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Declaration
I certify that the attached material is my original work. No other person’s work or ideas have been used without
acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not
presented it for examination / assessment in any other course or unit at this or any other institution
Signature Date
Result (Assessor use only)
Marks by 1st Assessor Name & Signature of the 1st Assessor Agreed Mark
Assignment Type & Title: Project Management Theory and Practice Assignment (Individual Work)
For student use: Critical feedback on the individual progression towards achieving the assignment outcomes
Page 1 of 2
Master of Business Administration
Strengths
Weaknesses
Comments by the IV
Page 2 of 2
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Acknowledgement
RAJENDRA SASIRAJ I
PROJECT MANAGEMENT THEORY AND PRACTICE
Contents
Acknowledgement ..................................................................................................................... I
Contents .................................................................................................................................... II
Figure Contents ........................................................................................................................IV
Table Contents .......................................................................................................................... V
Declaration ...............................................................................................................................VI
Executive Summary ............................................................................................................... VII
1.0. Introduction ......................................................................................................................... 1
2.0. Importance of the Project to Corporate Strategy of The Company .................................... 3
2.1. Project Feasibility Analysis ............................................................................................ 4
2.1.1. PESTEL Analysis .................................................................................................... 4
2.1.2. SWOT Analysis ....................................................................................................... 5
2.1.3. Porters Five Force Analysis ..................................................................................... 7
2.1.4. Problem Need Opportunity Analysis and Importance of this Project...................... 8
2.1.5. Business Option and Its Impact on Project Feasibility ............................................ 8
2.1.6. Financial Feasibility through Net Present Value (NPV) Analysis & Discounted
Payback Period................................................................................................................... 9
3. Project Scope Management.................................................................................................. 11
3.1. Project Charter .............................................................................................................. 11
3.1.1. Business Case......................................................................................................... 11
3.1.2. Technology Behind the New Biscuit Product ........................................................ 11
3.1.3. Project Description................................................................................................. 12
3.1.4. Project Information ................................................................................................ 13
3.1.5. High Level Project Milestone Schedule. ............................................................... 14
3.1.6. Project Team Formation and Assigning Authority & Responsibility.................... 15
3.2. Work Breakdown Structure (WBS) .............................................................................. 16
3.2.1. Work Breakdown in A List Format for Wide-Ranging Understanding ................ 16
3.2.2. Cascading Distribution of Activities Under Each Milestone. ................................ 18
4.0. Project Time and Resource Management ......................................................................... 19
4.1. Resource Breakdown Structure (RBS) ......................................................................... 19
4.2. Resource Management Plan.......................................................................................... 20
4.3. RACI Matrix ................................................................................................................. 21
4.4. Project Time Schedule .................................................................................................. 23
RAJENDRA SASIRAJ II
PROJECT MANAGEMENT THEORY AND PRACTICE
4.5. Cost budget, Cost Distribution Plan and Estimation Techniques ................................. 24
5.0. Project Quality Management Plan .................................................................................... 28
5.1. Planning Quality ........................................................................................................... 29
5.2. Quality Assurance (QA) ............................................................................................... 30
5.3. Quality Control (QC) .................................................................................................... 31
6.0. Risk Management Plan ..................................................................................................... 32
6.1. Risk Identification......................................................................................................... 33
6.2. Risk Register ................................................................................................................. 34
6.3. Risk Analysis ................................................................................................................ 35
6.3.1. Risk Impact Scale .................................................................................................. 35
6.3.2. Risk Assessment .................................................................................................... 35
6.3.2. Risk Severity .......................................................................................................... 35
6.4. Risk Monitoring & Controlling .................................................................................... 36
6.5. Risk Mitigation ............................................................................................................. 36
7.0. Project Communication Plan ............................................................................................ 38
7.1. Communications Matrix ............................................................................................... 39
7.2. Reporting Communication ............................................................................................ 39
Conclusion ............................................................................................................................... 41
References ................................................................................................................................ 43
Appendixes .............................................................................................................................. 45
Attachment 1: - Network Diagram ...................................................................................... 45
Attachment 2: - EST - Cost Breakdown .............................................................................. 46
Attachment 3: - Project Gannt Chart ................................................................................... 47
Figure Contents
RAJENDRA SASIRAJ IV
PROJECT MANAGEMENT THEORY AND PRACTICE
Table Contents
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PROJECT MANAGEMENT THEORY AND PRACTICE
Declaration
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PROJECT MANAGEMENT THEORY AND PRACTICE
Executive Summary
This research report illustrates about Luckyland Company’s New Project, which is a Herbal &
Sugar free biscuit product. There are many biscuits available in the market, but there only few
Herbal & Sugar Free Biscuits available, but others don’t have the proper processing
technology. Consequently, Luckyland decided to use this opportunity as an advantage. Report
illustrates about importance of project to corporate strategy of the company with project
feasibility analysis comprises with PESTEL Analysis, SWOT Analysis, Porters Five Force
Analysis, Problem Need Opportunity Analysis and Importance of this new Biscuit Project,
Business option and its influences on this project feasibility, Financial Feasibility through Net
Present Value (NPV) Analysis and Discounted Payback Period (DPP). Project Scope
Management includes Project Charter and Work Breakdown Structure (WBS).
