A Project Report

on
A Study on Sales Promotion Activity of HCL CDC

Submitted to
Xavier Institute, Jabalpur
Madhya Pradesh
As Partial Fulfilment of the Requirements for
Post Graduate Diploma in Management
[May-June 2010]

Under the Guidance of

Asst Prof. Nainika A. Bahadur

Submitted by
Vivek Kumar

Xavier Institute, Jabalpur

Mandla Road, Tilhari, Jabalpur-482021 (M.P)

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 CONTENTS
S. No. Particular Page
No
Chapter – 1 Introduction
Page No.
1.1 Background of study 9
9
1.2 Need of study
9
1.3 Objective
10
1.4 Section Detail

Chapter – 2 Market research methodology

2.1 Research Objective 11

2.2 Methodology 11

2.3 Sample size & Sampling units 11

2.4 Limitations 11

Chapter – 3 Organizational Profile

3.1 Company profile 12

3.2 Vision and mission 13

3.3 Company Objective 13

Chapter – 4 Analysis and discussion

5.1 Data Analysis 16

5.2 Finding 22

5.3 SWOT analysis 27

Chapter – 5 Summary and conclusion

6.1 Conclusion 29

6.2 Recommendation 30
Chapter – 6 References 31

32
Annexure I. Qestionnaire
35
II. Data collected for organization

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 Declaration by the Student

I hereby declare that this project report titled “A Study on Sales Promotion Activity of

HCL CDC” has been submitted by me for the award of Post Graduate Diploma in
Management, as partial fulfilment of the requirements for this course.

This is the result of original work carried out by me. This report has not been submitted
anywhere else for award of any other degree/diploma.

Vivek Kumar
Date:
Place:

Certificate by the Guide

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This is to certify that Vivek Kumar has carried out this project report titled “ A Study on Sales

Promotion Activity of HCL CDC”, as partial fulfilment of the requirements for the Post
Graduate Diploma in Management, under my guidance during the academic session 2009-11.

It is also certified that the report presented embodies original work of the student. The present
report can be forwarded for evaluation.

Asst Prof. Nainika A. Bahadur

Signature
Date:

Acknowledgment

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First of I would like to thank to Mr. Abhijeet Pandey and Mr. Devendra Rai for his noble
inspiration, keen interest, constant supervision and ever willing help throughout the course of
this study. I thank my Institute which has given me an opportunity to show my skills. I also thank
all my near and dear ones without whose support this project would not been possible.

I would like to express my gratitude to my faculty Asst Prof. Nainika A. Bahadur who guided
me with her knowledge and skill and helped me in successful completion of the work.

I would also like to express my gratitude to the Fr. Sebasti L. Raj SJ, Director Xavier Institute,
for encouraging me to do this project. I would like to thank all the staff members of Xavier
Institute for helping me directly and indirectly in completion of my project.
I gratefully acknowledge the invaluable support and guidance that was provided to me by various
individuals that led to the successful completion of this project. Their vision of the problem gave
me enough direction to bring out a meaningful result.
I am also grateful to HCL CDC employees for their great support and help all throughout the
project. I am thankful to them for taking out time and pointing out the multitudinous aspects of
customer service and helping me increase my learning out of the project.
I extend my sincere gratitude towards my parents, who have always encouraged me and gave
suggestions. They always stand by me. Their support has always motivated me.
I would heartily thank all the respondents of the survey without whose support and valuable
inputs this project would not have been completed.

Vivek Kumar

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 Executive Summary

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 Chapter I

1. Introduction:
1.1. Background of the Study

IT industry is the one of the fast growing industries in India. Hindustan Computer Limited
(HCL) is the first Indian company to enter in the IT sector. HCL is divided into four groups,

 HCL Technologies,

 HCL Infosystem,

 HCL BPO,

 HCL COMNET.

Marketing is very board area and it is categories into different part like sales promotion,
distribution and advertisement. Sales promotion is also a wide area. The topic of this study is
also related to sales promotion activity of HCL Career Development Centre, a frontline division
of HCL Infosystem.

