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Business Ethics Governance & Risk

DEC 2020 assignments

Question – 1
1. Food plants or crops, which have been genetically altered, are known as genetically
modified foods. The genetic alteration is meant to make it commercially competitive,
yet it is not without environmental and ethical concerns and dilemmas. What
according to you are the Four main short term benefits to the producer/consumer of
genetically modified food crop, elaborate? Also identify and explain any Four long
term negative impact of genetically modified food crop on the environment as well
as human health.
Answer:
Introduction
Genetically modified foods are food plants or crops which have been genetically altered. The sole
purpose of genetic alteration is to make the food crop commercial competitive in the market. Another
name for these crops is genetically engineered foods or bioengineered foods. These foods are made
from organisms that have been changed by DNA using genetic engineering methods. Genetic
engineering methods make it easier to introduce new trials and more excellent controls over the
practices than old methods like selective breeding and mutation breeding. The commercialization of
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2. Environmental sustainability is an ethical principle. Identify any Three principles /concerns involved
in environmental ethics. Elaborate on any Three critical practices /processes adopted by business to
showcase that ethical environmental responsibility has been embedded in their over all business
strategy

Answer 2
Introduction
Environmental sustainability means taking responsibility for interacting with the planetto maintain
natural resources and avoid threatening future generations in meeting their needs. According to the
United Nations, environmental sustainability is all about taking responsibility and acting in favor of

3. a. Amrita is a successful Vice President, Finance since last 3 years of a mid size FMCG
company, recognized as a highly motivated, committed and capable executive across the
organization. When the CEO of the company meets with an accident and is paralyzed the
Company Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing,
who is just one year old in the company, as the next CEO. The organization is now largely
divided into 2 factions, each favoring either Amrita or Karan. You are the Head of Human
Resources thinking of addressing this issue of gender discrimination. According to you,
which Five factors influence the attitude of an individual towards gender bias? How can
this attitude be changed/overcome? (5 Marks)

3. b. How has study of Business Ethics benefitted YOU as a person or a manager?

Answer-3
Introduction
Gender bias is a widespread character trait found in most people; some people are biased about one
gender; some is about another. In the workplace, also gender bias is a common practice, gender bias can
be seen in hiring, in promotions, in taking pieces of advice and in many other things.

1
Concept and

Financial institutions and markets

DEC 2020

Question 1: Non Performing Assets in Indian Banks.

In your view, what can be the possible reasons behind the increasingly high NPAs of the

Indian banks? How far can this be attributed to the conditions prevailing in the Indian

Economy?

Answer

Introduction:

NPA is an acronym that stands for Nonperforming assets. According to the Reserve Bank of India, any
particular loan overdue for more than 90 days with principal and interest is known as Nonperforming
assets. According to the Reserve Bank of India, the NPA list has increased from 6.1% to 6 Its Half
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Question 2:Raising Funds

ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize their
current business model and thus requires funding to their business. You have been hired as a financial
consultant to ABC Fashion. As a consultant suggest the various methods as to how ABC Fashion Pvt.
Ltd. can raise funds through primary or secondary market for their business.

Answer

Introduction

ABC fashion Pvt. Ltd. is a leading fashion apparel company in India that needs funds to modernise its
business models and expand its brand reach. It can raise funds through primary and secondary

Question 3- Derivative instruments and Commercial Banks

a.Derivative Instruments

3
“Rahul is an active investor and have invested in mutual fund and fixed deposits. He wantsto diversify
his existing portfolio by investing in derivative instruments but he is not sure about it. Suggest few
derivative instruments to Rahul.

3.b. “Banks are the financial intermediaries that facilitate the flow of funds in the
economy”.
In regard to the above statement discuss some of the functions of commercial banks?

Answer:
Introduction 

A Derivative is a contract agreed between two parties or two or more parties. The derivative's value is
based on an agreed financial asset that acts as security or based upon a set of the asset. The results can
be

MARKET RESEARCH

Dec 2020
1. As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-
known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain as to how will you
proceed ahead with choosing the areas/localities in Mumbai to conduct your research alongwith
timelines.

Answer:1
Introduction
The non-probability testing strategy uses non-randomized processes to draw the model, unlike
probability looking at methodology. Strategy evaluating non-probability combines judgment by and
large. Individuals are selected instead of randomization since they are certainly not challenging to get to.
E.g., there is a better open door for your associates and friends than it is essential to Its Half
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2. You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently
introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for
Heart patients. The FMCG company wants to understand how customers are reacting to their recently
launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly
address the query posed by the FMCG client.

Answers:2
Introduction
Test markets give the ability, under appropriate circumstances, to gauge the demand for offers. Besides,
they are useful in identifying and amending products reviewing and unique problems. For example, a
test market found that P&G had at first overrated Pampers; Pampers became an efficient brand after
P&G lowered the cost per diaper.

