
Lead Generation

Dynamically change email sender and signature in Unlimited Unlimited Unlimited

batch emails based on recipient.
Website forms and landing pages
Flexible form creation Unlimited Unlimited Unlimited
Form pre-population and validation
Basic automation triggered by web form inquiries
Automation of multi-step follow-up processes from web-
form inquiries
Fully work-flow based Unlimited Unlimited Unlimited
Sophisticated form processing capabilities
"Gated Forms" are available as a capability, contact
Product Support for more information
Up to
Email deliverability testing using Pivotal Veracity Up to 5/month
$50/test 10/month
* Additional tests available at $50/test included*
included*
Event and Survey Management
Automate entire invitation, registration, and survey
process making it professional, repeatable and Unlimited
personalized
Ability to add iCalendar reminders, waitlist, and
multiple events in series handling for event
management

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 Area Functionality Lite Express Team

Microsites for email and direct mail campaigns

Included
Field merge personalization
Eloqua HypersitesTM: personalized microsites, for email
and direct mail campaigns Included Included
Includes Personalized URLs (PURLs)
Dynamic, personalized content substitution
Eloqua Secure Hypersites™: SSL Encryption & Add-on Add-on
Authentication.
PrintMailTM Included
Automated direct mail fulfillment (Additional
Variable data document creation for recipient based printing costs
personalization
Integrated and 3rd party printer support apply)
Integrated Channels

SMS Included
Personalized SMS text messaging with global delivery (Per Call Costs
capabilities
Additional)
Automated/Scheduled SMS Delivery (outbound only)
Call-on-Demand
Personalized text-to-speech messaging with Included
international fulfillment (Per Call Costs
Import existing recording (.wav file) or create new voice
Additional)
message recordings through Eloqua
Automated/Scheduled Message Delivery
Fax-on-Demand Included
Deploy fax campaigns (Per Fax Costs
Personalized fax document creation with world-wide
Additional)
fulfillment
RSS feeds
Create, Publish, Manage and Track RSS Feeds (Internal
& External content) Included Included
Add RSS Feeds to Marketing Assets (Emails, Web
Content, etc.)

One-Click Standard CRM Integration with:

salesforce.com Included Included N/A
Microsoft Dynamics™ CRM 4.0
Oracle CRM on Demand
Enhanced 2-way integration that is customized to
organization’s CRM implementation with:
Data Integration

salesforce.com
Microsoft Dynamics™ CRM 4.0 Included Included
Saleslogix
Oracle CRM On Demand
NetSuite®
SOAP – Based Web Services API
Create, Retrieve, Update and Delete functionality for
core objects in the Eloqua database. Included Included
Push data into Eloqua to trigger and target existing
customers and prospects with the right messages and
calls to action.

© 2009 Eloqua www.eloqua.com 2

 Area Functionality Lite Express Team

 
Eloqua Co-Dynamic Lead ScoringTM based on explicit
information—such as Demographics and BANT criteria Included  Included 
(Budget, Authority, Need and Timeline) and online
activity/behaviors (implicit).
Lead Management

Lead routing based on geography:

State, Country
Manage complex geographical circumstances such as Included Included
using language in combination with country, range-
based rules (combinations of zip codes, for example), or
location proxies (inclusion of area code)
Lead routing based on Named Account structure: Included Included
List of strategic or global accounts

Deduplication by email address Included Included Included

Subscription list management Included Included Included

Contact group management and manipulation Included Included Included

List segmentation and management Included Included Included

Intelligent updating of data that considers both new and Included Included Included
existing data (ie. Update Rules)

Store historical data for future advanced list segmentation

Included
List / Data Management

(ie. Data Cards)

Cross-sell/upsell scenarios and transactional
segmentation
Data export Included Included Included
International Character support
Scheduled and On-Demand exports
Automated Data Services
Address validation
Contact Discover: identify new contacts with the right Pay per Use
roles in the right target companies Charges Apply
Contact Refresh: validates information on existing
contacts in your database
D&B Data Append
Eloqua data quality and management tools:
Complex deduplication (more than email address) Included Included
Field standardization - state, country, industry, etc
Complex marketing segmentation by product line, or
past campaign history

