Mel Feller Reveals Secret Ways to Market for Real Estate Creatively!

Mel Feller Real Estate Marketing!

Mel Feller MPA, MHR, a real estate investor for over 30 years, naval reserve, hosts his own
podcast and radio show and CEO, Founder of Coaching for Success 360. Greatest honor is that
of being a husband, father, stepfather and grandfather!! However, Mel Feller loves real estate
and leverage. He loves it so much he is an adjunct professor!

As an investor, the key fundamental element in the first level of your real estate investing
business is creating systematic and consistent lead generation. If you are not focused on lead
generation, you do not have a business, you have a hobby or a dream.
Your commitment to marketing is critical. There are many different ways to create leads and
here are about 100:
Accountants and CPA Firms:
• They have clients with financial problems where an investor can be of help.
Advertising: Never stop. Use simple ads with a USP, Unique Selling Proposition: Quick Closing,
All Cash etc., Buy Houses Ads, Newspapers, Flyers.
Attorneys: Attorneys know when people need money, often to pay their fees! Not just
probate but divorce, family law and real estate attorneys.
Auctions: Do your homework in advance. Auctions move very fast and a single mistake can
be costly. Visit your local auction a few times to just observe. Know values and repair costs
before bidding.
• Foreclosure: Very risky, not for the newbie
• Sheriff Sale: Same as Foreclosure
 • IRS Sales
Apparel with Logos: Hats, T-Shirts, Golf Shirts, Hand Bags

Appraisers: Often know what is, or is going to be, for sale

Bandit Signs: Check your local sign ordinances. Some places have no issue with them others do.
• We Buy Houses
• Stop Foreclosure
Bird Dogs: These people can be very valuable to
your business. It is important to know your local
laws about compensating unlicensed people.
“Blue Tarp” Houses: often blue tarps on roofs

Boarded up windows: or visible disrepair

Business Cards different types: one for seller, one

for buyers, one for professionals (banker,
Real Estate Marketing the Mel Feller Way. attorney, CPA)
Builders Models: Frequently builders will sell a
model home at a discount.

Building Inspectors
Car & Truck Loans: Some folks would rather keep the wheels than a roof over their head. Buy
here, pay here dealers can be a good lead source.
Car Repos: If the car is going the house isn’t far behind.
Carpet Cleaners: Many of their customers are preparing a house for sale.

Charitable Groups: Frequently receive gifts of real estate, but they’d rather have the cash.

City & County Inspectors: Code violations and red tags. If you develop a reputation of buying
distressed properties and improving them, you become an asset to the community.
Classified Ads:
• For Sale: Look for Key Words – transferred, motivated, divorce, owner financing
• Want to Buy
• For Rent by Owner: Look for burned-out landlords
Condemned Houses: Many counties will
provide you a free list.

Consumer Loan Companies: When their

loans go bad they are frequently willing
to deal rather than foreclose.
Courts: Eviction Filings, Probate Court, Divorce
Cases, Tax Liens, Code Violations
Mel Feller Real Estate Marketing Strategies.
Credit Repair Agencies & Counselors: Many
times the only way someone can get their
spending under control is to sell a house they can no longer afford.
Direct Mail: Pre-Foreclosure Letters, Probate Letters, Out of Town Owners, Post Cards,
Bankruptcies, Divorce, Delinquent Taxes, Military Owners
Door Hangers: You can also use pre-printed post-it notes to leave messages at target
properties. Be sure to advertise on both sides, you can even sell the back side and recover
your advertising cost!
Door Knocking: Distribute flyers and go door-to-door asking residents if they know of
anyone planning to move because you’d like to buy a house in their neighborhood!
Drive or walk Neighborhoods: Get to know them well and take notice of changes.

Estate Sales – often the real estate will also be available and perhaps with owner financing
Eviction Court: great place to find landlords

Expired Listings: Connect with an investor friendly

Realtor Family Members: talk about what you do and

ask for referrals Farming Local Areas: Become the

local neighborhood expert.

Flyers: Cut your cost in half, print two to a page and distribute: Shopping Centers, Wal-
Mart, Home Depot, Malls. Put on car windshields or pay someone to do it for you.

Friends: “Do you know anyone who wants to sell?” Most people know 2 people who will
be buying or selling a home this year.
FSBO Signs: for sale by owner
Funeral Homes: Can be a good lead source before information on a decedent becomes public.
Garage Sales: Are they moving?

