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Dennis goes out of his way to treat people well.
As a customer and neighbor, I can tell you, he is
loved in this community. People are just blown
away with the products and the people he has
hired to work here.

never have the Sweet French Toast bagel, but the Jalapeno Pepperjack bagel is now a
favorite. I love everything about this place and you can tell its customers love it too.
I’m 40 plus and have never been in a retail place like this. It seems like everyone knows
the owner and the employees seem to know every customer. They also bake brownies,
muffins, scones and challah. They have the best Lox in the Seattle area and yesterday I
had the Pastrami for the first time. It too is as good as their bagels. If you are a challah
eater, they make the best I’ve ever eaten. Like my friend told me, Blazing Bagels is a
real find and, I’ll add, hard to find at that.”

Another customer offered:

17
“I travel a lot and always look for the perfect bagel. From New York to California I
have never had a bagel experience as good as I did at Blazing Bagels in Redmond . . . .
The owner is named Dennis and he glows with passion for his product.”

Carin S. from Bellevue, WA loves the hard-to-find offerings of Blazing Bagels.

“I won’t pretend to know a New York bagel from a doughnut and I don’t care. These
are the best bagels I’ve ever had . . . . And they do deliveries to various companies that
want to provide bagel service to their employees. That’s how I discovered them.”

Many of Blazing Bagels’ most loyal customers are East Coast transplants like David L.
from Redmond, WA:

“Since moving from ‘New Yawk,’ we’ve missed our H&H Bagels. Luckily for us there
is a local bagel place near work that comes close. Blazing Bagels certainly aims to
please—making fresh bagels every day in a wide and unique variety.”

Steve Thorsen, a 39-years-old loyal customer, points out the personal service as a key
to so many happy customers. “Dennis goes out of his way to treat people well. As a
customer and neighbor, I can tell you, he is loved in this community. People are just
blown away with the products and the people he has hired to work here.”
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 In His Own Words:
Joseph Aqui
After a difficult and abusive childhood, I became a violent repeat felon. I was
sent to Washington state penitentiary in Walla Walla, and was locked up for
20 years. During that time, I met my wife through a prison correspondence
program. I became a model prisoner and focused on fixing myself. Finally, I
was conditionally released.

I knew in my heart that things had changed. I was placed in a transitional

house in Seattle in February 2006. My only way out was to get a job. I
applied to 300 different places in the Northwest, and I always received a
“no”—sometimes it was a soft no, sometimes it was a hard no. I felt like
a failure, like I was never going to be able to re-enter society and be a
20 contributing member. Just then, I got a tap on the shoulder: It was someone
telling me that Dennis was on the phone for me.

The very next day, I was hired by Blazing Bagels. It was on August 30, 2006.
I have been working there for three-and-a-half years now, but the transition
was not an easy process. The state required that I talk in front of all the
employees and lay out my whole criminal history for them in detail. It was
very difficult and very awkward, but they have a right to know. The people
heard all of the horrible things I had done, but looked at the person I am
now, not the person I was. They always measured me as a co-worker on my
merit, and not on my past.

I don’t know what made Dennis take a risk on me, but it was a true blessing.
I’ve been able to send money to my children and save some for my own
retirement. This job has meant everything to me. It has allowed me to
progress to the point where I could leave the halfway house. It has meant I
can be somewhere other than being locked up.

The people here are like a family. Dennis doesn’t just invest in his business.
He invests in his business in order to invest in people. His investment in me
has paid off for both of us.

It has given me a boost in my self-esteem. It has also given me the chance to

be a positive role model for others who are in my position. They can see that
through faith, hard work and the generosity of others, you can begin to turn
your life into something positive.
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“Knowing Dennis’ story has also been an inspiration to
me. I would like to one day own my own business. . . .
I know it will be hard work, but seeing how Dennis has
persevered and achieved so much in such a short period
of time, I know it is possible,” said Megan Misallati.

In Her Own Words:

Megan Misallati
My husband was laid off in November 2008. He was a cabinet refinisher in Woodinville,
WA It was a great paying job, and they assured him that when they could, they would hire
him back. They never did.

We have two kids, 8 and 10 years old, and were just barely getting by. We had just moved
into a more expensive area and home. Soon it became more than we could afford. Then
23
we received the bombshell news. We learned that the woman we had been paying had
pocketed the money and not passed it on to the woman who actually owned the property.
When her business failed in California, she returned and decided to live in the house.

