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6
FIRST
QUARTER
FIRST QUARTER WEEK 2
MELC: EXPLAINS THE ELEMENTS AND PRINCIPLES APPLIED IN
COMMERCIAL ART.
OBJECTIVES:
1. Identify the elements and principles of art used in
commercial art.
2. Appreciates the elements and principles applied in
commercial art.
I. WHAT HAPPENED
ACTIVITY 1:
Direction: Examine the different Commercial art, answer the
questions that follows.
3.
What are the principles of art found in the logo? ___________________
What are the elements of art found? ____________________
What is the emphasis? _________________
ACTIVITY 2:
2. They are typically employed by advertising agencies, newspapers, magazines, graphic design
firms, television studious and similar businesses.
a. Reporter b. Model c. Commercial artist
True or False. Write True if the statement is correct otherwise false if incorrect
2. C
1. Advertisement
2. logos,
3. billboards,
4. brochures,
5. books covers,
6. product packaging
1. True
2. True
FIRST QUARTER WEEK 3
MELC: CREATES PERSONAL OR CLASS LOGO AS VISUAL
REPRESENTATION THAT CAN BE USED AS A PRODUCT, BRAND or
TRADEMARK.
OBJECTIVES:
a. Identify the different kinds of logos.
b. Create a logo as visual representation that can be
used as a product brand or trademark.
c. Appreciate the effects of applying contrast and
emphasis in digital art.
I. WHAT HAPPENED
Direction: Examine the different Commercial art, answer the
questions that follow.
4.
What are the principles of art found in the logo?
5.
What are the principles of art found in the logo?
6.
What are the principles of art found in the logo?
Node (F2 or N)
S c ul ptYPaint (Shift-F 2 or W)
Rectan qle (F 4 or R)
3D Box (Shift-F4 or X}
Ellipse (FS or E)
5tar/Polygon (Shift-B)
5piral (F9 or I)
P encil (F6 or P)
C alligraphy (Ctrl-F6 or C)
Text (FB or T}
Diagram (Ctrl-F2 or O)
Gradient (Ctrl-FI or G)
Ey edropp er (F7 or D)
”OOL
8AS ›NTOOL
:2T9OKE CONTEXT
LAYEOSEHSITIVL
HELP
JMANPS
This toolbox or toolbars is full of features that are helpful to
logpo designers. Familiarize yourself with this toolbox. Here are
the main tools and what they do:
Burn tool- This tool darkens an image. To use this tool, just
drag it over the image.
Crop tool- This tool changes the size of the image.To use,
select the area you want to crop and then press enter.
Dodge tool- The dodge tool lightens as image. To use,
drag the icon over the image you want to lighten.
Eraser tool- This can erase part of the image in a certain
layer. To erase everything in a certain area, flatten the
image or go through every layer to delete the part.
Hand tool- This tool moves around an image within an
object. Use the zoom tool when you want to adjust the
section of picture you want to look at.
Lasso tool- The Lasso tool can select areas within a layer
that cannot be reached with the Marquee tool.
Marquee tool- This is a group of tools that allows you to
select rectangles, ellipses, circles, squares.
Move tool- This tool moves around all objects within a
layer. To move an entire image, flatten the layers by
selecting all layers at the top of the window.
Paint Bucket tool- This tool makes an area one color. To
edit all layers at one time, click on all layers at the top of
the window.
Pen tool- The pen tool makes lines and can be used with
shape tools to create different shapes. To create lines,
use the pen tool to create anchors (little boxes on a line)
and change the shape of the line by moving around the
anchors.
Pencil tool and Brush tool.- These tools draw or paint a
line. Change the color of the paint brush by clicking on
the color picker.
Sponge tool –The sponge tool soaks color out of the
image. Drag the tool over the section of the image you
want to change.
Type tool- It puts text in the picture. Click on the picture
with the type tool and select a box the size of the area
you want to add.
Zoom tool- Zoom in on part of the picture for closer
editing.
Gradient tool- Use this to highlight a color and make it
fade from dark to light.
Airbrush tool- Use this tool to create a soft spray and
clouding effect.
Blur tool- Use this tool to soften sharp edges.
Measure tool- Use this tool like a ruler.
Rubber stamp tool- Use this to replicate the same
pattern or image.