Hair Salons: Lots of talking going on during haircuts!

Home Builders: Need to sell their buyers houses so they can close on the new place.
HUD Foreclosures:
Internet: Rent Clicks, EBay, Craig’s List, Wholesale Sites, Lead Services, USLeaseOption.com
Insurance Brokers: Policy changes from owner occupant to landlord or vacant house coverage.

Investor Packages: Investor who’s ready to retire and cash out their portfolio. May be able to
negotiate seller financing as well as a discount.
Judgments: Check the public record or hire someone to do it for you.
Large Employers: Let them know you buy properties
because if they need to transfer an employee, they don’t
get stuck carrying the house. This can be good for renting
executive properties for short-term transferees, too.
Lenders: Banks / REO’s: – Mortgage Brokers, Private
Lenders, Hard Money Lenders
Liened Properties: Mechanics Liens, HOA Liens, Tax Liens

Lis Pendens: Notice of a law suits, usually a foreclosure.

Lists: You can buy lists for anything you want to market
Real Estate Marketing-Mel Feller.
to: pre-foreclosures, neighborhoods, properties with no
mortgage, etc.
Magnetic Car Signs and Wraps: Check with your auto policy carrier as to whether or not this
will affect your coverage. A rider may be required.
Market Bulletin Boards: Grocery stores, coffee shops, restaurants

Military Transfers: Military bases provide an excellent transient market for those needing
to sell and buy off base housing
Mobile Homes: Get to know park managers. Banks don’t like mobile homes but they can
become little cash cows. A special license is required if you’re going to get into the mobile
home business.
Moving Companies

Neighborhood

Newsletters

Networking: Other Investors, Call We Buy Houses ads & signs, Churches, Public Speaking,
Investment Associations, Work, Clubs
Newspaper Carriers: Who see the vacant houses every day?

Nursing & Retirement Homes: Frequently residents need to sell a house.

Pens: Buy cheap ones and leave them everywhere you go.
Pet Odors: If your home has housed a number of pets we may be the buyer for you.
Pizza Boxes: many sell advertising or sponsorship spots

Postman
Public Speaking: Rotary, Lyons and Kiwanis Clubs, Realtor meetings and other associations

Quit Claim Deeds: Are a sign that something has changed with the property.

Radio Ads or

Show Real

Estate Agents

Referrals
Relocations: Great for Subject-to or buying on lease option
Rent Credit: Trade rent credit for a down payment

Rental Agents & Property Managers: Let them know you want to buy and also find a local
manager. You buy, they manage…win/win!!
Retirees: A growing population with free and clear homes. Excellent prospects for seller
financing.
Section 8 Landlords: Each county maintains a list

Short Sales
Social Media: A new way to get your message out: Facebook, Twitter, YouTube
Structural Damage: Once you know what you’re doing, you can buy at a rock bottom pricing.

Tax Deed Sale Properties: These do not come with title insurance so do your homework.

Tax Lien Certificate Properties

Termite & Pest Control Companies: Write
a check and the termites die. Write
another check and replace the damaged
wood. May find great deals.
Title Companies: Not all transactions close like
they are supposed to. Let the title companies
know you can help in a pinch, for the right
price.
Marketing Real Estate Creatively by Mel Feller.
Trading Up: Trade your newly renovated
property at retail for a property down the
block that you can buy wholesale. Try a sign that says “Will Take Your House In Trade”
TV and Radio: Cable companies may have community service spots for free.
Vacant Properties – look for tall grass and neglected houses

Web Sites
Wholesaler Lists: A good wholesaler can find you multiple properties.

Withdrawn MLS Listings: Easy to get from a friendly real estate agent.
As you can see, there is no shortage of ways to generate leads.
To start, pick ten ways for consistent lead generation and focus on those. In the beginning
of our investing career, we walked neighborhoods with flyers and put magnetic signs on
our cars. Why? Inexpensive and effective
The number one common element of failures in a real estate investing business is not
treating it like a business. And, the most important step to establish in ANY new business is
LEAD
GENERATION! Without customers, there is no business.
Whether you’re looking for foreclosures, REO’s, owner-finance, HUD, wholesale, free and
clear, rentals, fixer uppers, spread investing, etc, finding them all revolves around having
leads. Get busy and NEVER EVER stop marketing for leads!