We desperately needed somewhere to live. Dennis and Blazing Bagels came to the rescue.
He gave me a job, allowed me to borrow the van to move my possessions, provided me with
a solid reference and even combed through Craigslist to help me find housing options.

Blazing Bagels has also been really flexible with me and helpful with the kids. I’ve been
able to adjust my schedule to pick up my children from school. There are not a lot of
places that would show you that type of consideration. But this business feels like a
community.

Knowing Dennis’ story has also been an inspiration to me. I would like to one day own my
own business. I like to do printmaking, photography and culinary projects. I even came up
with my own hot sauce.

I know it will be hard work, but seeing how Dennis has persevered and achieved so much in
such a short period of time, I know it is possible.
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 Impact on Charities
Blazing Bagels has quickly built a reputation as a business that cares deeply about the
community. As a business, and as an individual, Dennis generously supports charities
ranging from schools to cancer and cystic fibrosis research institutions, and Jerry’s
Kids to Seattle Children’s Hospital.

“We don’t turn a lot of people down, but because we send so much out, we try to
focus,” said Dennis. “It’s so hard to turn people down, but with limited resources,
we have to have some prioritization about who we help. We have decided to put our
focus on local schools, children’s hospitals or groups that support cancer victims or
are working to achieve a cure. Those groups don’t ever have to ask twice.”

With the support of their customers, Blazing Bagels has been able to make a great
difference in the lives of others.
26
Andy Willmer, fundraising director of the American Diabetes Association of
Washington and Northern Idaho, said, “Dennis Ballen and Blazing Bagels have been
an indispensable partner of the ADA for the past three years. Most recently, they
provided a generous donation of bagels for the cyclists at our Tour de Cure.”

The 2009 Tour de Cure was a very successful event thanks to the energy and
commitment of volunteers, riders and sponsors like Blazing Bagels. Together, there
were nearly 620 riders registered for the event and more than 100 volunteers and
numerous guests, all helping to raise more than $250,000 to date.

“Blazing Bagels’ commitment to helping our fundraising efforts is also helping to

further the ADA’s mission to prevent and cure diabetes and to improve the lives
of all people affected by diabetes,” said Willmer. “Nearly 24 million people in the
U.S. have diabetes and over 57 million Americans have pre-diabetes or elevated
blood glucose levels, and have an increased chance of developing diabetes. It is
only through the generosity of organizations like Blazing Bagels that we are able to
continue our efforts to conquer diabetes in our lifetime. Dennis’ help of our work
is magnified even more in this region. The Northwest is a hotbed of research, and
we’ve been able to dedicate nearly $4 million to that research effort over the years.
Having local businesses support our efforts is crucial to keeping those research dollars
flowing.”

Lynne Singer, Northwest coordinator for Healing Journeys, is another Blazing Bagels
fan. The company provided bagels for Healing Journeys’ “Cancer as a Turning
Point” conference, which was attended by more than 200 people of which 60 percent
were cancer survivors, 25 percent were support people/caregivers and 15 percent
were health professionals. “It was an inspiring and fulfilling day for all who attended,
and Blazing Bagel and others like them were crucial to making it a successful event,”
said Singer.
The 2009 Tour de Cure was a very successful
event thanks to the energy and commitment
of volunteers, riders and sponsors like
Blazing Bagels.

Then there is Dennis’ support of the Cystic Fibrosis Foundation. Cystic fibrosis is an
inherited chronic disease that affects the lungs and digestive system of about 30,000
children and adults in the United States (70,000 worldwide). To assist the Cystic Fibrosis
Foundation (CFF), Dennis and Blazing Bagels started with one fundraising event, and
it has now blossomed into a great partnership. He has provided food for events, helped
sponsor golf tournaments and been a leading advocate for the organization.

“It is wonderful to see a company jump on board to support a cause, expecting nothing
back in return,” said Dottie Moore of the CFF.

Allison Thrasher, who is the organization’s senior director of special events, called
Blazing Bagels’ support “instrumental to the success of our Seattle Great Strides event.
When Blazing Bagels and other small businesses commit to supporting the work of the
foundation, their investment continues to bring hope to the 30,000 children and young
27
adults living with CF today.”

Another organization Blazing Bagels has helped is the Liberty Road Foundation, a
Christian faith-based 501(c)(3) organization that brings businesses together, mobilizing
their financial contributions and energy to help the disadvantaged worldwide with services
that range from medical relief and shelter to education and clothing.

