ADD IMPACT NETWORK

DESIGN BRIEF

 What name do you want in your logo?

 The Add Impact Network
 Do you have a company tagline or slogan that could be used as part of the logo?
 Improve your company, improve the community: ADD IMPACT
 What product(s) or service(s) do your business provide?
 ADD IMPACT is a non-profit, 501c3, that develops and funds efficient networks
of support for individuals with autism and disabilities through collaborative
partnerships between non-profit service providers, companies, and community
members.
 Spurs innovative and collaborative efforts to improve the efficiency of the autism
and disabilities community by infusing partner organizations with capital for
meaningful, scalable improvements through fundraising opportunities, and
providing consulting services to improve private sector partnerships
 For service providers, we provide collaborative fundraising opportunities,
learning events, and shared resources.
 For companies, we a one-stop-shop for their CSR needs. We help companies
define and execute their CSR goals through personalized local opportunities and
our signature fundraising event.
 For community members, we provide opportunities to support local autism and
disability organizations through meaningful volunteer and fundraising events.
 What words do you want your audience to associate with your company?
 Add: Addition, Extension, inclusion, increasing, be connected, belong to,
together, combine, connect, link, unite
 Impact: Change, effect, chain reaction, contact, influence
 Network: community, coordinate, chain, grid, net, structure, system, platform,
web, artery, mesh
 Other: Professional, active, fun, challenging, simple, supported, clear
 Your design preference likes/dislikes or expectations
 ADD stands for (Autism and Developmental Disabilities), “Impact” is an action
word that describes our goal: to impact the community, and “Network” denotes
our goal to create local networks of non-profits, corporations, and individuals.
 Primary target audience: Corporate CSR staff (“Corporate Social Responsibility”)
 We are looking for a logo that stands out and will look as good on a website or
paper print-out as on a t-shirt.
 It should convey at a large banner size or small business card
 It should have a version that can work in a 1 color print as well as a multicolor
print
 We will need a vertical option and a horizontal option.
 We want the logo to be inviting, simple, professional, symbolic
 Concept keywords: impact, unity, community, platform, addition, coordinate,
network, building (verb)
 Other Questions worth answering:
 Generally, what logos or brands do you think will appeal to your audience and
why?
 How many years has your company been in business?
 12
 How many employees work for your company?
 3
 Who are your competitors?
 One 4 All CSR - https://one4allcsr.com/
 BSR - https://www.bsr.org/en/sustainability-consulting
 ADD Impact has a number of direct and indirect competitors that also play in the
outsourced corporate social responsibility (CSR) space. Three direct competitors include
Impact 4 Good, Encore Live, and VolunteerMatch, while their indirect competitors
include event planners, traditional nonprofits, and one-off philanthropy events hosted by
for-profit businesses.

 Impact 4 Good: Provides companies across North America with full-service planning
and implementation of team building activities for corporate meetings and events with a
“give back” philanthropic element. Their client base includes startups to Fortune 500
companies, and most programs range from 30 minutes to two hours and benefit many
different causes, such as fighting hunger, to literacy and education to creating gifts for
children in hospitals dealing with serious illnesses. 

 Encore Live: Plans, organizes and executes many types of events across the country,
including public, private and philanthropic events. They offer complete services, from
start to finish management as well as providing just one service such as transportation or
entertainment. Similar to ADD Impact, they market themselves as a “a unique, one-stop
shop for all of your event needs.” They offer to handle all of your event needs - from
concept to clean-up, including hotel bookings, all forms of transportation, catering,
photography, A/V, production, staging, talent buying and anything else that you could
need. 

 VolunteerMatch: A service that matches employees with volunteer opportunities. They

work with more than 100,000 nonprofits and help 15 million volunteers per year. They
also offer customized homepage designs, easy-to-use reporting and top-notch client
support.

 Event Planners: Unlike ADD Impact, event planners traditionally cater to end-
consumers rather than corporate customers. They also do not typically do not act as a
nonprofit or have a CSR mission - instead only playing the role of outsourced event
planner. 

 Traditional Nonprofits: These nonprofits are looking to raise money from both
consumers and businesses for an organization-wide cause like Autism or human rights.
They typically do not offer event planning and are more focused on collecting donations,
resulting in a completely different value proposition than ADD Impact’s. 
 One-off Philanthropy Events Hosted by For-profit Businesses: There are a number of
non-CSR-driven companies, such as SoulCycles and Barry’s Bootcamp, that host private
corporate events that are organized around some charitable cause. These businesses are
different than ADD Impact because they are not actively selling this sort of work -
they’re instead approached by companies’ employees who must handle all of the
organization of the event.

 What differentiates you from your competitors?

 Is there a unique story behind your business?
 We were not founded by a major donor or grant. We have grown to a multi-
million-dollar non-profit by bringing people together and adding advocates for
our cause.
 Are there any inspiring visuals associated with your business?
 Where do you see your business/service in 5 years time?
 What does your audience care about?
 What does your audience want?
Our audience wants to improve their business for all stakeholders by improving the
company’s profitability and social footprint.
 How does your audience learn about your product, organization or service?
 Digital marketing, blog posts, cold calls, word of mouth, and from our other non-
profit partners
 Why should your audience choose you over the competition?
 We are the only offering that connects a national cause at the local level and
offers accessible events throughout the year as well as a unique large focal event
for engagement and fundraising