Project Charter comprises with business case, technology behind the new biscuit product,
project description, project information, high level project milestone schedule and project team
formation and assigning authority & responsibility. Project Time and Resource Management
comprise with Resource Break Down Structure (RBS), Project Time Schedule (Gantt Chart
and Network Diagram), Cost budget and Cost Distribution Plan done by EST Method.
This assignment report also illustrates about Luckyland company’s quality plan, quality
assurance and quality control with some major points in this new biscuit project. In this risk
management plan illustrates about Risk Identification, Risk Register, Risk Analysis (done by
Risk Impact Scale, Risk Assessment & Risk Severity), Risk Monitoring & Controlling, and
Risk Mitigation. Project communication plan illustrates about project communication matrix
and Project related reports through communication. Finally, this assignment report is end up
with the appropriate conclusion.
1.0. Introduction
Sri Lankan Biscuit Industry plays significant role in the country’s business & economic
development. Biscuit production also plays a significant role in FMCG (Fast Moving
Consumer Goods) Line and attracting all kinds of age groups and it is a main source of wide-
ranging employment openings. Consumption of biscuit products has dramatically increased
when the Sri Lankan government adopted new open economic policies (Business Today,
2009). The quantity of biscuit products consumption by customers in Sri Lanka is 43,964
metric tons per year and its value of the products is around Rs.17.76 billion (Anon, 2016).
1954, it is owned by the family of the well-known Sri Lankan world class cricket spin wizard
Muttiah Muralitharan and it is located at Kundasale in Kandy (Luckyland, 2011). This
company is well known leading biscuit and cookie manufacturer in Sri Lanka . ”
According to the below mentioned figure illustrates the market shares of Biscuits and Cookies
Products from Munchee Company, Maliban Company, Luckyland Company and Other Brands
manufacturing companies.
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PROJECT MANAGEMENT THEORY AND PRACTICE
According to the below-mentioned chart, Figure 03 clearly indicates the total Luckyland
Biscuit and Cookie Products Sales against Time Period.
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In year 2017 there will be New Biscuits introduced to market such as; Herbal & Sugar Free
Biscuits. The technology is going to be used for these products are very outstanding. Nowadays
people are more concern on their health and diet due to educational development. People are
looking for the best quality, healthy and hygienic and tasty food items. Therefore, this kind of
innovation can leverage the Luckyland’s market share and profit. There are many biscuits
available in the market, but there only few Herbal & Sugar Free Biscuits available but others
don’t have the proper processing technology. So, Luckyland decided to use this opportunity as
an advantage.
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PROJECT MANAGEMENT THEORY AND PRACTICE
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SWOT analysis gives a clear perspective of external & internal situations for the organization,
which plays a major role in strategic planning process (Anon, 2010). Internal factors which
influence the organization are known as; Strength (S) & Weakness (W). External factors which
influence the organization are known as; Opportunities (O) & Threats (T) (David, 1993) .
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Below mentioned table clearly illustrates the Luckyland Company’s Need Opportunity
Analysis and Importance of This New Biscuit Project.
Below mentioned table clearly illustrates the feasibility analysis, I took assumption that cost
and selling price won’t change for upcoming four years.
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2.1.6. Financial Feasibility through Net Present Value (NPV) Analysis & Discounted Payback Period
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As per the Net Present Value calculation (NPV) in financial year 2020 company can earn
present value as Rs. 25,434,600.00 and also according to the discounted payback period
calculation company can recover their investment in 3.63 years. Therefore, according to
analysis this project is financially feasible to Luckyland Company.
Luckyland allocated their Initial cost for innovation and product development, proceeding with
business to business (B2B) segment and business to customers (B2C) segment, both are more
financial profitability since Luckyland company has their own market and product
development strategy.
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Below mentioned table clearly illustrates the project team members and their responsibilities.
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Below mentioned figure clearly illustrating the cascading distribution of activities is shown
under each milestone.
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Luckyland company’s Resource Breakdown Structure (RBS) clearly illustrates the distribution
of project resources. Meanwhile in this herbal biscuit project, the required plant, equipment
and machineries are satisfactorily available, division of work stipulated among the project team
members for the project to successfully accomplish the project without any interruption due to
resource unavailability. Raw materials are procured from local suppliers.
