GOODVIBES FESTIVAL

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Agenda

BEGINNING MIDDLE ENDING

- The concept & ideas - Timeline - Medias for promoting

- Tagline - Launching time - Conclusion
- Mood board - Market Strategy
(ATL,TTL)
Marketing Consumer

- Brand marketing
- Outdoor advertising - Rating
ATL - Website - Frequency
( Above The Line ) - Mobile Apps - Brand awareness
- Reach

TTL - Social media

(YouTube,Instagram,Facebook)
( Through The Line )

- New customers
BTL - Contextual text ads - Quantifiable leads
( Below The Line )
- Cost per conversion
TimeLine

Phase 1 Phase 2 Phase 3

Apr May Jun Jul

Phase 1 (Launching) Phase 2 (activation) Phase 3 (promotion)
- Launch teaser on Youtube - Posting advertisement - Start selling merchandise

- Create some awareness of - Collaboration with spotify - Create some promotions for the
goodvibes by launching a short mascot
video in social media. - Mobile Apps
- Newslettering

Duration: Duration:
Duration:
12 Apr 2021 to 16 May 2021 22 Jun 2021 to 3 Jul 2021
17 May 2020 to 21 Jun 2021
Awareness

Good Vibes uses everyday ads with similar platforms as their competitors that can been
seen throughout Malaysia.

Ads used such as:

- YouTube video ads
- Websites ads
- Partnership with mobile company
Interest

The main way goodvibes creates interest among the people in Malaysia is by inviting famous and latest
international and local artist as the lineup to perform for the music festival.

- It is essential to keep the potential customers interested in the advertisement

Decision

- Goodvibes uses early bird promotions to attract the consumers to buy the tickets.

- Tent package promo is also available as a good deal.

- Early subscribe (limited quantity) will be given limited edition pins.

Action

- When consumer hooked to the offering, Consumer will be offered a few different packages plans at a
reasonable price.
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CI
Merchandise
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THANK YOU