Source:cartoonia.ru
LET US STUDY WHAT ARE THE DESIGN OF THIS LOGO, AND THE
MEANING BEHIND ALL THE DETAILS THAT HAVE BEEN USED.
Symbol
The DepED logo can be broken into three parts. The left
part of the larger lettering “DepED” is given in dark blue. Its
highlight is the unique “P” stylized as a burning torch, which is
used as a symbol of education. Knowledge and wisdom are
passed on from the teacher to student in the same way as the
flame from one torch starts the flame on another torch.
The lettering “ED” is given in red. The fact that the
organization’s name features two different colors and that the
“ED” is capitalized makes it easier to understand that it is an
abbreviation. The meaning of the abbreviation is given in
smaller letters below.
Colors
The palette includes only three colors: red and blue on
the white background. The red is very bright and eye-
catching. It’s pretty close to classic red, but maybe just a tad
darker. By contrast, the shade of blue featured on the DepED
logo is rather muted, at least in comparison with the vividness
of the red.
Red seems the perfect fit for the torch design as it’s the color
of fire. Blue, in its turn, has been long known as the color
symbolizing mental processes, thinking, so it also goes well
with the educational theme.
(https://1000logos.net/deped-logo/)
Font
The insignia has gone the way from a rather elaborate
script to a comparatively minimalistic typeface. Due to the
rounded corners, it looks friendly and a bit plump. It can be a
modified version of the font called VAG Rounded Pro Black or
a similar font.
Colors
OBJECTIVES:
1. Identify the elements and principles applied in
comic art.
2. Explain the elements and principle applied in
comic art.
I. WHAT HAPPENED
ACTIVITY 1: Explain briefly what you have learned about
this logo.What are the elements and principles being used.
ACTIVITY 1: I
Directions: Identify the different elements of comic
2
3
4
6
5
8
7
strip
9. Finished.
Show UI
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II. WHAT YOU HAVE LEARNED
Like all art processes, creating cartoon characters used to
be done by hand, from drawing, to coloring, to animation.
Today you can do all of these using a computer and an
appropriate software.
Activity 1
Following the steps given in the discussion on how to draw,
think of favorite character or people that will serve as your
guide to make your own cartoon image or caricature. Draw
in the box provided
Below are some of the examples of cartoon characters
Activity 2
Directions: Identification.
1. Programs that create and edit vector
graphics images
2. It is used to asist in the creation and
modification, analysis or optimization of design.
3. A computer program that is used to
generate graohical diagrams. This sofware is used
basically for architecture machine deswign and
fabrication.
4. Are employed creating poster, flyers
and othe printed media.
5. It is produces by 3d software. These
assests can be used in wide viriety of application such as
video games animation and films.
Answer key
1. Vector graphics editor
2. CAD-computer-aided design sofware
3. Diaframing software
4. Desktop publishing software
5. Three dimentional images
FIRST QUARTER WEEK 7
MELC: Create own character to entertain, expresses
opinions , ideas and etc.
OBJECTIVES:
1. Create his or her own character.
2. Apply different methods of making cartoon
character.
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Step 7:
Step 8:
Step 9:
V. WHAT TO LEARN
After learning the steps and procedure in making a
character, here are some information how to put the
character to life. In fiction, a character (sometimes
known as a fictional character) is a person or other
being in a narrative (such as a novel, play, television
series, film, or video game). The character may be
entirely fictional or based on a real-life person
Example of static.
Flat character
Think of a character that is suited to call a flat
character and why
because
Dynamic Character
Think of a character that is suited to call a dynamic
character and why
because
Static Character
Think of a character that is suited to call a static
character and why
because
I. WHAT HAPPENED
Direction: Write the name that is being asked in the
box. Think of a character in the cartoon that you
have watched before.
1. Round character
Think of a character that is suited to call a round
character and why
because
2. Flat character
Think of a character that is suited to call a flat
character and why
because
3. Dynamic Character
Think of a character that is suited to call a
dynamic character and why
because
4. Static Character
Think of a character that is suited to call a static
character and why
because
1.
2.
3.
Activity 3: Make it comic
Direction: Make a simple and short comic using all the
strategies you have learned in the lessons.
Prepared by:
SHIELA O. ESPINOSA
CHARITO P. VILLARICO
HELMAR F. DE GUZMAN
MAPEH Specialist, San Jose East District