Concept and

5
3. You have been recently appointed as a “New Product Development” Head for Voltas
Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative
products namely Dishwasher & Air Purifier as part of their product portfolio.

a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)

b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer.

Answer: 3
Introduction
Critically, any point of view leads to our perception of how to effectively conduct consumer interaction
fostering practices in which the organization actively persuades, engages, and quantifies customer
engagement in promotional capabilities outside their monetary assistance. In this last

Project Management

1. A software development project was planned to be completed in 12 months. The review


of the project after eight months revealed that Rs. 120000 was spent on the project for 48%
of project completion. Consider the total project budget as Rs 240000. Calculate and
explain the schedule and cost performance index for this situation. (10 Marks)

Ans:

Introduction

Several types of software growth projects are within the range of this book. They vary from
repeatable development that has been ended many times earlier than to critical-edge problem-
solving plans. Each presents its challenge to the designer. The model given below will be the
performance area to look at effective approaches to software expansion project organization. To
obtain products to advertise fast, software growth teams rely on successful plan and process
management to modernize their workflows. Finding the exact project organization way is key to
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2. Take an example of developing a residential project and carry out the project feasibility
analysis using the six laws of project feasibility. (10 Marks)

Ans:

Introduction

A feasibility examination is used to decide the feasibility of an idea, such as make sure a project
is legally and officially feasible in addition to economically justified. It tells us whether a plan is
worth the savings in some cases, a plan may not be possible. There can be several reasons for
this, including need too much income, which avoid those resources from performing other
responsibilities and may price more than a group would earn back by attractive on a plan that
isn't money-making. The growth and respect of project organizations have changed appreciably
over the earlier period few years, and these modifications are expected to maintain and expand.
And with the increase of project organization come the need for a possible study.

Concept and application

Laws of Project Feasibility 

Feasibility examinations

7
3. You are given the task of preparing a project plan for the "Annual Day Function" of
your college.

a. Explain the work breakdown structure and prepare three work breakdown structure
levels for this project plan. (5 Marks)

Ans:

Introduction

Projects come in all volumes with varying amounts of complexity; however, all unbeaten
projects have an ordinary structure. A project should be designed out and planned from day one.
That's said than completed. There are many workings to any project, such as its period, its price,
and how it will be performed. This machinery, and more, must be deal with within your project
plan. Project development, then, is about recognizing, prioritizing, and transmission the tasks and
income necessary to

Service Marketing

Dec 2020

1. In the midst of the current lockdown in the country, the opening of a new salon got postponed.
Now since the government has given the permission for the salons to open throughout the country,
can you please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing in times of
the Pandemic.

Answer:

Introduction
In this topic, the researcher has precisely discussed the principal constituents of 7 P's
involved in service marketing's working procedure. The researcher has also suggested the
way by which the salon owned organization ACB Ltd. can professionally manage and adjust
with the 7 P's related to the service marketing during this post-pandemic era and uniformly
grow their business and provide services to the citizens.
Concept and analysis

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2. A new hotel chain is confused as to what all supplementary services they should provide
to their customers. Can you please guide them about supplementary services by using the
Flower of Service.
Answer:

Introduction
In this topic, the researcher has discussed the flower of service framework theory and discussed
how the hotel chain could use the flower of service framework to provide essential
supplementary service to the customers satisfying their needs and requirements.
Concept and analysis

The concept of flower service mainly works on the professional and précised execution of additional
services

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3. A newly refurbished mall post the lockdown is bearing a beautiful look to it. But the owners
are not sure whether they have been able to create the right Service Environment.
a. Can you as a consultant guide them on the same using the Mehrabian Russel Stimulus
Response Model (5 Marks)

b. Can you as a consultant guide them using the Russel Model of Affect

Answer:

Introduction

In this topic, the researcher has discussed how the management of the mall can create the same
working environment like the pre covid time, to achieve the same the researcher has recommended
them about the way they can implement and use the benefits of two models which are the Russel model
effect and the

Employee development
Dec 2020

1. Sterling Ltd is a Hotel chain that wants their sales executives to win corporate clients,
who can use block booking for their executives. Sales executives must do sales majorly on-
line and business during the post COVID times is challenging. You must analyze business
environment as well as the task to identify the training needs. What information will you
use? How will you go about the process?

Answer: Training
Training helps people in choosing, utilising and evaluating their experiences. Different people
have defined training in different ways. According to H. John Bernardin, “Training is any
attempt to improve employee performance on a currently held job or one related to it.” In other
words, we can say that training focuses on current jobs and it is concerned with specific job skills
and behavior.