In IT education, it has been said that “if education is a kingdom then students is its king”.
Education involves only sending service to students, to satisfy them and ultimately make the
business more profitable.
Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of
incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular
products or services by consumers or the trade.

1.2. Need of the Study

This study will provide information about HCL CDC and what are the various sales activities
adopted by HCL CDC to promote its product in the market. HCL started IT education for the

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students who are pursuing or completed 10+2. It also provides placement for these students. So it
is essential for HCL CDC to adopt various sales activities.

1.3. Objective and Scope of the Project

The major objective behind this research is to know how many students are aware about HCL
CDC in Noida region and whether the sales promotion activity used by HCL CDC is helpful in
generating revenue. One of the objectives was to generate a database for converting it into
revenue.

 To know whether student are aware of the HCL CDC.

 How many students are interested in IT education?
 To know the preference of the students.
 To know whether the sales promotion activity adopted by HCL CDC is successful in the
market.

1.4. Section Details

The present report has been divided into five chapters.

First Chapter gives background of the study and need of the study.

Second Chapter includes the research methodology adopted, sampling design, methodology used
for data analysis and limitations of the study.

Third Chapter describes the organization profile including vision and mission of the
organization. Chapter is concern with the area profile of Noida region and also describes the
physical and geographical boundaries of the region under study.

Fourth Chapter provides detail from the respondent, analyses using graphs and charts and
finding.

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Fifth Chapter includes the summary and conclusion based on the survey
.
Sixth Chapter provides the references used during the project.

Chapter II
Research Methodology

2.1Research Design
The research follows a “Descriptive Research Design”.
Descriptive research design includes surveys and fact-finding enquiries of different kinds. The
major purpose of descriptive research is description of the state of affairs as it exists at present.

The research was designed in such a way that all the probable customers and the potential buyers
were covered during the research so as to get accurate information and feedback from the
respondents.
The research was divided in the following phases:-
1) The respondents were segmented.
2) The target customer were identified and approached.
3) Collection of primary data via questionnaires.
4) Analysis and conclusion.

2.2 Sampling Design

A sample design is a definite plan for obtaining a sample from a given population. It refers to the
technique or the procedure the researcher would adopt in selecting items for the sample. Sample
design may as well lay down the number of items to be included in the sample i.e., size of the
sample. Sample size was determined before data are collected.

Universe: India, Uttar Pradesh, Noida

Sampling Size: Sample size for the research topic is 100.

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Sampling Techniques: I applied for this research Multi stage sampling and Purposive random
sampling.

Primary sampling unit: Customers of 16 to 35 years of age, Institutions, Industries etc.

2.3 Data Collection

The data collection procedure was used through semi-structured questionnaire method. A
thorough research was also undertaken to gather information. The analysis of the data collected
was done on a piece-by-piece basis with the help of the guides.
Both primary and secondary data were collected and used for the purpose of the project work.
The major focus in data collection will be through primary source, although available literature
related to the study would also be referred to as secondary source of information.
To gather primary data Questionnaire would be use in this study.

Source and Type of data: Quantitative

2.4 Analysis and Interpretation

Data was processed under SPSS Software. About 100 samples were collected and analyzed
through it. Frequencies, Cross tabulation and inter comparison was done to interpret the data.
The data collected would be analyzed through using appropriate statistical tools with the help of
computer based statistical software package.
 SPSS
 MS Excel
 Bar Graphs and Pie Charts

II.5 Limitations

 The data collected is totally dependent on respondents’ views, which could be bias in
nature.

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  Sometimes respondents fail to provide complete information. It is called non response
error. The reason may be lack of knowledge or unwillingness to answer.
 The sample size is small and it may not actually represent the whole population.
 There is limited time available each day and lot of tasks have to completed in a day like
preparing reports, conducting surveys, spend time at the office to gain knowledge, etc.
 The time period allotted for this study was of 45 days, which are short period of time.
 Area of study was limited to NOIDA, but HCL has a big market at national and
international wise.
 This project has been conducted in summer season. Hence, there was some problem also
being faced by me during research.