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Note: - According to the Net Work Diagram Critical Path of This Project: - Start, 1.1, 1.2, 1.3,
2.1, 2.2, 2.3, 2.5, 2.6, 2.7, 4.1, 4.2, 4.4, 4.7, 4.8, 5.1, 5.2, 5.3, 6.1, 6.2, 6.3, 6.5, 7.1, 7.2, 8.1,
8.2, 8.4, 8.5, 8.6, 8.8, 8.9, Finish.
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PROJECT MANAGEMENT THEORY AND PRACTICE
Company include the Buffer Amount As 25% as contingency/back of plan for risks such as;
Therefore, Totally Considered Buffer Amount for Risks is 25% which allocated for this by
top level management of the Lucky Company. These percentage are derived from serious
analysis and past similar kind of projects executed by the company.
Below mentioned table is clearly illustrating the micro level estimation through WBS Elements
of this New Biscuit Project.
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Note: - Project budget and cost distribution plan is prepared by use of Early Start (EST) for
Accurate Cost Planning is Attached as Attachment No.02
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In the food manufacturing industry Quality Management is considered as one of the significant
factors for organization. Nowadays, Food quality management has become highly important in
the biscuit manufacturing business because of various food incidents in the past years such as;
low hygienic food products, more food-borne diseases and higher-risk products and low
consumer awareness. Because of customer demands, the end connections of the supply chain
(as an example retailers) they require guarantees of an appropriate quality production of food
items. Therefore, an appropriate food quality management should be performed in the firm.
The importance of this project is to give the best quality, healthy, tasty and hygienic biscuit
product (Herbal & Sugar Free Biscuit). Since it is a new biscuit product for Luckyland
company and the consumers. One of the critical constraint of this project is the quality of the
biscuit product. Below mentioned table clearly illustrates the Luckyland company’s Quality
Management Objectives
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Some major quality plan points are illustrated for this Luckyland Company’s new Herbal &
Sugar free biscuit project is illustrated below;
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Some major quality assurance points are illustrated for this Luckyland Company’s new Herbal
& Sugar free biscuit project is illustrated below;
• Herbal ingredients and other raw materials quality should be high standard. Luckyland
company make sure that raw materials from quality supplier and must maintain good
relationship with material suppliers.
• Enhancing the efficiency of machineries & equipment, monitoring the mixing ratio and
quality material components by using expertise knowledge.
• Luckyland company should do initial trials then they can improve the quality of the
Biscuit’s components.
• All raw materials of biscuit products should be consistent.
• Make sure selected material able to withstand bonding, conduct Food Texture Testing
for Biscuit manufacturing such as; Moisture of Biscuit Test, Hardness of Biscuit Test
and Material Component Test.
• Creating standard operating procedures for biscuit manufacturing.
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Quality Control is considered as a business process, and members of the project team should
maintain a better-quality controlling process in the organization and it should be considered as
an essential factor, otherwise projects will become ineffectiveness. During the Quality Control
Phase, business organizations identify those monitoring and controlling activities which shall
be directed to control quality throughout the project’s life. Generally, organizations determine
the quality standards comply with the defined standards.
Some major quality control points are illustrated for this Luckyland Company’s new Herbal &
Sugar free biscuit project is illustrated below;
• Initial Herbal ingredients and other raw materials must test properly and be compared
with the standards.
• Conduct sample biscuit trials on consumers and conduct survey & get feedback from
them and also get feedback laboratory.
• Conducting Initial quality test and the consistency test according to ISO 9000 standards
in finished Herbal & Sugar free biscuit Products.
• Technical function should check by conducting relevant tests
• During the biscuit production, there are seven quality points should be checked properly
by the Quality Management Team.
• Machineries & equipment’s condition such as; pressure, temperature pressure, running
conditions and process time must be checked every three hours and make documented.
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Generally, there are four potential strategies with many variations that projects may choose to
do, below mentioned table clearly illustrates the four potential strategies.
Luckyland Biscuit Company’s new herbal & sugar free biscuit project’s risk management plan
contains risk identification, risk analysis in qualitative and quantitative ways to line up risks
and generating a most effective risk response plan to mitigate the identified risks with the
project team.
Identification of the risk is considered as an essential activity and prepared as the first step of
the project planning. The risks are generating through unforeseen events, poor project
performance & process and external parties (Piscopo, 2015). A most well-organized process
involves identification of the risk is using checklists of possible risks and assessing the
probability of those uncertain events would occur on the project (Watt, 2014).
