February 2011 | Volume 4 | Issue 13 www.homai.

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An endeavour to protect products and people

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by Hologram Manufacturers Association of India (HoMAI) RES 1
The Holography Times News Bytes

VISIONFOIL 104 H

The real thing

The VISIONFOIL 104 Hologram from BOBST gives you and your customers
the strategic advantage needed to win the war against product and
brand piracy, delivering ultra precise application of every size and
type of hologram currently in the market, plus many that are not yet
commonplace. From banknotes to visas, and from tickets to packaging,
the VISIONFOIL 104 H handles them all effortlessly.

After all, it’s the real thing.

B O B S T G R O U P . C O M

2 www.homai.org
 The Holography Times

Viewpoint
In this issue
Dear Reader,

Welcome to the first edition of The Holography Times in 4-7

year 2011. Like every edition, we have made our best News Bytes
efforts to bring you the best of information and latest
updates of the industry.

A New Year gives us an opportunity to reflect on the year

that was to examine our achievements. It also brings with
it the expectations of a better future. We hope that our
endeavours this year will be even more appreciated than
the last year. In this issue we have consolidated the news, 8
trends and projections that took place in 2010.
Brand Protection:
As brand counterfeiting has become a big menace, its Challenges and Solutions
time to change the behaviour and approach of the brand
owners to enable them to safeguard their products and
services from duplicacy. 12
DNP Applies Hologram
In our cover story, titled “Brand protection: Challenges and Know-How to Develop
Solutions’ we have tried to cover the need of creating an Technology to Prevent
end-to-end solution, which is an intrinsic part of a holistic
brand protection strategy. Aiming at diminishing the
Scintillation on Projectors
negative impact of counterfeiting to a great level, the story and Displays Using Laser
will make you aware how to go about brand protection in Light Sources
the best possible way. If brand protection becomes a part
of every brand plan and review process, counterfeiting An Introduction to IP 14
can be curbed at a very fast pace and the most valuable
asset, the brand, can be protected. Tender Updates 15

At the end we look forward to 2011 with great hopes In 2010

and also take this opportunity to thank all the reviewers,
Notable Transaction 16
editorial board members, advertisers, advisers and above
all, our readers a very happy and successful New Year.
Market Report Projection 17
C S Jeena
Editor Product Launches 18