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 Chapter III

Organizational Profile
Shiv Nadar
Founder HCL
Chairman & Chief Strategy Officer - HCL Technologies

HCL's history goes back to 1975 when six entrepreneurs-Shiv Nadar and five of his associates-
decided to create a computer systems and services business in India. They faced many initial
challenges and despite the lack of venture capital available in India at that time, they opened
their first office in the suburbs of New Delhi, naming their business “Hindustan Computers Ltd”
in 1976. After eight years, HCL became the largest computer systems and services company in
India.
At a time when India had a total of 250 computers, Shiv Nadar led a young team which
passionately believed and bet on the growth of the IT industry. That vision in 1976, born out of a
Delhi "barsaati" (akin to a garage start up), has resulted 3 decades later in creating a US $ 5
Billion Global Enterprise.

HCL is today a leader in the IT industry, employing 65,000 professionals, has a global presence
in 27 countries spanning across locations in the US, Europe, Japan, ASEAN and the Pacific Rim
and a pan India presence across 365 points. To say that HCL is a household name in India today
is an understatement. In 31 years of existence, the company has developed and implemented
solutions for multiple market segments, across a range of technologies, covering customers in
India and overseas
HCL-An Overview
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HCL Enterprise is a leading global technology and IT enterprise that comprises of two
companies listed in India-
 HCL Technologies
 HCL Info system

The 3-decade-old enterprise, founded in 1976, is one of India’s original IT garage starts-up. Its
range of offering span Product Engineering, Technology and Application services, BPO,
Infrastructure service, IT Hardware, System Integration and Distribution of ICT products. The
HCL team comprises approximately 65,000 professionals of diverse nationalities, who operate
from 27 countries including 365 point of presence in India.HCL has global partnership with
several leading fortune 1000 firms, including leading IT and technology firms.
HCL Infosystems

HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For
over quarter of a century, the company has developed and implemented solutions for multiple
market segments, across a range of technologies in India. The company has been in the forefront
in introducing new technologies and solutions for wide range of markets. HCL is the pioneer of
low cost systems. The advantage of supplying customized products makes company scale new
heights.

HCL Infosystems (HCLI) draws its strength from 29 years of experience in handling the ever
changing IT scenario, strong customer relationships, ability to provide the cutting edge
technology at best-value-for-money and on top of it, an excellent service and support
infrastructure. Today HCL is country's premier information enabling company. It offers one-
stop-shop convenience to its diverse customers having an equally diverse set of requirements. Be
it a large multi location enterprise, or a small/medium enterprise, or a small office or a home,
HCL Infosystem has a product range, sales and support capability to serve.

Companies’ strengths can be summarized as:

 Ability to understand customer's business and offer right technology
 Long-standing relationship with customers

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 Pan India support and service infrastructure
 Best-value-for-money offerings

HCL Career Development Centre Products:-

To join the pampered tribe of IT whiz kids, the Career Development Centre or CDC offers a
number of industry relevant courses.

o MCSE –Microsoft certified software engineer

o CCNA –Cisco certified network associate
o RHCE –Red hat certified engineer
o Software
o Hardware

Alliances and Partnerships:

To provide world-class solutions and services to all our customers, they have formed Alliances
and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with
global technology leaders like Intel, AMD, Toshiba, Ericsson, Microsoft, Nokia and Sun
Microsystems, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer
Associates, RedHat, Infocus, Duplo, Samsung, Novell. These alliances on one hand give them
access to best technology and products as well enhancing their understanding of the latest in
technology. On the other hand they enhance company’s product portfolio, and enable HCLI to be
one stop shop for its customers.

Facilities
We offer the most modern computing facilities loaded with the latest operating systems and
software packages. The classrooms are equipped with complete audio-visual tools and
accessories. We have highly qualified, professional experienced faculty giving personal attention

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to students. The courses are highly customized and industry specific.