Flippo defines training as the act of increasing the knowledge and skills of an employee for
doing a particular job. Taylor defined training as a means to bring about a continuous
improvement in the quality of work performed; to equip them with necessary knowledge, skill,
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2. As a Digital media company, you wish to hire project managers. You decide to look at
internal hiring methods instead of hiring from the external market. Which techniques you
will use? What will be some of the advantages of internal hiring?

Answer: Hiring
Organizations may define job roles and fills positions and roles with qualified and competent
people from within and/or outside the organization. How does an organization conduct
orientation and induction for these new employees? Many employees join an organization eager
to start contributing from day one. To their utter dismay employees find that nobody is having
the time to enable them to start contributing from day one. This leads to employees forming the
first opinion that the organization is not keen for employees to contribute from day one. Hiring is
the first step of bringing a person into the organization. The major responsibility begins
thereafter in keeping the employee gainfully engaged. Those organizations which believe

3a. Evaluate the benefits of Succession planning in terms of its merits and Demerits. Give
any example of how organization have used succession planning for talent management.
3b. Suggest any 3 Off-the-job Development programs for Customer experience
management executive in a consulting firm.

Answer: a) Succession planning

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A variation of career planning is succession planning which is conducted not for all employees in
the organization by only for some selected vital roles and positions in the organization. It aims at
identifying those employees who stand a chance of succeeding an executive on his retirement or
promotion or any other eventuality. The succession plan lists the job role or position and the
potential candidates for the job role. It has their name, current job designation, age,

HR Audit
Dec 2020
1. ‘Aspire North’ is a talent management company that has assigned you the task to
conduct their HR audit. In this context, you need to explain to your team of new joiners,
what HR audit is all about. With the help of your team, what types of HR audit do you
think should be conducted for your Organization? Conclude by stating the objectives of
conducting these audits.

Answer: HR Audit
The human resource audit closely examines the people side of the organisation. It involves a
comprehensive review of HR-related policies, procedures and practices. It provides an
opportunity to do a systematic review of activities that might otherwise be viewed as unrelated
and it identifies areas that require further attention or improvement. The audit is a learning
experience for everyone in the organisation. It can educate managers and employees on what
human resource management is
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2. Cosmos Pvt Ltd, a web development company, is planning to conduct its HR audit next
month. John Swift, the audit head is looking after this task. As his team member, what
essential steps will you suggest that the HR auditor should follow in order to complete this
work successfully? Explain in the context of this case.

Answer: In any organisation, the most important input is the human element. The success or
failure of a company depends a lot on the persons who work in the organisation. It is a matter of
common knowledge that capital issues of even new undertakings with little or no track records,
are oversubscribed if they are floated by competent persons. It has been observed that investors
in the capital market place higher value on human ability than other factors, like net worth, yield,
price earnings ratio, which in any case are not very high for new companies.

Benefits of HR audit
To find out how the HR audit

3. Penny is the CEO of Mars Pvt Ltd. She believes that only the Corporate level HR audit is
sufficient for the organization. However, the VP-Operations argues that Functional level
HR audit is more important for an organization. As an HR Audit expert, you have been
asked to resolve this issue. In the context of the above case,
a. Explain the importance of corporate level Audit by highlighting what areas should be
covered under it.
b. Convince Penny for conducting Functional level HR audit as well by highlighting what
areas should be covered under it.

Answer: a) Importance of Corporate level HR audit


Almost all major initiatives undertaken at the corporate level are implemented organisation-wide.
All employees in the organisation understand clearly high priority, which is accorded to various
initiatives. The priority may be decided as per the importance of the process and its contribution
to the competitive advantage of the company. Employees need to be aware of the benefits
derived by undertaking a strategic direction. These are enumerated as follows:
● Organisational capabilities align to support achievements of strategy.
● Resources can be allocated to different business processes in order of priority.

HR audit at the corporate level means that the central node or the head office is examined for its
practices. This is owing to the

International HR practices
Dec 2020

13
1. INTERNETIZENS Systems Ltd is a leading Indian IT company based in Mumbai. The
company has planned its expansion to south Africa. First task the company needs before it
starts its operations is undertaking international HR planning. As an HR head of the
company, you are asked to do the same. Explain the process that you will follow to
undertake the international HR planning.

Answer: International HR and staffing


The management of Human Resources (HR) in an international setup is even more complex than
the management of human resources in a domestic set up. The reason for this complexity lies in
the numerous differences that are present between headquarters and subsidiaries. Managing
human resources in an international context is more complex than in a domestic set up because
of the many differences between headquarters and the subsidiaries.

Staffing is a key aspect of human resource management as many staffing policies of MNCs are
determined by their approach to globalization. MNCs which follow ethnocentric staffing
consciously fill all top Its Half solved only
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2. Your company is a leading bank in India and you are planning to expand your
operations to the countries in south America. It is important for an organization to have a
performance management system for international employees. As an HR head, you are
requested to set up a performance management cycle for the company in south America?