Karilyn Dammarell, event chair for the Liberty Road Foundation, called Blazing Bagels
one of the organization’s best partners. The proceeds from annual events supported by
Blazing Bagels have enabled Liberty Road to partner with five Seattle-area agencies and a
Latin American-based charity to deliver vital services to people in need, thereby fostering
social, economic and spiritual development. This includes before- and after-school
programs, reaching youth living on the streets of Seattle, building roads in Guatemala and
helping substance abusers regain control of their lives.

Dennis’ support of local high school sports teams and other activities for youth has caught
the attention of other small business owners in the Redmond area.

One such entrepreneur is Sandy Flores, who co-owns Redmond-based Emerald City
Gymnastics Academy with her sister, Susan Townsend. She recently wrote Dennis
in response to his contribution to a local high school gymnastics meet: “Dennis your
breakfast sandwiches were amazing, the bagel dogs were incredible and all the bagels
and cream cheese you donated was above and beyond. Dennis, you are truly the perfect
example of the community business owner. Your kindness and support shown to this
community is admired. I am proud to be a fellow Redmond business owner. I hope you
know how much you are appreciated for all you do.”

Like Dennis, Sandy Flores is committed to using her successes to help others. Inspired
by the example set by Blazing Bagels, she has become another illustration of the power
 “Dennis Ballen has served this community and this
[Old Fire House] teen center in every way possible.
He has helped construct structures for the facility,
served on panels discussing his expertise in
entrepreneurship, donated food and money.”

of one entrepreneur. When Sandy learned that the son of friends had been diagnosed
28 with Chiari Malformation, she followed Dennis’ example and jumped in to help. (Chiari
Malformation is a serious neurological disorder where the bottom part of the brain, the
cerebellum, descends out of the skull and crowds the spinal cord, putting pressure on both
the brain and spine and causing many symptoms. If left untreated, it can result in severe
paralysis.)

Dakota Atkins was three years old when it was discovered that he needed surgery—the
only way to successfully treat Chiari Malformation. His parents, however, did not have full
medical coverage and needed the help of someone with a creative, entrepreneurial mind
like Sandy.

Sandy created a red bracelet in Dakota’s honor, with “DAKOTA’S ANGELS” on one side
and “CONQUER CHIARI” on the other. She sold the bands for a minimum of a $5
donation, and raised more than $10,000 for his surgery.

The Old Firehouse Teen Center is another Redmond institution that benefits from this
power of one entrepreneur.

It’s every kid’s dream club house: a place for youth aged 13-19 to hang out, skate, take art
classes, develop pictures, play pool, see live bands and go on field trips­—and it just happens
to be located in an old firehouse building. Redmond’s Old Fire House Teen Center serves
Redmond’s youth with arts, music, recreation, education and personal support services. In
an average week, the Old Fire House has 300 teen visits. Young people are very involved in
program planning and implementation, giving them a sense of ownership over the center.

Many of Redmond’s young people felt alienated and many were totally withdrawn from
mainstream activities and social cliques. The Teen Center addresses those needs. There is
a full recording studio, a pool hall, onsite counseling and a photography dark room. They
take kids with any skill levels in any activity, as long as it is a healthy way of expression.
The teen center is a safe place to keep kids away from other unsafe activities.
 29

One of the Old Fire House’s biggest fans is Dennis Ballen. “The Redmond Fire House was
once a run-down, drug area, but it has really changed. They now have a punk prom for
students who don’t fit in at the regular school prom. Some of these kids look pretty weird,
but they are really good kids.”

Ballen continued, “They do a lot of good for young people. I have seen it in my own
family. They turned my daughter’s life around, gave her a sense of community and artistic
outreach. Now she is heavily involved with the center and has produced a CD and become
active in the local music scene.”

Rana Shmait, a 27-year-old center worker and former participant, believes that without the
support of businesses like Blazing Bagels, the teen center would not be as enjoyable a place
for young people and would be missed in this community. “It helps them break through
their social barriers and build new relationships and understandings across cultures and
economic groups,” she said.

“We receive a lot of donations from various companies, including Microsoft and Whole
Foods, but we were literally shocked by how much Blazing Bagels donated,” said Shmait.
“Dennis Ballen has served this community and this teen center in every way possible. He
has helped construct structures for the facility, served on panels discussing his expertise in
entrepreneurship, donated food and money.”
 In Her Own Words: Nina Ramsey,
Cancer Walk Participant
When I came in here for the first time, I was blown away by how friendly Dennis was.
I could tell right away that he is someone that I was going to like. I’m excited for the
success he has had so far. It is really inspiring.

