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Si vous n'avez jamais entendu parler du design thinking, vous trouverez peut-être cette
brève introduction de valeur. Si vous utilisez déjà le design thinking, nous apprécions vos
idées et contributions supplémentaires dans la section commentaires ci-dessous.
Alors, qu'est-ce que le design thinking, ceux d'entre vous qui n'en ont jamais entendu
parler auparavant peuvent se demander? Tim Brown, président et chef de la direction
d'IDEO (qui a joué un rôle important dans le développement et la diffusion du design
thinking), l'exprime ainsi:
Le design thinking est une approche de l'innovation centrée sur l'humain qui s'inspire de
la boîte à outils du concepteur pour intégrer les besoins des personnes, les possibilités de
la technologie et les exigences du succès commercial.
Vous pouvez utiliser le design thinking pour créer de meilleurs produits, services et
expériences pour vos clients; pour aider à améliorer les conditions de travail de vos
employés; améliorer les processus et procédures sur le lieu de travail; ou pour résoudre
d'autres problèmes. En ce sens, c'est un peu un outil de résolution de problèmes
polyvalent axé sur l'empathie, centré sur l'humain et l'expérience de l'utilisateur qui
comprend une bonne dose de collaboration.
Nous vous donnerons un aperçu rapide du design thinking dans l'article ci-dessous. Nous
fournirons également des liens vers des ressources où vous pouvez en savoir plus. Si vous
avez utilisé le design en pensant vous-même au travail, partagez vos pensées et vos
expériences dans la section commentaires.
Convergence Training sont des experts en formation de la main-d'œuvre et en
amélioration des performances. Cliquez sur les liens ci-dessous pour en savoir plus sur la
façon dont nous pouvons vous aider.
• Systèmes de gestion de l'apprentissage
• Cours de formation de la main-d'œuvre en ligne
• Logiciel de gestion de la sécurité
• Logiciel de planification de la main-d'œuvre
• Applications mobiles de formation et de performance
Téléchargez notre guide GRATUIT pour rédiger des objectifs d'apprentissage
If you’ve never heard of design thinking, you might find this brief introduction of value.
If you’re already using design thinking, we value your additional insights and
contributions in the comments section below.
So what is design thinking, those of you who’ve never heard of it before may be asking?
Tim Brown, the president and CEO of IDEO (who played a big role in the development
and spread of design thinking), puts it this way:
You can use design thinking to help create better products, services, and experiences for
your customers; to help improve workplace conditions for your employees; to improve
workplace processes and procedures; or to fix other problems. In that sense, it’s a bit of
an all-purposes problem-solving tool with a focus on empathy, being human-centered,
and the user’s experience that includes a healthy dose of collaboration.
We’ll provide a quick overview of design thinking in the article below. We’ll also
provide links to resources where you can learn more. If you’ve used design thinking
yourself at work, please share your thoughts and experiences in the comments section.
Step 1-Empathize
During the first phase of design thinking, you’ll perform activities that help you (1)
emphathize with your person/people you’re trying to help and (2) develop a better
understanding of their struggles and problems.
During this phase, you may also gain a better understanding of exactly who it is you’re
trying to help (for example, it may be three different types of customers or workers in
three different job roles).
This phase can include observations, discussions, questionnaires, and even putting
yourself in the person’s shoes to try to gain more insight into their context and
challenges.
Step 2-Define
During the second phase of design thinking, you’ll take what you learned during the Step
1-Empathy phase and use it to create a problem statement that you’ll try to solve during
the continuation of the design thinking process.
This phase is done in a collaborative manner and often includes cycles of divergence (in
which people work independently and come up with their own ideas) and divergence (in
which people then work together to discuss ideas and consolidate thoughts).
Step 3-Ideate
Ideate is a terrible word, admittedly, but basically what it means in this context is your
design thinking team will begin to think of potential solutions for the problem.
As was true in the Step 2-Define phase, you’ll use cycles of divergence and convergence.
It’s important during this phase that you try to include as many ideas as possible,
including out-of-the-box ideas.
Step 4-Prototype
Once your team has developed an idea of how to solve the problem, the next step is to
create a low-fidelity, low-cost, scaled-down prototype and get reactions from your target
audience.
Next, you’ll take that prototype and get the opinions of stakeholders, including (most
importantly) the end users/customers/etc.
The goal in prototyping and testing is to either determine you’ve got a good solution or to
realize you don’t and to learn from failure.
In some cases, your test will show your proposed solution is a good one. If so, roll it out
on a larger scale. In other cases, your test will show that you’re on the right track but
need to make some tweaks. In that case, go back and modify your prototype and test
again. And in still other cases, the testing phase will show you that you missed
something, and you’ll want to go back to the Step 2-Define phase (to redefine your
problem statement) and/or the Step 3-Ideate phase (to reconsider your solutions).
And remember, it’s always a good idea to keep iterating for continuous improvement.
To learn more about this, check out our article on psychological safety in the workplace
and its role in effective teamwork, increased productivity, and innovation.
However, two of the best and most cited resources are the Stanford d. School (check
out their Intro to Design Thinking and their Resources section) and IDEO (check out their
Field Guide to Human-Centered Design and their Design Kit).
Additionally, this website of Design Thinking Resources is very well put together.
You might also find Design Thinking Comes of Age by John Kolko, published at the
Harvard Business Review, to be of interest.
That said, I’d point you toward a few sources I really respect and admire:
That said, if you read down to the bottom, you’ll see he’s planning to write an article
about design thinking for safety sometime soon. I find Shorrock to be an insightful safety
thinker and encourage you to keep your eye out for that eventual article. I’ll try to
remember to add a link to it here when that article does exist as well.
But to address the question head-on, design thinking is an effective problem-solving tool
that can help you create innovative solutions to problems that truly fit the end-user’s
needs.
Since design thinking includes a focus on iteration and continuous improvement, why
not download our free PDCA Cycle infographic before you go?