SIDDHESH ZIRPE

Market Research Intern

New Task – 1 November

Q1 Ans - Almost 4.66 billion people were active internet users as of October
2020, encompassing 60 percent of the global population. China, India and the
United States rank ahead all other countries in terms of internet users.
Q2 Ans - The proportion of all students who were enrolled exclusively online
grew to 15.4 percent (up from 14.7 percent in 2016), or about one in six
students. The share of all students who mixed online and in-person courses
grew slightly faster, to 17.6 percent in 2017 from 16.4 percent in 2016. And the
proportion of all students who took at least one course online grew to
33.1 percent, from 31.1 percent in 2016.
That last data point represents a steady march in the normalization of online
learning, as the proportion of all enrolled students who had studied online stood
under a quarter in 2012. But while fans of online learning are likely to be
heartened by that slow but sure rise in acceptance, the pure increase in online
enrolments -- at a time of overall dips in postsecondary attendance -- may be
just as noteworthy.
The Education Department data show that the number of students enrolled in a
college or university that is eligible for federal financial aid dipped to
20,135,159 last fall, from 20,224,069 in fall 2016. That's a decline of
0.44 percent.
Q3 Ans- The online education market in India was valued at INR 39 billion
in 2018 and is expected to reach INR 360.3 billion by 2024, expanding at a
CAGR of ~43.85% during the 2019-2024 period. Ease of learning,
flexibility, and a wide range of study materials have influenced the overall
growth of the industry.

Q4 Ans- There was some information available for social media markets
where the number of users is known in addition to revenues. Facebook has
an average revenue per user (ARPU) of $1.63, LinkedIn has an ARPU of
$1.53, Yahoo has an ARPU of $1.81, and Google has an ARPU of $10.09.
Another source reported that in 2016, ARPU for social media sites
averaged approximately $20, while for non-social media sites the average
was just over $40. These estimates may be realistic if the query pertained to
social media, but the descriptions for the non-social media ARPU are not
specific to the media market, nor were there any specific for B2B compared
to B2C.

Data Suggests That When Employers Spend $1,500 Per Employee Per Year On
Training, They Achieve Improvements In Profit Margins Of Around 24%

The notion that a training program could lead to a threefold increase in the
revenue per employee seems a little far-fetched. But this is no idle finding, it's
the conclusion of the American Society for Training and Development after a
study of more than 2,500 firms [1]. It was a serious study. Companies that
offered comprehensive training across a range of subjects experienced
dramatically improved revenues compared to those that didn't. And it wasn't just
revenues that were higher either. Data suggests that when employers spend
$1,500 per employee per year on training, they achieve improvements in profit
margins of around 24% [8]. Furthermore, for every additional $680 a company
spends, shareholder return rises by 6%. Investing in the knowledge capital of a
company, therefore, is just as important as investing in the physical capital [8].
Traditionally, companies have been reluctant to train their employees. Most
managers know that investing in people yields positive returns, but few are
aware of the fact that eLearning affects both the numerator and the denominator
of the calculation of the performance. eLearning is more effective than most
managers believe at boosting the revenue or profit per employee (the
numerator) and it's also less costly than commonly perceived (the denominator),
increasing the total return per unit spent. This can be accomplished easily if the
company opts for a value for money LMS.

Q5 Ans - The global eLearning market was worth an impressive $107

billion in 2015 [1]. By 2025, however, Research and Markets believe that it
will reach a staggering total market value of $325 billion [1]. The reasons
for this explosion in value come on the back of several main drivers: the
need to educate vast numbers of people at low cost, the falling price
of learning solutions, the needs of the modern workforce to engage in life-
long learning, and the fact that learning through an internet portal is often
more convenient than going to school. The majority of the growth in the
eLearning market will come from demand in developing countries.
eLearning provides developing country audiences with access to world-
class educational resources which may not be available in-person in their
home country.

Q6- E-Learning Market size surpassed USD 200 billion in 2019 and is

anticipated to grow at over 8% CAGR between 2020 and 2026. The advent of
several new technologies, such as cloud computing and AI coupled with
increasing internet penetration across the globe will drive the market growth.
Rapid cloud adoption provides flexibility in content storage, sharing, and access
to both learners and content providers.
 

E-learning is the process of acquiring knowledge through electronic

technologies and resources. A rise in the number of internet users has increased
the market demand for sophisticated online learning courses. According to the
Office for National Statistics, nearly all adults in the age group of 16 to 44 years
in the UK were recent internet users (99%) in 2019. The availability of
enhanced network connectivity coupled with the convenience offered by on-
demand courses will drive the market size.
 
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Mobile learning, micro learning, social learning, and corporate MOOCs are the
emerging trends boosting the e-learning market revenue. The increasing demand
from various end-user sectors, such as healthcare, to train their employees is
propelling the industry demand. The coronavirus (COVID-19) pandemic has
further driven the industry demand for e-learning solutions among students and
corporates.
 

According to the World Economic Forum, around 1.2 billion children are out of
classrooms with schools shut down globally due to COVID-19 pandemic.
Electronic Learning Management Systems such as Google Classroom are
helping classes to connect distantly, communicate efficiently, and stay
organized. Large-scale national efforts to leverage technology to the market
players in support of distance education, remote, and online learning during the
COVID-19 pandemic are emerging and evolving rapidly.
 

E-Learning Market Report Coverage

Report
Details
Coverage
Base Year: 2019 Market Size in 2019: USD
200
 Billion
2015 2020
Historical Data
for: to Forecast Period: to
2018 2026
Forecast Period USD
2020 to 2026 8% 2026 Value Projection: 375
CAGR:
Billion
Pages: 270 Tables, Charts & Figures: 399
U.S., Canada, UK, Germany, France, Italy, Spain,
Geographies Russia, China, India, Japan, Australia, South Korea,
covered (21): Singapore, Brazil, Mexico, Argentina, Chile, Colombia,
GCC, South Africa
Segments
covered: Technology, Provider, Application, and Region
Adobe Systems Inc., Allen Interactions Inc., Apollo
Education Group, Aptara, Inc., Articulate Global, Inc.,
CERTPOINT Systems Inc., Cisco Systems, Inc., Citrix
Companies Education Inc., City & Guilds Group, Cornerstone
covered (20): OnDemand, Inc., D2L Corporation, Intuition Publishing,
Kallidus Ltd., Learning Pool, Meridian Knowledge
Solutions, Microsoft Corporation, Oracle Corporation,
Saba Software, SAP SE, Skillsoft
 North America & Europe
 Increasing demand from healthcare sector
 Rise in content digitization
 LMS switching to cloud-based systems
 Asia Pacific & Latin America
 Growth in higher education sectors
Growth Drivers:  Corporates upgrading their training
programs
 Growing demand for online English courses
 Middle East & Africa (MEA)
 Rise in government programs and initiatives
 Rising penetration of internet and mobile
learning
 Lack of peer to peer interaction
Pitfalls &
Challenges:  Slow internet connection and poor network
 Adaptability Issues