Answer: Performance management


The process of identifying, evaluating and developing the work performance of employees in
order to achieve the goals and objectives of an organisation is called Performance Management
(PM). Effective performance management is designed to identify performance requirements,
enhance performance, provide feedback relevant to those requirements and assist with career
development.

The following are some of the points which mention what a performance management
system should do:
● Develop clear job descriptions and employee performance plans which include the Key
Result Areas (KRA) and performance indicators.
● Select the right

3. DMW is a luxury car manufacturer from Germany and the company is planning its
expansion in Asia and North America. In this background, answer the following question:
a. What are the HRM issues that a company may face in Asia?
b. What are the HRM issues that a company may face in North America?

Answer: a) Organisations usually decide to go international because of two reasons. Either


because it faces competition from companies outside its national borders or when the
organisation finds cheaper resources and expanded markets in other countries.

HRM ISSUES IN ASIA


Cultural issues: It means understanding how the culture of a country affects the way business is
practiced. Companies that are going abroad must build awareness to other cultures. International
business that are ill-informed about the practices of another culture are likely to fail, doing
business in different culture requires adoption to that culture in all its operation.

Strategic HRM
Dec 2020

1. ABC Ltd. is a well-known financial institution in India since 1970. Recently, the
company has decided to shift its HRM approach to make it more strategic. You are hired
as a consultant in this transition. Explain the challenges that you may face in this process?

Answer: Role of HR department


HR Professionals though have nothing to do with setting up corporate strategies, but determine
its success. Corporate strategies gain competitive advantage through appropriate HR policies.
Corporate strategies strongly influence HR planning, staffing, remuneration, IRs & other
activities. The HR function, more than other functions, is involved in and affects the operation

15
and execution of all the other business functions. This is identified most readily in HR's
enterprise-wide staffing responsibility, but extends to the entire life-cycle of employment.

HR departments sometimes are left to deal with only administrative functions, such as
recruitment, performance management, training and compensation. These functions are
important, but on their own, they Its Half solved only
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2. WONDERWORLD is an entertainment company which is into gamification technology.
The company is reviving its HRM approach to make it more strategic in nature. First
function that company wants to undertake strategically is talent acquisition and staffing.
As an HR consultant of WONDERWORLD, suggest a strategic approach to talent
acquisition and staffing.

Answer: The most important part of an organisation are the employees, and it is the
responsibility of the organisation to put the right employee in the right position or else it will be a
discomfort for both the employee and the organisation. Inappropriate job assignment to an
employee can lead to low productivity, dissatisfaction, low morale and other negative behaviour.
In order to curtail such unwarranted outcome management of the organisations generally uses a

16
different and dedicated approach called Talent Management. Talent management is all about
appreciating a

3. EDURING Pvt Ltd. is a medium sized IT company which is currently facing an


employee turnover problem. To address this issue, you are hired as a consultant by the
company. In this background, answer the following:
a. Explain the types of employee turnover
b. Explain the reasons for employee turnover

Answer: a) Employee turnover


Employee turnover is a very important aspect that affects the manpower planning strategy of any
organization. When an employee leaves a company, the employee takes with him knowledge and
experience, that which cannot be monetarily measured and that cannot be easily recreated.
Employee turnover is a ratio comparison of the number of employees a company must replace in
a given time period to the average number of total employees. In order to reduce the

ADVANCED SUPPLY CHAIN MANAGEMENT

Internal Assignment Applicable for December 2020 Examination

1. In supply chain, sourcing is one of the important processes. The reason is that a wrong
selection of suppliers can result into sub-optimal use of organizational resources and
unnecessary costs. Make a sourcing strategy for your organization which is a manufacturer
of consumer products.

Answer 1 – Sourcing strategy

Introduction

The sourcing strategy of an organization is institutional procurement that continuously interrogates and
improves an organization's procurement activities. Strategic made in sourcing is very important for a
company to earn a profit. It also indicates the base of the supplier by fulfilling the business requirements
following their needs. Correct selection of suppliers is essential for the optimal utilization of the
resources, thereby avoiding unnecessary costs. The sourcing strategy an organisation which is the
manufacturers of consumer products is Its
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2. Your organization is planning to launch a new product by end of the year. The product is new and
innovative and there is no historical data for forecasting. What are some of the popular qualitative
methods that you will suggest your organization to carry out for good forecasting to predict or
estimate the demand for the product? Explain the advantages and limitations of the same.

