SWOT ANALYSIS

STRENGTHS WEAKNESSES
 SM currently has nearly a thousand retail  Needs a great sum of money to establish
stores, 70 malls across the nation, and a new branch or mall.
even 7 malls in China to its name,  High Maintenance cost
including the tourist destination mall SM  Not present in many countries only in the
Mall of Asia, which is said to be the third Philippines and China
largest mall in the world.  Lack online shipping and e-commerce.

 SM also delved into the property

business, creating SM Prime Holdings,
which is among the leading developers of
residential condominiums in the country.

 SM Foundation, Inc. running Corporate

Social Responsibilities activities.
 A variety of products so all the customers
can choose on any variants based on their
preferences
 Committed to environmental Stewardship
 Energy Efficient malls
OPPORTUNITIES THREATS
 Different policy in the country.
 Well established name and known by  Competitors like Robinsons and Ayala
many Filipinos when it comes to malls. Malls.
 Highly marked up prices of some
 Diversified Products so any nationalities products that a commoner can’t afford.
can buy.

 Tapping the international market.

A. Branding
B. Channel Distribution
C. Customer Relationship Manager
SM has its subsidiary called SM Cares which focuses on serving the customer and
community where every SM mall is established and operated, The people in the mall and
in the community-most especially the marginalized sectors of society-are given a voice to
be heard, through the various activities and initiatives.

 SM has its customer’s feedback window that can be found online or in Customer
services area.
 SM allows consumer to return some damaged or inappropriate products and
replacing it in a new one, the opposite of no return, and no exchange policy in
some mall.
 SM commits to making every facility-a place for all. There customers with special
needs feel safe and welcome.
 Provides children-friendly facilities that are designed for their size, comfort and
safety.
 Promotes proper environment and support for mothers to feel free to feed.
 All of the toilet bowls uses a recyclable water system to conserve water.
 Honors their modern heroes or OFW through Global Pinoy Centers, services and
programs.
 Offers community programs for seniors to be more active, productive, engage and
social
 Provides venues to assist start-up businesses by promoting and exposing them to
the mainstream market.
 Attending to all types of complaints in coordination with mall operations