I came in because I was participating in the three-day, 60-mile walk to fight breast cancer. My
friend, Jennifer Disch, and I decided to do the walk and needed to raise $4,600. We came
in just to ask if we could place a canister for donations near his register. He immediately
told me, “Sure, but why not set up a booth with balloons, posters and the works?”
30
A lot of businesses accepted the can, but Dennis took up our cause—it was a given.
We’re going to do this. I left there so excited and motivated. The journey of fundraising
turned out to be as positive as doing the walk itself.

I showed up at the shop at 5 a.m. on a Saturday, and was just amazed at how much had
been done. A tent was set up and everyone inside was high energy. Dennis came up to me
and said, “Today you are one of my employees. You can have free food, drinks, whatever
you need.” Dennis would come check on us. He was constantly thinking of us. Jay Buhner
of the Mariners, a local celebrity, came by the booth thanks to Dennis. And customers gave.

I’ve had a lot of cancer in my family. My father is a nine-year survivor and I felt this was
a great way to give back. It took a couple of months to raise the money. The Seattle walk
raised more than $5.5 million. We wore our Blazing Bagels pink t-shirts in the camps. It
felt good to be associated with such a caring and honorable business.

Dennis made me feel more connected to this community. I felt like there was finally a
business community I could reach out to for support.

In building his business, he has helped others, and in helping others he has built his
business. My brother lives on the East Coast. Whenever I go to visit him, his only request
is to get some Blazing Bagels.

Dennis has also inspired me to think like an entrepreneur. I am always thinking of ways to
do new things and his story inspires me. I have never seen him be anything but energetic.

Dennis is one of those people that you always wish the best for. You just hope he has a
great life because he has given so much back. I’m so glad that someone of his integrity
and feeling has been the guy to make it.
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 Inspiring the Next Generation
Through the power of one entrepreneur, Dennis Ballen turned bagels into a means of transforming not only his
own life after getting laid off, but also improving the lives of countless people around him through the products
and services he provides his customers, through employment, through his advocacy for free speech and through
his widespread philanthropy.

All this would be enough for many entrepreneurs, but Dennis has made it his personal mission to also mentor
and inspire the next generation of entrepreneurs.

Blazing Bagels is heavily involved in the DECA career preparation program in a dozen school districts. More
than 60 years ago, DECA, an association of marketing students, organized around an ambitious goal: to
improve education and career opportunities for students interested in careers in marketing, management and
entrepreneurship. What began with a few hundred students in 17 states has grown to more than 185,000
students in all 50 states, Canada, Guam, Puerto Rico, Germany and Mexico. DECA is in 110 high schools with
more than 10,000 students in Washington.

Ron Cooper is responsible for Advisor Development for DECA in the state of Washington. He has been
involved with DECA since high school and spent more than 35 years in the classroom as a teacher. Cooper said
Dennis has been an inspiration to the DECA students in western Washington: “He is a dynamic speaker. He
comes into a classroom and discusses his experiences—the good and the bad—and the students’ eyes light up.
He can tell them about the challenges and rewards of entrepreneurship in a way they just can’t learn from a text
book alone. He supplements the text book. They read about choosing a good location, but then he comes and
tells them about opening his Bellevue store and the things he considered in making that decision.”
32
Dennis has personified for the students the work ethic, creativity and dedication that it takes to successfully start
and run a business. The students want to hear about real entrepreneurship and he gives them real insights. He
talks about financing, how to negotiate with vendors and how to manage staff. “It’s an ‘ah ha’ moment for the
students,” said Cooper. “They see Dennis, Blazing Bagels and know that this is the real deal.”

Beyond speaking to classes, Dennis has been an integral part of every aspect of the program:

• He is a mentor/advisor to the students.

• He is a supplier of bagels to the DECA student stores.
• As an employer, he has hired many DECA students, giving them one of their first jobs.

At every turn, Dennis demonstrates to the students the power of one entrepreneur.

“There is nothing Dennis wouldn’t do for the students and the community,” said Cooper. “He has given money,
time, and product and has gone above and beyond in his commitment to the kids. Whenever I need help, I
know I can count on Dennis.”

The young people Dennis comes in contact with through his bagel business all come away with a new
appreciation for him as a person and as an entrepreneur. They walk away from their experiences with a true
understanding of the possible.

Paige Collins, an 18-year-old freshman at Western Washington University, is one such person. Blazing Bagels
was her first real job, at age 16. She started helping out in the retail shop, but worked her way over to the
wholesale side of the business. Before long, she was proving herself and taking on more responsibilities,
including overseeing the businesses’ efforts at farmers’ markets.