Answer 2- Forecasting Method

Introduction

For new and innovative products, some qualitative methods are to be adopted to predict and estimate
the demand for the product. Qualitative method is used for forecasting the demand when there is no

18
such availability of data before work or opportunity to gather the opinions of experts. All organizations
introduce

3. It is crucial for organizations to improve their supply chain performance to meet


increased customer demands on time. They should regularly evaluate the performance of
their supply chains using various metrics.

a. What are the different metrics you would use for measuring the inventory levels? Give
examples. (5 Marks)

b. Your organization wants to improve the effectiveness of their supply chains and wants
you to incorporate business concepts for process re-engineering using SCOR Model.
Explain the stages of supply chain you would focus on.

Answer 3 –Supply Chain Management

(a)Metrics to measure inventory levels

Introduction

Inventory turnover is defined as the number of inventories sold and left out in the warehouse within a
period. This is obtained by dividing the total cost of materials by the average inventory.

Concept Analysis

Enterprise Resource Planning


Internal Assignment Applicable for December 2020 Examination

1. Educational Institutions are looking for ERP solutions to improve operational efficiency
and student life cycle. They need to manage numerous programmes, courses, student and
employee performance and records and provide services to students. Indicate areas where
ERP solutions can help them by focusing on the student life cycle and identifying the
supporting functional areas.

19
Ans: 1.
Introduction
Enterprise Resource Planning is a software application with an integrated application that helps
organizations collect data, manage data, interpret and store the data from other several business
activities. A common database is managed by a database management system that maintains core
business Its Half solved only
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2. ERP helps in integration of various functional areas within the organisation. How can Internet
technologies and today’s latest trends like social networking and mobile technologies enable the
business to strategically connect with its customers, suppliers, and others stakeholders? Explain this
with an example.

20
Ans. 2.
Introduction
ERP has played a vital role in improvising business methods and to stand in the competitive
market in the present era. It helps in integrating various functional areas within an organization.
Along with it now, there can be seen a new trend of promoting one's business through social
media. Social

3. Synergy Pvt. Ltd. is a retail grocery store chain with a central distribution centre and 50
retail stores in a major metropolitan area. Managers at all levels at the head office, at the
distribution centre, and in the retail stores need reports to develop a sales plan that
indicates the expected sales volume for each item for the subsequent week. The distribution
managers require actual delivery data as against the delivery standards to optimize
distribution. All orders from the local stores are filled from the central distribution centre.
The central distribution centre purchases inventory from suppliers and allocates it to the
local stores based on a sales forecasting report. If a local store needs to replenish its stock
because an item has fallen below a desired inventory level, the store manager can request
additional stock from the central distribution centre.

Synergy Pvt. Ltd. is facing a problem of managing its distribution system and delay in
accounting. The company requires a system to control inventories and manage the
distribution process of various products to the stores. Delay in sales information is the main
cause of concern.

a. How can an ERP address their concern? Discuss the inter relationship between various
functions to justify your answer. (5 Marks)

b. Outline the broad requirements of a new system identifying the players and atleast three
tasks at each level .

Ans. 3.
Introduction
As ERP (Enterprise Resource Planning) has proven the best system to manage the various
functional areas of a business, it can not be ignored to gain more profit on installing an ERP

21
system in the business house. A big retail store like Synergy Pvt. Ltd. having a chain of the
grocery store with a central distribution center and 50 retail stores in a major metropolitan area,
must have taken

International Logistics & Supply Chain Management


Internal Assignment Applicable for December 2020 Examination

1. A foreign automobile company is planning its foray into Indian market starting with a
sub-compact SUV designed specifically for the Indian consumer. Given the sales trends of
competitors in this segment, the company has forecast strong demand for its offering & is
confident of good sales volumes. Help the company in its supply chain planning & suggest a
supply chain strategy for its Indian foray.

Ans: 1.
Introduction
Supply chain management is the streamline of manufacturing a product to reach out to its customers or
consumers. It includes various steps wherein a particular product has to travel through the hands of the
producer to its user's hands to achieve the purpose of its production. It requires proper Its Half
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2. An Indian toy manufacturing SME located in the state of Uttar Pradesh & catering only to the
domestic market has sensed a big export market for its products in the adjacent countries of Nepal,
Bangladesh & Sri Lanka. Contemplating expansion to these markets, the company is evaluating the
logistics & supply chain requirements for exporting to these countries. What considerations must
drive the logistics planning for this potential export business? Based on these logistical considerations,
would you recommend targeting all / some / one of these export markets? Explain the most suitable
choice of logistics strategy (in-house / 3PL / 4PL etc.) for your recommended market/s.

Ans: 2.
Introduction
Every successful business will appreciate the importance of an active and organized logistics. To bit the
outperforming competitors and keep the fulfillment of customer's demand, seamless logistics is the key
element. Whether it is a small scale or a large one, every business wing sown

23
3. Mumbai-based trading company imports various high-end consumer electronics and
distributes them to retailers in the domestic market. The company publishes a catalogue of
its products and imports them based on orders placed by the retailers. The market for
these goods is limited compared to that for general consumer electronics and is
characterized by highly variable demand with short response times.

a. Which mode of transportation must the company prefer for importing the high-end
consumer electronic goods? (5 Marks)

b. Explain the warehousing requirements of the company and suggest the type of
warehouse suitable for its needs.