Upcoming Event, 2011 19

www.homai.org 3
The Holography Times
Giesecke & Devrient magic for ID protection
I D documents need to be both
highly secure and easy to handle,
and the MAGIC-ID security feature
from Giesecke & Devrient (G&D)
achieves just that. The Munich-based
technology company has developed
a special technical process that
enables three-dimensional images
to be integrated into ID documents.
By tilting the ID card, the user can
recognize pronounced depth effects
and flowing movements in the
image. Depending on the design,
contrasting images are also possible.
“Three-dimensional
effects like the ones generated by
MAGIC-ID cannot be imitated
using a photocopier or scanner.
This new process, by means of
which an animated image can be
incorporated in the card body,
offers maximum protection against
forgery. At the same time, the
feature is clearly recognizable to
Bali new holographic liquor tax stamp
T he provincial government
of Bali, part of Indonesia is
applying new holographic seals
to all legally-produced alcoholic
beverages sold and distributed
in both Bali and its territories,
the objective being to deter fakes
and illegal imports, minimise
illicit consumption and enable the
government to manage distribution.
The Bali liquor security
seal comprises a custom designed
holographic label with a number of
overt and covert features including
4 www.homai.org
anyone using the card,” says Hans-
Wolfgang Kunz, Group Executive
for G&D’s Government Solutions
business unit.
MAGIC-ID is suitable for
all types of ID document that need
to be checked quickly and reliably
without technical aids. If you look
at an ID card fitted with a MAGIC-
ID feature, you get the impression
that the image in it is moving.
The image alters as you change
the viewing angle, but in one
constant flowing movement. This
special effect in the card means
border police, for instance, have
no trouble detecting whether the
document before them is genuine
or not.
The animated 3D images
are generated by combining a
lens structure with a specific
configuration of pixels calculated
using special software from
G&D. The lens structure can
be easily integrated in the card
during production – no additional
production steps are necessary.
The pixels can be generated either
complex registered demetallisation,
microtext and a hidden dynamic
image.
Further security is provided
by a chemical sensitizing agent and
a security ink used in the printing of
the text showing the type of liquor,
the fluoresces under UV light . In
addition, the label is made from a
tamper evident material that will be
irreparable damaged if removed.
Four different colour
versions of the hologram have
News Bytes
through a printing process, or via
laser engraving when the document
is personalized.
MAGIC-ID allows
designers much greater freedom
than previously. They are no longer
bound as closely by the size and
pattern of the lenticular as with
conventional flipped images. As the
image flows uninterruptedly in any
direction – whether horizontally or
vertically – designers can create
complex pictures. Customers also
have the option of having several
images integrated in the card so as
to produce contrasting effects.
MAGIC-ID can be deployed in all
kinds of high-security documents,
including national ID cards and
passports with a PECSEC® or
polycarbonate data page. Other
card applications include, for
instance, company ID cards, legal
services cards, drivers’ licenses,
tachograph cards or electronic
vehicle registration papers in card
format. ■
Source: www.gi-de.com
been produced to denote that four
different categories of liquor.
The square-shaped holograms are
affixed onto the bottles labels to
denote origin and demonstrate that
the liquors have been registered.
They are applied by PURA
Group, the Indonesian integrated
security printer, papermaker and
hologram producer which also
produces Indonesia’s tax stamps for
cigarettes and spirits. ■
Source: www.taxstampnews.com
News Bytes
Security print to accelerate in
central and eastern europe
T he security printing market in
central and eastern Europe is
predicted to accelerate over the next
few years, according to a market
report by Pira International.
The company predicts the
market will see a CAGR of 15.2% to
2016, particularly thanks to growth
in the banknote sector as a result
of the accession to the European
Union of some countries in Eastern
Europe, and the fact that Russia is
expanding its rouble production.
Pira said that on 1 January
2011 the euro became legal tender
in Estonia, and Estonia will become
the 17th country to join the euro
area. There are also seven other
Eastern European countries which
may join the Eurozone within the
next five years, although no official
date has been set for several of
these. (see the table)
The ID document sector is
also among those with the highest
growth potential in this region. One
driver could be the US Department
of Homeland Security’s (DHS) Visa
Waiver Program (VWP), which
allows citizens of specific countries
Table: EURO adoption by member states in Eastern Europe
Currency Code
Bulgarian Lev BGN
Czech Koruna CZK
Estonian Kroon EEK
Hungarian Forint HUF
Latvian Lats LVL
Lithuanian Litas LTL
Polish Zioty PLN
Romanian Leu RON
Source: PIRA International Ltd
www.homai.org
to travel to the United States for
tourism or business for up to 90 days
without having to obtain a visa.
Currently, 36 countries
participate in the Visa Waiver
Program, Pira says, but besides the
admission of Greece in 2010, no
new countries have been permitted
entrance since 2008.
This lack of momentum
is largely the result of the current
biometric air exit mandate, which
prevents the DHS from adding
new countries into the program
until the U.S. is biometrically
tracking (through fingerprinting) the
departure of foreign visitors from
U.S. airports, Pira notes.
US Congress and DHS see
deployment of biometric exit as a
necessary step toward understanding
the number of visa overstays inside
the U.S. When this is in place it is
likely that other countries in Western
Europe who have reached the level
of compliance with respect to
e-passports will be admitted to the
VWP. ■
Source: www.pira-international.com
Expected Date of Entry
2014
2015
January 2011
2014
2014
2014
2015
2015
The Holography Times
A butterfly
trick
imitating
nature to
prevent
A butterfly’s iridescent wing scales
M any
in
insects
iridescent
shimmer
colours
without possessing the required
pigmentation. This occurs when
light is reflected and refracted in the
miniscule hollow spaces between
their scales.
A team of researchers led
by Mathias Kolle at Cambridge,
UK, has been successful in imitating
the effect of the Indonesian peacock
butterfly (Papilio blumei) by using
artificial nano-structures. Since the
manufacturing process is highly
complicated, it is well suited to
combat forgery. Kolle believes that
in the future, bank notes will be
printed with iridescent ‘signatures’
to guarantee their authenticity. For
the speckled wings of the peacock
butterfly have an added advantage
of providing camouflage: while they
appear blue to their own species, a
enemy would perceive them as
green, like their surrounds. ■
Source: GEO, December 2010
5
The Holography Times News Bytes

RBI contract at centre of

latest De La Rue dispute

T he status of contracts with the

Reserve Bank of India is at the
centre of the latest dispute between De
La Rue and its hostile French bidder
Francois-Charles Oberthur Fidiuciaire.
De La Rue rejected an £895-million
bid by privately-owned smart card
maker, Oberthur, last month, dubbing
it opportunistic. However, the French
firm hasn’t given up and this week
stoked up tensions by demanding that De La Rue clarify the
situation regarding the latest tender by the RBI for the supply
of 16,000 tonnes of currency paper. Oberthur said it believes
that the contract had been handed to four rivals.

“De La Rue should inform the market if it was an

unsuccessful participant in such key tender or if it was not
even invited to participate in that tender,” said the French firm.

Seeking clarity: Oberthur said it was seeking clarity

on the prospects for future business from the RBI as well as
for new business should it lose RBI as a client. De La Rue has
suffered damage to its reputation as a consequence of such
recent events, and the ability of De La Rue to win new profitable
contracts and retain existing customers as a standalone business
has been undermined. As a customer, RBI accounts for around
a quarter of De La Rue’s profits.

‘Things are fine’: De La Rue said that nothing had

changed regarding the situation in India, since its last update
in November, and that it was in an ongoing dialogue with
the customer concerned and uncertainty remained as to the
ultimate outcome of the issue and its impact on the group.

De La Rue shares have fallen steeply since mid-July,

after the firm revealed quality and production irregularities at
one of its paper production facilities. Following a subsequent
investigation, the firm found that some employees had
deliberately falsified certain paper test certificates for a limited
number of clients. RBI, which is widely understood to be one
of those clients, has never been officially identified by De La
Rue.

The crisis triggered the resignation of Mr James Hussey

as chief executive of De La Rue. Mr Tim Cobbold, the former
chief executive of power systems group Chloride took his place,
pledging to deliver on the firm’s potential as an industry leader.

