Datareportal20201020gd003digital2020octoberstatshotreportv01 201020040635 PDF

DIGITAL 2020
OCTOBER GLOBAL STATSHOT REPORT

THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
DIGITAL 2020 DIGITAL 2020
GLOBAL DIGITAL OVERVIEW GLOBAL DIGITAL YEARBOOK
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
CLICK HERE TO READ OUR DIGITAL 2020 CLICK HERE TO READ OUR DIGITAL 2020
GLOBAL OVERVIEW REPORT, WITH MORE GLOBAL DIGITAL YEARBOOK, WITH
THAN 200 PAGES OF ESSENTIAL CHARTS ESSENTIAL HEADLINE DIGITAL DATA
AND INSIGHTS FROM AROUND THE WORLD FOR EVERY COUNTRY IN THE WORLD
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
!
IMPORTANT NOTES ON CHANGES TO DATA
Changes to data sources, underlying data, and reporting methodologies mean that various figures in this
report will not be comparable to similar figures that we published in previous Global Digital Reports.
Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY
in the footnotes of each relevant slide. These changes relate to either (1) a source change, where we
have substantially changed the data sources that we use to inform data points; or (2) a base change,
where either we or our data providers have made material changes to the ways in which we and / or
they collect and / or report underlying data. Wherever such changes occur, we have also endeavoured
to re-base the historical data we use for annual or quarterly growth figures, but where we have been
unable to re-base historical data, we have included an advisory in the footnotes of each relevant slide.
GLOBAL OVERVIEW
OCT DIGITAL AROUND THE WORLD IN OCTOBER 2020
2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL

POPULATION PHONE USERS USERS MEDIA USERS
7.81 5.20 4.66 4.14

BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
56% 67% 60% 53%

SOURCES: KEPIOS ANALYSIS; UNITED NATIONS; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’
7 SELF-SERVICE ADVERTISING TOOLS; SOCIAL MEDIA COMPANIES’ ANNOUNCEMENTS AND EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST AVAILABLE DATA IN OCTOBER 2020).
 COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. DATA MAY NOT BE DIRECTLY COMPARABLE TO PREVIOUS REPORTS.
OCT GLOBAL DIGITAL GROWTH
2020 THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION
TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL

POPULATION PHONE USERS USERS MEDIA USERS
+1.0% +2.0% +7.4% +12.3%

OCT 2020 vs. OCT 2019 OCT 2020 vs. OCT 2019 OCT 2020 vs. OCT 2019 OCT 2020 vs. OCT 2019
+81 MILLION +102 MILLION +321 MILLION +453 MILLION
SOURCES: KEPIOS ANALYSIS; UNITED NATIONS; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GLOBALWEBINDEX; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’
8 SELF-SERVICE ADVERTISING TOOLS; SOCIAL MEDIA COMPANIES’ ANNOUNCEMENTS AND EARNINGS REPORTS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST AVAILABLE DATA IN OCT 2020).
 COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. DATA MAY NOT BE DIRECTLY COMPARABLE TO PREVIOUS REPORTS.
OCT DAILY TIME SPENT WITH MEDIA
2020 THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64* SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
USING THE USING WATCHING LISTENING TO MUSIC USING A

INTERNET SOCIAL MEDIA TELEVISION* STREAMING SERVICES GAMES CONSOLE
global global
web web
index index
6H 55M 2H 29M 3H 29M 1H 34M 1H 14M
SOURCE: GLOBALWEBINDEX (Q2 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
9 *NOTES: TELEVISION TIME INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. USE OF DIFFERENT DEVICES AND
CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY.
GLOBAL INTERNET USE
OCT OVERVIEW OF GLOBAL INTERNET USE
2020 A SNAPSHOT OF INTERNET USE AROUND THE WORLD
TOTAL NUMBER INTERNET USERS AS A ANNUAL GROWTH AVERAGE AMOUNT OF TIME PER
OF GLOBAL PERCENTAGE OF TOTAL IN THE NUMBER OF DAY SPENT USING THE INTERNET
INTERNET USERS GLOBAL POPULATION GLOBAL INTERNET USERS BY EACH INTERNET USER
4.66 60% +7.4% 6H 55M

BILLION +321 MILLION
SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; APJII; CNNIC; UNITED NATIONS (ALL LATEST AVAILABLE DATA
11 IN OCTOBER 2020). TIME SPENT DATA FROM GLOBALWEBINDEX (Q2 2020), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 COMPARABILITY ADVISORY: SOURCE CHANGES.
OCT DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS
2020 GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE
GLOBAL INTERNET USERS: GLOBAL INTERNET USERS: GLOBAL INTERNET USERS: GLOBAL INTERNET USERS:
ITU DATA* CIA WORLD FACTBOOK DATA INTERNETWORLDSTATS DATA INTERNETLIVESTATS DATA
4.19 4.10 4.83 4.70

PENETRATION: PENETRATION: PENETRATION: PENETRATION:
54% 52% 62% 60%

SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED OCTOBER 2020). *NOTE: ITU USER NUMBER BASED ON THE PUBLISHED PENETRATION
12 FIGURE COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM
VARIOUS DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE. AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE.
OCT MOBILE INTERNET USE
2020 INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES
TOTAL NUMBER OF MOBILE INTERNET USERS SHARE OF ALL INTERNET SHARE OF ALL INTERNET AVERAGE DAILY TIME SPENT
MOBILE INTERNET USERS AS A PERCENTAGE OF USERS ACCESSING USERS ACCESSING USING THE INTERNET
(CELLULAR AND / OR WIFI) TOTAL INTERNET USERS VIA A SMARTPHONE* VIA A FEATURE PHONE* ON MOBILE DEVICES
global global
web web
index index
4.28 91.8% 90.8% 3.0% 3H 37M

BILLION
SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY
13 AUTHORITIES; APJII (ALL LATEST AVAILABLE DATA IN OCTOBER 2020). TIME AND SHARE DATA VIA GLOBALWEBINDEX (Q2 2020) *NOTE: FIGURES FOR SHARE BY MOBILE DEVICE TYPE REPRESENT
EACH DEVICE’S SHARE OF TOTAL INTERNET USERS, NOT JUST SHARE OF MOBILE INTERNET USERS.  COMPARABILITY ADVISORY: SOURCE CHANGES.
OCT SHARE OF WEB TRAFFIC BY DEVICE
2020 EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS
MOBILE LAPTOPS & TABLET OTHER

PHONES DESKTOPS COMPUTERS DEVICES
50.2% 47.1% 2.6% 0.06%

SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019:
-3.0% 5.9% -28% -25%

-156 BPS +261 BPS -103 BPS -2 BPS
SOURCE: STATCOUNTER (ACCESSED OCTOBER 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTE: FIGURES FOR DEVICE SHARE ARE
14 FOR SEPTEMBER 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR SEPTEMBER 2020 TO SEPTEMBER 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE
(I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
OCT SHARE OF GLOBAL WEB TRAFFIC BY BROWSER
2020 BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE
CHROME SAFARI FIREFOX SAMSUNG INTERNET
66.3% 16.7% 4.1% 3.2%

YOY: +4.1% YOY: +2.4% YOY: -8.1% YOY: -3.3%
MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER
3.1% 2.1% 1.2% 3.2%

YOY: +45.6% YOY: -17.6% YOY: -46.6% YOY: -38.8%
SOURCE: STATCOUNTER (ACCESSED OCTOBER 2020). *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. BROWSER SHARE VALUES ARE FOR SEPTEMBER 2020; CHANGE FIGURES
15 COMPARE EACH BROWSER’S SHARE IN SEPTEMBER 2020 TO ITS SHARE IN SEPTEMBER 2019. CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%).
OCT INTERNET CONNECTION SPEEDS: OVERVIEW
2020 AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS
AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN

MOBILE INTERNET AVERAGE SPEED OF MOBILE FIXED INTERNET AVERAGE SPEED OF FIXED
CONNECTIONS INTERNET CONNECTIONS CONNECTIONS INTERNET CONNECTIONS
35.96 +22% 85.73 +25%

MBPS MBPS
16 SOURCE: OOKLA (OCTOBER 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS IN SEPTEMBER 2020, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN SEPTEMBER 2019.
OCT MOBILE INTERNET CONNECTION SPEED RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS
FASTEST MOBILE INTERNET CONNECTION SPEEDS SLOWEST MOBILE INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
01 SOUTH KOREA 121.00 +27% 138 AFGHANISTAN 7.26 +11%
02 CHINA 113.35 +150% 137 PALESTINE 7.71 +5.8%
03 UNITED ARAB EMIRATES 109.43 +67% 136 SUDAN 8.85 -24%
04 QATAR 92.85 +34% 135 VENEZUELA 9.00 +28%
05 NETHERLANDS 79.70 +33% 134 SOMALIA 10.48 -11%
06 NORWAY 79.49 +17% 133 BANGLADESH 10.76 +4.4%
07 SAUDI ARABIA 76.37 +73% 132 UGANDA 11.91 -9.1%
08 CANADA 75.71 +19% 131 INDIA 12.07 +8.0%
09 BULGARIA 75.66 +31% 130 IRAQ 12.24 +33%
10 AUSTRALIA 72.39 +11% 129 ALGERIA 12.33 +61%
SOURCE: OOKLA (OCTOBER 2020). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN SEPTEMBER 2020, AND COMPARISONS TO AVERAGE
17 DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN SEPTEMBER 2019. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE COUNTRIES
AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN OCTOBER 2020.
18
SOUTH KOREA 121.0
CHINA 113.4
OCT
U.A.E. 109.4
2020
NETHERLANDS 79.7
SAUDI ARABIA 76.4
CANADA 75.7
AUSTRALIA 72.4
SWITZERLAND 64.1
DENMARK 63.9
SINGAPORE 60.5
BELGIUM 57.6
NEW ZEALAND 56.5
AUSTRIA 55.7
TAIWAN 54.2
SWEDEN 53.1
HONG KONG 51.0
FRANCE 49.8
U.S.A. 47.1
GERMANY 44.0
PORTUGAL 42.0
ITALY 41.1
AVERAGE MOBILE INTERNET CONNECTION SPEED, IN MBPS
POLAND 40.7
ROMANIA 40.4
SPAIN 39.0
MOROCCO 37.2
SOURCE: OOKLA SPEEDTEST (OCTOBER 2020). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR SEPTEMBER 2020.
SOUTH AFRICA 36.9
TURKEY 36.7
U.K. 36.0
WORLDWIDE 36.0
JAPAN 35.5
THAILAND 34.4
VIETNAM 33.2
IRELAND 30.8
MEXICO 30.6
MOBILE INTERNET CONNECTION SPEEDS
BRAZIL 28.4
ARGENTINA 28.2
MALAYSIA 25.0
RUSSIA 23.2
KENYA 22.7
ISRAEL 22.4
EGYPT 20.0
COLOMBIA 19.4
NIGERIA 17.1
PHILIPPINES 16.9
INDONESIA 16.7
GHANA 15.4
INDIA 12.1
OCT FIXED INTERNET CONNECTION SPEED RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS
FASTEST FIXED INTERNET CONNECTION SPEEDS SLOWEST FIXED INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
01 SINGAPORE 226.60 +15% 175 TURKMENISTAN 3.4 +55%
02 HONG KONG 210.73 +32% 174 YEMEN 4.25 +33%
03 ROMANIA 193.47 +38% 173 CUBA 4.72 -57%
04 SWITZERLAND 178.81 +43% 172 ALGERIA 4.81 +13%
05 THAILAND 175.22 +89% 171 MAURITANIA 6.47 +19%
06 FRANCE 173.05 +45% 170 SUDAN 7.26 -5.8%
07 DENMARK 162.08 +50% 169 BURUNDI 8.21 -9.0%
08 MONACO 162.06 +21% 168 SYRIA 8.24 -6.4%
09 HUNGARY 161.51 +23% 167 MOZAMBIQUE 8.29 +5.6%
10 UNITED STATES 161.14 +30% 166 VENEZUELA 8.64 +147%
SOURCE: OOKLA (OCTOBER 2020). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN SEPTEMBER 2020, AND COMPARISONS TO AVERAGE
19 DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN SEPTEMBER 2019. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE
COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN OCTOBER 2020.
20
SINGAPORE 226.6
HONG KONG 210.7
OCT
ROMANIA 193.5
2020
SWITZERLAND 178.8
THAILAND 175.2
FRANCE 173.1
DENMARK 162.1
U.S.A. 161.1
SPAIN 157.2
SWEDEN 156.3
SOUTH KOREA 155.4
CANADA 145.2
CHINA 138.7
NEW ZEALAND 135.9
TAIWAN 135.4
JAPAN 132.8
PORTUGAL 126.3
NETHERLANDS 124.4
U.A.E. 118.5
GERMANY 114.7
AVERAGE FIXED INTERNET CONNECTION SPEED, IN MBPS
POLAND 111.8
ISRAEL 111.0
BELGIUM 97.9
IRELAND 92.7
MALAYSIA 91.5
SOURCE: OOKLA SPEEDTEST (OCTOBER 2020). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR SEPTEMBER 2020.
WORLDWIDE 85.7
RUSSIA 77.5
U.K. 75.0
SAUDI ARABIA 73.5
AUSTRIA 73.3
ITALY 72.5
BRAZIL 67.9
VIETNAM 56.8
FIXED INTERNET CONNECTION SPEEDS
AUSTRALIA 56.0
GHANA 46.5
INDIA 46.5
ARGENTINA 45.8
MEXICO 42.1
COLOMBIA 38.8
SOUTH AFRICA 35.1
EGYPT 33.8
TURKEY 27.9
PHILIPPINES 26.1
INDONESIA 22.4
MOROCCO 20.3
KENYA 16.5
NIGERIA 13.1
OCT WORLD’S MOST VISITED WEBSITES (SEMRUSH)
2020 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC
TOTAL UNIQUE TIME PER PAGES TOTAL UNIQUE TIME PER PAGES
# WEBSITE # WEBSITE
VISITS VISITS VISIT PER VISIT VISITS VISITS VISIT PER VISIT
01 GOOGLE.COM 105.0B 6.8B 25M 01S 7.77 11 TWITTER.COM 4.1B 1.0B 15M 57S 4.83
02 YOUTUBE.COM 36.4B 3.5B 35M 16S 6.35 12 YAHOO.CO.JP 3.7B 0.2B 17M 38S 6.94
03 FACEBOOK.COM 25.3B 3.0B 22M 28S 6.11 13 XNXX.COM 3.0B 0.6B 18M 06S 9.44
04 WIKIPEDIA.ORG 17.5B 3.8B 9M 27S 2.27 14 YANDEX.RU 2.7B 0.3B 20M 15S 7.19
05 AMAZON.COM 5.2B 1.1B 12M 04S 6.85 15 LIVE.COM 2.6B 0.5B 9M 25S 4.75
06 INSTAGRAM.COM 5.2B 1.2B 16M 49S 6.10 16 GLOBO.COM 2.1B 0.3B 14M 22S 3.18
07 YAHOO.COM 4.9B 0.8B 16M 19S 4.47 17 FANDOM.COM 1.6B 0.4B 10M 55S 3.13
08 PORNHUB.COM 4.9B 0.9B 14M 11S 8.92 18 VK.COM 1.6B 0.2B 26M 59S 13.98
09 REDDIT.COM 4.5B 0.6B 19M 23S 5.90 19 MICROSOFT.COM 1.5B 0.5B 16M 29S 3.82
10 XVIDEOS.COM 4.3B 0.7B 17M 37S 9.35 20 NAVER.COM 1.5B 0.1B 28M 44S 10.04
SOURCE: SEMRUSH (OCTOBER 2020). FIGURES REPRESENT TRAFFIC FOR SEPTEMBER 2020. NOTES: ‘UNIQUE VISITS’ REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE,
21 BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT
CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES.
OCT WORLD’S MOST VISITED WEBSITES (SIMILARWEB)
2020 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC
TOTAL TIME PER PAGES TOTAL TIME PER PAGES

