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5/5/2009
Geography GCSE Coursework
Charlie Etheridge
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 predict that the sphere of influence for the High Street will be bigger than the sphere of
influence of the Eden Centre. The reason that  say this is because  think that more people will be
coming to the High Street to go to work therefore they will be coming from further afield.
Whereas with the Eden Centre  predict that more people will be coming in to shop therefore they
will not be coming from the likes of London because there are other shopping centres in London
like Westfields or even Harrods................................. ................................ ................................ ..... 9
 predict that the Eden Centre will be more popular with most people however especially with
younger people because it will contain the facilities that younger people prefer like the cinema
and bowling. Whereas the older people will prefer the High street because it has facilities that
they prefer like banks and the market................................. ................................ ......................... 11
 predict that the services in the Eden Centre will be of a higher quality than the services in the
High Street according to the Bennett ʹ Wallace Service ndex................................. ..................... 13
 predict that the sphere of influence for the High Street will be bigger than the sphere of
influence of the Eden Centre. The reason that  say this is because  think that more people will be
coming to the High Street to go to work therefore they will be coming from further afield.
Whereas with the Eden Centre  predict that more people will be coming in to shop therefore they
will not be coming from the likes of London because there are other shopping centres in London
like Westfields or even Harrods................................. ................................ ................................ ... 29
 predict that the Eden Centre will be more popular with most people however especially with
younger people because it will contain the facilities that younger people prefer like the cinema
and bowling. Whereas the older people will prefer the High street because it has facilities that
they prefer like banks and the market................................. ................................ ......................... 29
 predict that the services in the Eden Centre will be of a higher quality than the services in the
High Street according to the Bennett ʹ Wallace Service ndex................................. ..................... 29
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1.c  predict that the sphere of influence for the High Street will be bigger than the sphere of
influence of the Eden Centre. The reason that  say this is because  think that more people
will be coming to the High Street to go to work therefore they will be coming from further
afield. Whereas with the Eden Centre  predict that more people will be coming in to shop
therefore they will not be coming from the likes of London because there are other shopping
centres in London like Westfields or even Harrods.
2.c  predict that the Eden Centre will be more popular with most people however especially
with younger people because it will contain the facilities that younger people prefer like the
cinema and bowling. Whereas the older people will prefer the High street because it has
facilities that they prefer like banks and the market.
3.c  predict that the services in the Eden Centre will be of a higher quality than the services in
the High Street according to the Bennett ʹ Wallace Service ndex.  think this because  think
that all of the high order shops from the High Street to the Eden Centre because they will
obvious want to produce their profitability and they are more likely to do that by being in
the Eden Centre.

Hypothesis 1

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To test my hypothesis  asked 20 different people; 12 in the Eden Centre and 8 in the High Street. 
used the following questionnaire
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 asked the following questions for the following reasons

Where did you travel from  asked this so that  could then determine the sphere of influence of
both the Eden Centre and the High Street on a map. Therefore  can
prove my hypothesis 1.

What is the reason for your visit  asked this question so that  could further improve the proof of
my hypothesis by determining whether or not more people come
to the High Street for work rather than shopping and whether or
not more people come to the Eden Centre for shopping, going to
the cinema, or bowling rather than work

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"or my pedestrian counts  did  counts in the High Street and  counts in the Eden Centre. All of the
counts lasted 3 minutes and  used the following tables to carry out the count

High Street

^
   
   
     
  

†essops 3 mins

Mconalds 3 mins

WHSmiths 3 mins

Argos 3 mins
 12

Eden Centre

^
   
   
     
  

Marks & Spencer 3 mins

House of "raser 3 mins

Starbucks 3 mins

Boots 3 mins

 did these pedestrian counts to see if the Eden Centre is more popular than the High Street or the
other way around.  think that this is a very good way of working that out rather than anything else
like ust asking people whether they prefer the High Street or the Eden Centre.