Oberthur maintains its ongoing interest in acquiring

De La Rue, and that it included the material risk to the RBI
deal in its bid. ■
Source: The Hindu, Business Line, January 6, 2011

6 www.homai.org
News Bytes
Superflux S uperflux has invested over
$5million in the construction
of security printing and finishing
invested facility with state-of-the-art
equipment for the production of
$ 5 million high quality security to documents
and sophisticated surveillance.
on security The President/Chief Executive
Officer of Superflux International
products Limited, Tokunbo Talabi, disclosed
this at an interactive session with
journalists in Lagos.
Talabi, who worked in Guaranty
Trust Bank Plc (Nigeria) for
several years and served as head
of the bank’s Financial Institution,
Corporate Banking and Banking
Operations, said he left the bank
to fill the then pressing gap in the
provision of high quality security
instruments.
According to him, Superflux
has since grown from a two man
trading firm to a full fledged ultra
modern manufacturing facility
Laser card L aserCard Corporation
(NASDAQ:LCRD), a leading
provider of secure ID solutions,
secures has received an order to supply
additional credentials for Italy’s
italian order Citizen ID Card program, known
as the Carta d’Identità Elettronica
or CIE. The highly secure, multi-
technology ID cards, based on
LaserCard’s optical security media
platform, are used by citizens
for identification and travel. The
order is valued at approximately
$540,000 and is expected to be
delivered by March 31, 2011.
According to LaserCard,
Italy’s Citizen ID Card is used
by security and law enforcement
authorities to verify the identity
of citizens while preventing the
counterfeiting and fraudulent use of
vital documents. The programme
includes special-language ID cards
that are issued to citizens living in
border regions where languages
www.homai.org
The Holography Times
in Nigeria, adding that it has
become the market leader and
leading service provider to major
financial institutions, government
agencies in Nigeria and African.
In line with Central Bank of
Nigeria’s directive for security
printing companies to establish
printing facilities in Nigeria
by December 2007, the firm
inaugurated its modern facilities
in 2006. “Also, in keeping with
our vision of dominating the
security print market in Africa, a
new facility was commissioned in
Ghana in 2009,”he said.
In its quest for excellence and
quality, the company sought
and engaged highly experienced
professionals from both within and
outside the Nigeria in various fields
in order to meet its objectives of
revolutionary customers’ care and
services. ■
Source: www.thenationonlineng.net
other than Italian are predominant.
It says a small proportion of the
cards from this order will be printed
in Slovenian.
LaserCard’s multi-
technology ID cards are also used
by two Italian government agencies
— the Ministry of Justice and the
National Police (the Carabinieri)
— to help protect employees
and provide secure access to
government services.
“Italy’s continuing
investment in secure, multi-
technology ID credentials highlights
the country’s commitment to
protecting its internal security and
the security of its borders through
the valid identification of citizens
and government employees,” said
Robert DeVincenzi, president and
CEO of LaserCard. ■
Source: www.lasercard.com
7
The Holography Times Cover Story

Brand Protection:
Challenges and Solutions

Mr. Pradip Shroff is the President of HOMAI, Board member of IHMA, and
Vice-chairman of PRS Permacel Pvt Ltd. He is a B.Tech from IIT Mumbai,
M.S. from Case Western Reserve University, USA, and accredited by
Coaching foundation India Ltd as a CEO Coach. He has worked with Johnson
& Johnson India for almost 25 years and has been involved in developing
solutions for Brand protection for over 35 years.

There are several forums

of industry associations
who have sub committees
to discuss the loss to the
industry due to brand
attack. Frequently, these
sub committees end up
in recommending to the
government what it can do in
terms of tightening the laws or
enforcement of the laws.
B rand has been considered as
one of the most valuable assets
for a company. In today’s world,
several brands are under attack
from various angles. These attacks
can be in the form of counterfeiting,
tampering, pilfering etc. Each of
these lead to erosion of brand value,
loss of market share, profit and
above all dissatisfied customers.
The importance of brand
attack and its impact to the brand
owner, government, society and
consumer has been a matter of
debate and discussion at several
forums. There are several studies
and attempts made to quantify the
loss. However, one important facet
appears to have been missed out in
most of the discussions as to what
is the way out. Is there a solution
and what is the responsibility of
each of the stake holders in the
process of fighting this menace?
There are several forums of
industry associations who have sub
committees to discuss the loss to
the industry due to brand attack.
Frequently, these sub committees
end up in recommending to the
government what it can do in
terms of tightening the laws or
enforcement of the laws.
In as much as brand is the
property of a company, the brand
owner or the CEO should assume
the primary responsibility to lead
all the efforts required to protect
the company brand from being
attacked. Each company CEO/
brand owner should take a proactive
approach and not wait for a reactive
approach.
Highlighted below are
some of the case studies or examples
of why the various efforts have not
resulted in arresting brand attacks:
Case 1
A Sales person (perhaps for not
having achieved his sales target)
complains to the Sales Management
that there are duplicate products
available in his territory. The Sales
Manager will perhaps ask him to
buy some samples. These samples,
along with primary information,
are then passed on to the Legal
Department of the company to
initiate action. Legal Department is
either not able to take action or if
the evidence is strong, organisations
are raided but when the raids are
conducted nothing concrete is
found. Perhaps the information

