Persona Grid

This persona grid helped us to create a representative portrait of our target customer’s
mindset, needs and goals. This framework basically helped us to gain insights about the
different customers we are going to encounter, and our business idea can address their needs
and challenges.

Likes
Looks
(Psychographics)
(Appearance)
Under VALS we are targeting the
1. Students
following:
2. Working Professionals
1. Innovators
3. Bride and Groom
2. Thinkers
4. Families
3. Early Adopters

Life Love
(Demographics) (Aspirations)
1. Youth and middle aged 1. Best Fit
2. Upper Middle Class 2. Comfortable
3. People in white collar jobs 3. Fine Quality
4. Tier 1 and Tier 2 cities 4. Trendy and Classy Outfits
5. Low Cost