Infrastructures
We offer a bustling, vibrant and convenient environment to the student community of the
institute. The infrastructure we provide is truly world class. So come join the HCL CDC and be a
part of the most happening industry.

Vision Statement

“To create industry ready professionals”

Mission Statement

“To provide world-class information technology solution and services to enable our customers to
serve their customers better”

Core values

 Nothing transforms life like education.

 We shall honour all commitments
 We shall be committed to Quality, Innovation and growth.
 We shall be responsible corporate citizens

Area Profile

Geography
Noida is an acronym for Naveen Okhla Industrial Development Authority, is an area under
the management of the New Okhla Industrial Development Authority (also called NOIDA).
Noida came into administrative existence on April 17, 1976 and celebrates April 17 as "Noida
Day". It has first-class amenities and is considered to be one of the more modern cities of Uttar
Pradesh State of India.

Noida is located in Gautam Budh Nagar district of Uttar Pradesh state. The district's
administrative headquarters are in the nearby town of Surajpur. However, the district's highest
government official, the District Magistrate (DM), resides in Noida. The city is a part of the

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Noida-Dadri Vidhan Sabha (state assembly) constituency and Gautam Budh Nagar Lok
Sabha (parliamentary) constituency.

Located in north India, Noida is about 20-kilometre southeast of New Delhi. It is bound on the
west and south-west by the Yamuna River, on the north and north-west by the city of Delhi, on
the north-east by the cities of Delhi and Ghaziabad and on the north-east, east and south-east by
the Hindon River. Noida falls under the catchment area of the Yamuna River, and is located on
the old river bed. The soil is mainly rich and loamy and is suitable for growing
seasonal vegetables, grains like wheat and cash crops like sugarcane. Noida is fastest growing
hub in Delhi NCR leaving all other cities for IT, BPO, Industry, Media Hub, and other big
industries. Noida stands at the 17th place when it comes to cleanliness in India leaving far
behind Gurgaon and Faridabad in NCR who stand at 87th and 237 respectively.

4.2 City Profile of Noida

1. Population

The notified Area comprises a total of 20,316 hectares (including 81 villages) 37,000 persons
lived in the Noida town in 1981. In 1991, Noida was classified as a Census Town. In 1991
population had increased four times to 140,000 in the town. 34,500 persons lived in the villages
20 per cent of the total population lives in clusters (Jhuggi). Sex ratio increased from 782
females per 1,000 males in 1991 to 895 in 1995.the reason could be that the males who initially
came to NOIDA as workers, later asked their families to come to Noida from the villages. In
2001, population of Noida was 5 lakhs and is expected to reach 10 lakhs by 2010.

NCR Board

Sex Ratio: 895 females per 1000 males

Density: 265 persons/ sq. km.

B. Physical Growth of Noida

The township is expected to grow in north east direction. It is because of the declining slope
southwards and due to the location of Delhi in the north-west and rivers in east and west

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direction. Villages on the main roads are expected to grow into full fledged commercial spaces
e.g. Atta market.

2. Factors Leading to Urbanisation

The principle objective of NOIDA was to create a new planned industrial town, which would
attract industry from non-conforming areas in Delhi (Decentralization of economy).
Incorporation of small-scale industries to reduce in-migration into Delhi. To provide additional
areas for meeting the residential needs of Delhi residents. To provide cheaper properties close to
Delhi due to the proximity to metropolis, speculative land dealings could have led to an
unplanned and haphazard growth in the region. Implications of urbanisation are discussed below.

A. Built Form

The earlier unplanned growth has been replaced by a completely planned town where different
sectors are arranged in a grid iron pattern.

B. Travel Pattern

Due to the development of the town, intercity movement has increased many folds as many
people living in Noida work in Delhi. Located at the doorstep of Delhi, Noida is only 14 kms
from Connaught Place and New Delhi Railway Station.

