CHAPTER: 1 INTRODUCTION

1.1 Introductory Page

 Name and Address of firm

I have planned to establish a Dance Academy which will be named as New
Generation. It will be located in Nawalpur, Ghorahi, Dang.
 Slogan
"Feel the change in your moves."
 Name and Address of Principle

It will be privately owned by Bhawana Kc. She is from Ghorahi, Dang.

 Nature of Business
It will be sole managed academy.
 Vision
"To expand the fine art programs based on our community's continue interest in
dance and physical fitness."
 Mission
Our mission is to provide affordable professional and highly effective dance
related trainings and services to a wide range of clients that cuts across different
divides. Our overall business goal is to become one of the leading dance academy
in the whole Dang.
 Objectives
 Create a dance studio with warm, supportive atmosphere, which is based on
satisfying customers.
 Provide dance training for students at all levels of dance, from beginner to
advance.
 Statement of financing needed
The total capital required for the start up is 9lakh in which 4,00,000 is by the
owner and 5,00,000 is by the bank.
  Statement of confidentiality of report
It is the type of right which helps to keep our information of business plan
confidential. Nobody have right to use my business plan without permission. If
anyone tries to use included information or business plan he/she will be punished. It
is similar with copyright under intellectual property.

1.2 Industry Analysis

 Future Outlook and Trends

The world is changing all around us. To continue to thrive as business over next 10
years and beyond, we must look ahead, understand the trend and forces that will
shape our business in future and make swiftly to prepare for what's to come. We
must get ready for tomorrow today.

After the study in the market, I came to know that people’s perception towards
dance has been changing and want to choose dance as a career.

 Analysis of Competitors
Every business exists in a competitive environment. Inorder to sustain in the
market, we must have knowledge about the competitor's strengths and
weaknesses. The competition in Ghorahi is with Let's Dance-art never dies dance
academy.
 New Generation Let.s Dance
Location Nawalpur Buddhi Garage
class variety cultural and western cultural and western
Facilities one dance floor and wireless internet one dance floor
class size 20-25 10-15
Pricing Rs. 1500/month registration fee:Rs.300
Rs.1000/month
Website www.newgenerationdancestudio.com www.Let'sdance-art
never dies.com

 Market Segmentation
We are coming into the dance studio industry with a business concept and
company's profile that will enable us work with the students at different learning
stages and different status. Below is a list of the clients that we have specially
design our services for;
 Children/Teens(19yrs and under)
 College students/Young Adults(20-24yrs)
 Single and married couple(25-40yrs)

 Industry and Market Forecasts

According to the survey, I came to know that peoples were more attracted towards
dance and choose dance as a career so I will expand dance studio.

1.3 Description of Venture

 Services
New generation dance studio will going to offer varieties of dance related services.
 Private Lessons
 Group Classes
 Practice Dances
  Size of business
I think dance room will be 20ft*25ft. The will have dressing room 5*7 and 9*8
office.

 Office equipment and personnel

Different equipments were needed which are as follows:
 Wall Mirrors
 Large wall clock
 Chair for instructors
 Small table for instructors notebook or other instructional materials can also be
used for the sound system
 Sound system for CD's/or Bluetooth connection to iphone /or android device

I will hire two (2) instructors inorder to train the students. One is for the cultural
dance and other for western dance.

 Background for Entrepreneurs

The owner of this academy is Ms. Bhawana KC. Since my childhood, I am quite
interested towards dance so I have chosen dance as a business.

1.4 Operational Plan

 Description of Company's Operation
The studio will be opened at 5am in morning and closed at 7pm in evening.

 Technology Utilization
Following technology will be utilized which are as follows:
 Free Wi-Fi
 Pure Drinking Water
1.5 Marketing Plan
 Pricing Strategy
 10% Discount for those students who will learn more than 1 year.
 Rs. 3500 for those who want to learn for an event within a short period of
time.
 If students come up with their group then they will get 5% discount on
monthly basis.
 Promotion
 Place adverts on both (community based newspapers and magazines) and
electronic media platforms.
 Sponsor relevant community based events and programs.
 Advertise our dance studio business in our official website.

1.6 Organizational Plan

 Form of ownership
It will be singly owned.
 Authority of Principals
Being owner, all the authority of dance studio will be mine.
 Roles and Responsibilities of members of organization
1. Instructors
 Responsible for performing complex movements to entertain an audience.
 Attends promotional events, such as photo sessions, for the show or event
they are participating in.
2. Accountant
 Responsible for preparing financial reports, budgets, and financial
statements for the organization.
 Responsible for financial forecasting and risk analysis.
 Handles all financial transactions for New Generation Dance Studio.
1.7 Assessment of Risk
 SWOT Analysis
1. Strengths
Our core strength lies in the power of our team; our workforce. We have a
team that are considered experts in the dance studio industry, a team with
excellent qualifications and experience in professional dance and
choreography.

2. Weakness
As a new dance studio in Ghorahi, Dang, it might take some time for our
organization to break into the market and gain acceptance from people.

3. Opportunities
Today many young people's want to learn dance steps, along with this many
corporate organizations want to hire the services of professional
choreographers and cheerleaders. so there is also the requirement of dance
trainer or dance academy that's why there is huge opportunity in dance career.

4. Threats
Every business faces a threat or challenge at any part of the life cycle of the
business. These threats can be external or internal. Virtual Dance Network
will be threat for Dance Studio.
1.8 Financial Plan
 Pro forma Income Statement
Income Statement
For the year ended 31st asadh, 2074

Particulars Amount(Rs.) Amount(Rs.)

Sales Revenue:
Student's Fee(100*1500) 1800000
Total Sales Revenue 1800000
less: operating expenses
Rent(5000*2 +20000) 360000
Salary(20000*2) 480000
Utilities 12000
Advertising 60000
Miscellaneous(registration 50000
and repair cost)
Depreciation 50000
Total operating expenses 1012000
Net Operating income 788000
72000
less: Interest@18% of
400000

Net Income before income 716000

tax
less: tax(15000+54000) 69000
Net Income 647000

 Balance Sheet
New Generation Dance Academy
 For the year end 31st asadh, 2074

Particulars Amount(Rs.) Amount(Rs.)

Assets
Current Assets
Cash in hand 200000
Cash at bank 400000
A/c Receivable 147000
Total current assets 747000
Non-current assets
Machinery 500000
Less: Depreciation 50000 450000
Furniture 300000
Other Assets 100000
Total non-current assest 850000
Total Assets 1597000
Capital and Liabilities
Current Liabilities
Account Payable 50000
Total current liabilities 50000
Long-term liabilities
Bank Loan 500000
Equity 400000
Retained Earning 647000
Total long-term liabilities 1547000
Total Capital and liabilities 1597000