THE MARKETING CANVAS

GOALS ………………………………… € (= ……………… customers x …………………..€/month x 12) for the period …………………………………………..
Define your goals qualitatively and
quantitatively? What is your growth gap?

MARKET BRAND VALUE PROPOSITION

Define the market where you will play! Why you do business is more important It goes deep into the problems you want to solve for people,
Where is your market on the growth curve? than how you do business. and what makes you the right one for the job.
Measure the market where you will play!

Purpose Positioning Values Identity Features Emotions Pricing Proof

CUSTOMERS
Portrait 3 personas that represent your
customers in the chosen market.

COMPETITOR CONVERSATION JOURNEY

In the chosen market, what does the The journey is the complete sum of
More than monologue, it is all the conversations
competition look like? experiences that your customers go
you have with your ideal buyer. Job to be done Aspirations Pains/Gains Engagement through when interacting with your brand.

Listening Content Media Influencers Moments Experience Channels Magic

& Stories

TRENDS METRICS
In the chosen market, what are Metrics you should define for a viable business
the most influential trends? model and strategy

Users ARPU Lifetime Budget

Designed by LAURENT BOUTY

https://marketingcanvas.eu
Marketing Canvas is licensed under a Creative Commons Attribution-
NonCommercial-NoDerivatives 4.0 International License.
THE MARKETING CANVAS
GOALS ………………………………… € (= ……………… customers x …………………..€/month x 12) for the period …………………………………………..
Define your goals qualitatively and
quantitatively? What is your growth gap?

MARKET BRAND VALUE PROPOSITION

Define the market where you will play! Why you do business is more important It goes deep into the problems you want to solve for people,
Where is your market on the growth curve? than how you do business. and what makes you the right one for the job.
Measure the market where you will play!

CUSTOMERS
Portrait 3 personas that represent your
customers in the chosen market.

COMPETITOR CONVERSATION JOURNEY

In the chosen market, what does the The journey is the complete sum of
More than monologue, it is all the conversations
competition look like? experiences that your customers go
you have with your ideal buyer.
through when interacting with your brand.

TRENDS METRICS
In the chosen market, what are the Metrics you should define for a viable business
most influential trends? model and strategy

Designed by LAURENT BOUTY

https://marketingcanvas.eu
Marketing Canvas is licensed under a Creative Commons Attribution-
NonCommercial-NoDerivatives 4.0 International License.
THE MARKETING CANVAS
GOALS ………………………………… € (= ……………… customers x …………………..€/month x 12) for the period …………………………………………..
Define your goals qualitatively and
quantitatively? What is your growth gap?

MARKET BRAND VALUE PROPOSITION

Define the market where you will play! Why you do business is more important It goes deep into the problems you want to solve for people,
Where is your market on the growth curve? than how you do business. and what makes you the right one for the job.
Measure the market where you will play!

Purpose Positioning Values Identity Features Emotions Pricing Proof

CUSTOMERS
Portrait 3 personas that represent your
customers in the chosen market.

COMPETITOR CONVERSATION JOURNEY

In the chosen market, what does the The journey is the complete sum of
More than monologue, it is all the conversations
competition look like? experiences that your customers go
you have with your ideal buyer. Job to be done Aspirations Pains/Gains Engagement through when interacting with your brand.

Listening Content Media Influencers Moments Experience Channels Magic

& Stories

TRENDS METRICS
In the chosen market, what are the Metrics you should define for a viable business
most influential trends? model and strategy

Users ARPU Lifetime Budget

Designed by LAURENT BOUTY

https://marketingcanvas.eu
Marketing Canvas is licensed under a Creative Commons Attribution-
NonCommercial-NoDerivatives 4.0 International License.