8 www.homai.org
Cover Story
Analysis /
Change in
Brand
protection
approach
Fig. 1: Integrated Holistic brand protection strategy
about the likely raid was leaked out
and hence no evidence was traced.
Case 2
Based on advance intimation
or use of a private detective a
raid is conducted and goods are
confiscated. The guilty person
is released on bail, the matter is
delayed and the case continues for
years. The counterfeiter opens
another factory and restarts his
business.
Case 3
Another similar example. A government.
company develops a new track and
trace solution but few influential or
dominating Sales persons and the
Distributors rationalise that such
approach will reduce the sales of the
company and forces the company
to withdraw such solutions.
Case 4
A packaging technologist is asked
to find out a technology which is
very novel, but easy to identify.
Unfortunately whatever he adopts
is copied in a short time.
Case 5
A packaging technologist develops
a new technological solution.
Purchasing officer floats a tender
to all suppliers giving all details of
features and specifications required
www.homai.org
Designing /
Formation of Protection /
Brand Risk Usage of
management technology
Team
of the product. The order is given
to the supplier who has quoted
the lowest price. This can end up
with several prospective suppliers
who do not supply to the original
company but can now do business
with contributors.
Case 6
A CEO or brand owner feels that
he has tried everything possible
and nothing works because all
previous attempts have been either
copied or have not been easy to use
by customers. Hence, the solution
is not with him but it is with the
These are some of the examples that
clearly indicate that there is a need
to change from stray piecemeal
efforts to total integrated solutions.
The key elements of the need for
total integrated solutions are:
Solutions
By Brand Owners:
There is a need of creating an end-
to-end solution, intrinsic part of a
holistic brand protection strategy;
(see fig. 1)
1. Analysis / Changes in
approach towards Brand
protection: As a first step,
every CEO or Brand owner
should take the responsibility of
brand attack and need to make
the Brand Risk Management
The Holography Times
Monitoring
(BRM) as part of his business
plan, review and report. The
team can comprise of CEO/
Brand owner, / Brand Managers/
Head of Marketing / Product
development/ Sales /Logistic/
Packaging/Manufacturing,
etc and or outside consultant
accountable for brand. The
team can periodically review
the BRM by analysing various
issues like:
i) product categories & markets
ii) buyer profiles
iii) supply chain management
and SWOT analysis of
counterfeiters.
2. Make a customized totally
integrated solution by
increasing the participation of
co-opting consumer, channel
partner conducting verification,
raids or ensuring strong law
enforcement.
3. Use technology: Use a secure
anti-counterfeiting device
comprising overt3, covert4
& forensic5 security feature.
Examples of such tools are
security hologram seal and
labels, tamper evident security
films, and light-sensitive ink
designs. While there are any
number of technologies brand
manager can use, it is better if it
is decided at an early stage with
some basic guidelines such as:
i) Find a vendor who can provide
9
The Holography Times
Fig. 2: Picture of Microsoft website which defines its steps in
product protetion.
you overt as well as covert
technologies as it is more
important to select a solution
using multiple technologies;
ii) Get help from trade association
in selecting ethical vendor,
best practices and resources for
fighting counterfeiting;
iii) Select the technology in
terms of parameters like how
difficult to copy / tamper
evident (preferably patented),
uniqueness, how many
suppliers available, easy to
identify and user friendly;
iv) Solutions should also have
feasibility to be integrated
with the automated production
/packaging line if required,
especially wherever the
volumes are real large;
v) Try to combine low and high
security elements to enhance
protections, for example, by
integrating a sequential or
unique numbers in the solution.
4. Monitoring and developing
an Intellectual property
strategy
10
COA
Fig. 3: An example of flyer, which can
be downloaded from microsoft website.
By Government:
“Brand Risk Management” should
be treated as part of risk management
under the direct responsibility of
board of directors / brand owners.
The vision and mission statement
should be communicated to all
the stakeholders and customers to
ensure that the Brand Protection
concern is communicated to all
concerned. This can be done
by putting up on the company
corporate governance, annual
report, intranet in text and video.
(for example, companies like HP /
Microsoft have a section on their
website which defines their steps
in product protection). (see Fig. 2
and 3).
As an initial step Government
can make mandatory for every
company to incorporate “Brand
Risk Management” as part of
their annual report for welfare of
stakeholders.
Cover Story
Certificate of Authenticity (COA)
A new Certificate of Authenticity (COA) has begun shipping
with various OEM System Builder products as of September 1,
2007.
Note that the prior COA will still be in the market for some time, so please familiarize yourself
with both versions. See below for details.
® ®
A COA is a label to help you and your customers identify genuine Microsoft Windows
software. Without it, your customers will not have a legal license to run their Windows
software.
D
B
C
New COA:
A The new COA features two portholes, one in the shape of an ellipse and the second in
the shape of the Windows “flying window” logo. The over-laminate has been removed to
enhance the visibility of the individual paper fibers within each of the portholes.
B The embedded metallic thread includes new color transitions that occur when viewed at
an angle.
C The new COA contains microprint - a security feature adopted from currency - that is
legible when viewed under a magnifying lens.
D The new COA has been changed to a more rectangular shape.
Distribution:
Certificate of Authenticity
The COA constitutes the end-user’s
proof-of-license and it must be
distributed with the additional
Documentation components noted here. A COA
should never be distributed by itself,
without the software it authenticates.
Hologram En
End-user license
Media ag
agreement (EULA)
Prior COA: A A porthole anti-piracy feature allows the computer chassis to
be visible through a clear hole. Individual paper fibers can be
D discerned within the porthole.
C B An embedded metallic thread with recognizable letters spelling
B “Genuine” runs through the label.
A C The technology strips running down the side of the Certificate
of Authenticity have been eliminated providing a flatter profile
enabling a more acceptable print surface for thermal printers.
D The COA does not have a laminate finish.
For more information on identifying COAs, visit http://oem.microsoft.com/coa.
Conclusion:
Negative impact of counterfeiting
can be diminished to a great level
if it becomes a part of every brand
strategy - plan and review process-
with the accountability of the brand
owner towards its most valuable
asset - i.e., Brand.
Fighting counterfeiting is a Brand
issue, when managed well will
result into:
- Consumers getting right products
at right prices;
- Manufacturers gaining higher
market share, increase in brand
value and profits;
- Government receiving increased
revenue which can be used for
betterment of society;
- One channel of funding terrorism
will be dried.
Biblography:
1. HoMAI : Hologram Manufacturers
Association of India.
2. IHMA: International Hologram
Manufacturers Association .
3. Overt Feature: Feature which can be seen
with naked eye.
4. Covert Feature: Features which can be seen
with economical tools i.e. magnifier glass/
readers etc.
5. Forensic Feature: Which can be tested/ seen
at laborateries.
www.homai.org
 The Holography Times