# WEBSITE # WEBSITE
VISITS VISIT PER VISIT VISITS VISIT PER VISIT
01 GOOGLE.COM 84,181,000,000 11M 19S 8.6 11 XVIDEOS.COM 2,810,000,000 08M 45S 9.3
02 YOUTUBE.COM 32,636,000,000 21M 35S 11.1 12 WHATSAPP.COM 2,572,000,000 02M 39S 1.6
03 FACEBOOK.COM 24,338,000,000 10M 45S 8.5 13 AMAZON.COM 2,437,000,000 07M 09S 8.7
04 BAIDU.COM 5,858,000,000 06M 16S 8.3 14 NETFLIX.COM 2,385,000,000 10M 05S 4.1
05 TWITTER.COM 5,807,000,000 11M 19S 12.1 15 XNXX.COM 2,363,000,000 07M 21S 11.5
06 WIKIPEDIA.ORG 5,278,000,000 03M 51S 3.0 16 LIVE.COM 2,360,000,000 07M 37S 8.1
07 INSTAGRAM.COM 5,238,000,000 08M 04S 11.7 17 YAHOO.CO.JP 2,257,000,000 10M 03S 7.0
08 YAHOO.COM 3,550,000,000 07M 40S 6.3 18 ZOOM.US 2,166,000,000 05M 13S 3.4
09 YANDEX.RU 3,490,000,000 10M 45S 8.5 19 NAVER.COM 1,775,000,000 17M 44S 11.2
10 PORNHUB.COM 2,851,000,000 08M 39S 7.5 20 VK.COM 1,701,000,000 16M 57S 20.5
SOURCE: SIMILARWEB (OCTOBER 2020). FIGURES REPRESENT TRAFFIC FOR SEPTEMBER 2020. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT.
22 PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES.
OCT WORLD’S MOST VISITED WEBSITES (ALEXA)
2020 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL WEBSITE TRAFFIC
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
01 GOOGLE.COM 15M 11S 16.55 11 YAHOO.COM 4M 49S 4.54
02 YOUTUBE.COM 16M 22S 8.89 12 AMAZON.COM 10M 00S 9.25
03 TMALL.COM 6M 59S 3.48 13 WIKIPEDIA.ORG 3M 46S 3.04
04 BAIDU.COM 9M 20S 4.49 14 ZOOM.US 8M 37S 3.94
05 QQ.COM 3M 36S 3.91 15 SINA.COM.CN 2M 50S 3.4
06 FACEBOOK.COM 18M 56S 8.71 16 WEIBO.COM 2M 57S 3.62
07 SOHU.COM 3M 40S 4.59 17 LIVE.COM 5M 19S 5.39
08 TAOBAO.COM 4M 33S 3.56 18 REDDIT.COM 5M 33S 4.36
09 360.CN 3M 14S 4.08 19 NETFLIX.COM 4M 14S 3.19
10 JD.COM 3M 30S 4.37 20 XINHUANET.COM 2M 55S 5.63
SOURCE: ALEXA (OCTOBER 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED
23 PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED
IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
OCT TOP GOOGLE SEARCH QUERIES IN Q3 2020
2020 BASED ON WORLDWIDE GOOGLE SEARCHES BETWEEN 01 JULY AND 30 SEPTEMBER 2020
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
01 GOOGLE 100 11 CORONAVIRUS 27
02 FACEBOOK 81 12 GMAIL 25
03 YOUTUBE 76 13 TWITTER 20
04 WEATHER 52 14 MP3 20
05 NEWS 46 15 IPHONE 20
06 AMAZON 37 16 TRADUCTOR 20
07 TRANSLATE 35 17 WEB WHATSAPP 19
08 WHATSAPP 30 18 CLIMA 19
09 INSTAGRAM 29 19 HOTMAIL 18
10 VIDEOS 27 20 METEO 18
SOURCE: GOOGLE TRENDS (ACCESSED OCTOBER 2020); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS
24 RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP
QUERY).
OCT ONLINE CONTENT ACTIVITIES
2020 PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH KIND OF CONTENT VIA THE INTERNET EACH MONTH
WATCH WATCH LISTEN TO MUSIC LISTEN TO ONLINE LISTEN TO

ONLINE VIDEOS VLOGS STREAMING SERVICES RADIO STATIONS PODCASTS
global global
web web
index index
90% 53% 73% 47% 43%
25 SOURCE: GLOBALWEBINDEX (Q2 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
26
INDIA 59%
CHINA 56%
OCT
INDONESIA 53%
2020
VIETNAM 51%
MEXICO 50%
TURKEY 48%
THAILAND 45%
U.A.E. 45%
WORLDWIDE 45%
SAUDI ARABIA 45%
U.S.A. 40%
COLOMBIA 39%
TAIWAN 37%
BRAZIL 36%
HONG KONG 36%
PHILIPPINES 35%
ITALY 34%
SOUTH AFRICA 34%
SPAIN 34%
MALAYSIA 34%
EGYPT 31%
AUSTRALIA 31%
web
global
index
U.K. 30%
ARGENTINA 30%
CANADA 30%
IRELAND 27%
SINGAPORE 27%
NEW ZEALAND 26%
POLAND 25%
RUSSIA 25%
FRANCE 25%
ROMANIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
22%
PORTUGAL 21%
SWITZERLAND 21%
SOUTH KOREA 21%
GERMANY 21%
USE OF VOICE SEARCH AND VOICE COMMANDS
SWEDEN 20%
DENMARK 19%
AUSTRIA 19%
ISRAEL 18%
NETHERLANDS 18%
BELGIUM 17%
JAPAN 14%
OCT USE OF VOICE SEARCH AND VOICE COMMANDS
2020 PERCENTAGE OF INTERNET USERS WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
51.7% 51.6%
48.3% 48.2% FEMALE
46.3%
43.1% MALE
38.6%
32.8%
26.6%
24.9%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
OCT USE OF IMAGE RECOGNITION TOOLS ON MOBILE
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
64%
61%
59%
58%
50%
48%
46%
45%
45%
40%
39%
38%
37%
36%
35%
35%
35%
35%
34%
33%
32%
31%
30%
30%
30%
29%
28%
26%
26%
24%
23%
23%
22%
22%
22%
21%
20%
20%
19%
14%
13%
global
11%
10%
10%
web
9%
9%
9%
index
COLOMBIA
BRAZIL
MEXICO
ARGENTINA
THAILAND
PORTUGAL
VIETNAM
INDONESIA
KENYA
PHILIPPINES
NIGERIA
TAIWAN
ROMANIA
SPAIN
INDIA
ISRAEL
MALAYSIA
ITALY
SOUTH AFRICA
WORLDWIDE
EGYPT
TURKEY
GHANA
SAUDI ARABIA
CHINA
POLAND
U.A.E.
IRELAND
HONG KONG
RUSSIA
DENMARK
U.S.A.
SOUTH KOREA
CANADA
NEW ZEALAND
SINGAPORE
SWEDEN
U.K.
AUSTRALIA
MOROCCO
SWITZERLAND
NETHERLANDS
BELGIUM
AUSTRIA
JAPAN
FRANCE
GERMANY
28  COMPARABILITY ADVISORY: THE WORDING OF THE SURVEY QUESTION THAT INFORMS THIS CHART IS NOT THE SAME AS THE WORDING OF A QUESTION THAT INFORMED A CHART THAT
WE INCLUDED IN PREVIOUS REPORTS ABOUT THE USE OF IMAGE SEARCH FUNCTIONALITY. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE TO VALUES IN PREVIOUS REPORTS.
OCT USE OF IMAGE RECOGNITION TOOLS ON MOBILE
2020 PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
39.0%
34.7% 35.6% FEMALE
32.9% 33.8%
MALE
31.3%
29.7%
27.8%
22.7% 21.6%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
WE INCLUDED IN PREVIOUS REPORTS ABOUT THE USE OF IMAGE SEARCH FUNCTIONALITY. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE TO VALUES IN PREVIOUS REPORTS.
OCT PLAYING VIDEO GAMES: DEVICE PERSPECTIVE
2020 PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
ANY SMART PC (LAPTOP GAMES TABLET

DEVICE PHONE OR DESKTOP) CONSOLE DEVICE
global global
web web
index index
87% 74% 42% 26% 20%
31
PHILIPPINES 95%
INDONESIA 94%
OCT
THAILAND 93%
2020
INDIA 93%
TURKEY 93%
TAIWAN 92%
MEXICO 91%
VIETNAM 91%
SOUTH AFRICA 91%
MALAYSIA 89%
CHINA 88%
U.A.E. 87%
SAUDI ARABIA 87%
web
global
index
SINGAPORE 87%
WORLDWIDE 87%
HONG KONG 85%
BRAZIL 85%
COLOMBIA 85%
ARGENTINA 84%
EGYPT 84%
PLAYING VIDEO GAMES
SOUTH KOREA 84%

ITALY 83%
ROMANIA 83%
SPAIN 83%
PORTUGAL 82%
U.S.A. 82%
POLAND 81%
FRANCE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
81%
CANADA 81%
RUSSIA 80%
SWITZERLAND 80%
ISRAEL 79%
NEW ZEALAND 77%

SWEDEN 77%
AUSTRALIA 76%
U.K. 76%
DENMARK 75%
AUSTRIA 73%
IRELAND 73%
GERMANY 73%
BELGIUM 72%
NETHERLANDS 71%
JAPAN 68%
OCT PLAYING VIDEO GAMES
2020 PERCENTAGE OF INTERNET USERS WHO SAY THAT THEY PLAY VIDEO GAMES (ANY DEVICE)
92.4% 95.1% 93.4% FEMALE

89.2% 88.9%
MALE
82.4% 81.8%
76.5%
67.2% 66.1%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
OCT CONCERNS ABOUT MISUSE OF PERSONAL DATA
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA
! THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE TO THOSE PUBLISHED IN PREVIOUS REPORTS
55%
54%
51%
46%
45%
44%
44%
43%
43%
43%
42%
41%
41%
40%
40%
40%
40%
40%
39%
39%
38%
38%
37%
37%
36%
36%
36%
35%
35%
33%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
29%
28%
25%
24%
24%
16%
16%
global
web
index
SPAIN
PORTUGAL
BRAZIL
POLAND
CANADA
IRELAND
FRANCE
U.K.
SOUTH AFRICA
BELGIUM
U.S.A.
MEXICO
GERMANY
NEW ZEALAND
AUSTRALIA
AUSTRIA
SWITZERLAND
SOUTH KOREA
EGYPT
COLOMBIA
ARGENTINA
SINGAPORE
MALAYSIA
PHILIPPINES
DENMARK
ITALY
ISRAEL
NETHERLANDS
INDONESIA
WORLDWIDE
HONG KONG
SAUDI ARABIA
KENYA
SWEDEN
U.A.E.
ROMANIA
JAPAN
VIETNAM
INDIA
TAIWAN
TURKEY
RUSSIA
THAILAND
CHINA
NIGERIA
MOROCCO
GHANA
WE INCLUDED IN PREVIOUS REPORTS. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE TO VALUES PUBLISHED IN PREVIOUS REPORTS.
OCT USE OF AD BLOCKERS
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE TOOLS TO BLOCK ONLINE ADVERTISING EACH MONTH
! THE CONTEXT OF THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE TO THOSE PUBLISHED IN PREVIOUS REPORTS
52%
51%
48%
48%
46%
46%
45%
44%
44%
44%
43%
43%
42%
42%
42%
42%
41%
41%
41%
40%
40%
39%
39%
39%
39%
39%
39%
39%
39%
38%
38%
38%
38%
38%
36%
35%
35%
34%
34%
34%
32%
31%
31%
29%
21%
20%
20%
global
web
index
INDONESIA
INDIA
MALAYSIA
TAIWAN
CHINA
SOUTH AFRICA
COLOMBIA
PORTUGAL
POLAND
PHILIPPINES
AUSTRIA
ROMANIA
EGYPT
HONG KONG
WORLDWIDE
ISRAEL
U.A.E.
IRELAND
TURKEY
NEW ZEALAND
ARGENTINA
CANADA
SWEDEN
SPAIN
SWITZERLAND
BRAZIL
SAUDI ARABIA
SINGAPORE
U.S.A.
MEXICO
GERMANY
NIGERIA
KENYA
THAILAND
AUSTRALIA
FRANCE
RUSSIA
BELGIUM
U.K.
DENMARK
ITALY
VIETNAM
NETHERLANDS
SOUTH KOREA
MOROCCO
JAPAN
GHANA
34  COMPARABILITY ADVISORY: A WIDER VARIETY OF RESPONDENTS CAN NOW ANSWER THE SURVEY QUESTION THAT INFORMS THIS CHART, COMPARED TO THE SURVEYS THAT INFORMED
SIMILAR CHARTS IN PREVIOUS REPORTS. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE TO VALUES PUBLISHED IN PREVIOUS REPORTS.
SPECIAL FOCUS: DIGITAL AT WORK
OCT PLATFORMS USED FOR COMMUNICATION AT WORK
2020 PERCENTAGE OF SURVEY RESPONDENTS* WHO USE EACH KIND OF PLATFORM TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
MESSAGING SERVICES COLLABORATION VIDEO SOCIAL

EMAIL (E.G. WHATSAPP) TOOLS (E.G. SLACK) CALLS MEDIA
92% 79% 73% 71% 66%
36 SOURCE: GLOBALWEBINDEX WORK SURVEY (Q2 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF PEOPLE AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
OCT COMMUNICATION AT WORK: EMAIL
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO USE EMAIL TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
94.4% 94.5% 94.1%