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"or my survey  used the questionnaire on page 10 and the questions  asked are as follows with the
reasons

Age group   asked what age group they where so that  could work out where people of different
age groups preferred in High Wycombe.

Where did you travel from   asked this so that  could then determine the sphere of influence of
both the Eden Centre and the High Street on a map. Therefore  can
prove my hypothesis 1.

How often do you visit the High Street   asked this question so that  could get an idea of the
popularity of the High Street. n a way it is to reinforce my
pedestrian count.

How often do you visit the Eden Centre   asked this question for the same reason  asked the one
on the High Street ust for the Eden Centre.

How did you get here   asked this question so that  could work out the most popular mode of
transport for getting to High Wycombe.
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 predict that the sphere of influence for the High Street will be bigger than the sphere of influence
of the Eden Centre. The reason that  say this is because  think that more people will be coming to
the High Street to go to work therefore they will be coming from further afield. Whereas with the
Eden Centre  predict that more people will be coming in to shop therefore they will not be coming
from the likes of London because there are other shopping centres in London like Westfields or even
Harrods.

Personally  feel that there is only one way to present this data and that is in the form of a map on
top of which  have drawn the sphere of influence for the Eden Centre and for the High street.  have
decided to present the data in such a way because  think that it is a lot clearer and a lot more
accurate than ust naming the places where people came from for example.
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The sphere of influence for the Eden Centre is smaller because it contains only shops and
restaurants. Moreover, the sphere of influence is also smaller because there are shopping centres
everywhere, therefore people will go to the one that is nearest to them. That is why not so many
people come to the Eden Centre from London because in London there are even bigger shopping
centres like Westfields and Brent Cross. Therefore people in London are more likely to visit those.
However, people in London will come to High Wycombe to get obs in the High Street.

 also found the average distance travelled to get to each place. "or the High Street the average
distance travelled was 9km. "or the Eden Centre the average distance travelled was km. This serves
to further augment what  have already stated about how local people will use the Eden Centre
more.

The train station will bring a lot of people into High Wycombe from the likes of London. Whereas,
the bus station will only bring in people from closer areas and these people will probably go to the
Eden Centre.

n conclusion, in answer to my hypothesis 1  looked at the diagrams on the two previous pages and 
can see that the sphere of influence of the High Street is greater than the sphere of influence of the
Eden Centre.
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The results above show that there were far more people using the Eden Centre than there were
using the High Street which shows that the Eden Centre is far more popular as more people are
using it.

Moreover, the fact that less people seem to be entering the shops in the High Street suggests that
perhaps these people are ust using the High Street as a way to get to the Eden Centre rather than
for the shops in the High Street. Whereas in the Eden Centre at least 25* of people were found to
be entering or leaving the shops; however, in the High Street the number of people entering or
leaving the shops was always under 25 * apart from one anomaly which was outside WHSmiths on
Tuesday 19th May where 33 * of people were entering or leaving. Apart from this one anomaly the
rest was all as  expected.  suspect the reason for this anomaly was that the time was about 5+30
and people may have ust come out of work and they wanted to buy newspapers for their ourneys
on the trains or the buses. Another reason could be that stationery and newspapers are daytoday
items which people may run out of daily and WHSmiths is the best and one of the only shops of that
type in the area, therefore people may be buying stationery for their work or home and 5+30 would
be about the right time to do that. Seeing as it is the best known shop of its kind in the area it is in.

Moreover, if we combine these finding with those in the questionnaire we find the following+

              

  
  
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As we can see from the tables above, which are based on the ͞How often do you visit the High
Street ,͟ and ͞How often do you visit the Eden Centre ,͟ questions on the questionnaire, most
people visit the Eden Centre far more often than they visit the High Street.  also found in my results
that the people who visited the Eden Centre more were generally of the younger generations.
Therefore, you are more likely to find older people in the High Street and younger people in the
Eden Centre.
 25

BWS map Eden Centre

 2

BWS map High Street

 2!