www.homai.org 11
The Holography Times
DNP Applies Hologram Know-How to
Develop Technology to Prevent Scintillation
on Projectors and Displays Using Laser
Light Sources
Dai Nippon Printing Co., Ltd.
(DNP) has applied the multi-
recording and light-forming
functions of holograms in the
development of technology to
reduce speckle noise that is the
cause of scintillation generated
on projectors and displays that
use laser light sources.
* Volume hologram: A hologram capable of recording extreme amounts of data, with studies presently being made regarding applications to
areas including large-capacity memories. The volume hologram is manufactured by coating a special polymer layer on a film, and making a
3D recording of the interference fringes produced by the changes in the refractive index in that polymer layer. By projecting light onto those
interference fringes a diffraction phenomenon based hologram image is reproduced. As the hologram comprises superior spatial and depth
expression, and the materials and manufacturing process are special, it is extremely difficult to counterfeit the hologram, which as a result
can be used for security uses.
12
Developmental
Backdrop
A mid the practical advances
seen in recent years in Light
Emitting Diodes (LED) as the light
source for displays, projectors
and illuminations, laser light-
sources with longer life, reduced
power-consumption, and where
it is possible to downsize the
optical components, have been in
the spotlight as new light sources
following on from LED. Laser
light comprises high straight line
performance, and compared with
LED that tends to diffuse in a radial
fashion, is extremely bright with
high color purity, and as a result,
has superior color reproduction
characteristics. Compared to other
light sources, when used with a
projector it is possible to reduce
the number of optical components
leading to down-sizing, which
further facilitates incorporation
into mobile terminals. And by
switching the high-pressure
mercury lamp, used with currently
available projectors, to laser light
sources, it is possible to remove
the use of mercury. In the case of
laser, however, the light scattered
on the light source unit and screen
that serves as the irradiated surface
interferes with each other, and is
prone to generate speckle noise,
Techsheet
which, as the name suggests,
appears as a fine mottled splashing,
which is in turn the cause of
scintillation.
DNP has used volume hologram*
film with its superior mass
production attributes, and has
developed a technology for
reducing this speckle noise. With
currently available technology it
has only been possible to reduce
speckle noise generated by the
light source unit, but with this
newly developed technology it
has become possible to effectively
reduce speckle noise generated
on the screen, and as a result, can
be used with a variety of devices
including rear-projection and
front-projection displays.
Challenges Faced by
Existing Technology
Speckle noise is generated by
the light source unit and the
screen. With existing technology
a revolving diffuser panel is
inserted into the light path, and by
projecting averaged interference
patterns onto the screen, it has
been possible to reduce the speckle
noise originating in the light source
unit. With speckle noise generated
on the screen, however, it has been
possible to reduce this by rotating
www.homai.org
Techsheet The Holography Times

the screen, but this required structurally based ingenuity Reference

to spin big-screens, and as a result it was not easy to put
on a business footing. Speckle noise:

Overview of the Newly Developed

Technology
The new technology developed by DNP uses volume
hologram functions that reproduce the same image in
the same position no matter which point on the hologram
the light beam is projected upon. By projecting the laser
light source as a beam on various points of the hologram
in a repeated fashion with an optical scanning device,
such as a scan-mirror, the angle of incidence on the
images reproduced on the screen constantly changes, and Before and after removal of speckle noise.
generates numerous interference patterns. As a result, the
interference patterns are averaged, and it is possible to
reduce speckle noise. Also, as the laser beam shaping and
Speckle noise structure:
homogenizing of light intensity can be carried out with
the hologram, optical components such as the diffuser and
the lens array are no longer necessary. As it possible to
obtain a speckle noise reduction effect, regardless of the
laser beam configuration or the scope of interference, it is
possible to apply this technology to a variety of lasers. As
the technology can be freely set up to match the uses of
the reproduced image configurations, apart from displays
and projectors, envisaged uses include sensors, such as
3D scanners that can capture clear configurations with
reduced speckle noise, and image devices.
Speckle noise types:

Interference patterns are equalized by changing the angle of the Speckle noise generated on the light source side
scan mirror, and creating a time variation with the progression
angle of the light

Forward Looking Events

DNP will exploit the fact that this newly developed
technology is applicable with a variety of optical devices,
and will make proposals based on this technology to Speckle noise generated on screen
companies engaged in a broad array of areas, beginning
with optical equipment makers, and images, sensors, and
illuminations. With the cooperation of these companies
we will assess this technology and plan to launch sample
shipments of volume holograms compatible with this
technology from early 2011.
For more information visit : www.dnp.co.jp

www.homai.org 13
The Holography Times Industry Updates

Well protected IP is reward to an intellectual mind

I ntellect is the only thing that one can claim to be
entirely their own and to protect it, is one’s basic
right. To protect this intellect from its illegal or unlawful
IPs

