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26/11/2010 P. 2
France Telecom - Orange Group is
the 5th telecommunication company worldwide
Tunisia
An international footprint Jordan
Egypt
United Kingdom Poland
Belgium Mali
Senegal Niger
186M clients / 126M mobile France Slovakia
Guinea - Bissau
Guinea RCA
Austria Moldavia Cameron
Ouganda
Switzerland CDI Equatorial
ée
Romania
Guinea Kenya
54 B€ revenues
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Sofrecom is the engineering, deployment and consulting
Company of France Telecom Orange Group (100% subsidiary)
AMEA /
France Europe
Sofrecom supports France RoW
Telecom Orange Group in its
international development
by conducting launch and day-
to-day operations
Expertise
Sofrecom provides consultancy
in more than 100 countries : we
build solutions for telecom
players, structure operators, Outside Orange Footprint
can manage companies and • Telecom operators
help creating value
• Governments
• Investors
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Sofrecom, global leader in telecom and ICT
Established in 1966
Poland
Our clients
Morocco Libya Jordan Operators and Service
Egypt
Providers
Algeria Vietnam VNOs, FVNOs et MVNOs
El Salvador Senegal Yemen
Thailand
Governments Regulatory
Indonesia
bodies & International
Organizations
Investors
our subsidiaries
branches & presence Argentina
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Sofrecom provides a large range of skills, from Strategy
to Operations, either on marketing, IT or Network
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Sofrecom has an exceptional experience-based know-how
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Sofrecom has conducted numerous launches of operators
Over the years, we have accumulated unrivalled experience from having conducted
numerous consulting projects for the launch of 2nd and 3rd generation mobile operators
in the various evolutions stages of the mobile market and in very different countries
Support the mobile launches in France, Slovakia, Netherlands, Belgium, Denmark, Romania, Switzerland, Poland
26/11/2010 P. 8
Some references
Shadow Management and Management
Al Madar Libya
Teleyemen
Ethio Telecom
Revenue assurance
Data accuracy and internal fraud prevention (Telecom Argentina, PT
Telkom Indonesia, CIT Ivory Coast, AT-Algeria, etc.)
Measurement of atypical interconnection traffic TPSA Poland
Overconsumption Management Process TPSA Poland
26/11/2010 P. 9
Broadband market
and trends
Our vision of the world mobile market
While mobile subscribers outnumber fixed-line subscribers worldwide,
most international traffic is still originated and terminated on fixed
lines. However, it’s clear that mobile originated traffic growth will
continue to outpace fixed-line growth.
In emerging markets, mobile networks are cheaper and easier to deploy than fixed-line
networks and are frequently the only telecommunications service available to consumers.
In Europe, Asia, the U.S., and Canada, younger consumers are increasingly opting out of the
fixed phone network and using mobiles for all voice communications. Continued fixed-mobile
substitution will keep mobile subscribers central to the fortunes of international carriers for
years to come
Convergence is everywhere
Convergence was only a word in 2006. Two years later, it has become an obvious fact. As of
today, it takes two new forms:
The possible mixture of offers or services unties the imagination.
• Under the term “Open world”, each of the major players attempts to attract the greatest worldwide
community of developers to their profits.
• Google and Apple are trying to attract vast communities of developers, chasing good ideas well
beyond their own respective R&D centres.
The services are instantly available and can be used by competing operators’ customers
as well.
• The attitude of Nokia, Apple or Google with their “Application Stores” is driving operators to change
their own operating procedure and to adopt the “from subscribers to consumers” method.
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Global trends
18/11/2010 P. 12
South East Asia Mobile
One of the fastest growing regions for the mobile phone industry is the Asia Pacific region.
Asia is an area of contrasts, between the industrialised markets of Japan, South Korea,
Australia and New Zealand, and the developing economies, some of which are
massive, namely China and India.
More than 8 countries (including Bangladesh, Cambodia, India, Indonesia, Laos, Pakistan,
Sri Lanka and Vietnam) should see an increase of more than 500 million subscribers
before 2012, which represents 37% of the total market in Asia.
China and Asia Pacific are the regions which will offer most growth in the years to come
but it is not without risk. These emerging markets have low incomes and weak ARPU
(average revenue per user), just US$3.90 per month in some countries. Moreover, more
than 85% of mobile users in these markets are prepaid subscribers. The challenge for
mobile phone operators is to introduce new business models with attractive fixed price
plans.
In Indonesia – where 3G networks have been up and running for several years but whose
market did not really get off the ground until 2008 – there are already plans to migrate to
4G in the short to medium term, with a service launch scheduled for late 2013.
Asia-Pacific has the lowest ARPU levels of all the regions covered, and there is significant
churn in countries such as the Philippines, where Globe averaged over 7% churn per
quarter the last three quarters of 2009, and especially Indonesia, where 3 (an MNO)
reported a striking 24%+ churn per quarter in 2009 (source: Wireless Intelligence, 2010).
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Broadband Global
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Broadband Asia Pacific
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Open questions ..
18/11/2010 P. 16
WiMAX experience
feed back
Sofrecom WiMAX references
Sofrecom has supported Orange Group to launch several
Greenfield operators, where WiMAX was one of the
technology chosen to be a convergent operator and bring a
key differentiator in the market :
Orange Uganda
Orange Niger
Sofrecom has also helped Augere Group to launch several
operations fully WiMAX in
Bangladesh
Pakistan
Uganda
26/11/2010 P. 18
WiMAX experience feed back
Due to investment costs and the low margin,equation in
WiMAX operations there is several issues that need special
care
On the various types of WiMAX operations Sofrecom has
encountered, we foresee three main aspects where operators
should really focus on,
Geo Marketing
In order to get as much as users from the targeted market, a geo
marketing assessment should be a prime focus
Delivery processes
Connectivity with your network will require end user equipments,
OSS and inventory solutions are a key success factor or would
generate important loss for the operator
Revenue Assurance
Due to the tight margin, a careful revenue control should be a major
priority
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Sofrecom Indonesia
Sofrecom Indonesia
More than 30 years of cooperation on the field
Sofrecom has been working in Indonesia since 1976
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Sofrecom Indonesia
Sofrecom Indonesia mission is to
accompany the development of all types of telecoms players
in Indonesia and further more in South East Asia – fixed line,
wireless, WiMAX, ISP, MVNO, VoIP, convergent
Provide IT services to Telco projects in Indonesia, using
local skills
Provide IT services in other related domains where
Sofrecom Indonesia has skills and resources, as banking,
utilities and traffic systems
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Sofrecom Indonesia - Our skill Centers
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Sofrecom Indonesia - Partners
In order to enhance its positioning and support its actions on
international markets, Sofrecom has set up partnership networks.
These networks enable us to provide our clients, in response to
their needs, with the best solutions on the market. In this regard and
in all Sofrecom Indonesia areas of expertise, technology watch and
sustainable relationship with software editors, equipment
manufacturers and consulting agencies enable us to conclude
partnership agreements in order to complete our offer.
26/11/2010 P. 24
Thank You
Argentina Morocco Algeria France Poland Dubai Indonesia Thailand Vietnam