Ans: 3

Introduction
Another name can call consumer electronics as home electronics, which are used in almost every house
for their daily use. Consumer electronic devices include Television, communication devices,
entertainment, recreation, radio, video games, etc. There are various transport modes through which
consumer electronics are transported. Sometimes it depends upon the retailer or the

Operation and supply chain strategies

Internal Assignment Applicable for Dec 2020 Examination

Question- 1
There is a multinational company XYZ that operates in the retail business. The company also launched
a couple of new products with their label. Customer demand is increasing because the company has a
good product mix. Whereas the level of actual performance is not that much increased. As you are
appointed as supply chain manager, suggest some strategies to the organization that ultimately
increase performance.

Introduction
Xyz is a multinational company which has its branch and customers in more than 26 countries. The
company has its branch in Asia, Australia, Europe, and North America. The company is growing in terms

24
of sales and size and is doing pretty well. The company has come up with a couple of new products for
its brand under the same name. Thus, the sales are increasing, customer demands are also Its Half
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2. Consider last month you started a new business of Electronics items. You are also
thinking to start different branches of your business in your city as well as outside. To
increase the revenue you may explore the international market. In the dynamic market,
you would face tough competition from different online as well as offline players during the
journey. Analyze and suggest a different level of strategies that you will implement in the
firm that can improve overall business profit.
Introduction
Business is a great way to have freedom, money, and time if properly done. In today's day and age,
everyone knows the benefits of running a business and what the perks of having one. But very few know
what the struggles are. I have started a business of electronic items last month and am excited about
the

3. A toy company is working in the India market from the last couple of years. The company has many
branches within the city and outside as well. The company thinking to start its own manufacturing
unit and the government is also motivating manufacturers to start manufacturing within the Indian
market.

a. Explain various competitive dimensions in detail that company needs to rework to get
better market share and achieve business excellence in the supply chain. (5 Marks)
b. Management is confused about the selection of the production process. Kindly suggest
the best method in the production process that improves efficiency.
Introduction
A toy company is working in the Indian market for the last two years, is thinking of starting its
manufacturing unit in India. The company has many branches in and outside the city and is fairly doing
well. As the government is also supporting manufacturing in India, the company plans to start the
manufacturing unit soon.

PROCUREMENT MANAGEMENT

Internal Assignment Applicable for December 2020 Examination

26
1. A chain of premium jewelry brand is launching new business in India. Being a global
chain, they want to maintain same look and feel of global store experience. It is obviously
not possible to get everything from global vendors as cost is also a criteria. As Purchasing
Buyer you have been asked to procure major capex for the stores chain. Explain with
detailed steps how you will approach this assignment focusing on what factor will be
different as against typical raw material procurement? What challenges one may face in Capex
Procurement? Take examples of Capex you can think of in above scenario & explain process
around it in your answer accordingly.

Answer 1
Introduction
Procurement is planning done to purchase raw materials in the phase of scarcity. Every procurement
process has a definite type, such as Request for Information (RFI), Request for quotation (RFQ), Request
for Proposal (RFP). To launch a new business of jewelry in India and making it global as the purchasing
has to be done with proper funding. A procurement manager's job is to procure precious materials
required for jewelry, various gemstones, and other tools needed for making jewelry Its Half
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2. Amidst Covid with global logistics opening up slowly, it’s important for your
organization who is in plastic sheets manufacturer to get their raw material – resins, the
main ingredient in this molding process from Turkey. The raw material is urgently
required now as your organization has lots of order to deliver. While market has open yet
movement involved lot of risk like delayed consignments etc. What Inco terms once should
select to ensure goods are delivered on timely basis and till factory premises? Can choosing
right Inco terms also help organization to save money in these difficult times?

Answer 2
Introduction
During Covid, both the private sector and the public sector have gone through some loss. Transportation
has stopped because the delivery of goods and raw materials needed for the industry has failed to reach
its destiny. As the situation is getting typical day by day, the market has to go back to its

3. Case Study

INTRODUCTION

M/s GETWELL is a privately owned big pharma player. Being Pharma company selection of raw
material and packaging material is quite stringent both in terms of specification & dealing with same
vendors for years now. M/s GETWELL is a listed organization who strongly believes in innovation.
Their R&D team continuously works on getting customer latest product and hence don’t want to
change old proven ways of working under name of quality.