92.6% 92.0% 91.9% FEMALE
MALE
89.4%
85.1%
81.9%
80.6%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
SOURCE: GLOBALWEBINDEX WORK SURVEY (Q2 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF WORKERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR
37 MORE DETAILS.
OCT COMMUNICATION AT WORK: MESSAGING SERVICES
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO USE MESSAGING SERVICES* TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
92.3%
87.6% 88.6%
83.9% FEMALE
81.0%
74.7% MALE
65.7%
57.2%
51.1%
47.8%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
38 MORE DETAILS. *NOTE: ‘MESSAGING SERVICES’ INCLUDE PLATFORMS LIKE WHATSAPP, LINE, FACEBOOK MESSENGER AND SKYPE.
OCT COMMUNICATION AT WORK: VIDEO CALLS
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO USE VIDEO CALLS TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
82.6% 83.1% 82.4%

77.1% FEMALE
73.5%
67.7% MALE
56.9%
48.0%
42.9%
37.1%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
39 MORE DETAILS.
OCT COMMUNICATION AT WORK: SOCIAL MEDIA
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO USE SOCIAL MEDIA TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
82.4% 82.3%
79.2%
FEMALE
68.7% 70.3% MALE
60.8%
47.3%
39.8%
33.7%
30.7%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
40 MORE DETAILS.
OCT COMMUNICATION AT WORK: COLLABORATION TOOLS
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO USE COLLABORATION TOOLS* TO COMMUNICATE WITH OTHER EMPLOYEES AT LEAST ONCE PER WEEK
86.2% 85.4% 83.6%

77.7% FEMALE
75.8%
MALE
68.0%
59.0%
45.7%
42.7%
38.2%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
41 MORE DETAILS. *NOTE: ‘COLLABORATION TOOLS’ INCLUDE SERVICES SUCH AS SLACK AND MICROSOFT TEAMS.
OCT B2B: PREFERRED WAYS TO CONTACT SUPPLIERS
2020 PERCENTAGE OF B2B DECISION MAKERS WHO SAY THEY PREFER USING EACH CHANNEL TO CONTACT A SUPPLIER THEY’RE INTERESTED IN BUYING FROM
EMAIL THEM 51.8%

global
web
index
CALL A SALES REP 39.1%
FILL OUT A CONTACT FORM ON THEIR WEBSITE 27.7%
SPEAK TO THEM AT A TRADE EVENT 27.5%
CONTACT THEM VIA SOCIAL MEDIA 23.2%
OTHER 3.9%
2.2% PREFER TO BUY WITHOUT SPEAKING TO ANYONE
42 MORE DETAILS. NOTE: RESPONDENTS COULD CHOOSE MORE THAN ONE OPTION.
OCT B2B: HOW DECISION MAKERS DISCOVER NEW BRANDS
2020 PERCENTAGE OF B2B DECISION MAKERS WHO SAY THEY DISCOVER NEW PRODUCTS AND SERVICES THROUGH EACH CHANNEL OR ACTIVITY
CONFERENCES, TRADE SHOWS, AND EVENTS 45.8%

RECOMMENDATION FROM EXPERTS IN MY NETWORK 44.4%
RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS global 44.2%
web
SUPPLIER WEBSITES index 42.9%
RECOMMENDATIONS FROM INDUSTRY ANALYSTS 42.7%
SUPPLIER CALLS, DEMOS, OR TRIALS 42.0%
SEARCH ENGINE RESULTS 40.6%
VIDEO SITES (E.G. YOUTUBE) 37.6%
SOCIAL MEDIA 36.6%
PRINTED NEWSPAPERS AND MAGAZINES 36.4%
ONLINE NEWSPAPERS AND MAGAZINES 36.3%
USER REVIEWS 36.0%
ONLINE ADS 35.9%
BLOGS 34.7%
TELEVISION ADS 34.0%
RADIO ADS 28.1%
OCT B2B: MOST INFLUENTIAL INFORMATION SOURCES
2020 PERCENTAGE OF B2B DECISION MAKERS WHO SAY EACH CHANNEL IS “VERY INFLUENTIAL” WHEN RESEARCHING NEW PRODUCTS OR SERVICES TO BUY
RECOMMENDATION FROM EXPERTS IN MY NETWORK 49.1%
USER REVIEWS global 46.8%

web
RECOMMENDATIONS FROM INDUSTRY ANALYSTS
index 46.2%
CONFERENCES, TRADE SHOWS, AND EVENTS 40.0%
SUPPLIER WEBSITES 39.7%
RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS 39.2%
SUPPLIER CALLS, DEMOS, OR TRIALS 38.8%
SEARCH ENGINE RESULTS 36.5%
VIDEO SITES (E.G. YOUTUBE) 33.5%
SOCIAL MEDIA 30.7%
OCT SOCIAL MEDIA CHANNELS USED FOR B2B RESEARCH
2020 PERCENTAGE OF B2B DECISION MAKERS WHO USE EACH SOCIAL MEDIA PLATFORM WHEN RESEARCHING NEW PRODUCTS OR SERVICES TO BUY
YOUTUBE 50.9%
FACEBOOK
global 48.5%
web
WHATSAPP
index 38.6%
INSTAGRAM 36.2%
LINKEDIN 33.0%
TWITTER 29.2%
FB MESSENGER 22.6%
PINTEREST 14.4%
SNAPCHAT 10.6%
REDDIT 10.5%
TIKTOK 9.9%
WECHAT 6.9%
LINE 0.9%
XING 0.6%
OTHER 3.3%
OCT WHY COMPANIES USE SOCIAL MEDIA
2020 PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEIR COMPANY USES SOCIAL MEDIA FOR EACH PURPOSE
SHARE GENERAL UPDATES 58.5%

global
web
COMMUNICATE DIRECTLY WITH CUSTOMERS index 57.8%
SHARE MARKETING MESSAGES 53.4%
READ INDUSTRY NEWS 44.7%
FOLLOW OTHER COMPANIES 44.0%
TO SELL 37.7%
OTHER REASONS 11.8%
GLOBAL SOCIAL MEDIA USE
OCT SOCIAL MEDIA USE AROUND THE WORLD
2020 THE NUMBER OF PEOPLE WHO ACTIVELY USE SOCIAL NETWORKS AND MESSENGER SERVICES
TOTAL NUMBER OF SOCIAL MEDIA ANNUAL GROWTH IN TOTAL NUMBER OF SOCIAL PERCENTAGE OF TOTAL
ACTIVE SOCIAL PENETRATION (USERS THE TOTAL NUMBER OF MEDIA USERS ACCESSING SOCIAL MEDIA USERS
MEDIA USERS vs. TOTAL POPULATION*) SOCIAL MEDIA USERS VIA MOBILE PHONES ACCESSING VIA MOBILE
global
web
index
4.14 53% +12.3% 4.08 99%

BILLION +453 MILLION BILLION
SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC;
48 MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN OCTOBER 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
 COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
OCT SOCIAL MEDIA BEHAVIOURS
2020 PERSPECTIVES ON HOW INTERNET USERS AGED 16 TO 64 ENGAGE WITH SOCIAL MEDIA
VISITED OR USED A SOCIAL ACTIVELY ENGAGED WITH AVERAGE AMOUNT AVERAGE NUMBER OF PERCENTAGE OF INTERNET
NETWORK OR A MESSAGING OR CONTRIBUTED TO SOCIAL OF TIME PER DAY SPENT SOCIAL MEDIA ACCOUNTS USERS WHO USE SOCIAL
SERVICE IN THE PAST MONTH MEDIA IN THE PAST MONTH USING SOCIAL MEDIA PER INTERNET USER* MEDIA FOR WORK PURPOSES
global global
web web
index index
98% 90% 2H 29M 8.3 41%
49 *NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH.
OCT THE WORLD’S MOST-USED SOCIAL PLATFORMS
2020 BASED ON MONTHLY ACTIVE USERS, ACTIVE USER ACCOUNTS, OR ADDRESSABLE ADVERTISING AUDIENCES (IN MILLIONS)
FACEBOOK 2,701
YOUTUBE* 2,000
WHATSAPP 2,000
FB MESSENGER* 1,300
WEIXIN / WECHAT 1,206
INSTAGRAM** 1,158
TIKTOK 689
QQ 648
DOUYIN 600
SINA WEIBO 523
QZONE* 517
SNAPCHAT** 433
REDDIT 430
DATA UPDATED TO:
KUAISHOU 430 19 OCTOBER 2020
PINTEREST 416
TELEGRAM 400
TWITTER** 353
QUORA 300
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA). NOTES: PLATFORMS
50 IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS, SO FIGURES WILL BE LESS RELIABLE. FIGURES FOR PLATFORMS IDENTIFIED BY (**) ARE BASED ON THE
LATEST ADVERTISING AUDIENCE REACH FIGURES REPORTED IN EACH RESPECTIVE PLATFORM’S SELF-SERVICE ADVERTISING TOOLS (OCT 2020). FIGURE FOR TIKTOK DOES NOT INCLUDE DOUYIN.
OCT USER OVERLAPS BETWEEN SOCIAL MEDIA PLATFORMS
2020 PERCENTAGE OF USERS AGED 16 TO 64* OF EACH SOCIAL MEDIA PLATFORM WHO ALSO USE A SELECTION OF OTHER SOCIAL MEDIA PLATFORMS
WHO DO NOT USE WHO ALSO WHO ALSO WHO ALSO WHO ALSO WHO ALSO WHO ALSO WHO ALSO WHO ALSO
OTHER PLATFORMS USE FACEBOOK USE YOUTUBE USE INSTAGRAM USE REDDIT USE SNAPCHAT USE TWITTER USE TIKTOK USE PINTEREST
FACEBOOK USERS 3.7% 100% 90% 73% 16% 30% 52% 38% 33%
YOUTUBE USERS 5.1% 82% 100% 72% 16% 30% 51% 37% 32%
global
web
index
INSTAGRAM USERS 1.0% 86% 92% 100% 19% 36% 59% 43% 37%
REDDIT USERS 1.0% 82% 90% 83% 100% 61% 74% 60% 62%
SNAPCHAT USERS 1.1% 83% 91% 87% 33% 100% 66% 60% 50%
global
web
index
TWITTER USERS 1.0% 87% 93% 84% 24% 39% 100% 45% 40%
TIKTOK USERS 1.5% 85% 90% 82% 26% 48% 60% 100% 43%
PINTEREST USERS 1.0% 85% 92% 82% 31% 46% 62% 50% 100%
SOURCE: GLOBALWEBINDEX (Q2 2020). *NOTES: ONLY INCLUDES USERS BETWEEN THE AGES OF 16 AND 64. DOES NOT INCLUDE USERS IN CHINA. FIGURES REPRESENT THE PERCENTAGE
51 OF USERS OF THE PLATFORM IDENTIFIED IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IDENTIFIED IN THE ROW AT THE TOP OF EACH COLUMN. THE “WHO DO NOT USE OTHER
PLATFORMS” COLUMN IDENTIFIES THE PERCENTAGE OF USERS WHO DO NOT USE ANY OF THE OTHER PLATFORMS IDENTIFIED IN THE TABLE. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
52
KENYA 84%
NIGERIA 84%
OCT
GHANA 72%
2020
ARGENTINA 65%
COLOMBIA 65%
INDONESIA 64%
PHILIPPINES 63%
MEXICO 62%
VIETNAM 62%
MOROCCO 60%
BRAZIL 60%
MALAYSIA 60%
EGYPT 60%
SAUDI ARABIA 59%
web
global
SOUTH AFRICA 57%
index
TURKEY 56%
THAILAND 55%
ISRAEL 52%
U.A.E. 49%
INDIA 48%
PORTUGAL 46%
WORLDWIDE 44%
POLAND 43%
SPAIN 43%
TAIWAN 41%
ROMANIA 41%
SINGAPORE 40%
RUSSIA 39%
HONG KONG 39%
SWEDEN 34%
DENMARK 34%
IRELAND 33%
ITALY 33%
AUSTRALIA 33%
CHINA 33%
U.S.A.
32%
CANADA 32%
NEW ZEALAND 32%
USE OF SOCIAL MEDIA FOR BRAND RESEARCH
FRANCE 30%
AUSTRIA 30%
BELGIUM 28%
U.K. 28%
SWITZERLAND 27%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE SOCIAL MEDIA WHEN THEY’RE LOOKING FOR INFORMATION ABOUT BRANDS
NETHERLANDS 27%
GERMANY 26%
JAPAN 24%
SOUTH KOREA 24%
OCT USE OF SOCIAL MEDIA FOR BRAND RESEARCH
2020 PERCENTAGE OF INTERNET USERS WHO USE SOCIAL MEDIA WHEN THEY’RE LOOKING FOR INFORMATION ABOUT BRANDS
55.8%
50.7% FEMALE
46.4% 45.9% MALE
41.5% 41.3%
35.3% 34.8%
28.3%
25.9%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
IN DETAIL: FACEBOOK
OCT FACEBOOK ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK
NUMBER OF PEOPLE THAT SHARE OF POPULATION QUARTER-ON- PERCENTAGE OF PERCENTAGE OF

FACEBOOK REPORTS AGED 13+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN FACEBOOK’S THAT FACEBOOK THAT FACEBOOK
ADVERTS ON FACEBOOK ADVERTS ON FACEBOOK ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
2.14 35% +2.2% 43% 57%

