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Trust-Busting
But surely, you must be thinking, what about all the historical
cases you’ve heard about concerning the large trusts (early forms of
corporations) of the late 1800s that were broken up because of their
monopoly control and presumed damage to citizens, right? The sto-
ries are myths…complete myths. Indeed, the government broke up
these companies and destroyed or diminished their productive capa-
bilities, but the trusts were not harmful economic entities; they
contributed greatly to increased prosperity for all. It is true that some
103An example is the 1962 case of Kinney Shoes being prevented from acquiring the
Brown Shoe Company.
168 The Case for Legalizing Capitalism | Kelly
of those who owned or ran the trusts eventually asked the govern-
ment for protection from competitors (regulation), and this is shame-
ful. It is also true that many other companies became powerful and
wealthy through government-assigned privileges. But without ques-
tion, the trusts did not become large and successful by somehow
“unfairly” competing in an otherwise free market.
Thomas J. DiLorenzo showed in the June 1985 issue of the Inter-
national Review of Law and Economics104 that the industries accused
of being monopolies at the initiation of the Sherman Antitrust Act
were expanding production four times more rapidly (some as much
as ten times faster) than the economy as a whole for the entire decade
leading up to the Sherman Act. These firms were also dropping their
prices faster than the general price level (remember that prices fell dur-
ing most of the 1800s). One of the senators in favor of antitrust laws
at the time, Representative William Mason, admitted that the trusts
“have made products cheaper, have reduced prices.”105 Nonetheless,
he argued that in accomplishing this, the trusts put honest compet-
itors out of business, which implies that the trusts were dishonest
and that they had engaged in wrongful acts by simply competing in
business. He stated this because he, along with most congressmen at
the time, wanted to protect less efficient companies in their districts
from the more efficient competition of the trusts.106 Economic policy
actions are almost always taken for political reasons.
Similarly, Dominick Armentano found that of the fifty-five most
famous antitrust cases in U.S. history, in every single one, the firms
accused of monopolistic behavior were lowering prices, expanding
production, innovating, and typically benefiting consumers.107 He
found that it was their less efficient competitors, not consumers, who
were harmed.
As further evidence of the lack of any harm trusts caused indi-
viduals, economic historians Robert Gray and James Peterson pointed
out that between 1840 and 1900, the proportion of national income
received by workers remained unchanged: Labor received 70 percent
and owners of capital, property, and materials received 30 percent.
This means that companies did not gain at the expense of the public.
The most famous trust is probably that of John D. Rockefeller’s
Standard Oil. The company refined oil that was mostly used in kero-
sene products (gasoline and automobiles were just being developed).
The oil business was very small as compared to today. Standard Oil
began as a smaller company, and grew in size through normal busi-
ness competition—providing a better product at lower prices. As a
result of its innovation and the competition it fostered, the price of
refined petroleum fell from over 30 cents per gallon in 1869 to 5.9
cents in 1897.108 Competition did in fact force many companies into
bankruptcy, which is what happens to any company that fails to com-
pete effectively. Still, such occurrences formed the basis of accusations
of wrongdoing against Standard Oil in court. However, unlike most
cases, companies that could not compete with Rockefeller were usu-
ally able to sell their assets to him. One man so benefitted from Rock-
efeller’s buying him out that every time he went out of business, he
started a new oil company that Standard Oil could once again out-
compete and buy out. He became very wealthy by having Rockefeller
buy him out eleven times.109 Even though Rockefeller outcompeted
most companies, there were other companies that in fact gained
ground on Standard Oil and prevented it from having a monopoly—in
the free market, without government help.
What is a Monopoly?
A key way in which the government finds firms guilty of being
monopolies is in defining monopoly in both vague and unrealistic
terms. According to the government’s and government economists’
view, there should always exist a world they describe as having “pure
and perfect competition,” in which there are numerous firms in an
industry, selling identical products, each having a small market share,
fact that they could make larger profits by producing with lower costs
than the current firms, while maintaining the same selling price, or
even lowering the selling price. As long as even a sole competitor has
the threat of a new competitor, it will sell for as low a price as possible,
which it could achieve more easily with economies of scale that come
from increased production.
It is for this reason that we have products that are very important
to us, but that still sell for relatively low costs. For example, one would
think that automobile batteries or the on/off switch to an air condi-
tioning unit would cost thousands, since the overall machines could
not function without these small parts. But instead of being expen-
sive, these parts are easily affordable because they are priced based
on their costs of production plus a reasonable profit;113 their costs of
production, in turn, are based mostly on the market prices for each
individual subcomponent, which themselves are based on cost of pro-
duction resulting from supply and demand of the individual “factors
of production,” along with the product’s “marginal utility.” If firms
tried to sell these parts for more than potential competitors could sell
them for, they would be facing stiff competition.
On that note, it should be pointed out that product prices on the
retail side, which are largely based on the value that consumers attri-
bute to their enjoyment of the product (marginal utility), can some-
times enjoy higher profit margins in cases where direct, comparable
competition is impossible. For example, a restaurant whose particular
ambiance, recipes, flavors, and taste of food, cannot be easily repli-
cated by competitors could earn very high rates of profit. According
to the government, the restaurant would constitute a monopoly even
by providing such a great product that consumers go out of their way
to pay the asking prices (which could still not be too high without
causing a decline in the restaurant’s revenues and profits).
Since the key to the prevention of monopolistic practices is the
freedom to compete, another argument government economists
often put forth should be considered. This is that if the barriers to
entry are too high, the market is not competitive. This thinking is
wrongheaded. Just because one is free to enter a market does not
mean that one has the means to do so. High capital requirements, typ-
ically seen as a barrier to entry, in reality just mean that in order to be
profitable, the producers must operate with low costs. Many indus-
tries require this large scale and efficiency, which requires an immense
amount of investment. The need for large investments and large scale
is the reason that so many industries end up with only two or three
firms. Would-be smaller competitors are not able to achieve such a
high quantity of production and low selling prices.