Protection for
Patent

New process or
product
Design

Aesthetic design
of a product
Copyright

Expression of
concept
Trademark

Brand Name of
a company or a
product line
use there are provisions by the Government, called the Criteria Novelty Novelty Uniqueness Uniqueness
Intellectual Property (IP) Rights. An invention, piece of
Term 20 years 15 years Life time + 60 10 years
art, poem, story, product design, brand name all are day years [Renewable
repeatedly]
to day examples of the IP.
Protection Territorial Territorial Worldwide Territorial

Benefit Monopoly over Monopoly over Monopoly over Monopoly over

Role of an Association: the product or the product’s the way of the brand name
process design expression
An association can help in identifying and developing
appropriate IP policies for its members. It can further Government
Fee (INR)
4, 000/- 1, 000/- Variable in range
of 50-500/-
3, 500/-

act as a channel as well as a platform for successful Examples Holography Bottle, container Hologram, HOMAI word
commercialization and enforcement of IPRs of its process and website, and logo
machine brochure,
members. It can also provide a single window concept presentation

for helping its members while protecting their IPRs.

Association can supports its members in identifying,
protecting and enforcing the IP Rights in more than one
way. It can promote and mobilize his members to create
and protect their IP in every possible manner.
Identifying Proper Right for your IP:
Since there are many types of IPs possible in single
company or firm, they are of different values altogether.
Identifying right IPR for your creations, thus, is of
critical importance and hence must not be ignored
or misunderstood. The table would help you have an
elementary idea about different IPs. (see the table)
Value your IP:
IPs are valued like any other asset in a balance sheet. Just
like other assets, they are valued and accounted during
mergers and acquisitions, joint ventures, selling off and
other business transcations. Further, IPRs promise to
give huge returns on investments in the form of multiple
revenue generation models, goodwill enhancement,
monopolistic authority in the market, and above all,
invaluable customer satisfaction directly or indirectly.
Conclusion:
With globalization and cross border business
leading multiple point amalgamation of national and
international markets, IPRs prove to be the best security
measures in minimizing risks. On one hand IPRs protect
illegitimate copying of one’s products, on the other, they
provide additional source of income through licensing
and commercialization. Although IPRs do not always
turn into assets and sometimes it may become a financial
liability to maintain the right; if protected and managed
strategically, IPRs can be incredible assets. Nonetheless,
well protected IP is reward to an intellectual mind.
Author:
Shruti Kaushik is Director at Patentwire which is an Independent Patent & Technology
Consulting Firm based in Delhi.

14 www.homai.org
Industry Updates The Holography Times

Tender Updates

Organisation Date State

(Country) Details
Act Procurement Solutions Oct 2010 Australia Government identification cards with
hologram

Printing and Stationary Department Oct 2010 Mumbai, India Supply of 3D hologram sticker

Polskie Radio Regionalna Rozglosnia Oct 2010 Poland Identification of the CD –

W Katowicach holograms and foil

Oficiul Roman Pentru Drepturile Oct 2010 Romania Holographic mark / stamps security
De Autor

Ministry of Justice Oct 2010 Kuwait Supply of hologram stamps

Excise and Taxation Department, Oct 2010 India Supply of hologram excise adhesive labels
Government of Punjab

Ministerio Da Educacao Oct 2010 Brazil Holographic security seal

Ministerio Da Educacao Oct 2010 Brazil Holographic label warranty of origin

Javna Ustanova Slutbeni Glasnik Oct 2010 Bosnia and Birth certificates with hologram
Republike Srpske Herzigovina

Jodhpur Vidyut Vitran Nigam Ltd Nov 2010 Rajasthan, India Hologram security seal

Direccion De Personal Del Ejercito Nov 2010 Brazil Security hologram

Excise and Taxation Department, Nov 2010 India Supply of hologram excise adhesive labels
Govt of Rajasthan

Ministry of Home Affaris, Kathmandu Nov 2010 Nepal Printing of hologram

CSIR Structural Engineering Nov 2010 Tamilnadu, India Employee identity card with hologram
Research Centre

Varana Co-operative Milk Producers Nov 2010 Maharashtra, India Supply of SMP packing holographic film
union Limited

Research Designs and Nov 2010 Uttar Pradesh, India Tamper proof hologram with
Standard Organisation laser numbering

Directorate of printing, Nov 2010 Maharashtra, India Security hologram on voters identity card
Govt of Maharashtra

Conselho Regional De Medicina Nov 2010 Brazil 2d holographic adhesive security label
Do Distrito Federal

Office of the Head of the Civil Nov 2010 Nigeria Automatic hologram machine
Service of the Federation

ITI Limited, Kerala Dec 2010 India Supply of hologram hot stamping machine

Rural Development Department, Dec 2010 India Hologram muster rolls

Hyderabad

Bangalore Electricity Supply Dec 2010 India High security hologram seal
Company Limited, Bangalore

To get the latest tender, subscription and information email at info@homai.org

www.homai.org 15
The Holography Times Industry Updates

Notable Transactions in 2010

Acquisition
Month Acquirer Acquired Outcome Market targeting

Dec 2010 Hologram Industries Label Systems Inc and Label
Systems Authentication LLC
(USA)
Hologram Industries continuing Holographic security
to pursue its strategy of labels for brand
expanding group technological protection and product
offering of anti-counterfeiting authentication
solutions through acquisition.