Luckyland Biscuit Company developed a risk checklist according to their experience from
previously executed similar type of biscuit projects. These checklists can be very supportive to
the project team members and project manager for in identifying specific risks on the checklist
and intensifying the thinking ability of the project team. Luckyland Biscuit Company
designated the project team with the similar past experience or project experience within the
company, and experts in the industry. Luckyland Biscuit Company consider them as valuable
resources for identifying potential risk on a new herbal & sugar free biscuit products project.
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Below mentioned tables illustrating some of the identified risks which may can occur during
new herbal & sugar free biscuit project.
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Luckyland Biscuit Company’s Risk management plan include the risk monitoring and
controlling where the project manager and two technical entrepreneurs will provide with an
appropriate information and the responsibilities to the project team, and the members project
team will keenly monitor all the necessary activities of this project.
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PROJECT MANAGEMENT THEORY AND PRACTICE
Below mentioned tables illustrating risk mitigation or risk response plan for some of the
identified risks which may can occur during new herbal & sugar free biscuit project.
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Conclusion
Project management is considered as the application of knowledge, tools, skills, and techniques
to project activities to satisfy the project related requirements. Based on this report, Luckyland
Biscuit Company’s corporate strategy is Market and Product Development through its process
and product innovation. Re-engineering, re-thinking resource utility, exploiting processes and
the relentless pursuit of excellence is the Luckyland Biscuit Company’s lifestyle. There are
many biscuits available in the market, but there only few Herbal & Sugar Free Biscuits
available but others don’t have the proper processing technology. So, Luckyland decided to
use this opportunity as an advantage.
Luckyland company gives higher importance of project to corporate strategy of the company
with project feasibility analysis comprises with PESTEL Analysis, SWOT Analysis, Porter’s
Five Force Analysis, Problem Need Opportunity Analysis and Importance of this Project,
Business Option and Its Impact on Project Feasibility, Financial Feasibility through Net Present
Value (NPV) Analysis and Discounted Payback Period (DPP) Analysis. Based on these
analysis results and top management decisions reflected that this kind of innovation can
leverage the Luckyland’s market share and profit. They can achieve competitive advantage in
changing business environment.
Luckyland Company’s Project Resource Breakdown Structure (RBS) primary goal is to have
all necessary resources on a project, not only human resources, connected to specific activities
in the work breakdown structure with the intention of plan, monitor, and control the project
work. According to this project Luckyland Biscuit Company used Micro/ Bottom Up
Estimation Technique because it provides fairly accurate estimate which takes into account the
project design and a “roll-up” of WBS elements. If done properly, a bottom-up estimate can
yield accurate cost and time estimates. Company include the Buffer Amount As 25% as
contingency/back of plan to mitigate the risk if anything occurs.
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PROJECT MANAGEMENT THEORY AND PRACTICE
Company should use Waterfall methodology because project scope and objectives are clear,
project activities are sequentially planned as one finish another one starts. This Waterfall model
most commonly used in Biscuit Manufacturing Companies. It is most effective methodology
and appropriate for this project. This new herbal biscuit project should be proficiently managed
to deliver on planned time, on estimated budget with expected quality to satisfy the Sri Lankan
Customers.
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References
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PROJECT MANAGEMENT THEORY AND PRACTICE
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PROJECT MANAGEMENT THEORY AND PRACTICE
Appendixes
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0 0 0 0 2 2 2 1 3 3 1 4
0 0 0 0 0 2 2 0 3 3 0 4
39 1 40 40 0 40
8.9 Finish
8 1 9 7 1 8 6 1 7 4 2 6 39 0 40 40 0 40
9 1 10 7 0 8 6 0 7 4 0 6
38 1 39
8.8
8 2 10 38 0 39
2.5
8 0 10
36 2 38
8.6
10 2 12 36 0 38
2.6
10 0 12
36 1 37 33 3 36
8.7 8.5
37 1 38 33 0 36
12 1 13 13 1 14 14 1 15
32 0 33
13 1 14 14 1 15 15 1 16
37 8 40 30 0 32
15 2 17 16 1 17
4.4 4.5
26 2 28 28 1 29 29 1 30 30 1 31
15 0 17 17 1 18
6.6 7.2 8.1 8.3
38 12 40 28 0 29 29 0 30 32 2 33
17 1 18 17 1 18
4.7 4.6
25 1 26 26 2 28
17 0 18 18 1 19
6.5 7.1
25 0 26 26 0 28
18 1 19
24 1 25 25 1 26
4.8
6.3 6.4
18 0 19
24 0 25 39 13 40
19 1 20
23 1 24
5.1
6.2
19 0 20
23 0 24
20 1 21 21 1 22 22 1 23
20 0 21 21 0 22 22 0 23
PROJECT MANAGEMENT THEORY AND PRACTICE
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PROJECT MANAGEMENT THEORY AND PRACTICE
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