Lea con atención el texto “Supply and Demand”, que se encuentra

en el objeto de aprendizaje de la Actividad de Proyecto 4, y

conteste:

1. Match the Word with the corresponding meaning:

a. Supply (C) Expensive
b. Demand (B) Desire to buy any product
c. High price (D) All people
d. Mass market (E) the lifetime of goods and services.
e. Life cycle (A) Disposition to offer products

2. According to the text, mention the things people take into account
to determine the demand.

The demand is stipulated based on factors such as:

The client`s desire to obtain the product, the benefit that he can
obtain from the product, his taste for the product over others with
the same characteristics.

Write F for false or T for true

a. Production cost depends on Technology F () V (X)

b. As greater the expectations are, the lower will be the offer from
the companies. F (X) V ()

c. One of the four Ps of marketing mix is Package F (X) V ()

d. Price is the amount a customer pays for the product F () V (X)

e. Planning is to transform and develop marketing objectives to

marketing strategies F () V (X)

4. Answer the following questions

a. What is Benchmarking?
It is a process by which new ideas and strategies are created based
on our company´s data compared to other more recognized
companies.
b. What is the process of Benchmarking?
The Benchmarking process begins with planning, followed by data
collection, then the analysis goes, then we proceed to act and at the
end a follow-up is done to verify the result.

c. Number the aspects to be taken into account in Benchmarking:

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2.____________________________________________________
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5.____________________________________________________
6.________

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the
meaning of each word.
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6. Write a ten lines text that summarizes the topic of the activity.
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