BWS vs shop name graphs

 28

The maps and overlays above show that the closer that you get to the bus station on the generally
the higher the BWS is.  have also calculated the average BWS for both the Eden Centre and the
High Street. The average BWS for the Eden Centre is .2 and the average BS for the High Street is
5.2. That is a gap of one, which is quite a lot, but where does this one come from-

This is because the Eden Centre has ust been built recently therefore the shops are going to be
more modern and to my eye, more aesthetically pleasing. Hence, the BWS will go up.

Moreover, according to the bid rent theory businesses will want to be closer to the CB. to maximise
their profitability then some of the businesses and shops that used to be in the High Street have now
moved to the Eden Centre for example M&S and HMV. Therefore the brand quality of shops in the
Eden Centre will go up. Hence, the BSW will go up.

"urthermore, if more people are using the Eden Centre rather than the High Street, and the Eden
Centre is more popular than the High Street then the businesses are going to want to be in the Eden
Centre because their brand will be seen more and they will increase their profitability. Then once
they have increased their profitability they may spend some money on the aesthetics of the shop
and the aesthetic rating will go up. This in turn will cause the quality of the brand to go up.
 29

 
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Hypothesis 1

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This hypothesis was proven to be true.

 say this because there is sufficient evidence to back it up for example the radius for the sphere of
influence of the High Street was 9km whereas the radius for the sphere of influence of the Eden
Centre was only km.

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This hypothesis was proven to be true.

 say this because there is sufficient evidence to back it up for example

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This hypothesis was proven to be true

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Overall  think that this data collection method was very valid and reliable. However, if  were to
improve it in any way then  would make the scale for rating the services bigger; therefore,
increasing the reliability and validity of my results. The new table that  would use would look like
this 6

A B C
Service Name of Order of Aesthetics of Brand Quality Bennett ʹ
Number Service Service (1 ʹ Service (1 ʹ of Service (1 ʹ Wallace
10) 10) 10) Service ndex
(A + B + C)
1
2
3

5
 32

"urthermore, had  have had more time  would like to have surveyed all of the shops in both areas,
not ust a select few. However  do think that  have got enough and more than enough results to
make my data reliable.


7 


To make my results for this better  would have liked to have asked more people in both the High
street and the Eden Centre. This would have made my results more reliable because  would have
had  greater number of readings. However,  do think that  had a sufficient number of readings.

Another thing that  would do if  could it again would be to ask more and different questions, for
example8

Yc How long did your ourney take9

"rom this  would be able to work out an average speed for the ourney and therefore estimate how
much traffic there is on the roads in certain places. Moreover,  would have been able to ascertain
where the main travel links are.

Yc Which place do you prefer :

By asking this question  would be able to further improve the validity of the hypothesis about the
popularity of the Eden Centre compared to the popularity of the High Street.

Yc Which do you find most convenient ;

This again would have helped with my popularity hypothesis because if something is easy and
convenient people are going to use it more, therefore making it more popular.

Yc What do you think of the amenities in both the High Street and the Eden Centre < "or
example the disabled access, public toilets.

f  were to ask this question then  would be able to see which of the two places was the most
modern and uptodate. This would help with working out popularity, sphere of influence and
changes over time.

M

=  

With the pedestrian count  would have liked to have spent more time at each point because this
would have made my results more valid and reliable. "urthermore,  would have counted the
number of pedestrians in more places because this would also increase the reliability and validity of
my results.

A problem in collecting this data that  found was that people may have been walking through the
High Street towards the Eden Centre. This would mean that they may have shown up on both the
Eden Centre pedestrian counts and the High Street pedestrian counts therefore creating some
anomalies. However,  think that this would probably have evened out across the two places.
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 think that my conclusions are very valid as  have done all that  can to get the widest range of
results from the widest range of places. However for the service index conclusion there will have
been a small amount of bias on my behalf with regards to the rating of the shops. This because of my
opinion of what is aesthetically pleasing and what is a good brand and other people, for example my
parents, may not agree with my ratings.

Another,