M/s GETWELL has grown since 1980s into one of the top 5 Pharma players in India. The
company has an annual turnover of $750 million and employs 2,500 staff, including a
centralized purchasing function at head office. From past 3 years company growth has
been almost flat. A newly hired senior purchasing manager Jacob has been appointed at head
office, who is responsible for bringing change in procurement practice and yet not sacrificing
savings. During his interview he was also told that last year during annual vendor meet lot of
vendors raised concern of need of transparency in procurement process. They also mentioned
that they get lot of enquiries but even after ensuing proposal and sample submission as per
process, they never get new orders. These vendors are in database of other Pharma companies
and are quite keen to work with GETWELL.

28
Scenario
Jacob is an experienced and qualified purchaser who has worked across the public and private
sectors for the last decade. In starting days he is investing lot of time to understand key
categories and the critical vendors. He is simultaneously working on updating Purchase Policy.
While undergoing few transactions, Jacob could identify issue in sample approval process.
While engineering teams evaluate lot of samples of new vendors, doesn’t provide logical reason
for rejecting new vendors even though samples look to fit in specification. Moreover,
organization still followed seal envelope quotation process for most of the critical procurement,
which takes lots of time. Most of the time cycle of sourcing goes so long that key launches are
often closed in haste and hence order are placed with same incumbent vendors with much
higher cost.
Meanwhile, Jacob highlight these Gap to Head of Purchase department during his quarterly
review discussion. During the discussion Jacob happen to mention that while organization has
progressed but still follow old ways of procurement. These progress delays over cycle and also
impact new launches. He also mentioned risk that organization is taking by depending on few
vendors for years now. Jacob also highlighted how eProcurement process can help them to
resolve some of these issues. The Purchase head is quite surprise to understand that changes in
process can bring both speed and transparency. And is also worried that cost should not be the
only criteria to select new vendors
The Head of Purchase Department has asked him to evaluated overall process and come up
with his recommendation. (The information in this case study is purely fictitious and has been
prepared for assessment purposes only. Any resemblance to any organization or person is
purely coincidental.)
a. Put yourself in shoes of Jacob, mention challenge that you can identify as a Purchase
Manager in the Case Study above? How can eProcurement help you to improve you manage to
resolve them on longer term?

b. The Purchase Manager Jacob wants to introduce stringent supplier selection criteria in
purchase process while evaluating vendors. What are the steps he should value in this case
study?

Answer 3
Introduction
The purchase department plays a vital role in an organization by keeping it financially healthy. This
department introduces procurement policies and procedures to assure that their company is run with
integrity in the marketplace. A purchase manager's role is to look upon procuring goods and services for
the use of the company or to resale it. They purchase goods in available quality by negotiating the
product's cost and bringing profit to an organization. The supplier selection process is essential for an
organization as it reduces the cost and improves the product

World class operation

Internal Assignment Applicable for December 2020 Examination

29
1. Briefly explain the ways the manufacturing industries transform to become World Class.

Answer 1-
Introduction
World class operation is a new age development strategy used by manufacturing units and factories
worldwide to minimize the losses and production cost and increase the production and goods or
services, maintaining all aspects of the society like environmental aspects or geographical
requirements. The main motive of world operation is to maintain ecological balance and be futuristic in
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2. Why Quality Awards are important in the achievement of operational strategies which make
the firms establish world class operations?

30
Answer 2 –
Introduction
Quality and Business excellence awards that perceive fantastic hierarchical execution have risen as a
critical segment of numerous nations' efficiency and quality advancement procedures. A few public and
territorial quality honors have set up to advance Quality and fill in as models of all-out Quality the board.
Available quality and business greatness grants have also been a signal to drive a wide assortment of
associations to their most elevated levels of manageable accomplishment. There are 77

3. a. How important are the environmental considerations in achieving world class


companies? (5 Marks)

3. b. You have been engaged by a large chemical plant to advice on environmental


standards to be implemented for the plant to be world class.

Answer 3 –
Introduction
In the present overall market, society and government have extended their thought concerning
associations' ecological and social impacts. This intrigue has achieved Cleaner Production growing,
portrayed by the United Nations Environment Program in 1990 as the constant utilization of a regular
fused technique to measures, items, and organizations to construct adequacy and lessening perils to
individuals and the climate around the individuals. Broad land utilization and reckless utilization of
characteristic assets like water from streams or ocean, air, or land like the cultivable zone are corrupting
nature, so United Nations brought this issue into genuine concern and

International Finance
Dec 2020

1. Elaborate ‘Hedging and Speculation are important functions of derivatives’. Distinguish


between exchange traded derivatives and over the counter derivatives.