Dec 2010 HID Global ActiveIDentity It will expand HID global logical Personal identity for
access offering and create a digital interactions
unique portfolio of converged
physical and logical access
solutions.
Sep 2010 SICPA Mayercord Revenue Inc US will strength SICPA expertise Tobacco tax stamps
in tobacco tax stamps for US
states & municipalities

Aug 2010 Bilcare Research Ineous To expand its global presence New lamination
and market in high shrink PET, technologies
PVC packaging, aluminium foil
and film manufacturing.

April 2010 Filtrona PLC (Payne Secu- BP Labels Limited Expansion in the label capability Pharma, Cosmetics,
rity Division) of coated and security products Food Packaging
division.

Joint Venture
Month Acquirer Acquired Outcome Market targeting

Sep 2010 Shiner International Inc Shanghai Shifu Film Material Will help in enchancing shiner Chinese food
Co. Ltd (SSFMCL) market show in China domestic packaging industry
food packaging industry

License agreement
Month First Party Second Party Outcome Market targeting

August 2010 Document Security
Systems, INC
(A technology company in
the security and protection
services sector which
develops and manufactures
products and packaging
containing patented and
patent pending optical
deterrent technologies).
ATL, Inc a security label
manufacturer ATL (formerly
Ad Tape & Label Co) establish
in 1951 specialize in
anti-counterfeiting
security labels, multi-panel
booklet labels, custom die-cut
components, disposable
medical devices, direct mail,
and product labels).
ATL will manufacture security The global trade
labels for its pharmaceutical in bogus
industry clients containing pharmaceuticals will
Document Security Systems, be worth an estimated
Inc.’s AuthentiGuard® suite of $75 billion in 2010,
technologies. This agreement is according to the
a non-exclusive US license and US-based Center for
revenue is based on a percentage Medicine in the Public
of sales. This highly scalable Interest (CMPI).
relationship provides Document
Security Systems with an
established sales partner for its
enhanced solutions in the secure
label market, as well as access to
major pharmaceutical companies
through ATL.

166 www.homai.org
Industry Updates
Market Report Projections 2009-2010
Title of Report / Study
European Commissions – Annual
statistics related to counterfeit and
pirated goods seized at European
Union (EU) borders in 2009
World Customs organisation
(WCO) Tobacco Report for 2009
HOMAI Report on Pharmaceutical
Counterfeiting and Hologram as
Solution 2010
2nd Indian Hologram Industry from Report covers financial statistics, figures and
study 2008-2009-by HoMAI
The future of global security
printing to 2013, PIRA
International
The Future of Global Packaging:
Market Forecasts to 2014
Anti-Counterfeiting and Brand
protection Worldwide outlook
Anti-Counterfeiting Packaging
(ACP) – a Global Business Report
2010-2014
Ten Year Forecasts of Disruptive
technologies in Security Printing to
2020 – PIRA International
www.homai.org
Report Contained
It covers statistics related to counterfeuit and
piretrd foods stored at European Union (EU)
boards in 2009
To report on the global illicit trade in tobacco
Report covers market review on Hologram as
solution for Pharmaceutical industry in India
key rations of hologram industry in India from
2005-2010.
The report provides an in-depth examination of
the global security printing market.
Analysis of the global packaging industry,
broken down by packaging product end use
and country with forecasts to 2014 with
regional profile of 50 countries.
The report contains information on
technologies being used to deter counterfeit
products including overt and covert, track and
trace software, serialisation and e-pedigree
software. It also contains information about
worldwide legislation and regulations.
The report offers latent demand estimates
and projections for world anti-counterfeit
packaging market. It also covers noteworthy
market trends, growth drivers, challenges,
enumerates recent acquisitions, and other
strategic industry activities. End use sectors
include Pharmaceutical and food products.
Report identifies and profiles the top 25
disruptive technologies that can be expected to
affect the global security printing industry over
the next ten years to 2020.
The Holography Times
Key Findings
- According to report, over 43,500 cases of
goods suspected of violating IP rights were
stopped by customs in 2009, compared with
49,000 in 2008.
- the number of articles detailed dropped from
178 million to 118 million.
- Tobacco tops list of counterfeit as 22.3
million items (defined as packs of 20) were
seized.
- 10% increase in illicit tobacco
- 3.4 billion illicit cigarettes produced in 2009
In last 3 years, numbers of pharma companies
which have started using holographic solutions
have been increasing with an average rate of 27
per cent per annum.
The Indian Hologram Industry is increasing with
an average annual increase of 18 per cent in last
4 years.
Valued at just over $9 billion in 2008, the
global security printing market is set to reach an
impressive $20 billion by 2013.
- DOVID market to reach $ 2041 million by 2012
Global packaging sales are expected to reach $
739.9 billion by 2014.
- Anti-counterfeiting and Brand protection
market to grow about 15 per cent annually.
- Value of counterfeit products may reach US $
1 trillion globally in 2010 (The International
Chamber of Commerce and World Customs
organisation)
- The global ACP market is projected to reach
about US 82.2 billion by the year 2015
- Global counterfeit industry generates an
estimated US $ 670 billion annually.
- The patent analysis of anti-counterfeit
packaging market indicates that in 2009, 29%
patents are filled in hologram category.
Photopolymer hologram will be the most
disruptive technology in upcoming years.
17
The Holography Times Industry Updates

Product Launches in 2010

Month Product

March Toppan developed new OVD features for Banknotes.