C. Land Values
The erstwhile lower Land values have rocketed to up to Rs.35, 000 - 50,000 per sq mt.

D. Provision of Basic Services

Noida receives its water supplies from Yamuna and the tube wells. Water reserves are excellent
and more than adequate to meet the future demand. But the quality of water is poor. Some
residents take water from Delhi for drinking purposes. Disposal of the liquid wastes is a problem
due to opposing slopes for the drainage towards the two rivers. Due to improper sewage system
water-borne diseases rise during the monsoon season. The problems of law and order, the safety
of the inhabitants and the lack of basic services still remains an issue of worry.

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E. Quality of Life

While Noida has advantages of accessibility to the region and proximity to Delhi, but the
problems of law and order, the safety of the inhabitants and the volatile political environment
still remains an issue to be solved.

Chapter IV

Analysis and Interpretation

1. Qualification of Students.

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 Chart No-1

Above graph chart shows about the educational qualification of the 100 students of Noida. In 100
samples after analysis through the SPSS I get the following information. Mostly students belong
to the 10+2 i.e 24%. 16% students belong to B.Tech. Total percentage of technical student is
about 50%. It shows that Noida is educated area.

2. Student Interested in IT sector.

Chart No-2

Above pie-chart is based upon 100 samples. Here 86% students in Noida are interested in IT
education and 14% student not interested in IT education. It shows that most of the students in
Noida prefer IT education.
3. Student Interested in different IT Programmes.

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 Chart No-3

After analysis of 100 samples through SPSS I was found that in Noida, 56% students are
interested in software programme, 14%, and 14% student interested in hardware and networking
respectively. 16% students are not interested in any programme. So, above research shows that
mostly student are interested in software programme.
4. Awareness about HCL CDC.

Chart No-4

About 80% students in Noida are aware of HCL CDC. 20% students don’t have any idea about
HCL CDC and these 20% students come from other educational backgrounds like Bachelor of
Arts or they just pass out 12th exam and apart from these educational background these students
also from that area where sales promotional activity is not reached.

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5. Preference of HCL CDC Course.
(A) Preference of Students in Software course.

Chart No- 5(A)

Above analysis shows that 19% of total students prefer Dot net programme, 15% student prefer
Java, 13% students prefer others software programmes like (C, C++, HCSE+ and others
language programme), 9% students prefer Oracle 10g, 8% students prefer PHP programme, and
36% students don’t like software programmes.

(B). Preference of Students in Networking Course.

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 Chart No- 5(B)

The above pie-chart shows that 47% students prefer different Networking programme (MCSE,
CCNA, RHCE and others) and 53% students don’t like Networking programme.

(C). Preferences of Students in Hardware Course.

Chart No- 5(C)

The above pie-chart shows that 40% students prefer different Hardware programmes (Basic,
Installation, Server & Security and Others) and 60% students don’t like Hardware programme.

6. Promotion Activity for HCL CDC.

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 Chart No-6

Above pie-chart is related to various sales promotional activity adopted by HCL CDC. In this
analysis it shows that 55% of total sample know the HCL CDC through Canopy and this activity
is performed by the Markeing Executive. In this activity, Executives meet with different
customers and tell them about HCL CDC. 27% student know HCL CDC through different
promtional activities like print media, internrt, friends, advertisement. 18% of total sample don’t
know HCL CDC through any sales promtional activities that is taken by HCL CDC to promote
its product in market.

7. Activities helpful in Sales Promotion.

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 Chart No-7

Here 64% respondents said that the sales promotion activities like Canopy, print media, Internet,
friends and advertisement are helpful for HCL CDC for its smooth running, but 18 %
respondents said that these activities are not to helpful HCL CDC. 18% of total respondent had
no reaction on this question.

8. Information Provided by Marketing Sales Executive.

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 Chart No-8
70% of total sample are satisfied and comfortable with Marketing Sales Executive. They said
that the marketing executives have full knowledge about the courses and training programme, or
they said that they are able to convince the customers easily. Only 9% of total sample said they
are not satisfied by the marketing executive.