Predatory Pricing
One of the most influential theories with regard to monopolies
is that of so-called predatory pricing. Under this theory, a company,
particularly a large, wealthy one, could temporarily slash its prices in
order to undercut the smaller firms and drive them out of business, at
which time the large firm woud be able to reduce its production and
raise its prices. The idea is that the large firm, more than the small, can
afford to sell at a loss for a while, and then make up the loss later with
its higher prices. After the large firm becomes the sole supplier in the
industry, it is held, other firms will not attempt to compete for fear
of incurring losses in the same way again. The list below comprises
the primary reasons why this predatory pricing doctrine is completely
unrealistic.114 Though the list is somewhat technical and infused with
economic jargon, it is important at least to present these arguments
to the reader, because the predatory pricing doctrine has such a pro-
found influence on the world of political economics; it is a primary
cause of harm to millions of consumers:
1. Though the large firm has more money, any loss incurred would
be in the same proportion as that of the small firm; the large
firm is thus hurt just as much (even if the marketplace in ques-
tion is that of a particular operating location, and the large firm
has many other locations to support the one location in question,
the large firm was operating, making the money needed to sup-
port its other losses.
8. Were the now sole large firm to continually lower prices, every
time small firms tried to compete, the small firms could encour-
age buyers to wait until they entered the industry and the large
firm reduced prices. At this point the withheld demand would be
so high that the small firm could sell at higher prices and profit.
9. Were buyers to see that only a single firm would be left, they
would require contractual agreements in order to deal with such
a price-manipulating company; otherwise, they would stand to
be harmed financially.
10. If the small firm goes out of business, its assets are worth less.
They can be bought at bargain prices in bankruptcy, thus offer-
ing a low cost basis with which the new small firm owner can be
competitive.
The occurrence of any particular one of the above events would
likely make attempted predatory pricing unprofitable. The reality is
that the large firm would suffer extreme losses and would, in fact, be
more profitable by sharing the industry with competitors.
Predatory pricing does not really occur, even though some econ-
omists like to pretend it does. Examples abound of supposed com-
panies that engage in predatory pricing, but are instead simply better
competitors. One example is the former A&P grocery store chain,
which used to be a very prominent national chain that was accused
of predatory pricing. But in the end, they were outcompeted, likely
because they were prevented by government from offering their own
private labels like grocery stores do today; the government saw that
act as monopolistic at the time.
It should occur to readers at this point that companies can eas-
ily be held guilty by the government of raising prices too much on the
one hand, and of lowering them too much on the other. They often
are accused of at least one of these.
176 The Case for Legalizing Capitalism | Kelly
competing utilities firms (some for over 80 years) had prices that were
on average 33 percent lower than those that didn’t.116
Until the early 1900s, many large cities had at least two tele-
phone companies. Once AT&T’s patents on telephone service expired
in 1893, more than 80 competitors cropped up within a year, and by
1900, over 3,000 telephone companies existed.117 Prices fell dramati-
cally and call volume increased exponentially. But upon the initiation
of World War I, the government nationalized the phone company
in the name of “national security.” Until it was again denationalized
80 years later, Americans faced punishingly expensive telephone ser-
vice that made calling long distance a rare event. Once deregulation
arrived again in the 1980s, prices fell dramatically; now, cheap long
distance calls are made by all of us daily without our giving it a sec-
ond thought. Many state telephone companies in foreign countries
were forced into privatization in the 1990s as cell phones became com-
petition: the rigid, overpriced hard lines could not compete with the
cheaper, higher quality service of mobile phones.
The government’s antitrust department is a massive bureaucracy
constantly searching for companies to harm. A prime example is its
prohibiting RCA Corporation from charging royalties to American
licensees in the 1950s, a practice deemed to be monopolistic. RCA
instead licensed to many Japanese companies, which gave rise to the
Japanese electronics industry, which ended up outcompeting the
American industry.118 RCA was eventually bought by a Japanese com-
pany in 1990.
Pan American World Airways was destroyed by antitrust regula-
tion because it was forbidden to acquire domestic routes, action that
was deemed to be unfair competition to other airlines. Since it had no
“feeder traffic” for its international flights, Pan Am also went bank-
rupt in 1990.
companies with lower rates of profit tend to see profits rise towards
the average rate, just as was discussed with the uniformity of profit
principle in Chapter 1.120
Government should be kept out of the marketplace and compa-
nies should be allowed to compete without regulation. Unfair com-
petition and exploitation of consumers is not possible. Successful
companies can only run other competitors out of business, which, con-
trary to the government’s beliefs, is not an act which causes harm to
society.
120 For example: Yale Brozen, “The Antitrust Task Force Deconcentration Recommen-
dation,” Journal of Law and Economics 13 (October 1970): pp. 279–92; Yale Brozen, “The
Persistence of ‘High Rates of Return’ in High-Stable Concentration Industries,” Journal
of Law and Economics 14 (October 1971): pp. 501–12.
121 Which was originally enacted to enable Rockefeller-dominated Roosevelt adminis-
tration to cripple the Morgan financial empire: Alexander Tabarok, “The Separation of
Commercial and Investment Banking: The Morgans vs. The Rockefellers,” http://mises.
org/journals/qjae/pdf/qjae1_1_1.pdf.
122 As explained by Robert B. Eukland and Mark Thornton, “More Awful Truths About
Republicans,” http://mises.org/daily/3098.