March HoloTouch Inc, launched patented touchless, holographic human-machine iinterface (HMI)
technology.

April Bobst launched visionfoil 104H ideal for bank note printers applying hologram and or metal stripes
(see ad on page no 2) .

April KAMA launched hologram stamping system.

April SCRIBA developed nu-code technology for identification, traceability, anti-counterfeit, security and
quality control.

May American Company Cybernetic Industrial Corporation (CIC) developed the Grrovewriter, a new
version of its Holoprinter with the capability of writing holographic lenses with various optical
characteristics. Also invented a new type of optical printer called the 3Dstructure Writer.

May Securency launched LATITUDE™. LATITUDE™ is unique to Guardian® polymer

banknote substrate.

June Sony Disc and Digital Solutions (SDDC) developed a method to serialise mass production Lippmann
(or reflection) holograms.

June Hologram Industries launched DROP® (Digital Recognition of Pattern) a multi-functional

authentication device which combines visual and digital overt and covert authentication with track
and trace functionality. DROP® uses a demetallized hologram both as visual authenticator and as a
laminate to protect the printed features.

August API Holographics launched two new types of holograms with security
combinations suitable for overt, covert and forensic level protection, under
the trade names HOLOSHIELD® for high security documents and
HOLOGUARD® for product protection.
Nanomap (Covert) - A hidden map of a country or
province secluded within a 0.5mm dot

October Toppan introduced Reversegram an ultra high performance security label which can easily determine
authenticity by simply holding a “verification filter” over the label.

October OKI Data Corporation introduced a brand protection system using Lippmann photopolymer
holograms combined with a tracking code. The system called Product Control Authentication System
(PCAS) from TUV Rheinland and a Lippmann hologram from Dai Nippon.

18 www.homai.org
Industry Updates The Holography Times

Upcoming Events
Pan-European High Security Printing Conference
March 8-10, 2011, Vienna, Austria
For more details contact: Tel: +44 (0) 1932 785 680
Email: info@reconnaissance-intl.com ;
Web: www.cross-conferences.com/europe
Sino Label
March 9-11, 2011, Guangzhou / PRC, PRC - Hong Kong
For more details contact: Web: www.sinolabelexpo.com
Gulf Print Pack, Dubai
March 14-17, 2011
For more details contact: Web: www.gulfprintpack.com
Cartes in Asia
March 29-31, 2011, Hong Kong
For more details contact: Tel: 852 2294 7726
Email: hongkong@promosalons.com; Web: www.cartes-asia.com
Security Document World 2011
April 4-6, 2011, London, UK
For more details contact: Tel: +44 (0)1322 663006
Email: p.chattin@sciencemediapartners.com; Web: www.sdw2011.com
Cards Asia 2011
April 13-15, 2011, Suntec Singapore, Singapore
For more details contact: Tel: +65 6322 2771
Email: yaling.ng@terrapinn.com; Web: www.terrapinn.com
The Hologram Manufacturers
Association of India (HOMAI) is a
non-profit organization established in
1998 to represents and promotes the
interest of hologram industry in India as
well as to fight against counterfeiting.
Affiliated with International Hologram
Manufacturers Association (IHMA),
UK it is the only second body of its
type in world. It encourage adoption
of current technologies and standards
for high security so as to stay ahead of
the counterfeiters.
For more details please visit us at
www.homai.org
Published by:
Hologram Manufacturer Association of India
(HoMAI)
Issue Editor:
C S Jeena

6th Global Forum on Pharmaceutical Anti Counterfeiting
May 4-6, 2011, London, UK
For more details contact: Tel: +44 (0) 20 7373 6030
Email: info@reconnaissance-intl.com;
Web: www.pharma-anticounterfeiting.com
Interpack 2011, Dusseldorf
May 12-18, 2011, Germany
For more details contact: Email: interpack@messe-duesseldorf.de;
Web: www.interpack.com
The 3rd Tax Stamp Forum
September 13-14, 2011, Washington DC, USA
For more details contact:
Tel: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
Email: info@reconnaissance-intl.com; Web: www.taxstampforum.com
Label Expo Europe 2011
September 28-October 1, 2011, Brussels, Belgium
For more details contact: Web: www.labelexpo-europe.com
Holo-pack.Holo-print 2011
November 9-11, 2011, Las Vegas, USA
For more details contact:
Tel: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
Email: info@reconnaissance-intl.com;
Web: www.holopack-holoprint.com
Label Expo Asia
November 29-December 2, 2011, Shanghai / PRC
For more details contact:
Web: www.labelexpo-asia.com
The Holography Times is a quarterly
newsletter published by Hologram
Manufacturers Association of India (HOMAI)
with an aim to provide latest developments,
research, articles, patents and industry news
to a wide audience related to Holography in
Indian and World.
The editorial team welcomes your news,
contributions and comments. Please send
your product updates, press releases,
conference announcements or other
contributions to HoMAI:
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Nehru Place, New Delhi 110019, India
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Email: info@homai.org
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Disclaimer: The data used here are from various
published and electronically available primary
and secondary sources. Despite due diligence
the source data may contain occasional errors. In
such instances, HoMAI would not be responsible
for such errors.

www.homai.org 19
The Holography Times

20 www.homai.org