9. Student satisfied by sales and service facilities provided by HCL CDC.

Chart No-9

Above pie-chart gives the conclusion about sales and service facilities provided by HCL CDC.
After analysis through the SPSS it was found that about 42% students are satisfied with the
facility provided by HCL CDC. 24% student said the sales and service facilities of HCL CDC as
very good. So, it is found that 64% student is satisfied by the sales and service facilities of the
HCL CDC.

SWOT Analysis of the HCL CDC

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While working closely with HCL CDC, I observed the following strength, weakness,
opportunities and threats are faced by HCL CDC.

Strength

 HCL CDC is a part of HCL enterprises which is an industry in itself, whereas it’s main
competitors are all education institutions imparting training in IT. It’s comparatively
easier for HCL CDC to place its students in the industry since being an industry it knows
the requirement of the same and tries to impart skill building training programs to the
students accordingly.
 The trainers are all HCL certified and are the employee of HCL Info systems.
 HCL CDC offers state of the art infrastructure to the IT training programs, HCL CDC
also seminars by the top HCL professionals who make the students aware of the least
development taking place in the IT industry in India and abroad.
 HCL CDC also offers personality development classes to the students so that they do not
lag behind the other candidates in the competition race.

Weakness
 Lack of co-ordination between the marketing team and the administration team.
 Mismanagement in the launches of various batches relation to various programs.
 Delay in the issuance of books, Lab card, ID cards, etc.
 Delay in the flow of information to the students relating to allocation of batches, timings
of classes, etc.

Opportunity
 Growing market of IT in India will pave the way for rapid expansion of HCL CDCs to
cater to the growing demand for individuals for latest IT training programs.
 Growing demands, from various corporate to train their employees on the latest IT
training programs, will pave the way for growth of corporate training in the HCL CDCs.
Threats

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  Steep competition from Aptech and NIIT will always keep HCL CDCs on the heels to
innovate its offering on a continuous basis.
 Apart from the big names in the IT training market, there is also the mushrooming growth
of small and medium institutions which offer various IT training programs at a much
cheaper rate. These Institutions are quite popular at the local level and may woo the
students of small towns and villages by their attractive below the line advertisements.

CHAPTER -V
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Summary and conclusion

From the analysis of the results and based on the objectives of the study the following findings
can be ascertained.

 In Noida mostly students belongs to technical qualification.

 86% students are interested in IT education.
 80% students are aware and have knowledge about the HCL CDC.
 Mostly students like software courses in comparison to hardware and networking.
 Most of the people in Noida know about HCL CDC through canopy and their market
executives are able to satisfy the people about HCL CDC product. So, Canopy is a
successful activity for sales and promotion for HCL CDC.
 Print Media is also helpful in sales and promotion for its product.

Powerful Brand image

HCL has a strong brand image in India and abroad. It has invested in building a brand recall in
the minds of its customers through advertising a product. HCL brand image coupled with its
strong customer’s relationship and cutting-edge solutions have helped the company in creating
value for its clients. It has collaborated with many companies whose products and solutions are
in line with its business segments, such as Nokia in telecom, AMD in hi-tech solutions to provide
better customers services.

Experienced Team
One key differentiator that helps HCL to stands apart from its peers has been its superior human
resource quality. The team carried with it a rich and diversified experienced. This ensured a
thorough understanding of client requirements. The company also lays special emphasis on
developing the skills of its employee. It provides regular training to its employees for developing
their skills. The experience and sound domain knowledge equips employee with an in-depth
understanding of problems and helps in providing quality inputs that lead to better quality
solution for its customers.
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Blended Solutions
HCL has been able to offer its different services under one umbrella. There is a synergy between
the operations of the company. It is among the few companies that provide support services to its
clients through its office located in Ireland. The company leverages its support operations and in
India to provide valuable support solution to its clients.

Focus on Key Business Area

The company has focused on five major vertical markets- Banking and Financial Services, Life
Quality. Services, Retail, Telecom, and Hi-technology. These vertical forms are core operational
strengths of the company.