BILLION +45 MILLION
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ACCESSED OCTOBER 2020). NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN
55 ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE
USERS.  COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
OCT FACEBOOK REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL FACEBOOK ADVERTISING REACH
# COUNTRY REACH ▲QOQ ▲QOQ # COUNTRY REACH ▲QOQ ▲QOQ
01 INDIA 310,000,000 +7% +20,000,000 10= PAKISTAN 39,000,000 +3% +1,000,000
02 U.S.A. 190,000,000 0% [UNCHANGED] 12 U.K. 38,000,000 +3% +1,000,000
03 INDONESIA 140,000,000 0% [UNCHANGED] 13 TURKEY 37,000,000 0% [UNCHANGED]
04 BRAZIL 130,000,000 0% [UNCHANGED] 14 COLOMBIA 36,000,000 +3% +1,000,000
05 MEXICO 92,000,000 +3% +3,000,000 15 FRANCE 32,000,000 0% [UNCHANGED]
06 PHILIPPINES 81,000,000 +7% +5,000,000 16 ARGENTINA 31,000,000 +3% +1,000,000
07 VIETNAM 65,000,000 +2% +1,000,000 17 ITALY 30,000,000 0% [UNCHANGED]
08 THAILAND 50,000,000 0% [UNCHANGED] 18= GERMANY 28,000,000 0% [UNCHANGED]
09 EGYPT 44,000,000 +5% +2,000,000 18= NIGERIA 28,000,000 +4% +1,000,000
10= BANGLADESH 39,000,000 +3% +1,000,000 20 MYANMAR 26,000,000 +4% +1,000,000
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
56 AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT FACEBOOK ELIGIBLE AUDIENCE REACH RATE RANKING
2020 COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL FACEBOOK ADVERTISING REACH COMPARED TO POPULATION AGED 13+
# COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ
01 PHILIPPINES 100%* 81,000,000 +7% 11 MEXICO 92% 92,000,000 +3%
02 LIBYA 100%* 5,200,000 0% 12 ICELAND 92% 260,000 0%
03 MALTA 98%* 380,000 0% 13 BRUNEI 91% 320,000 0%
04 SAMOA 98%* 130,000 0% 14 QATAR 90% 2,300,000 -8%
05 ARUBA 98%* 89,000 0% 15 CAMBODIA 90% 11,000,000 +10%
06 MONGOLIA 97%* 2,300,000 0% 16 GUAM 90% 120,000 0%
07 ECUADOR 97%* 13,000,000 0% 17 MALAYSIA 89% 23,000,000 0%
08 PERU 97%* 25,000,000 +4% 18 BOLIVIA 88% 7,600,000 +4%
09 TONGA 96%* 71,000 +3% 19 COLOMBIA 87% 36,000,000 +3%
10 U.A.E. 93% 8,000,000 -4% 20 ARGENTINA 87% 31,000,000 +3%
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
57 CENSUS BUREAU. *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. WE ACKNOWLEDGE THAT PENETRATION RATES ABOVE 95% MAY
SEEM IMPLAUSIBLE, BUT WE HAVE ELECTED TO USE SOURCE DATA AS-IS, TO ALLOW READERS TO REACH THEIR OWN JUDGEMENTS.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT FACEBOOK AUDIENCE: LARGEST INCREASES
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL FACEBOOK ADVERTISING REACH
COUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASES
# ABSOLUTE INCREASE ▲ USERS ▲% # RELATIVE INCREASE ▲% ▲ USERS
01 INDIA +20,000,000 +7% 01 MALAWI +15% +80,000
02 PHILIPPINES +5,000,000 +7% 02 TIMOR-LESTE +14% +50,000
03 MEXICO +3,000,000 +3% 03 UGANDA +11% +300,000
04 EGYPT +2,000,000 +5% 04 RWANDA +11% +70,000
05 CAMBODIA +1,000,000 +10% 05 ESWATINI +10% +30,000
06 UKRAINE +1,000,000 +7% 06 CAMBODIA +10% +1,000,000
07 MOROCCO +1,000,000 +6% 07 VANUATU +10% +10,000
08 SOUTH AFRICA +1,000,000 +5% 08 TAJIKISTAN +9% +30,000
09 ALGERIA +1,000,000 +5% 09 SOLOMON ISLANDS +9% +10,000
10 PERU +1,000,000 +4% 10 LIBERIA +9% +50,000
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
OCT PROFILE OF FACEBOOK’S ADVERTISING AUDIENCE
2020 SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
19.3%
FEMALE
MALE
14.1%
13.1%
9.4% 9.4%
7.5%
5.2% 5.2%
3.2% 3.3% 3.0%
2.6% 2.5% 2.2%
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
59 OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT DETAIL OF FACEBOOK’S ADVERTISING AUDIENCE
2020 SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
AGE TOTAL AUDIENCE FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE
13-17 123,000,000 55,000,000 2.6% 68,000,000 3.2%
18-24 502,000,000 200,000,000 9.4% 302,000,000 14.1%
25-34 693,000,000 280,000,000 13.1% 413,000,000 19.3%
35-44 361,000,000 160,000,000 7.5% 201,000,000 9.4%
45-54 221,000,000 110,000,000 5.2% 111,000,000 5.2%
55-64 134,000,000 70,000,000 3.3% 64,000,000 3.0%
65+ 100,000,000 53,000,000 2.5% 47,000,000 2.2%
TOTAL 2,137,000,000 929,000,000 43.5% 1,208,000,000 56.5%
SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE
60 DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE
SHARES OF TOTAL MONTHLY ACTIVE USERS. VALUES MAY NOT SUM TO TOTALS DUE TO ROUNDING.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT FACEBOOK ACCESS BY DEVICE
2020 THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM
PERCENTAGE OF FACEBOOK PERCENTAGE OF FACEBOOK PERCENTAGE OF FACEBOOK PERCENTAGE OF FACEBOOK

USERS ACCESSING VIA ANY USERS WHO ONLY ACCESS VIA A USERS WHO ACCESS VIA BOTH USERS WHO ONLY ACCESS
KIND OF MOBILE PHONE LAPTOP OR DESKTOP COMPUTER PHONES AND COMPUTERS VIA A MOBILE PHONE
98.3% 1.7% 18.5% 79.9%
61 SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). BASED ON FACEBOOK USERS AGED 18 AND ABOVE.
OCT SHARE OF FACEBOOK ACCESS BY MOBILE OS
2020 PERCENTAGE OF FACEBOOK’S MOBILE AUDIENCE BY MOBILE OPERATING SYSTEM
PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE PERCENTAGE OF MOBILE FACEBOOK

FACEBOOK USERS ACCESSING FACEBOOK USERS ACCESSING USERS ACCESSING VIA OTHER OPERATING
VIA APPS ON ANDROID DEVICES VIA APPS ON IOS DEVICES SYSTEMS OR MOBILE WEB BROWSERS*
80.5% 14.3% 5.1%

SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020), BASED ON ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
62 *NOTES: FIGURES BASED ON ALL MOBILE DEVICES USED, INCLUDING TABLET DEVICES RUNNING ANDROID OR IOS OPERATING SYSTEMS. DATA FOR MOBILE WEB BROWSERS MAY ALSO
INCLUDE USERS ACCESSING VIA EITHER ANDROID OR IOS DEVICES.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT FACEBOOK ACTIVITY FREQUENCY
2020 THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK
NUMBER OF POSTS LIKED IN COMMENTS MADE IN FACEBOOK POSTS FACEBOOK ADVERTS

FACEBOOK PAGES THE PAST 30 DAYS THE PAST 30 DAYS SHARED IN THE PAST 30 CLICKED IN THE PAST 30
LIKED (LIFETIME) (ALL POST TYPES) (ALL POST TYPES) DAYS (ALL POST TYPES) DAYS (ANY CLICK TYPE)
1 12 5 1 12
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
1 1 13 11 7 4 1 1 15 10
63 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
OCT FACEBOOK MONTHLY POST LIKES BY AGE AND GENDER
2020 MEDIAN NUMBER OF TIMES EACH MONTH THAT TYPICAL GLOBAL FACEBOOK USERS* LIKE A POST ON FACEBOOK
16
15 FEMALE
14
13 13 MALE
12 12
11
10
6 6
18 – 24 25 – 34 35 – 44 45 – 54 55 - 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’
64 OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
65
ROMANIA 19
BELGIUM 16
OCT
BRAZIL 16
2020
AUSTRALIA 15
DENMARK 15
ITALY 15
ARGENTINA 14
COLOMBIA 14
EGYPT 14
IRELAND 14
ISRAEL 14
NEW ZEALAND 14
PORTUGAL 14
SWEDEN 14
U.K. 14
CANADA 13
NETHERLANDS 13
PHILIPPINES 13
U.A.E. 13
AUSTRIA 12
INDIA 12
KENYA 12
MEXICO 12
NIGERIA 12
TURKEY 12
U.S.A. 12
WORLDWIDE 12
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES DATA FOR USERS AGED 18 AND ABOVE.
FRANCE 11
MALAYSIA 11
THAILAND 11
POLAND 10
SOUTH AFRICA 10
INDONESIA 9
MOROCCO 9
SPAIN 9
SWITZERLAND 9
TAIWAN 9
MEDIAN NUMBER OF TIMES EACH MONTH THAT THE TYPICAL FACEBOOK USER AGED 18+* LIKES A POST ON FACEBOOK
VIETNAM 9
GHANA 8
SAUDI ARABIA 8
SINGAPORE 8
FACEBOOK MONTHLY POST LIKES BY GEOGRAPHY
GERMANY 7
HONG KONG 6
RUSSIA 4
JAPAN 2
SOUTH KOREA 2
OCT FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER
2020 MEDIAN NUMBER OF TIMES EACH MONTH THAT TYPICAL GLOBAL FACEBOOK USERS* COMMENT ON A FACEBOOK POST
11
FEMALE 10
MALE 9
7
6
5 5
4 4 4 4
3
18 – 24 25 – 34 35 – 44 45 – 54 55 - 64 65+
66 OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
67
PHILIPPINES 12
EGYPT 10
OCT
BRAZIL 9
2020
MEXICO 9
NIGERIA 9
ARGENTINA 8
AUSTRALIA 8
NEW ZEALAND 8
SOUTH AFRICA 8
THAILAND 8
U.S.A. 8
BELGIUM 7
CANADA 7
DENMARK 7
ISRAEL 7
ROMANIA 7
U.K. 7
VIETNAM 7
COLOMBIA 6
ITALY 6
KENYA 6
NETHERLANDS 6
FRANCE 5
INDONESIA 5
IRELAND 5
MALAYSIA 5
PORTUGAL 5
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES DATA FOR USERS AGED 18 AND ABOVE.
SWEDEN 5
U.A.E. 5
WORLDWIDE 5
SAUDI ARABIA 4
AUSTRIA 3
GHANA 3
INDIA 3
MOROCCO 3
POLAND 3
SINGAPORE 3
SPAIN 3
SWITZERLAND 3
MEDIAN NUMBER OF TIMES EACH MONTH THAT THE TYPICAL FACEBOOK USER AGED 18+* COMMENTS ON A FACEBOOK POST
TAIWAN 3
TURKEY 3
FACEBOOK MONTHLY COMMENTS BY GEOGRAPHY
GERMANY 2
HONG KONG 2
JAPAN 1
SOUTH KOREA 1
RUSSIA 1
OCT FACEBOOK MONTHLY AD CLICKS BY AGE AND GENDER
2020 MEDIAN NUMBER OF TIMES EACH MONTH THAT TYPICAL GLOBAL FACEBOOK USERS* CLICK ON A FACEBOOK AD*
21
20
FEMALE 19
MALE
16
15
13
12 12
11
10
9 9
18 – 24 25 – 34 35 – 44 45 – 54 55 - 64 65+
68 OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. VALUES MAY INCLUDE CLICKS ON ADVERTS SERVED VIA FACEBOOK’S AUDIENCE NETWORK.
69
ISRAEL 26
DENMARK 24
OCT
ROMANIA 24
2020
AUSTRALIA 23
ITALY 22
IRELAND 21
NETHERLANDS 21
NEW ZEALAND 21
MALAYSIA 20
PORTUGAL 20
SERVED VIA FACEBOOK’S AUDIENCE NETWORK.

SWEDEN 20
U.K. 20
U.S.A. 20
BELGIUM 19
POLAND 19
TAIWAN 19
CANADA 18
SINGAPORE 18
THAILAND 18
AUSTRIA 17
SOUTH KOREA 17
VIETNAM 17
ARGENTINA 16
BRAZIL 16
MEXICO 16
SPAIN 16
FRANCE 15
GERMANY 15
HONG KONG 15
SWITZERLAND 15
COLOMBIA 14
EGYPT 14
TURKEY 14
WORLDWIDE 12
MOROCCO 10
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: ONLY INCLUDES DATA FOR USERS AGED 18 AND ABOVE. VALUES MAY INCLUDE CLICKS ON ADVERTS
U.A.E. 10
PHILIPPINES 9
MEDIAN NUMBER OF TIMES EACH MONTH THAT THE TYPICAL FACEBOOK USER AGED 18+* CLICKS ON A FACEBOOK AD*
INDONESIA 8
RUSSIA 8
SAUDI ARABIA 8
FACEBOOK MONTHLY AD CLICKS BY GEOGRAPHY
INDIA 7
SOUTH AFRICA 7
GHANA 6
JAPAN 6
KENYA 6
NIGERIA 6
OCT SHARE OF FACEBOOK PAGE POSTS BY POST TYPE
2020 EACH POST TYPE’S SHARE OF THE TOTAL NUMBER OF POSTS MADE BY FACEBOOK PAGES
AVERAGE NUMBER OF PHOTO POSTS’ SHARE VIDEO POSTS’ SHARE LINK POSTS’ SHARE STATUS POSTS’ SHARE
PAGE POSTS PER DAY OF TOTAL PAGE POSTS OF TOTAL PAGE POSTS OF TOTAL PAGE POSTS OF TOTAL PAGE POSTS
1.55 55.6% 22.2% 18.5% 3.6%
SOURCE: LOCOWISE (OCTOBER 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. NOTES: FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH
70 DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
OCT FACEBOOK POST ENGAGEMENT BENCHMARKS
2020 THE NUMBER OF FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) COMPARED TO THE TOTAL NUMBER OF PAGE FANS
! DUE TO CHANGES IN FACEBOOK’S POLICIES, THE DATA ON THIS CHART USE A DIFFERENT METHODOLOGY AND DIFFERENT SOURCE DATA COMPARED TO OUR PREVIOUS REPORTS
AVERAGE TOTAL POST AVERAGE TOTAL POST AVERAGE TOTAL POST AVERAGE TOTAL POST AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE ENGAGEMENTS* vs. PAGE ENGAGEMENTS* vs. PAGE ENGAGEMENTS* vs. PAGE ENGAGEMENTS* vs. PAGE
FANS: ALL POST TYPES FANS: PHOTO POSTS FANS: VIDEO POSTS FANS: LINK POSTS FANS: STATUS POSTS
0.18% 0.21% 0.26% 0.05% 0.21%
SOURCE: LOCOWISE (OCT 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. NOTE: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND SHARES TO THE
71 TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD.  COMPARABILITY ADVISORY: NEW DEFINITIONS AND A NEW METHODOLOGY MEAN DATA ON THIS CHART ARE NOT COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
OCT FACEBOOK POST ENGAGEMENT RATE BY PAGE SIZE
2020 COMPARING THE AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE ACROSS PAGES WITH DIFFERENT NUMBERS OF FANS
AVERAGE FACEBOOK PAGE POST AVERAGE FACEBOOK PAGE POST AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE*: PAGES ENGAGEMENT RATE*: PAGES ENGAGEMENT RATE*: PAGES
WITH FEWER THAN 10,000 FANS WITH 10,000 – 100,000 FANS WITH MORE THAN 100,000 FANS
<10K 10K-100K >100K
0.52% 0.28% 0.10%

SOURCE: LOCOWISE (OCTOBER 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. NOTE: ‘ENGAGEMENT RATE’ (AS USED HERE) COMPARES THE COMBINED TOTAL OF A POST’S REACTIONS,
72 COMMENTS, AND SHARES TO THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN
VARIOUS COUNTRIES AROUND THE WORLD.
IN DETAIL: INSTAGRAM
OCT INSTAGRAM ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM

INSTAGRAM REPORTS AGED 13+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN INSTAGRAM’S THAT INSTAGRAM THAT INSTAGRAM
ADVERTS ON INSTAGRAM ADVERTS ON INSTAGRAM ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
1.16 19% +7.1% 51% 49%

