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Business globalization
Вид Практика

Дата
Oct 9, 2020
занятия

Модуль 1

Номер по
7
расписанию

Предмет 󾓪 English
https://www.notion.so/163f50b0b9df4239b0226a133b0b16b9,
Преподаватель https://www.notion.so/43661fa65e08498da0de430c001aa12f

Семестр 7

Тема 3
Writing an Informative Essay
Task: Write an informative essay about Материалы:
the future of retail store.
The future of retail store
Listening
Part 1
Part 2
Video
Task 2
Video
Task 6
Task 7

Writing an Informative Essay

The informative essay educates an audience on a particular topic by giving them
in-depth information and a clear explanation of a subject. It can be a definition,
analysis or comparison between two or more things. Informative writing should
bombard the reader with information and facts that surround an issue. It is not an
opinion piece.

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 There are four main categories: to define a term; to compare and contrast a
subject; to analyze data; to provide a how-to guide on a subject.

An informative paper should be written in an objective tone and avoid the use of
the first person. The most effective format is using the essential parts of an essay:
title: write a creative title to grab your readers’ attention;
introduction;

body paragraphs: the body contains three or more well-developed paragraphs

based on the number of issues you want to discuss. Each paragraph focuses on
one main idea presented in the introduction. The body is where sources should be
cited and facts should be shared to educate the reader on the topic. There are
several ways to organize the body of an informative essay:
1 by importance: organizing ideas according to importance beginning with the
most important;
2 chronologically: organizing ideas in a sequence from first to last or earliest
to latest;

3 logically: forming groups of related ideas.

conclusion: restate every matter and question you have discussed.

Task: Write an informative essay about the future of

retail store.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2c4bcca59
9364ef496ce-b9d3b647eee2/Bochkov_Dmytro.docx

The future of retail store

Despite the title, ignore the future of retail for a minute. Even in a modern state of
things, penetration of online retail has been already quite high and on a growing
trend, fostered by huge investments in apps and digital tools that aim to minimize
consumers’ needs to interact with reps or try on each product. Characterized by
advanced technologies the 4th industrial revolution is happening as we speak and
is triggering changes in industries and reshaping the way that companies
manufacture products and the way that customers search for, engage with and
shop for products.

Virtual try-on and 3D configuration technology, for example, enables shoppers to

co-create a personalized item and see how it would actually look on them without

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 risking making an unsatisfying purchase, which simplifies the decision-making
process and empowers clients to shop whenever they want from wherever they
want.
Even more, it seems like we are facing an adoption of an omni-channel marketing
strategy. It is widely declared that consumers who buy luxury goods in both brick-
and-mortar and e-shops spend 4 times more, which makes brands open to
investing in creating a seamless experience across different channels and touch
points. Reason for this attraction to omni-channel is quite intuitive: customers need
consistent, authentic interactions both online and offline.
Another field for innovations is an automation on every retail level: data,
customization, logistics, connected inventory. Automation enables processes to
become faster and thus more effective, thus driving synergy across departments
and channels. This ultimately leads to a reduction in costs of operations and human
resources.
To conclude, in the future of retail digital and physical worlds are to be tightly
connected, getting the best from both worlds to make sure that customers will
face as little of so-called “friction” during their purchases as possible. Hopefully
this will not only lead to new retailers’ profit records, but also will indicate totally
personalized and deliberate consumption.

Listening

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 Part 1 Part 2
 B  charity

 C  bank loan

 C  marriages

 B  community

 C  cities

 B  rents

 A  libraries

 B  children

 property

 warm

Video

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 https://www.youtube.com/watch?v=-EoNrg_DR3s&feature=youtu.be&ab_cha
nnel=CNBCInternational

Task 2
Complete the sentences with these words.
Outsourcing, prosperity, standard of living, cultural divergence, emerging market
economy, global village, developed countries, consumerism, global economy,
cultural convergence, developing countries, global trade.

 Developing countries are countries with little industrial and economic activity
and low incomes.

 Developed countries are countries with a lot of industrial and economic activity
and high incomes.

 Emerging market economy means a nation's economy progressing towards

becoming developed and advanced.

 Global village means the whole world, looked at as a single community that is
connected by electronic communication systems.

 Global economy refers to the economy of the world comprising economies of

different countries closely interrelated.

 Global trade means exchange of goods between countries.

 When we speak about globalization, we tend to see many developed countries

outsourcing production to developing countries.

 Cultural convergence means different cultures blending together.

 Cultural divergence is the difference between cultures.

 Prosperity is the state of being successful, especially in making money.

 Consumerism is the belief that it is good for a society or an individual person
to buy and use a large quantity of goods and services.

 Standard of living includes factors such as income, availability of employment,

affordability of housing, quality of health-care, and many others.

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 Video

https://www.youtube.com/watch?v=rE6IesKI_t0&feature=youtu.be&ab_chann
el=MasterIELTS

Task 6

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 Task 7

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Business globalization 8