Global Strategy
The company has established subsidiaries across the globe to sustain growth. It has subsidiaries
in the USA, Japan, the UK and Australia. Which aided in penetrating the global market? Its
global delivery systems are based on the strength of its local employees, who understand the
geography of its subsidiaries and provide service in collaboration with its technological
competence.
The information technology training sector in India is witnessing a boom, driven by a talent
crunch, paucity of employable’ graduates and all round need for trained manpower at all level.
This growth is largely led by corporate training, especially at induction level, followed by re-
skilling training; huge wage hikes, at an average of 15 %, especially at the middle level, have led
IT companies to resorts to freshers.
The growth in hiring by IT companies, increasing requirement for newer skill-sets and the rapid
change in technology, continue in individual training segment. Here the challenge begin for HCL
CDC, HCL CDC who is just 5 years old in the IT education and training market is facing tough
challenges from established players such as NIIT and Aptech. But through new and innovative
product offering, it can still manage to stay ahead in the competition.
Placement after training programs also gives a new touch to HCL CDC.

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In a country of more than 1 billion people, staying that we can’t grow fast enough because we do
not have enough people is difficult to believe, but it is true, while the higher education sector
(such as B.Tech, BE, MCA, MSc, etc.) produces 5 lakhs graduates every year, only 1.5 lakhs out
of them is really employed by IT industries. Even with these 1.5 lakhs, the industry has to spend
on additional training, and beyond these 1.5 lakhs, industries do hire because they have no
option. So HCL CDC has a great opportunity to fill the gap of this huge mismatching.

Recommendations
Some of the Recommendations for HCL CDC are:-

 Most use appropriate methods for sales and promotion.

 It should target rural and backward areas where people not aware of it.
 It should target some rural areas also for basic computer training.
 Efficient management of CDC’s should make sure that the end-users are satisfied and
more and more customers walk into them.
 Launch of a series of advertisement campaign in multiple media to make the masses
aware of the brand and the products and programs offered by it.
 More marketing steps should be taken to generate awareness regarding the HCL
training sector.
 It should contact with the as many as possible IT industries apart from HCL Partners
for placements.
 It is good for the company to be more customers caring.

References
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Information’s were collected from internet site, books and library for primary data collection.
Books
 Philip Kotler & Kevin Lane Keller, (2009), Marketing Management (13th Edition), PHI
Learning private Limited, New Delhi.
 C R Kothari, (2004), Research Methodology, (Second edition), New Age International
Publisher Limited, New Delhi.
Internet
 Retrieved on July 11, 2010 from http://www.noidaauthority.com/.
 Retrieved on July 12, 2010 from http://www.hclcdc.in/homepage.htm.
 Retrieved on July 13, 2010 from http://en.wikipedia.org/wiki/Noida.

Annexure

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Questionnaire

HCL Infosystem Ltd.

Career Development Centre
F 1, Sector 8
Noida 201301, (U.P)
India

Name: -

Age:-

Sex: - Male Female

Mobile No:-

1. What is your qualification?

2. Are you interested in IT sector?

Yes No

3. If, Yes in which area?

A) Software

B) Hardware

C) Networking

4. Are you aware about HCL CDC?

Yes No

5. Which course do you like to prefer in software from HCL CDC?

A) Java B) Dot Net C) Oracle 10g D) PHP E) Others

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 6. Which course do you like to prefer in Networking from HCL CDC?

A) MCSE B) CCNA C) RHCE D) Others

7. Which course do you like to prefer in Hardware from HCL CDC?

A) Basic B) Installation C) Server & Security D) Others

8. How you come to know about HCL CDC?

A) Canopy

B) Friends

C) Internet

D) Advertisement

E) Print Media

9. Is this activity helpful in sale promotion of HCL CDC?

Yes No

10. Are you feeling comfortable and satisfied with the information provided by Marketing
Sales Executive in the field?

Yes No

If, Yes then give specific reason?

11. What do you think about sales and service facilities provided by HCL CDC?

A) Very Good

B) Good

C) Average

D) Bad

E) Very bad

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Photographs:-

Fig-1 Fig-2

Fig-3

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