BILLION +76 MILLION
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS FOR INSTAGRAM (ACCESSED OCTOBER 2020). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR
74 GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH
TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. NOTE THAT DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
OCT INSTAGRAM REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL INSTAGRAM ADVERTISING REACH
01 U.S.A. 140,000,000 +8% +10,000,000 12 FRANCE 22,000,000 +5% +1,000,000
02 INDIA 120,000,000 +20% +20,000,000 13= ARGENTINA 20,000,000 +5% +1,000,000
03 BRAZIL 95,000,000 +4% +4,000,000 13= SPAIN 20,000,000 +5% +1,000,000
04 INDONESIA 78,000,000 +7% +5,000,000 15 SOUTH KOREA 16,000,000 +7% +1,000,000
05 RUSSIA 54,000,000 +6% +3,000,000 16= CANADA 15,000,000 +7% +1,000,000
06 TURKEY 44,000,000 +5% +2,000,000 16= COLOMBIA 15,000,000 +7% +1,000,000
07 JAPAN 37,000,000 +6% +2,000,000 16= SAUDI ARABIA 15,000,000 +7% +1,000,000
08 MEXICO 31,000,000 +7% +2,000,000 16= THAILAND 15,000,000 +7% +1,000,000
09 U.K. 28,000,000 +4% +1,000,000 20= EGYPT 14,000,000 +8% +1,000,000
10 GERMANY 25,000,000 0% [UNCHANGED] 20= PHILIPPINES 14,000,000 +8% +1,000,000
11 ITALY 24,000,000 +4% +1,000,000 20= UKRAINE 14,000,000 +8% +1,000,000
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
OCT INSTAGRAM ELIGIBLE AUDIENCE REACH RATE RANKING
2020 COUNTRIES AND TERRITORIES* WITH THE HIGHEST LEVELS OF POTENTIAL INSTAGRAM ADVERTISING REACH COMPARED TO POPULATION AGED 13+
# COUNTRY % 13+ REACH ▲QOQ # COUNTRY % 13+ REACH ▲QOQ
01 KAZAKHSTAN 72% 10,000,000 +6% 11 CYPRUS 60% 620,000 -2%
02 BRUNEI 71% 250,000 +4% 12 ARUBA 58% 53,000 +4%
03 ICELAND 67% 190,000 +6% 13 MONTENEGRO 57% 300,000 +3%
04 KUWAIT 66% 2,300,000 +5% 14 PANAMA 57% 1,900,000 0%
05 TURKEY 66% 44,000,000 +5% 15 ARGENTINA 56% 20,000,000 +5%
06 CAYMAN ISLANDS 65% 36,000 0% 16 BERMUDA 56% 30,000 +3%
07 GUAM 63% 84,000 +4% 17 ISRAEL 56% 3,700,000 +6%
08 SWEDEN 63% 5,400,000 +2% 18 KYRGYZSTAN 56% 2,600,000 +8%
09 BAHRAIN 61% 880,000 +7% 19 NORWAY 56% 2,600,000 0%
10 CHILE 60% 9,500,000 +3% 20 URUGUAY 56% 1,600,000 0%
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
76 CENSUS BUREAU. *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT INSTAGRAM AUDIENCE: LARGEST INCREASES
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL INSTAGRAM ADVERTISING REACH
COUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES* COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASES
# ABSOLUTE INCREASE ▲ USERS ▲% # RELATIVE INCREASE ▲% ▲ USERS
01 INDIA +20,000,000 +20% 01 MYANMAR +44% +400,000
02 UNITED STATES +10,000,000 +8% 02 CAMBODIA +41% +380,000
03 INDONESIA +5,000,000 +7% 03 TURKMENISTAN +41% +35,000
04 BRAZIL +4,000,000 +4% 04 LAOS +33% +110,000
05 RUSSIA +3,000,000 +6% 05 TIMOR-LESTE +33% +18,000
06 MEXICO +2,000,000 +7% 06 VIETNAM +21% +1,600,000
07 JAPAN +2,000,000 +6% 07 INDIA +20% +20,000,000
08 TURKEY +2,000,000 +5% 08 MALAWI +16% +10,000
09 VIETNAM +1,600,000 +21% 09 BURKINA FASO +14% +20,000
10 PAKISTAN +1,100,000 +13% 10 GUINEA-BISSAU +14% +3,000
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS
77 OF AT LEAST 50,000 PEOPLE. MULTIPLE COUNTRIES REGISTERED GROWTH OF 1 MILLION USERS DURING THE STUDY PERIOD, SO THESE COUNTRIES HAVE ALSO BEEN RANKED ON THE BASIS OF
RELATIVE GROWTH.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT PROFILE OF INSTAGRAM’S ADVERTISING AUDIENCE
2020 SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
16.5% 16.6%
15.7%
FEMALE
13.9% MALE
8.6%
7.3%
4.8%
3.6% 3.5% 3.5%
2.3%
1.5% 1.3% 1.0%
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
78 OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL
MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT DETAIL OF INSTAGRAM’S ADVERTISING AUDIENCE
2020 SHARE OF INSTAGRAM’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
13-17 83,000,000 42,000,000 3.6% 41,000,000 3.5%
18-24 342,000,000 160,000,000 13.9% 182,000,000 15.7%
25-34 383,000,000 191,000,000 16.5% 192,000,000 16.6%
35-44 183,000,000 99,000,000 8.6% 84,000,000 7.3%
45-54 96,000,000 55,000,000 4.8% 41,000,000 3.5%
55-64 44,000,000 27,000,000 2.3% 17,000,000 1.5%
65+ 26,000,000 15,000,000 1.3% 11,000,000 1.0%
TOTAL 1,158,000,000 590,000,000 50.9% 568,000,000 49.1%
SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE
79 DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE
SHARES OF TOTAL MONTHLY ACTIVE USERS. VALUES MAY NOT SUM TO TOTALS DUE TO ROUNDING.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT INSTAGRAM BUSINESS ACCOUNT BENCHMARKS
2020 AVERAGE ACCOUNT GROWTH AND PUBLISHING BENCHMARKS FOR INSTAGRAM BUSINESS ACCOUNTS
AVERAGE MONTHLY AVERAGE NUMBER PHOTO POSTS AS VIDEO POSTS AS CAROUSEL POSTS AS
GROWTH IN OF MAIN FEED A PERCENTAGE OF A PERCENTAGE OF A PERCENTAGE OF
ACCOUNT FOLLOWERS POSTS PER DAY ALL MAIN FEED POSTS ALL MAIN FEED POSTS ALL MAIN FEED POSTS
+1.46% 1.00 59.0% 14.9% 26.1%
SOURCE: LOCOWISE (OCTOBER 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. NOTES: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT INSTAGRAM BUSINESS
80 ACCOUNTS. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
OCT INSTAGRAM ENGAGEMENT BENCHMARKS
2020 AVERAGE ENGAGEMENT RATES* FOR POSTS PUBLISHED BY INSTAGRAM BUSINESS ACCOUNTS
AVERAGE AVERAGE AVERAGE AVERAGE

ENGAGEMENT RATE ENGAGEMENT RATE ENGAGEMENT RATE ENGAGEMENT RATE
FOR ALL POST TYPES FOR PHOTO POSTS FOR VIDEO POSTS FOR CAROUSEL POSTS
0.96% 1.03% 0.75% 0.86%
SOURCE: LOCOWISE (OCTOBER 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. *NOTE: ‘ENGAGEMENT RATE’ (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND
81 COMMENTS ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF
DIFFERENT ACCOUNTS, AND ACCOUNTS WITH A LARGER FOLLOWING WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER LEVELS OF ENGAGEMENT vs. THE AVERAGES CITED HERE.
OCT INSTAGRAM ENGAGEMENT RATES BY FOLLOWERS
2020 COMPARING THE AVERAGE ENGAGEMENT RATE OF INSTAGRAM POSTS PUBLISHED BY BUSINESS ACCOUNTS WITH DIFFERENT NUMBERS OF FOLLOWERS
AVERAGE INSTAGRAM ENGAGEMENT AVERAGE INSTAGRAM ENGAGEMENT AVERAGE INSTAGRAM ENGAGEMENT

RATE*: BUSINESS ACCOUNTS WITH RATE*: BUSINESS ACCOUNTS WITH RATE*: BUSINESS ACCOUNTS WITH
FEWER THAN 10,000 FOLLOWERS 10,000 – 100,000 FOLLOWERS MORE THAN 100,000 FOLLOWERS
<10K 10K-100K >100K
1.55% 0.99% 0.62%

SOURCE: LOCOWISE (OCTOBER 2020). FIGURES REPRESENT AVERAGES FOR Q3 2020. *NOTE: ‘ENGAGEMENT RATE’ (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND
82 COMMENTS ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR BUSINESS ACCOUNTS
ACROSS A VARIETY OF DIFFERENT CATEGORIES AND COUNTRIES.
IN DETAIL: LINKEDIN
OCT LINKEDIN ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN

LINKEDIN REPORTS AGED 18+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN LINKEDIN’S THAT LINKEDIN THAT LINKEDIN
ADVERTS ON LINKEDIN* ADVERTS ON LINKEDIN ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
727 13% +3.5% 43% 57%

MILLION +25 MILLION
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020).*NOTES: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL
84 (REGISTERED) MEMBERS, NOT MONTHLY ACTIVE USERS, SO FIGURES ON THIS CHART MAY NOT BE DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES
NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE FIGURES HAVE BEEN EXTRAPOLATED FROM AVAILABLE DATA.
OCT LINKEDIN REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL LINKEDIN ADVERTISING REACH
01 U.S.A. 170,000,000 0% [UNCHANGED] 11 SPAIN 13,000,000 0% [UNCHANGED]
02 INDIA 70,000,000 +3% +2,000,000 12 AUSTRALIA 12,000,000 +9% +1,000,000
03 CHINA 60,000,000 +20% +10,000,000 13 GERMANY 11,000,000 0% [UNCHANGED]
04 BRAZIL 45,000,000 +5% +2,000,000 14 TURKEY 9,500,000 +3% +300,000
05 U.K. 29,000,000 0% [UNCHANGED] 15 PHILIPPINES 9,200,000 +3% +300,000
06 FRANCE 21,000,000 +5% +1,000,000 16 COLOMBIA 8,900,000 +3% +300,000
07 CANADA 18,000,000 +6% +1,000,000 17 NETHERLANDS 8,900,000 +1% +100,000
08 INDONESIA 17,000,000 +6% +1,000,000 18 ARGENTINA 8,200,000 +2% +200,000
09 MEXICO 15,000,000 0% [UNCHANGED] 19 SOUTH AFRICA 8,100,000 +1% +100,000
10 ITALY 14,000,000 0% [UNCHANGED] 20 RUSSIA* 7,000,000 +1% +100,000
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
85 LEAST 50,000 PEOPLE. *ADVISORY: LINKEDIN REMAINS BLOCKED FOR MANY USERS IN RUSSIA, SO ADVERTISERS MAY NOT BE ABLE TO ACHIEVE THE REACH FIGURES REPORTED HERE.
 COMPARABILITY ADVISORY: BASE CHANGES.
OCT PROFILE OF LINKEDIN’S ADVERTISING AUDIENCE
2020 SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
34.1%
FEMALE
MALE
25.8%
11.5%
8.8% 9.9%
7.0%
1.0% 2.0%
18 – 24 25 – 34 35 – 54 55+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD
SOURCE: EXTRAPOLATIONS OF DATA FROM LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020), BASED ON SHARE OF AVAILABLE DATA FOR GENDER AND AGE GROUP.
86 *ADVISORY: DATA ON THIS CHART REPRESENT LINKEDIN’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MEMBERS OR ACTIVE USERS.
IN DETAIL: SNAPCHAT
OCT SNAPCHAT ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT

SNAPCHAT REPORTS AGED 13+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN SNAPCHAT’S THAT SNAPCHAT THAT SNAPCHAT
ADVERTS ON SNAPCHAT ADVERTS ON SNAPCHAT ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
433 7.1% +9.1% 59% 39%

MILLION +36 MILLION
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: SNAPCHAT’S
88 TOOLS DO NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO
NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. GENDER SHARE FIGURES REPORTED HERE REFLECT A SHARE OF THE TOTAL AUDIENCE FIGURE, SO WILL NOT SUM TO 100%.
OCT SNAPCHAT REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL SNAPCHAT ADVERTISING REACH
01 U.S.A. 101,900,000 +0.5% +500,000 11 IRAQ 9,600,000 +10% +900,000
02 INDIA 49,800,000 +47% +16,000,000 12 CANADA 9,400,000 0% [UNCHANGED]
03 FRANCE 22,150,000 +7% +1,500,000 13 EGYPT 8,900,000 +15% +1,150,000
04 U.K. 19,150,000 +8% +1,500,000 14 INDONESIA 8,650,000 +35% +2,250,000
05 SAUDI ARABIA 17,900,000 +3% +550,000 15 PAKISTAN 8,200,000 +30% +1,900,000
06 MEXICO 15,700,000 +3% +500,000 16 RUSSIA 8,150,000 +8% +600,000
07 GERMANY 13,600,000 +8% +1,050,000 17 AUSTRALIA 6,800,000 +1% +50,000
08 BRAZIL 11,200,000 -9% -1,150,000 18 COLOMBIA 5,300,000 +2% +100,000
09 PHILIPPINES 10,750,000 +19% +1,750,000 19= NETHERLANDS 5,200,000 +6% +300,000
10 TURKEY 9,700,000 +8% +750,000 19= NIGERIA 5,200,000 +18% +800,000
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
OCT PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE
2020 SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
13.2%
12.3% FEMALE MALE 12.6%
11.5%
9.6% 9.4%
8.6%
7.6% 7.8%
5.7%
13 –17 18 – 20 21 – 24 25 – 34 35+
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN
90 ‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO
100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
OCT DETAIL OF SNAPCHAT’S ADVERTISING AUDIENCE
2020 SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
13-17 91,900,000 57,300,000 13.2% 33,100,000 7.6%
18-20 91,900,000 53,300,000 12.3% 37,500,000 8.6%
21-24 76,900,000 41,800,000 9.6% 33,900,000 7.8%
25-34 96,800,000 54,400,000 12.6% 40,900,000 9.4%
35+ 75,900,000 49,700,000 11.5% 24,900,000 5.7%
TOTAL 433,300,000 256,500,000 59.2% 170,200,000 39.3%
SOURCE: EXTRAPOLATIONS OF DATA FROM SNAPCHAT’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). NOTE: SNAPCHAT’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN
91 ‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO
100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
IN DETAIL: TWITTER
OCT TWITTER ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER

TWITTER REPORTS AGED 13+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN TWITTER’S THAT TWITTER THAT TWITTER
ADVERTS ON TWITTER ADVERTS ON TWITTER ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
353 5.8% +8.4% 30% 70%

