UNIT 2 - STEP 3 - IDENTIFY TECHNOLOGY VALUE

STUDENTS
JULIETH ANDREA BURITÍCA
ANA MILENA HERREÑO VARGAS
HERSON FUENTES DIAZ
OSCAR IVAN PORTILLO

GROUP
212032_29

TUTOR
INGRID TATIANA GOMEZ

NATIONAL UNIVERSITY OPEN AND DISTANCE

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA
UNAD
2020
 INTRODUCTION

In this work the valuation methods will be analyzed identifying the value of technological
innovation and likewise, through the problem chosen by the collaborative group, the
problem trees will be established to determine the relationship of the problem with the
technological innovation of Colombian companies.
 OBJECTIVES

Overall objective

Study the issues of technologies and difficulties proposed according to information

problems.

specific objectives

 make infographics of valuation methods

 Draw problem trees by hand according to the selected topic

 explain the selected topic

 DEVELOPMENT OF THE ACTIVITY

1. Activities Assignment and Work Responsibilities Chart - one per group

(Activity 3)
 2. Valuation methods infographics – one per student (Activity 4)
JULIETH BURITICÁ

HERSON FUENTES DIAZ

OSCAR IVAN PORTILLO

ANA MILENA HERREÑO VARGAS

3. Problem selection chart - one per group (Activity 6)

Problem selection chart

Group Number:29

Unit name: 2

Difficulties in valuing technologies for transfer Votes

Little knowledge of valuation methods by Herson Fuentes Diaz

technology managers in charge of the process

Lack  of  information  on  the  market and David Mauricio Rodriguez
commercialization channels
Oscar Ivan Portillo
Julieth buriticá

Lack of information on production costs  

Ignorance of licenses, patents or similar  

technology transfer agreements

lack of communication between developers and  

technology managers in charge of the process

Difficulty selected by the group: Write  the  difficulty  with more

votes

4. Hand draw problem trees – one per student (Activity 7)

Julieth buriticá
Herson Fuentes Diaz

Oscar Ivan Portillo

 1. Problem and Recommendations videos – one per student (Activity 9)

Herson Fuentes Diaz

https://youtu.be/wW3WyyRKLGs

Julieth Buriticá

https://youtu.be/C7IMjYbVJus
Oscar Ivan Portillo

David Mauricio Gutierrez

https://youtu.be/0HyaCB6iQgQ 
 CONCLUSIONS

It is concluded that the valuation methods structured in the company influence in

generating an inventive development that will generate technological innovation, for this
reason the importance of generating a budget by the Colombian government to generate
more development in the country.

It is concluded that technological innovation in the Colombian industry should generate

more research development and thus more commitment to achieve improvement in
innovation and also in patents that improve the business competitiveness of the country
internationally.
 REFERENCES

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),
(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual
(pp 32-41). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model
(pp 84-87). Hoboken, N.J.: Wiley. Retrieved from
https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_84

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322