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Event Details:
Date: Thursday, February 24, 2011 The Buzz in Gamifica on
Time: 5:30PM Networking and
Entrepreneurs Showcase, 6:30PM Our second event for 2011 is a trending subject in Silicon Valley and top entrepreneurial
Discussion and Insights circles—Gamifica on. This event is for tech company founders, CEOs, brand marketers,
Place: Hilton Sco sdale Resort, and industry insiders. We will discuss basic components along with defini ons, trends,
6333 North Sco sdale Road, and major players. A endees will learn to iden fy how and why they should build game
Sco sdale, Arizona 85250 mechanics into their products and services, no ma er what sector or ver cal they serve.
Registra on:
—Members and MIT Alumni ‐ $40 Program Overview
—Non‐Members ‐ $45 Gamifica on, according to Wikipedia, is the use of game play mechanics for non‐game
—At the Door ‐ $55 applica ons in order to encourage people to adopt the applica ons. Gamifica on works
Register Today! by making web sites, so ware and technology more
www.mitefphoenix.org engaging by encouraging desired behaviors and
taking advantage of the humans’ psychological pre‐
disposi on to “play games”. The technique can
FOUNDING SPONSORS
persuade people to perform chores they ordinarily
consider boring, such as comple ng surveys, online
shopping, or reading a web site.
Why does gamifica on ma er? It is the growing
buzz in venture firms, marke ng departments and
among entrepreneurs. M2 Research es mates gamifica on projects will generate $1.6
billion in revenues by 2015. It will grow from just 3% of social media marke ng budgets
in 2010 to more than 23% by 2015. Experts an cipate gamifica on can be applied to all
types of businesses including health care, financial services, transporta on, government,
training, and more. Register Today!
Gamifica on is responsible for driving key metrics that ma er to developers, marke ng
pros and the C‐Suite. Engagement is the primary metric, along with meliness, frequen‐
cy of return, dura on of visits, virality, and user ra ngs. Learn more how these metrics
are impac ng expecta ons in so ware and online programs.
Topics for Discussion:
• What is Gamifica on
• Improving Engagement ‐ The New Power Metric
• The Future of Gaming
• Game Mechanics and Metrics
• How to Apply Game Mechanics
• Case Studies— Best and Worst Examples
• Reward, Loyalty Programs, Point Systems and Virtual Currency
Using Gaming to Make your Business A rac ve to Investors
REGISTER TODAY! www.mitephoenix.org