MILLION +27 MILLION
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: TWITTER DOES
93 NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES BASED ON AVAILABLE DATA. ADVISORY: DATA REPORTED BY TWITTER’S
SELF-SERVICE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.  COMPARABILITY ADVISORY: SIGNIFICANT BASE CHANGES.
OCT TWITTER REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL TWITTER ADVERTISING REACH
01 U.S.A. 68,700,000 +10% +6,150,000 11 PHILIPPINES 7,800,000 +1% +50,000
02 JAPAN 51,900,000 +6% +2,800,000 12 SPAIN 7,450,000 +5% +350,000
03 INDIA 18,900,000 +11% +1,900,000 13 THAILAND 7,350,000 +3% +200,000
04= BRAZIL 16,650,000 +6% +950,000 14 CANADA 6,250,000 +8% +450,000
04= U.K. 16,650,000 +9% +1,400,000 15 GERMANY 5,450,000 +30% +1,250,000
06 TURKEY 13,450,000 +6% +750,000 16= ARGENTINA 5,200,000 +3% +150,000
07 INDONESIA 13,200,000 +18% +2,000,000 16= SOUTH KOREA 5,200,000 +11% +500,000
08 SAUDI ARABIA 12,350,000 +3% +350,000 18 EGYPT 3,700,000 +4% +150,000
09 MEXICO 10,650,000 +2% +250,000 19 COLOMBIA 3,450,000 +3% +100,000
10 FRANCE 7,900,000 +11% +800,000 20 MALAYSIA 3,150,000 +2% +50,000
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
94 AT LEAST 50,000 PEOPLE. ADVISORY: DATA REPORTED BY TWITTER’S SELF-SERVICE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.
 COMPARABILITY ADVISORY: SIGNIFICANT BASE CHANGES.
OCT PROFILE OF TWITTER’S ADVERTISING AUDIENCE
2020 SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
21.4%
20.7%
FEMALE
MALE
13.6%
8.0% 8.2%
7.5% 7.5%
6.5%
4.1%
2.6%
13 –17 18 – 24 25 – 34 35 – 49 50+
SOURCE: EXTRAPOLATIONS OF DATA FROM TWITTER’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020), BASED ON MID-POINTS OF PUBLISHED RANGES FOR GENDER AND AGE GROUP.
95 NOTE: TWITTER’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA REPRESENT TWITTER’S ADVERTISING AUDIENCE ONLY, AND
MAY NOT CORRELATE TO ACTIVE USERS. DATA REPORTED BY TWITTER’S SELF-SERVE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT TIMEFRAMES.
IN DETAIL: PINTEREST
OCT PINTEREST ADVERTISING AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON PINTEREST

PINTEREST REPORTS AGED 13+ THAT MARKETERS QUARTER CHANGE ITS AD AUDIENCE ITS AD AUDIENCE
CAN BE REACHED WITH CAN REACH WITH IN PINTEREST’S THAT PINTEREST THAT PINTEREST
ADVERTS ON PINTEREST ADVERTS ON PINTEREST ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*
189 3.1% +5.8% 77% 14%

MILLION +10 MILLION
SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). FIGURES BASED ON MID-POINTS OF PUBLISHED RANGES. *NOTE: PINTEREST
97 PUBLISHES DATA FOR USERS OF ‘UNSPECIFIED’ GENDER, IN ADDITION TO ‘MALE’ AND ‘FEMALE’, SO FIGURES FOR MALE AND FEMALE SHOWN ON THIS CHART WILL NOT SUM TO 100%.
ADVISORY: DATA SHOWN ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT BE REFLECTIVE OF PINTEREST’S TOTAL MONTHLY ACTIVE USER BASE.
OCT PINTEREST REACH RANKINGS
2020 COUNTRIES AND TERRITORIES* WITH THE GREATEST POTENTIAL PINTEREST ADVERTISING REACH
01 U.S.A. 97,220,000 +6% +5,820,000 11 BELGIUM 2,426,000 +2% +37,500
02 GERMANY 15,326,000 +3% +431,000 12 SWEDEN 1,738,000 -1% -10,000
03 U.K. 12,052,000 +1% +80,500 13 SWITZERLAND 1,630,000 +13% +188,500
04 FRANCE 10,549,000 +7% +676,500 14 AUSTRIA 1,629,500 +11% +161,500
05 CANADA 10,007,000 +8% +741,000 15 PORTUGAL 1,506,000 +13% +172,000
06 ITALY 6,629,500 +26% +1,350,000 16 ROMANIA 1,171,000 -11% -142,500
07 SPAIN 6,162,000 +9% +530,000 17 DENMARK 1,131,500 +6% +65,000
08 NETHERLANDS 4,734,500 +1% +36,000 18 GREECE 1,119,500 +9% +90,000
09 AUSTRALIA 4,605,500 -7% -343,000 19 HUNGARY 1,050,000 +18% +163,000
10 POLAND 2,843,500 +4% +121,500 20 CZECHIA 1,017,500 +43% +305,000
SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTE: MARKETERS CAN CURRENTLY ONLY TARGET A SELECTION OF COUNTRIES
98 USING PINTEREST’S SELF-SERVICE ADVERTISING TOOLS, SO FIGURES PRESENTED HERE ARE BASED ON AVAILABLE DATA ONLY.  COMPARABILITY ADVISORY: BASE CHANGES.
OCT PROFILE OF PINTEREST’S ADVERTISING AUDIENCE
2020 SHARE OF PINTEREST’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
31.3%
FEMALE
MALE
UNSPECIFIED
14.7%
12.7%
8.1%
5.9%
4.1% 3.9% 3.5%
2.9% 2.8%
1.7% 1.7% 1.6%
0.7% 0.9% 0.9% 1.0% 0.7%
0.3% 0.3% 0.3%
18 – 24 25 – 34 35 – 44 45 – 49* 50 – 54* 55 – 64 65+

SOURCE: EXTRAPOLATIONS OF DATA FROM PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: AGE GROUPS AND GENDER DEFINITIONS AS PER PINTEREST’S TOOLS.
99 MARKETERS CAN CURRENTLY ONLY TARGET A SELECTION OF COUNTRIES USING PINTEREST’S SELF-SERVICE ADVERTISING TOOLS, SO FIGURES PRESENTED HERE ARE BASED ON AVAILABLE DATA
ONLY. *ADVISORY: DATA ON THIS CHART REPRESENT PINTEREST’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
OTHER SOCIAL PLATFORMS
OCT YOUTUBE OVERVIEW
2020 ESSENTIAL HEADLINES FOR YOUTUBE USE AROUND THE WORLD
NUMBER OF LOGGED-IN SHARE OF POPULATION TOTAL NUMBER OF FEMALE USERS AS A MALE USERS AS A
USERS OF YOUTUBE AGED 13+ THAT LOGS IN HOURS WATCHED ON PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
EACH MONTH TO YOUTUBE EACH MONTH YOUTUBE EACH DAY MALE AND FEMALE USERS* MALE AND FEMALE USERS*
global
web
index
2 33% 1 44% 56%

BILLION BILLION
SOURCES: COMPANY STATEMENTS; GENDER SHARE DATA FROM GLOBALWEBINDEX (Q2 2020) BASED ON THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE
101 GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: DATA ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ USERS AGED 16 TO 64. PERCENTAGES SHOWN HERE REPRESENT SHARE OF
THOSE 2 GENDERS.  COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
OCT WHATSAPP OVERVIEW
2020 ESSENTIAL HEADLINES FOR WHATSAPP USE AROUND THE WORLD
TOTAL NUMBER OF SHARE OF GLOBAL TOTAL NUMBER OF FEMALE USERS AS A MALE USERS AS A
WORLDWIDE USERS POPULATION AGED 13+ WORLDWIDE USERS OF PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
OF WHATSAPP THAT USES WHATSAPP* WHATSAPP BUSINESS MALE AND FEMALE USERS* MALE AND FEMALE USERS*
global
web
index
2 33% 50 46% 55%

BILLION MILLION
SOURCE: FACEBOOK (LATEST AVAILABLE DATA IN OCTOBER 2020); GENDER DATA FROM GLOBALWEBINDEX (Q2 2020). *NOTES: WHATSAPP RESTRICTS USE TO PEOPLE AGED 13 AND ABOVE,
102 AND TO PEOPLE AGED 16 AND ABOVE IN THE EU. GENDER DATA ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ USERS AGED 16 TO 64. PERCENTAGES SHOWN HERE REPRESENT SHARE OF
THOSE 2 GENDERS.  COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
OCT FACEBOOK MESSENGER OVERVIEW
2020 ESSENTIAL HEADLINES FOR FACEBOOK MESSENGER USE AROUND THE WORLD
TOTAL NUMBER OF PEOPLE SHARE OF POPULATION MESSAGES SENT BETWEEN FEMALE USERS AS A MALE USERS AS A
WORLDWIDE USING AGED 13+ THAT USES PEOPLE AND BUSINESSES ON PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
FACEBOOK MESSENGER FACEBOOK MESSENGER MESSENGER EACH MONTH MALE AND FEMALE USERS MALE AND FEMALE USERS
1.3 21% 10 45% 55%

BILLION BILLION
SOURCE: FACEBOOK (LATEST AVAILABLE DATA IN OCTOBER 2020). *NOTE: FACEBOOK ONLY REPORTS GENDER DATA FOR ‘FEMALE’ AND ‘MALE’. PERCENTAGES SHOWN HERE REPRESENT SHARE
103 OF THOSE 2 GENDERS.  COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
OCT WECHAT OVERVIEW
2020 ESSENTIAL HEADLINES FOR WECHAT USE AROUND THE WORLD
NUMBER OF WORLDWIDE SHARE OF POPULATION QUARTER-ON-QUARTER YEAR-ON-YEAR

MONTHLY ACTIVE USERS AGED 13+ THAT USES WECHAT INCREASE IN MONTHLY ACTIVE INCREASE IN MONTHLY ACTIVE
OF WECHAT AND WEIXIN* OR WEIXIN EACH MONTH USERS OF WECHAT AND WEIXIN USERS OF WECHAT AND WEIXIN
1.21 20% +0.3% +6.5%

BILLION
SOURCE: TENCENT Q2 2020 EARNINGS ANNOUNCEMENT (AUGUST 2020). *NOTE: FIGURES REFLECT COMBINED DATA FOR USAGE OF BOTH WECHAT AND WEIXIN (THE VERSION OF
104 WECHAT AVAILABLE TO USERS IN MAINLAND CHINA).  COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER
PLATFORMS INCLUDED IN THIS REPORT.
OCT TIKTOK OVERVIEW
2020 ESSENTIAL HEADLINES FOR TIKTOK USE AROUND THE WORLD
NUMBER OF PEOPLE SHARE OF POPULATION WORLDWIDE TIKTOK FEMALE USERS AS A MALE USERS AS A
USING TIKTOK* AGED 13+ THAT USES APP DOWNLOADS PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
AROUND THE WORLD TIKTOK EACH MONTH IN SEPTEMBER 2020 MALE AND FEMALE USERS* MALE AND FEMALE USERS*
global
web
index
689 11% 32 47% 53%

MILLION MILLION
SOURCES: TIKTOK LEGAL DOCUMENTS (AUGUST 2020); DOWNLOAD DATA FROM SENSORTOWER (OCT 2020) BASED ON WORLDWIDE DATA FOR THE APPLE IOS AND GOOGLE PLAY STORES;
105 GENDER SHARE DATA FROM GLOBALWEBINDEX (Q2 2020). *NOTES: DOES NOT INCLUDE DOUYIN. GENDER DATA ONLY REPRESENTS USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR
MORE DETAILS.  COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
OCT SINA WEIBO OVERVIEW
2020 ESSENTIAL HEADLINES FOR SINA WEIBO USE AROUND THE WORLD
NUMBER OF WORLDWIDE SHARE OF POPULATION YEAR-ON-YEAR INCREASE PERCENTAGE OF ACTIVE

MONTHLY ACTIVE AGED 14+ THAT USES SINA IN THE NUMBER OF MONTHLY SINA WEIBO USERS WHO
SINA WEIBO USERS WEIBO EACH MONTH* ACTIVE SINA WEIBO USERS ACCESS VIA MOBILE DEVICES
523 8.8% +7.6% 94%

MILLION
106 SOURCE: WEIBO CORPORATION Q2 2020 EARNINGS ANNOUNCEMENT (SEPTEMBER 2020). *NOTE: SINA WEIBO RESTRICTS USE OF ITS PLATFORM TO PEOPLE AGED 14 AND ABOVE.
OCT REDDIT OVERVIEW
2020 ESSENTIAL HEADLINES FOR REDDIT USE AROUND THE WORLD
NUMBER OF SHARE OF POPULATION WORLDWIDE DAILY AD FEMALE USERS AS A MALE USERS AS A

WORLDWIDE MONTHLY AGED 13+ THAT USES IMPRESSIONS DELIVERED PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
ACTIVE REDDIT USERS REDDIT EACH MONTH ON REDDIT IN OCT 2020* MALE AND FEMALE USERS* MALE AND FEMALE USERS*
430 7.1% 134 41% 59%

MILLION MILLION
SOURCES: REDDIT (ACCESSED OCTOBER 2020); GENDER SHARE DATA FROM GLOBALWEBINDEX (Q2 2020) BASED ON THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.
107 SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: DAILY AD IMPRESSIONS BASED ON LATEST AVAILABLE DATA. GENDER SHARE DATA ONLY REPRESENTS USERS AGED 16 TO 64. DATA
ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ USERS. PERCENTAGES SHOWN HERE REPRESENT SHARE OF THOSE 2 GENDERS. PERCENTAGES MAY NOT SUM TO 100% DUE TO ROUNDING.
OCT TELEGRAM OVERVIEW
2020 ESSENTIAL HEADLINES FOR TELEGRAM USE AROUND THE WORLD
TOTAL NUMBER OF SHARE OF POPULATION WORLDWIDE TELEGRAM FEMALE USERS AS A MALE USERS AS A
WORLDWIDE MONTHLY AGED 13+ THAT USES APP DOWNLOADS PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
ACTIVE TELEGRAM USERS TELEGRAM EACH MONTH IN SEPTEMBER 2020* MALE AND FEMALE USERS* MALE AND FEMALE USERS*
400 6.6% 29 41% 59%

MILLION MILLION
SOURCES: TELEGRAM (OCT 2020); DOWNLOAD DATA FROM SENSORTOWER (OCT 2020) BASED ON WORLDWIDE DATA FOR THE APPLE IOS AND GOOGLE PLAY STORES; GENDER SHARE DATA
108 FROM GLOBALWEBINDEX (Q2 2020). *NOTES: GENDER SHARE DATA ONLY REPRESENTS USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
OCT QUORA OVERVIEW
2020 ESSENTIAL HEADLINES FOR QUORA USE AROUND THE WORLD
TOTAL NUMBER OF SHARE OF POPULATION AVERAGE TIME EACH USER FEMALE USERS AS A MALE USERS AS A
WORLDWIDE MONTHLY AGED 13+ THAT USES SPENDS USING QUORA’S PERCENTAGE OF TOTAL PERCENTAGE OF TOTAL
ACTIVE QUORA USERS QUORA EACH MONTH MOBILE APP EACH DAY MALE AND FEMALE USERS* MALE AND FEMALE USERS*
300 4.9% 15 40% 60%

