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Business Communications
Test Your Knowledge #1 and 3, Apply Your Knowledge #2, Practice Your Skills (Sentences 1,
7, 9, 12, 16, 17, 22, 26, 31, 36, 41, 49, 50, 56, 57 ) Page #97
Chapter 4 Assignment
Chapter 4
7 February 2015
Test Your Knowledge
The “you” attitude means that a person is speaking and writing in terms of your audience’s
wishes, interests, hopes, and preferences rather than your own. Writing with this kind of attitude
is completely essential to effective communication because it shows your audience that you have
An abstract word expresses a concept, quality, or characteristic about something that is not
tangible. Abstract words are usually, broad, encompassing a category of ideas, and are often
intellectual, academic, or philosophical. Love, honor, progress, tradition, and beauty are
examples of abstract words. In contrast, a concrete word refers to something that a person can
touch, see, or visualize. Most concrete words are tangible, and exist in the physical world. Chair,
table, horse, rose, kick, kiss, red, green, and two are concrete words. They are direct, clear, and
exact.
2. When composing business messages, how can you communicate with an authentic voice
There are three different things that I can used to communicate with an authentic voice and
project my company’s image at the same time. The first is using bias-free language. Using bias-
free language avoids the pitfalls of offending a particular group of individuals that could be
potential customers. The second way to communicate with an authentic voice is to always
emphasizing the positive. Instead of saying something negative about a situation, say something
positive instead. The last way to communicate with authentic voice is to establish credibility with
the audience. This can be achieved by using different traits such as honesty, objectivity,
1. We request that you use the order form supplied in the back of our catalog.
The blouse you ordered did not have a color specified for it.
Revise the following sentences to replace unflattering terms (in italics) with euphemisms.
12. When you say we’ve doubled our profit level, you are ____ (wrong).
When you say we’ve doubled our profit level, you are mistaken.
We have not yet received the check that you mailed last Thursday.
17. It is not our policy to exchange sale items, especially after they have been worn.
Items that have been worn are not applicable to our sale items exchange policy.
22. He needs a wheelchair, but he doesn’t let his handicap affect his job performance.
In the following sentences, replace vague phrases (underlined) with concrete phrases. Make
In the following sentences, replace weak terms (in italics) with words that are stronger.
Rewrite these sentences to replace the clichés with fresh, personal expressions.
36. Being a jack-of-all-trades, Dave worked well in his new selling job.
Dave has experience doing many things, and worked well in his new selling job.
In the following sentences, replace long, complicated words with short, simple one.
41. Management _____ (inaugurated) the recycling policy six months ago.
Rewrite the following sentences, replacing obsolete phrases with up-to-date versions. Write
49. Attached herewith is a copy of our new contract for your records.
Attached with this letter is a copy of our new contract for your records.
50. Even though it will increase the price of the fence, we have decided to use the redwood
Even though it will increase the price of the fence, we have decided to use the redwood instead
of the cedar.
Rewrite the following sentences so that they are active rather than passive.