© 2009 Eloqua www.eloqua.com 3

 Area Functionality Lite Express Team

Marketing Users up to 3 up to 10 up to 50
Management

Reporting Users Unlimited Unlimited Unlimited

System

Security access control at the user level

• Ability to restrict access to product functionality and Included Included Included
several assets type
Note: contacts and accounts cannot be restricted

Dashboards - track your marketing activities at a high

level and instantly drill down to the details
• Measure success of individual marketing assets
• Standard graphical layouts built-in Included Included Included
• Mix and match metrics, and add additional
personalized reports
• Share personal dashboards with other users
Visual Clickthrough Reports for Emails Included Included Included

Standard website statistics and analytics Included Included Included

Tag web pages with custom values for enhanced web

Included Included Included
profiling and database segmentation
Reporting and Analysis

External Dashboard Integration

• Integrate dashboards from Salesforce.com and Oracle Included Included Included
CRM On Demand
Eloqua Active Profile™ rich prospect profiling
• Real-time comprehensive views of marketing targets’ Included Included Included
behavior and actions (time spent on website, Google
searches, clickstream, downloads)
Real-time notification alerts based on visitor rules Included Included Included

Real-time reporting on campaigns and website activities Included Included Included

Reports distributed via email Included Included Included

Campaign Roll-up and Hierarchy Reporting

• Create assets and associate them to campaigns.
• Once executed, track results for the entire campaign
as well as an individual campaign tactic. Included
• Customizable Campaign hierarchies allow you to view
reporting that matches your organizational structure
(e.g. compare across regions, products, etc.)

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 Area Functionality Lite Express Team

Integrate Offline Campaign Data

Combine your offline and online data (e.g. tradeshow Included
attendees, badge scans or customer purchases).
Reporting and

Closed Loop Campaign Reporting

Analysis

Integrate Opportunity data from your CRM into your

Eloqua database to enable Closed Loop Reporting.
Measure campaign effectiveness by tying back Included
opportunity data, enabling you to track various metrics
such as Cost per Lead, Cost per Opportunity and overall
Campaign ROI

Eloqua® for Microsoft Outlook®

Ability to send individual and batch trackable HTML
emails, and regular emails via Outlook® Add-on Add-on Add-on
Ability to log emails to Eloqua and integrated CRM
systems
Eloqua Prospect Profiler ™
Visually review prospects online activity right within the
CRM (Salesforce.com, Oracle® CRM On Demand,
Microsoft® Dynamics™ CRM)
Previews of all web pages, emails and forms from Add-on Add-on Add-on
activity events
Customizable time views of targeted activity periods
Real time alerts via email when important prospects
Extras

visit your site

Branding and Deliverability - Gold:
3 Dedicated IP Addresses
Branded Bouncebacks Add-on Add-on
Branded Image & App Links
Reverse DNS Configuration
First party cookie web based tracking
Branding and Deliverability - Silver:
1 Dedicated IP Address Add-on Add-on
Branded Bounceback
Reverse DNS Configuration
Branding and Deliverability – Standard:
Shared Range IP Address Included Included Included
Branded Bounceback

© 2009 Eloqua www.eloqua.com 5

 Eloqua Standard Product Support
7/24 Application Monitoring
Severity 1 Response – 1 Hour
Live Phone Support 5/12
Access to Self-Service Support and
Product Support
Training Portal
48hr first response time maximum
Free Weekly Training with a Live Trainer
Access to Best Practices Template
Library
Access to Customer Success Team
Global Partner Network
Success Plan with Annual Review
© 2009 Eloqua
Eloqua Premier Product Support
• All services within Standard Support
plus:
Live Phone Support 5/24
4 hour first response time
Priority Phone Access
Dedicated Premier Support with
Named Caller 5/8
Technical Resource for Design
Sessions 5/8
Quarterly Product Roadmap
Review
www.eloqua.com
Eloqua Premier Support & Strategic
Account Management
• All services within Premier Support
plus:
Success Plan with Monthly
Reviews
Participation in Monthly
Marketing Operations
Meetings
Semi-Annual Health Check
(Every 6 months)
Customer Success Resource
for Design/Initiative Sessions
Coordinate Eloqua Resources
and Point of Escalation
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