MILLION MINUTES
SOURCES: QUORA (ACCESSED OCTOBER 2020); GENDER SHARE DATA FROM GLOBALWEBINDEX (Q2 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: GENDER SHARE DATA
109 ONLY REPRESENTS USERS AGED 16 TO 64. DATA ARE ONLY AVAILABLE FOR ‘FEMALE’ AND ‘MALE’ USERS. PERCENTAGES SHOWN HERE REPRESENT SHARE OF THOSE 2 GENDERS.
 COMPARABILITY ADVISORY: DATA ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO SIMILAR DATA POINTS FOR OTHER PLATFORMS INCLUDED IN THIS REPORT.
GLOBAL MOBILE USE
OCT MOBILE USERS vs. MOBILE CONNECTIONS
2020 A COMPARISON OF UNIQUE MOBILE USERS TO MOBILE CONNECTIONS
NUMBER OF UNIQUE UNIQUE MOBILE NUMBER OF MOBILE MOBILE CONNECTIONS AVERAGE NUMBER OF
MOBILE USERS (ANY USERS AS A PERCENTAGE CONNECTIONS AS A PERCENTAGE OF CONNECTIONS PER
TYPE OF HANDSET) OF TOTAL POPULATION (EXCLUDING IOT) TOTAL POPULATION UNIQUE MOBILE USER
5.20 67% 7.92 101% 1.52

BILLION BILLION
SOURCE: GSMA INTELLIGENCE (OCTOBER 2020). NOTE: PERCENTAGES MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. TOTAL GLOBAL CONNECTIONS FIGURES
111 QUOTED HERE DO NOT INCLUDE IOT CELLULAR CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR
PREVIOUS REPORTS.
OCT PERSPECTIVES: MOBILE USERS vs. CONNECTIONS
2020 COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE CONNECTIONS
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA

TOTAL NUMBER TOTAL NUMBER TOTAL NUMBER TOTAL NUMBER
OF MOBILE USERS OF MOBILE OF MOBILE USERS OF MOBILE
(UNIQUE INDIVIDUALS) CONNECTIONS (UNIQUE INDIVIDUALS) CONNECTIONS
5.20 7.92 6.03 8.10

SOURCES: GSMA INTELLIGENCE (OCTOBER 2020); ERICSSON MOBILITY REPORT (JUNE 2020); ERICSSON MOBILITY CALCULATOR (ACCESSED OCTOBER 2020). NOTE: CONNECTIONS FIGURES
112 DO NOT INCLUDE CELLULAR IOT CONNECTIONS.  COMPARABILITY ADVISORY: BASE CHANGES. SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS.
OCT SHARE OF GLOBAL MOBILE CONNECTIONS BY DEVICE
2020 PERCENTAGE OF GLOBAL MOBILE CONNECTIONS* ASSOCIATED WITH EACH TYPE OF MOBILE DEVICE
SHARE OF CONNECTIONS SHARE OF CONNECTIONS SHARE OF CONNECTIONS

ASSOCIATED WITH ASSOCIATED WITH ASSOCIATED WITH ROUTERS,
SMARTPHONES FEATURE PHONES TABLETS, AND MOBILE PCS
74.4% 22.0% 3.6%

113 SOURCE: ERICSSON MOBILITY VISUALIZER (ACCESSED OCTOBER 2020). *NOTE: EXCLUDES MOBILE IOT CONNECTIONS.
OCT EVOLUTION OF GLOBAL MOBILE DATA CONSUMPTION
2020 MONTHLY AVERAGE* GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES)
50.03
45.16
39.56
36.49
MONTHLY MOBILE DATA USED BY THE
AVERAGE SMARTPHONE WORLDWIDE: 8.4GB 32.66
29.02
26.54
21.78
18.37
15.94
13.60
11.69
10.63
9.68
8.67
6.36 7.09
5.22 5.71
4.11 4.68
2.87 3.18 3.58
2.34 2.63
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2014 2014 2014 2014 2015 2015 2015 2015 2016 2016 2016 2016 2017 2017 2017 2017 2018 2018 2018 2018 2019 2019 2019 2019 2020 2020
114 SOURCE: ERICSSON MOBILE VISUALIZER (ACCESSED OCTOBER 2020). *NOTE: FIGURES REPRESENT THE MONTHLY AVERAGE ACROSS ALL THREE MONTHS OF THE STATED QUARTER.
OCT SHARE OF GLOBAL MOBILE DATA BY CATEGORY
2020 SHARE OF TOTAL GLOBAL MOBILE DATA VOLUME* BY CATEGORY OF APPLICATION
CURRENT GLOBAL MONTHLY SHARE OF MOBILE DATA: SHARE OF MOBILE DATA: SHARE OF MOBILE DATA:
MOBILE DATA VOLUME* VIDEO APPS SOCIAL NETWORKING SOFTWARE UPDATES
46.1 66.2% 10.0% 3.9%

EXABYTES EXABYTES EXABYTES EXABYTES
SHARE OF MOBILE DATA: SHARE OF MOBILE DATA: SHARE OF MOBILE DATA: SHARE OF MOBILE DATA:
WEB BROWSING AUDIO APPS FILE SHARING OTHER KINDS OF APP
3.2% 1.7% 0.7% 14.3%

EXABYTES EXABYTES EXABYTES EXABYTES
SOURCE: ERICSSON MOBILITY VISUALIZER (ACCESSED OCTOBER 2020). *NOTES: AN EXABYTE IS EQUIVALENT TO 1 BILLION GIGABYTES. DATA VOLUME REFERS SOLELY TO MOBILE DATA
115 NETWORKS, AND DOES NOT INCLUDE DATA TRANSMITTED OVER WIFI. VALUES ARE BASED ON THE LATEST REPORTED VALUES FOR 2020, AND MAY NOT MATCH THE QUARTERLY AVERAGE
FIGURES SHOWN ELSEWHERE IN THIS REPORT.
OCT APPS: GLOBAL TRENDS IN Q3 2020 (APP ANNIE)
2020 GLOBAL APP DOWNLOADS AND CONSUMER SPEND ON MOBILE APPS (IN USD) BETWEEN 01 JUL TO 30 SEP 2020, ACCORDING TO APP ANNIE
NUMBER OF MOBILE ANNUAL GROWTH IN TOTAL VALUE OF ANNUAL GROWTH IN THE AVERAGE CONSUMER
APP DOWNLOADS THE NUMBER OF MOBILE GLOBAL CONSUMER VALUE OF CONSUMER SPEND ON APPS
(GLOBAL, ALL PLATFORMS) APP DOWNLOADS SPEND ON MOBILE APPS SPEND ON MOBILE APPS PER SMARTPHONE*
33 +9% $28 +24% $4.64

BILLION BILLION
SOURCES: APP ANNIE (OCTOBER 2020); ERICSSON MOBILITY VISUALIZER (ACCESSED OCTOBER 2020); KEPIOS ANALYSIS.
116 *NOTE: CALCULATIONS FOR AVERAGE CONSUMER SPEND PER SMARTPHONE USE DATA FROM MULTIPLE SOURCES.
OCT APPS: GLOBAL TRENDS IN Q3 2020 (SENSORTOWER)
2020 GLOBAL APP DOWNLOADS AND CONSUMER SPEND ON MOBILE APPS (IN USD) BETWEEN 01 JUL TO 30 SEP 2020, ACCORDING TO SENSORTOWER
NUMBER OF MOBILE ANNUAL GROWTH IN TOTAL VALUE OF ANNUAL GROWTH IN THE AVERAGE CONSUMER
APP DOWNLOADS THE NUMBER OF MOBILE GLOBAL CONSUMER VALUE OF CONSUMER SPEND ON APPS
(GLOBAL, ALL PLATFORMS) APP DOWNLOADS SPEND ON MOBILE APPS SPEND ON MOBILE APPS PER SMARTPHONE*
36.5 +23% $29.3 +32% $4.86

BILLION BILLION
SOURCE: SENSORTOWER (OCT 2020); ERICSSON MOBILITY VISUALIZER (ACCESSED OCTOBER 2020); KEPIOS ANALYSIS.
117 *NOTE: CALCULATIONS FOR AVERAGE CONSUMER SPEND PER SMARTPHONE USE DATA FROM MULTIPLE SOURCES.
OCT GLOBAL MOBILE APP RANKINGS: ACTIVE USERS
2020 GLOBAL RANKINGS* OF TOP MOBILE APPS AND GAMES BY AVERAGE NUMBER OF MONTHLY ACTIVE USERS BETWEEN 01 JULY AND 30 SEPTEMBER 2020
RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS (EXCLUDING CHINA) RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS
# APP NAME COMPANY # GAME NAME COMPANY
01 FACEBOOK FACEBOOK 01 PUBG MOBILE TENCENT
02 WHATSAPP FACEBOOK 02 CANDY CRUSH SAGA ACTIVISION BLIZZARD
03 FACEBOOK MESSENGER FACEBOOK 03 AMONG US! INNER SLOTH
04 INSTAGRAM FACEBOOK 04 ROBLOX ROBLOX
05 AMAZON AMAZON 05 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD
06 TWITTER TWITTER 06 SUBWAY SURFERS KILOO
07 NETFLIX NETFLIX 07 FREE FIRE SEA
08 SPOTIFY SPOTIFY 08 MINECRAFT POCKET EDITION MOJANG
09 TIKTOK BYTEDANCE 09 POKÉMON GO NIANTIC
10 TELEGRAM TELEGRAM 10 LUDO KING GAMETION
SOURCE: APP ANNIE (OCTOBER 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. *NOTES: DOES NOT INCLUDE DATA FOR CHINA. DOES NOT INCLUDE DATA FOR DOWNLOADS
118 FROM THIRD-PARTY ANDROID STORES. DOES NOT INCLUDE PRE-INSTALLED APPS (E.G. YOUTUBE ON ANDROID DEVICES AND SAFARI ON IOS DEVICES).
OCT GLOBAL MOBILE APP RANKINGS: DOWNLOADS
2020 GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY TOTAL NUMBER OF DOWNLOADS BETWEEN 01 JULY AND 30 SEPTEMBER 2020
RANKING OF MOBILE APPS BY TOTAL NUMBER OF DOWNLOADS RANKING OF MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADS
01 TIKTOK BYTEDANCE 01 MY TALKING TOM FRIENDS JINKE CULTURE - OUTFIT7
02 FACEBOOK FACEBOOK 02 AMONG US! INNER SLOTH
03 WHATSAPP FACEBOOK 03 SCRIBBLE RIDER VOODOO
04 ZOOM CLOUD MEETINGS ZOOM 04 SUBWAY SURFERS KILOO
05 GOOGLE MEET GOOGLE 05 CUBE SURFER VOODOO
06 INSTAGRAM FACEBOOK 06 FREE FIRE SEA
07 FACEBOOK MESSENGER FACEBOOK 07 STACK COLORS VOODOO
08 SNACK VIDEO JOYO TECHNOLOGY 08 TIE DYE CRAZY LABS
09 TELEGRAM TELEGRAM 09 TILES HOP: EDM RUSH AMANOTES
10 SNAPCHAT SNAP 10 HOMESCAPES PLAYRIX
119 SOURCE: APP ANNIE (OCTOBER 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES.
OCT GLOBAL MOBILE APP RANKINGS: CONSUMER SPEND
2020 GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY CONSUMER SPEND BETWEEN 01 JULY AND 30 SEPTEMBER 2020
RANKING OF MOBILE APPS BY CONSUMER SPEND RANKING OF MOBILE GAMES BY CONSUMER SPEND
01 TINDER TINDER 01 POKÉMON GO NIANTIC
02 TIKTOK BYTEDANCE 02 HONOUR OF KINGS TENCENT
03 YOUTUBE GOOGLE 03 ROBLOX ROBLOX
04 DISNEY+ DISNEY 04 MONSTER STRIKE MIXI
05 TENCENT VIDEO TENCENT 05 FATE / GRAND ORDER SONY
06 GOOGLE ONE GOOGLE 06 COIN MASTER MOON ACTIVE
07 BIGO LIVE BIGO 07 PUBG MOBILE TENCENT
08 NETFLIX NETFLIX 08 LINEAGE M NCSOFT
09 PICCOMA KAKAO 09 GAME FOR PEACE TENCENT
10 IQIYI BAIDU 10 CANDY CRUSH SAGA ACTIVISION BLIZZARD
120 SOURCE: APP ANNIE (OCTOBER 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. NOTE: DOES NOT INCLUDE DATA FOR CONSUMER SPEND VIA THIRD-PARTY ANDROID STORES.
OCT SHARE OF WEB TRAFFIC BY MOBILE OS
2020 PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING DIFFERENT MOBILE OPERATING SYSTEMS
SHARE OF WEB TRAFFIC SHARE OF WEB TRAFFIC SHARE OF WEB TRAFFIC SHARE OF WEB TRAFFIC SHARE OF WEB TRAFFIC
ORIGINATING FROM ORIGINATING FROM ORIGINATING FROM ORIGINATING FROM ORIGINATING FROM
ANDROID DEVICES APPLE IOS DEVICES KAI OS DEVICES SAMSUNG OS DEVICES* OTHER OS DEVICES
74.4% 25.0% 0.08% 0.22% 0.29%

SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019: SEP 2020 vs. SEP 2019:
-2.4% +11.1% -78.9% +22.2% -59.2%
SOURCE: STATCOUNTER (ACCESSED OCTOBER 2020). FIGURES REPRESENT EACH OPERATING SYSTEM’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. SHARE FIGURES ARE FOR
121 SEPTEMBER 2020. ANNUAL CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). *NOTES: FIGURES FOR SAMSUNG OS
REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID.
GLOBAL ECOMMERCE USE
OCT ECOMMERCE ACTIVITY OVERVIEW
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH
SEARCHED ONLINE FOR VISITED AN ONLINE USED A SHOPPING PURCHASED A PURCHASED A

