Question # 02:

A.
BANNER EXCHANGE:
Banner exchange programs offer a simple service. If you post a certain number of banner ads on
your site, they will post your banner ad elsewhere. Generally, this is not an exchange and equity
you must post more than one ad for each ad you post. This is how the exchange system makes a
profit
BANNER SWAPPING:
An Internet advertising network that exchanges advertised ads among its members. Each time a
member's site displays an ad from a network, we receive a certain amount of credit used to
display their ad on the network. Also called "banner exchange network," some banner exchanges
offer "click exchanges," when credit is given when someone clicks an ad, not just an image on
the page.
B.
ADVERGAMING
Advergaming basically incorporates product content within the games to attract potential
customer attention. They do this by ‘creating’ the ‘emergence’ of a single product or product -
and often in a negative and non-disruptive way.
WORKING OF ADVERGAMING:
There are three common categories of advergames. First, games can be posted on a company
website (or even in a special gaming site owned or sponsored by a company) to attract Web
visitors and entice them to stay on the site longer. If the visitor has been in the area for a long
time, the company message is in front of them for a long time. Games may be related or may be
related to the product.

The second version is closer to the traditional, commercially developed game and was sold to be
played on computers or game consoles, but the big difference is that the games are developed for
a specific purpose in mind. For example, the United States Army-sponsored a highly successful
game called "American's Army" in an effort to increase recruitment.

Third-party ad collection is what we commonly call product placement, or in-game advertising,

in which a product or product ad is part of a game. For example, you can see a Ford Mustang
traveling through the visible streets of the game.
C.
ADVERTISING MODEL ON YOUTUBE:
 Brand Channel
 True view
 In-stream ads
 Mobile ads
 Home-page ads
 First watch ads
 Display ads
 Channel sponsorship
D.
FACEBOOK’S REVENUE MODEL:
Facebook's business model generates more than $ 70 billion, $ 8 billion in revenue, and has more
than 2.5 billion users worldwide. The global social media platform sells ads to businesses that
use the information that Facebook collects from users to target ads. Facebook advertising
revenue accounts for 98.52% of total revenue.
Facebook makes its money by selling advertising to businesses. In 2019, Facebook generated
more than $ 70 billion and generated $ 18 billion in revenue. 92% of total revenue comes from
ads on mobile devices.
The US and Canada remain the dominant geography of advertising revenue accounting for
48.6% of total revenue in 2019.
The highest per capita income per user is made not only because of the more prosperous US and
Canadian economies compared to developing countries. With a limited amount of space and
Facebook the cost of outstanding social networking ads is very high.
Asia-Pacific will continue to be an opportunity for Facebook, with the exception of China with
its own social networks, and across the region. It rules in India, Indonesia, Thailand and
Singapore. It is still among the top three social media websites in Japan and Taiwan.
E.

Stage 1

The most useful characteristic of internet is that it supports the pre-purchase stage as it helps
customers compare different options.

Stage 2

During the purchasing stage, product assortment, sale services and information quality seem to
be the most important point to help consumers decide what product they should select, or what
seller they should buy from.

Stage 3

Post-purchase behavior will become more important after their online purchase. Consumers
sometimes have a difficulty or concern about the product, or they might want to change or
return the product that they have bought. Thus, return and exchange services become more
important at this stage.
 The External Factors are the ones beyond the control of the customers. They can divide
into five sectors namely demographic, socio-economic, technology and public policy;
culture; sub- culture; reference groups; and marketing.
 Internal Factors are the personal traits or behaviors which include attitudes, learning,
perception, motivation, self image.
 The Functional Motives is related to the consumer needs and include things like time,
convenience of shopping online, price, the environment of shopping place, selection of
products etc.
 The Non-Functional Motives related to the culture or social values like the brand of the
store or product

F.
1. It saves time and money
 The online guys provide expert insights and a safety net to your trip 
It's easy to check out what people say about them
They can make your multi-destination holiday seamless
G.
The e-commerce industry is not just limited to setting up a website and selling products online. It
includes product configuration, suitable infrastructure, logistics, secured payment gateway,
and supply chain management. An efficient supply chain accelerates e-commerce processes to
meet customers’ expectations.

Inventory Management: Inventory is a critical component of supply chain management, e-

commerce businesses do not hold their own inventory and rather outsource their inventory to a

larger wholesaler. It enables e-commerce businesses to reduce the risk of keeping their own

inventory.

Several businesses are adopting the drop-shipping model for inventory. According to this model,

a store does not hold the product it sells on the website, rather it purchases the product from a

third-party and ships it to the customer.

Reverse Logistics: E-commerce businesses also have an SCM structure which entails reverse
logistics. Reverse logistics is defined as the planning and execution of the movement of goods
from the point of consumption to the point of origin. Almost, all e-commerce businesses provide
the facility of exchange and returns. This increases the need for logistics.

Product Availability and Service Level:

The success of an e-commerce website depends on customer satisfaction. If customers cannot buy

the right product at the right time, they will immediately switch to other e-commerce stores. A

service level of 95% of products is ideal for e-commerce success. The slow delivery process

increases the risk of losing potential customers and can even cause a negative impact on the

reputation of the business.

Customer Reviews:

The reputation of an e-commerce business is measured by customer reviews and experiences. It is

a critical factor that impacts the growth of an online store. Price comparison search engines are

the first point of contact for online shoppers. The search engine ranking is also done based on

customer reviews. To receive good reviews, the delivery of the right product at the right time is

necessary.

Excess Inventory Increases Costs:

E-commerce businesses are expanding rapidly due to which they reach their limit on inventory

management. With the growth in business, product portfolio, supplier base and surge in returns

also grow at a rapid pace.

H.

In E-commerce digital goods is a general phrase used to describe any goods that are stored,

delivered and used in its electronic format

Delivery of digital goods:

Digital goods are shipped electronically to the consumer through email or download from the

Internet.
Question 3
A)
Data mining is a process used by companies to turn raw data into useful information. By using
software to look for patterns in large batches of data, businesses can learn more about their
customers to develop more effective marketing strategies, increase sales and decrease costs.
The use of data mining has become a powerful tool for risk management and risk analysis. It
can support policy makers and enforcement bodies in making strategic decisions by monitoring
and improving inspections. Data mining software analyzes relationships and patterns in stored
transaction data based on open-ended user queries. ... In well-run small business
organizations, learning relationships with customers is formed naturally; the
organizations learn their customer's behavior through personal relationships with each of
them. Data mining facility customer in the way it allows them to gain insights about
their customers based on data to increase customer retention By analyzing the data of
each customer, companies can meaningfully re-engage their customers through targeted
discounts, suggest sells, and loyalty rewards at scale.

B)
Peer-to-peer revenue model
C)
Dynamic pricing can drive prices in both directions. Businesses can increase the prices to
capitalize on demand, but they can also lower prices to try and increase sales. If you put
a price drop on a product, this can get the product moving. One of the main advantage of
dynamic pricing is the ability to maximize your profits with each customer. Think about it this
way if initial demand for your product is low, and you need to get rid of your stock, you can lower
your prices to facilitate that and generate whatever extra revenue you can

F)

A Certificate Authority (CA) is an exclusive entity which issues and signs SSL certificates,
authenticating and ensuring the trustworthiness of their owners. The CA identifies and
authenticates the identity of the SSL Certificate’s owner when issuing and signing the
SSL Certificate. The CA thoroughly verifies the applicant’s domain name, business and
personal information, and other credentials before issuing the certificate.