Answer: Hedging and speculation- Important functions of derivatives


Hedging
Hedging the foreign currency is a risk reducing strategy that helps everyone involved with
foreign currencies. The major issue with foreign currency is that exchange rates vary and are

31
volatile. This unstableness can transform into heavy losses if adverse changes occur in exchange
rates between the transaction date and the actual date of receipt or payment. Foreign currency
hedging targets to eliminate currency risk. The four major hedging techniques are at times
referred to as contractual hedges or market-based hedges. They are future hedges, forward
hedges, money market hedges and currency option hedges. These are also generally referred as
external strategies dealing with external parties.

Suppose the current exchange rate Its


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2. Elaborate on the various channels through which a company can mobilize equity capital
from the international market.

Answer: International Equity Markets


Equity markets are seen as an avenue by a large number of investors both individual and
institutional as an investment source. Securities market includes the distribution of new issues of
securities by new or existing companies as well as the purchase and sale of old securities in the
stock exchange markets. A company always prefers equity to debt because debt servicing is a
compulsory commitment. Equity markets encourage savings among the nationals and increases
the efficiency

32
3. A country’s Balance of Payment includes two components – Current account, Capital
and financial account. Current account measures the value of all goods and services
imported and exported during a given financial year. Current Account Deficit (CAD)
arises when the value of imported goods and services exceeds the value of exported goods
and services. As on June 30, 2020 RBI reported India’s current account deficit has been
reduced to 0.9% of the GDP in 2019-20 as compared to 2.1% in FY 2018-19 due to
curtailed imports.
a. Differentiate between Current account and Capital account.
b. What measures can be taken to reduce the disequilibrium in the balance of payments’
position?

Answer: a) Difference between current account and capital account


Current account: The current account of the balance of payments refers to the monetary value
of all exports and imports of merchandise and invisibles. All international flows associated with
transactions in goods and services, investment income, and unilateral transfers are included in
this account. It is divided into merchandise trade balance, the service balance and the balance on
unilateral transfers. All the entries that are made in these accounts are of current value and they
do

Strategic financial management


Dec 2020

1. The following is the capital structure of Alpha Limited as on 31st March 2020
Equity Shares: 10000 shares (of Rs 100 each) Rs 10,00,000
12% Preference Shares (of Rs 100 each) Rs 10,00,000
10% Debentures Rs 12,00,000
The market price of the company’s share is Rs 120 and it is expected that a dividend of Rs
10 per share would be declared by the company. The dividend growth rate is 5%. If the tax
rate is 30%, calculate Weighted Average Cost of Capital (WACC) by book value & market
value method. Assume market value of Preference shares and Debentures to be same as the
book value. Comment on the results.

Answer: Computation of WACC on the basis of book value weights


Source Weight(W)* C/C W * C/C
Equity shares 0.31 15 4.65
12% Preference
shares 0.31 12 3.72
10% Debentures 0.38 7 2.66
Weighted Average Cost of Capital 11.03
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2. The following details are available for Gamma Ltd:
Details Proposal A Proposal B
Initial Cost Rs.10,00,000 Rs. 12,00,000
Expected life 4 years 5 years
Profits before Rs. 3,00,000 each for first two Rs. 3,00,000 each for first two
years years
tax after
depreciation Rs. 3,50,000 each for next two Rs. 3,50,000 each for next three
years years
Calculate Discounted Payback period and suggest which one is better if the discounting
factor is 10% and tax rate 30%. Show in detail relevant calculations and use Straight Line
Method of Depreciation.

Answer: Payback period is defined as the length of time required to recover the initial cash out
lay. Discounted payback period is more reliable than simple payback period since it accounts for
time value of money. It is interesting to note that if a project has negative net present value it
won't pay back

34
3. A company’s current earnings before interest and taxes are Rs 5,00,000. The firm
currently has outstanding Rs 10 lakh of debts at an average cost of 8 per cent. Its cost of
equity capital is estimated to equal 12 per cent.
a. Determine the current value and overall capitalisation rate of the firm using the Net
Income Approach. Comment on the impact of increase in debentures on the value of the
firm as per Net Income Approach.
b. The firm is considering reducing its debt by Rs 5 lakhs. The cost of debt and EBIT is
expected to be unaffected. However, the firm’s cost of equity capital is to be reduced to 10
per cent due to decrease in financial risk. Would you recommend the proposed action
(Based on value of firm and overall cost of capital)? Show relevant calculations using Net
Income Approach.

Answer: a) Current value and overall capitalisation rate of the firm using the Net Income
Approach
Particulars Amount (Rs.)
Net operating income (EBIT) 500000
Less: Interest on debentures (8% of 80000
1000000)
Earnings for shareholders (A) 420000
Equity capitalisation rate (B) 0.12
Market value of Equity (A/B) 3500000
Market value of Debt 1000000
Total value of Firm (V) 4500000
Overall Capitalisation rate (EBIT/V) 11.11%

Impact of increase in debentures on the value of the firm: If there is an increase in


debentures, the cost

35

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