Martha Ashton Welch

3753 Chevy Chase Drive, Houston, TX 77019

(281) 546-7224 | ashtonwelch2023@u.northwestern.edu
LinkedIn: https://www.linkedin.com/in/marthaashtonwelch/

EDUCATION
Northwestern University Evanston, IL
• Bachelor of Arts: Economics, Minor: Entrepreneurship Expected June 2023
• Cumulative GPA: 3.68/4.0 (Deans’ List, Winter 2020)
• Relevant Courses: Intermediate Microeconomics, Intermediate Macroeconomics, Econometrics, Calculus, Statistics, Startup Accounting
and Finance, Principles of Entrepreneurship, Writing and Speaking in Business

The Hotchkiss School Lakeville, CT

• High School Diploma September 2015 – May 2019
• Cumulative GPA: 10.98/12 (Cum Laude Society)
• Activities: Head of the Investment Club, Head of Gospel Choir, Head Tour Guide, Founder of Student Communications Committee
• Awards: Senior Faculty Prize, Book Prize for Achievement in Spanish Language(x2), Senior Prize for Sportsmanship and Spirit

PROFESSIONAL EXPERIENCE
Apex One Investment Partners Houston, TX
Research Intern June – August 2020
• Completed six preliminary underwritings for potential purchases of multi-family developments for acquisition using the company’s
proprietary financial model
• Pitched the purchase of one of the underwritten properties to the Director of Acquisitions, led to an acquisition of that property
• Analyzed financial statements such as T-12, rent rolls, and debt structuring for potential investment properties
• Revised and proofread sales decks for Fund 4 (in development)
• Created database of specific nationwide RIAs to target for institutional investing in new funds

Kids’ Meals Inc. Houston, TX

Business Development Intern June - August 2018, June – September 2019
• Communicated with hundreds of donors regarding past donations and secured future contributions
• Organized silent auction for annual fundraiser by collecting over $30,000 of items, assisted in raising $480,000 for the luncheon
• Designed and partially coded iOS client app to facilitate ease in client company communication
• Compiled a spreadsheet and newsletter of hundreds of resources for 4000 low-income families in seven underserved regions in Houston
• Rebranded office interior to align with message of non-profit and hand painted seven wall height murals for photo ops

BLUR New York City, NY

Business Development Intern June – July 2018
• Compiled a list of over 4000 high schoolers and tech based programs to target as potential beta testers for app
• On boarded and established relationships with 400 users as beta testers before app launch
• Attended over 20 investor pitches and brand partnership pitch meetings
• Researched and contacted 70 potential game developers to partner with for app
• Prepared and presented 8 minute investor pitch to company employees and current investors as practice

LEADERSHIP AND ACTIVITIES

Student Holdings Evanston, IL
Marketing Manager, RezEssentials October 2019– Present
• Hired by a student run portfolio of startups catering to the Northwestern and Evanston communities
• Used MailChimp, backend web scraping, and Instagram to create marketing campaign for Winter, Spring and Fall 2020
• Developed Instagram campaign directed at 2000 first year students, garnered over 350 followers in a month and sold out inventory
• Coordinated and ran laundry operations for sixty clients weekly and provided personalized customer service
• Researched other student run businesses at universities to innovate and optimize marketing and sales approaches

Student Faculty Council Communications Committee Lakeville, CT

Founder, Committee Head October 2015 – May 2019
• Identified a need for a centralized committee to plan and advertise student activities and events at my boarding school and founded the
communications committee under the Student Council
• Collaborated with four different school presidents to innovate student council transparency and communication with greater student body
• Developed and published HotchSTAC iOS app using XCode/Swift programming to centralize events calendars for students and faculty

ADDITIONAL
Activities: Reformed University Fellowship – Northwestern, Alpha Phi Sorority, Women in Business, Volunteer at Kids’ Meals
Interests: Hiking, Snowboarding, Squash, Cooking and Baking, Yoga and Meditation, Traveling