Prof.

Shikha Aggarwal
 SESSION 1
INTRODUCTION TO THE COURSE

04/07/20
MANAGING SUPPLY CHAINS
COURSE FLOW

UNDERSTAND Basics, Scope, Flows, Performance

DESIGN Sourcing, Facilities, Logistics, Distribution

COORDINATE Align, Integrate and Collaborate

MANAGE Optimize, Improve, Innovate

RETHINK Incorporate Technologies and Trends

04/07/20 Session 1 3
MANAGING SUPPLY CHAINS
WHAT IS A BUSINESS MODEL?

“ ..a plan for the successful operation of a business, identifying sources of revenue,
the intended customer base, products, and details of financing.”
Who are your key partners?

What are your key activities?

What are your value propositions?

How are your customer relationships?

What are your customer segments?

What are your key resources?

What channels do you use?

What is your cost structure?

What is your revenue stream?

04/07/20 Session 1 4
MANAGING SUPPLY CHAINS
SUPPLY CHAIN MANAGEMENT: THE THEORY BEHIND

Companies seek to design business models that meet customer needs better than
competitors. Success depends on the ability to

Design, Make, and Deliver

innovative, high quality, high value products and services that customers demand.

Supply chain management allows companies to focus on their unique skill sets.

Supply chain management requires a common understanding of supply

chain objectives and individual roles, an ability to work together, and a
willingness to adapt in order to create and delivery the best products
and services possible.

04/07/20 Session 1 5
MANAGING SUPPLY CHAINS
SCM THINKING: IMPACT ON STRATEGY

Great firms will fight the war for dominance in the marketplace not against individual
competitors in their field but fortified by alliances with wholesalers, manufacturers, and
suppliers all along the supply chain.

In essence, competitive dominance will be achieved by an entire supply chain, with

battles fought supply chain versus supply chain.

- Roger Blackwell

04/07/20 Session 1 6
MANAGING SUPPLY CHAINS
COURSE OUTLINE: TOPICS
S. No. Topic Suggested Readings
1 Introduction to Course Material provided by faculty
2 Supply Chain Definition, Objectives, Phases, Ch. 1
3 Supply Chain Decisions and Examples Ch. 1
Supply Chain Performance, Strategic Fit and
4 Ch. 2
Scope
5 Supply Chain Drivers and Metrics Ch. 3
6&7 Sourcing and Facility Decisions in Supply Chain Ch. 14
8 Logistics and Distribution Ch. 15
9 Risk Management in supply chain Material provided by faculty
10 Sustainability in supply chain Ch. 17
11 Designing distribution networks Ch. 4
Network design in the supply chain & Problem
12, 13, 14 Ch. 5 & 6
Solving
Designing and planning transportation networks
15, 16 Ch. 14
& Problem Solving
17, 18 Demand & Supply, Sales & Operations Planning Ch. 10
19, 20 Beer Game -
21, 22 Problem solving in supply chain -
23 & 24 Wrap up and group work -

04/07/20 Session 1 7
MANAGING SUPPLY CHAINS
COURSE OUTLINE: EVALUATION

Evaluation

# Component Marks

1 Quiz 20
Assignment/
2 Class Participation 15

3 End-Term Exam 40

4 Group Work 25

Total 100

Note
There will be two group projects to be submitted at the end of the course.
The teams can be made comprising 4 students in each team.

In-class activities and assignments as well as active participation in class discussion would be
evaluated by the faculty throughout the course.

04/07/20 Session 1 8
MANAGING SUPPLY CHAINS
COURSE OUTLINE : PROJECT (1/2)

Minor Project :10 marks

Prepare a video documentary on pre and post COVID supply chain management
at any company of your choice. Your work must be based on primary data

Evaluation Scheme
Title: 1 mark
Company History: 1 mark
Pre COVID Supply chain management: 2 marks
Key changes: 2 marks
Way forward: 1 mark
Presentation/ Visual aesthetics/ Story: 3 marks

04/07/20 Session 1 9
MANAGING SUPPLY CHAINS
COURSE OUTLINE : PROJECT (2/2)

Major Project :15 marks

Prepare a report of 4000 words on SCM at a company of your choice.

Evaluation Scheme
Title & Abstract: 1 mark
Company Background: 2 marks
Academic Concept: 2 marks
Application of the Concept in the Company: 5 marks
Learning Outcomes: 2 marks
References: 3 marks

04/07/20 Session 1 10