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This meta tag title should tell the user and Google what is on this specific page. Defining
text for the title is often neglected or, equally bad, multiple pages on a website get the
same title. You can start with your 5 most visited pages if resources are limited.
Write plain language, short (less than 512 pixels in length) titles, if possible starting with
the most important keyword.
Bad example: Page title = “Xarox – homepage”
Good example: Page title = “Gardening tools for consumers and professionals – Xarox”
Why? The bad example misses keywords about the product or services. Unless your
brand is well known, do not start with the brand name like Xarox, but start with most
important keyword. The word “Homepage” is too generic.
Although Google decides what to display in this section, you can make a suggestion to
Google by using the meta-description tag in your HTML. Clear description is important
because once you get listed on the search engine results page (SERP), you want to
convince the user that your result is better than the ones above and, most certainly,
those below you. While Google claims of not using meta-description for ranking, a well
written description will help explain the contents of a page to the reader.
Design the information architecture and your navigation elements as the main
navigation. Also, do not ignore the footer as it can be used to include many links there.
Ever noticed how you like looking at faces and clicking on images more than on long
sections of text? You can have your picture on the search results and make people want
to click on youGoogle authorship takes a couple of steps and in the end it is up to
Google if they will show your pretty picture name or not.