“It was the perfect first job,” she says. “It allowed a lot of growth. I could see myself coming out of my shell
and growing with the experience. Students like me worked the weekends and learned from some of the other
employees.”
 

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 to pursue, but seeing his story inspired me to want to join the entrepreneurial class and consider business as a
major in college.”

She said, “I’d like to own my own shop dealing in merchandise and apparel. Knowing that he started so
small and has grown his business to this is remarkable, and it gives people hope that they can do the same.”

Another lesson students of Dennis Ballen take away is a what a hard worker he is.

“I’ve never seen him stop,” observed Hayley. “He got fired one day, but that was never going to stop him. He
started a business the next day. It has taught me to be the same way . . . to never give up or give in.”

She is quick to add that Dennis has also taught her to not only work hard, but to put the rewards of that hard
work into giving back.

“Dennis has a big heart and is always willing to help,” said Paige. “There were many times that I saw people
struggling and he just jumped in to help. I worked there every weekend and there were always orders for
donations to charities. Of course, like all entrepreneurs, he is in it for the money, but he is also in it to help
people. One feeds off the other.”

The Sacrifice of an Entrepreneur

As most entrepreneurs can attest to, it was not an easy journey, but one filled with doubt, insecurities, obstacles
34 to overcome and great personal sacrifice. For the past 10 years, Dennis has worked 14 to 18 hours a day, seven
days a week. Even when he has “free time,” he finds himself obsessed with things related to his business. While
taking his first vacation in nine years, all he could think about was the next move that would better his business.

The business also took a financial toll on his family in the early days. Dennis had to refinance his house
five times to make ends meet, and for the first few years, Blazing Bagels wasn’t much of a source of income.
Dennis could not pay his bills for almost two years.

But he took the long view.

“It’s not about the right now,” he says. “It’s about what happens five years down the road. We have grown 27
percent over the last year, but as the owner, I don’t get to take money out of the business. Almost everything
gets reinvested into the business. We need new ovens. Those run $35,000 a piece. We have gone from 18
employees to 50. We’ve opened new shops in downtown Bellevue and Seattle. For every retail shop we open,
we can hire 10 to 15 new employees. I am always looking at where this business is going . . . not where it is.
I want to create something that I know will be here for my children, grandchildren, and all of those future
employees and customers.”

Jenna Ballen, Dennis’ 22-year-old daughter and a junior at Shoreline Community College, says that the toll
on the family was especially hard.

“I saw how hard it was going to be on everyone, especially my mom,” said Jenna. “For the early years, my
mom was the main provider. Dad is the creative, risk-taker. Mom is more the conservative one with money
and the bill payer. Two to three years into the business when he first got a location, he was gone all the time.”

This was a significant change from his previous life. At BASF, Dennis worked primarily from home. The
family was used to seeing him all the time, even accompanying him on sales calls. When Blazing Bagels started
to take root, things changed. He left at 3 a.m. and he wouldn’t be home until 8 or 9 p.m.
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 emergency survival kits; he had a decorating/home repair business. Then there
was ‘Knock on This’—his idea to sell a wooden block that people could knock
on for good luck. It was his take on the pet rock. He would never stop working.
He has too many ideas in his head.”

The pain of the sacrifice is still clear however. Jenna teared up as she talked
about missing her dad. “Part of the reason we love him so much is his
creativity,” she said. “When he started Blazing Bagels, we didn’t know how
serious it was going to be. There was a long time when we worried it would turn
out to be just another ‘Knock on This.’ Looking back on it, Dad needed this
business—this outlet for his creativity­­—and this community needed all the good
that would come from this one business.”

36 Conclusion
Every year, a large number of new businesses are formed in the United States.
For the most part, these enterprises are small businesses formed by a single
entrepreneur like Dennis Ballen.8 These entrepreneurs affect their communities
economically by creating new jobs, markets and innovations.

As Dennis’ entrepreneurial endeavors demonstrate, the power of one entrepreneur

goes beyond the creation of individual profit. In pursuing his own prosperity,
Dennis has expanded the local economy of Redmond and Bellevue, opened up
opportunities for those who typically have difficulty entering the mainstream
workforce and provided inspiration and professional guidance for aspiring
entrepreneurs of all ages. At the same time, he has used the resources attained
through his business to aid some of the most vulnerable members of society,
including those stricken with disease, poverty and a lack of hope or aspirations.

As Dennis Ballen proves every day, the power of one entrepreneur exists in the
unbridled ability of individuals acting in their own interest to positively impact
others.
 

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