A PRODUCT OR SERVICE RETAIL SITE OR STORE APP ON A MOBILE PRODUCT ONLINE PRODUCT ONLINE
TO BUY (ANY DEVICE) (ANY DEVICE) PHONE OR ON A TABLET (ANY DEVICE) VIA A MOBILE PHONE
global global
web web
index index
82% 89% 66% 74% 52%
124
INDONESIA 87%
U.K. 85%
OCT
MALAYSIA 84%
2020
GERMANY 83%
SOUTH KOREA 83%
THAILAND 83%
POLAND 82%
AUSTRIA 81%
U.S.A. 81%
TAIWAN 80%
ITALY 79%
SWITZERLAND 78%
IRELAND 78%
web
global
index
SINGAPORE 76%
CHINA 76%
DENMARK 75%
BELGIUM 74%
VIETNAM 74%
NETHERLANDS 74%
WORLDWIDE 74%
SPAIN 73%
ECOMMERCE ADOPTION
CANADA 73%
ROMANIA 73%
HONG KONG 73%
SAUDI ARABIA 72%
SWEDEN 72%
FRANCE 71%
TURKEY 71%
AUSTRALIA 71%
NEW ZEALAND 71%
PHILIPPINES 71%
MEXICO 70%
INDIA 69%
JAPAN 69%
PORTUGAL 68%
BRAZIL 67%
U.A.E. 64%
ISRAEL 64%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY BOUGHT SOMETHING ONLINE VIA ANY DEVICE IN THE PAST MONTH
ARGENTINA 60%
COLOMBIA 58%
RUSSIA 57%
SOUTH AFRICA 53%
EGYPT 45%
OCT ECOMMERCE ADOPTION BY AGE AND GENDER
2020 PERCENTAGE OF INTERNET USERS WHO SAY THEY BOUGHT SOMETHING ONLINE VIA ANY DEVICE IN THE PAST MONTH
FEMALE MALE
77.5% 75.9% 75.6%
75.0% 73.8% 74.4% 73.7%
70.0% 69.7%
67.2%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
126
INDONESIA 79%
THAILAND 71%
OCT
MALAYSIA 69%
2020
SAUDI ARABIA 61%
PHILIPPINES 61%
SOUTH KOREA 61%
CHINA 60%
TAIWAN 60%
VIETNAM 55%
SINGAPORE 55%
INDIA 53%
TURKEY 53%
WORLDWIDE 52%
HONG KONG 50%
U.A.E. 49%
MEXICO 49%
web
global
U.K. index 46%
U.S.A. 45%
IRELAND 45%
BRAZIL 43%
COLOMBIA 42%
ITALY 42%
POLAND 41%
ROMANIA 40%
NETHERLANDS 39%
ARGENTINA 39%
MOBILE ECOMMERCE ADOPTION
SWEDEN 39%
ISRAEL 38%
SPAIN 38%
AUSTRIA 38%
GERMANY 35%
EGYPT 34%
AUSTRALIA 34%
NEW ZEALAND 34%
DENMARK 33%
SWITZERLAND 32%
PORTUGAL 32%
SOUTH AFRICA 31%
RUSSIA 31%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY BOUGHT SOMETHING ONLINE VIA A MOBILE DEVICE IN THE PAST MONTH
CANADA 30%
FRANCE 30%
BELGIUM 29%
JAPAN 29%
OCT MOBILE ECOMMERCE ADOPTION BY AGE AND GENDER
2020 PERCENTAGE OF INTERNET USERS WHO SAY THEY BOUGHT SOMETHING ONLINE VIA A MOBILE DEVICE IN THE PAST MONTH
59.9% 59.5%
54.6% 55.5% FEMALE
51.2% 52.4%
MALE
44.5% 45.4%
30.2%
28.1%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
OCT PERSPECTIVE: ECOMMERCE PURCHASE VIA A COMPUTER
2020 PERCENTAGE OF INTERNET USERS WHO SAY THEY BOUGHT SOMETHING ONLINE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST MONTH
51.6%
FEMALE 47.0%
44.9%
MALE
39.8%
35.0%
32.3% 32.0%
30.3%
28.4%
26.0%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
129
SOUTH KOREA 77%
POLAND 75%
OCT
SWEDEN 74%
2020
NEW ZEALAND 73%
RUSSIA 72%
KENYA 71%
U.K. 70%
BELGIUM 70%
BRAZIL 69%
PORTUGAL 69%
CANADA 68%
DENMARK 68%
NETHERLANDS 68%
FRANCE 67%
web
global
CHINA 67%
index
AUSTRALIA 66%
NIGERIA 65%
SINGAPORE 64%
SWITZERLAND 62%
IRELAND 62%
SOUTH AFRICA 61%
ITALY 61%
SPAIN 61%
JAPAN 60%
WORLDWIDE 60%
HONG KONG 59%
MALAYSIA 59%
ISRAEL 58%
ARGENTINA 58%
U.S.A. 58%
TURKEY 56%
INDIA 52%
SAUDI ARABIA 52%
ROMANIA 51%
INDONESIA 51%
GHANA
51%
MEXICO 50%
AUSTRIA 49%
GERMANY 49%
TAIWAN 48%
VIETNAM 47%
THAILAND 47%
U.A.E. 46%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY WOULD PREFER TO PAY WITHOUT USING CASH (REGARDLESS OF CHANNEL)
COLOMBIA 46%
MOROCCO 34%
RETAIL PAYMENT PREFERENCES: PREFER TO AVOID CASH
EGYPT 33%
PHILIPPINES 33%
OCT RETAIL PAYMENT PREFERENCES: PREFER TO AVOID CASH
2020 PERCENTAGE OF INTERNET USERS WHO SAY THEY WOULD PREFER TO PAY WITHOUT USING CASH (REGARDLESS OF CHANNEL)
FEMALE MALE 62.9% 63.2%

60.4% 61.2% 59.9% 60.7% 61.7%
57.7% 59.3%
56.0%
global
web
index
16 – 24 25 – 34 35 – 44 45 – 54 55 – 64
ADVERTISING
OCT SOURCES OF NEW BRAND DISCOVERY
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
SEARCH ENGINES 33.7%

global
ADS ON TELEVISION web 32.3%
index
WORD-OF-MOUTH RECOMMENDATIONS 29.1%
ADS ON SOCIAL MEDIA 26.9%
BRAND OR PRODUCT WEBSITES 26.6%
ONLINE RETAIL WEBSITES 24.8%
ADS ON WEBSITES 24.2%
TV SHOWS OR FILMS 24.0%
RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA 23.7%
CONSUMER REVIEW SITES 23.1%
OCT PRIMARY CHANNELS FOR BRAND RESEARCH
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH CHANNEL AS A PRIMARY SOURCE OF INFORMATION WHEN RESEARCHING BRANDS
SEARCH ENGINES 52.9%

global
SOCIAL NETWORKS web 43.8%
index
CONSUMER REVIEWS 38.1%
PRODUCT OR BRAND WEBSITES 35.2%
PRICE COMPARISON WEBSITES 29.8%
MOBILE APPS 28.2%
VIDEO SITES 21.1%
BLOGS ON PRODUCTS OR BRANDS 20.2%
QUESTION & ANSWER SITES (E.G. QUORA) 20.0%
DISCOUNT VOUCHER OR COUPON SITES 19.6%
OCT QUARTERLY CHANGE IN SOCIAL MEDIA AD IMPRESSIONS
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL NUMBER OF AD IMPRESSIONS SERVED VIA SOCIAL MEDIA PLATFORMS, REPORTED AS AN INDEX
125
120
109
100 103
+3.0% +5.8% +10.1% +4.2%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
SOURCE: KENSHOO DIGITAL MARKETING QUARTERLY TRENDS REPORT FOR Q2 2020 (JULY 2020). NOTES: FIGURES ABOVE EACH BAR REPRESENT THE INDEX VALUE FOR EACH QUARTER
134 COMPARED TO THE FIRST QUARTER IN THE REPORTED SERIES. PERCENTAGES WITHIN THE WHITE CIRCLES REPRESENT QUARTER-ON-QUARTER CHANGE. VALUES HAVE BEEN EXTRAPOLATED FROM
APPROXIMATELY $7 BILLION IN AD SPEND ON VARIOUS PUBLISHER SITES VIA THE KENSHOO PLATFORM BY MORE THAN 3,000 ADVERTISER AND AGENCY ACCOUNTS ACROSS 150 COUNTRIES.
OCT QUARTERLY CHANGE IN SOCIAL MEDIA AD CLICKS
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL NUMBER OF TIMES PEOPLE CLICKED ON SOCIAL MEDIA ADS, REPORTED AS AN INDEX
132 133
121
109
100
+9.0% +21.1% -8.3% +9.9%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
OCT QUARTERLY CHANGE IN SOCIAL MEDIA AD CTR
2020 QUARTER-ON-QUARTER CHANGE IN THE AVERAGE GLOBAL CLICK-THROUGH RATE (CLICKS vs. IMPRESSIONS) ON SOCIAL MEDIA ADS
1.4%
1.3% 1.3%
1.2% 1.2%
+8.3% +7.7% -14.3% +8.3%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
SOURCE: KENSHOO DIGITAL MARKETING QUARTERLY TRENDS REPORT FOR Q2 2020 (JULY 2020). NOTES: FIGURES ABOVE EACH BAR REPRESENT THE AVERAGE CLICK-THROUGH RATE (CTR)
136 FOR EACH QUARTER. PERCENTAGES WITHIN THE WHITE CIRCLES REPRESENT THE RELATIVE QUARTER-ON-QUARTER CHANGE IN AVERAGE CTR. VALUES HAVE BEEN EXTRAPOLATED FROM
OCT QUARTERLY CHANGE IN SOCIAL MEDIA AD SPEND
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL AMOUNT THAT ADVERTISERS SPENT ON SOCIAL MEDIA ADS, REPORTED AS AN INDEX
125
100 103 101

87
+3.0% +21.4% -19.2% -13.9%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
OCT QUARTERLY CHANGE IN SOCIAL MEDIA AD CPM
2020 QUARTER-ON-QUARTER CHANGE IN THE GLOBAL AVERAGE ‘COST-PER-MILLE’ (CPM) OF SOCIAL MEDIA ADS (IN U.S. DOLLARS)
$7.06
$6.18 $6.23
$5.23
$4.33
+0.8% +13.3% -25.9% -17.2%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
SOURCE: KENSHOO DIGITAL MARKETING QUARTERLY TRENDS REPORT FOR Q2 2020 (JULY 2020). NOTES: FIGURES ABOVE EACH BAR REPRESENT THE GLOBAL AVERAGE CPM IN U.S. DOLLARS.
138 PERCENTAGES WITHIN THE WHITE CIRCLES REPRESENT QUARTER-ON-QUARTER CHANGE. VALUES HAVE BEEN EXTRAPOLATED FROM APPROXIMATELY $7 BILLION IN AD SPEND ON VARIOUS
PUBLISHER SITES VIA THE KENSHOO PLATFORM BY MORE THAN 3,000 ADVERTISER AND AGENCY ACCOUNTS ACROSS 150 COUNTRIES.
OCT QUARTERLY CHANGE IN SEARCH AD IMPRESSIONS
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL NUMBER OF SEARCH AD IMPRESSIONS, REPORTED AS AN INDEX
162
136
107
100 102
+2.0% +33.3% -21.3% +51.4%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
OCT QUARTERLY CHANGE IN SEARCH AD CLICKS
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL NUMBER OF TIMES PEOPLE CLICKED ON SEARCH ADS, REPORTED AS AN INDEX
125 128
103 105
100
+3.0% +21.4% -16.0% +21.9%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
OCT QUARTERLY CHANGE IN SEARCH AD CTR
2020 QUARTER-ON-QUARTER CHANGE IN THE AVERAGE GLOBAL CLICK-THROUGH RATE (CLICKS vs. IMPRESSIONS) ON SEARCH ADS
2.2% 2.2% 2.2%

2.0%
1.7%
0% -9.1% +10.0% -22.7%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
SOURCE: KENSHOO DIGITAL MARKETING QUARTERLY TRENDS REPORT FOR Q2 2020 (JULY 2020). NOTES: FIGURES ABOVE EACH BAR REPRESENT THE AVERAGE CLICK-THROUGH RATE (CTR)
141 FOR EACH QUARTER. PERCENTAGES WITHIN THE WHITE CIRCLES REPRESENT THE RELATIVE QUARTER-ON-QUARTER CHANGE IN AVERAGE CTR. VALUES HAVE BEEN EXTRAPOLATED FROM
OCT QUARTERLY CHANGE IN SEARCH AD SPEND
2020 QUARTER-ON-QUARTER CHANGE IN THE TOTAL AMOUNT THAT ADVERTISERS SPENT ON SEARCH ADS, REPORTED AS AN INDEX
125
100 103
95
91
+3.0% +21.4% -24.0% -4.2%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
OCT QUARTERLY CHANGE IN SEARCH AD CPC
2020 QUARTER-ON-QUARTER CHANGE IN THE GLOBAL AVERAGE ‘COST-PER-CLICK’ (CPC) OF SEARCH ADS (IN U.S. DOLLARS)
$0.69 $0.68 $0.69

$0.62
$0.49
-1.4% +1.5% -10.1% -21.0%

Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020
SOURCE: KENSHOO DIGITAL MARKETING QUARTERLY TRENDS REPORT FOR Q2 2020 (JULY 2020). NOTES: FIGURES ABOVE EACH BAR REPRESENT THE GLOBAL AVERAGE CPC IN U.S. DOLLARS.
143 PERCENTAGES WITHIN THE WHITE CIRCLES REPRESENT QUARTER-ON-QUARTER CHANGE. VALUES HAVE BEEN EXTRAPOLATED FROM APPROXIMATELY $7 BILLION IN AD SPEND ON VARIOUS
PUBLISHER SITES VIA THE KENSHOO PLATFORM BY MORE THAN 3,000 ADVERTISER AND AGENCY ACCOUNTS ACROSS 150 COUNTRIES.
MORE INFORMATION
CLICK THE LOGOS TO ACCESS ADDITIONAL
CONTENT, INSIGHTS, AND RESOURCES
FROM WE ARE SOCIAL AND HOOTSUITE:
WE ARE SOCIAL HOOTSUITE

SPECIAL THANKS: GLOBALWEBINDEX
GlobalWebIndex is the leading provider of audience profiling
data to agencies, publishers, and brands worldwide.
90% GLOBAL ONGOING DATA COLLECTION CROSS-DEVICE

COVERAGE ACROSS 46 MARKETS COVERAGE
Learn more at https://www.globalwebindex.com

SPECIAL THANKS: STATISTA
Statista is one of the world’s largest online statistics databases. Its Digital Market
Outlook products provide forecasts, detailed market insights, and key indicators
on over 90 digital markets within verticals including e-commerce, digital media,
advertising, smart home, and fintech for over 150 countries and regions.
96% OF THE GLOBAL OVER 150 COUNTRIES 98% OF WORLDWIDE MORE THAN 30,000
INTERNET POPULATION AND REGIONS ECONOMIC POWER INTERACTIVE STATISTICS
Learn more about Statista at https://www.statista.com

SPECIAL THANKS: GSMA INTELLIGENCE
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry players
rely on GSMA Intelligence to support strategic decision-making and long-term investment
planning. The data is used as an industry reference point and is frequently cited by the
media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at https://www.gsmaintelligence.com

SPECIAL THANKS: SEMRUSH
SEMrush is an online visibility management and content marketing SaaS platform
that ensures businesses get measurable results from their online marketing.
6+ MILLION 190 GEOGRAPHICAL DATA FOR MOBILE HISTORICAL DATA

GLOBAL USERS DATABASES AND DESKTOP BACK TO 2012
Learn more at https://www.semrush.com

SPECIAL THANKS: APP ANNIE
App Annie is the industry’s most trusted mobile data and analytics platform. App Annie’s mission is
to help customers create winning mobile experiences and achieve excellence. The company created
the mobile app data market and is committed to delivering the industry’s most complete mobile
performance offering. More than 1,100 enterprise clients and 1 million registered users across the
globe and spanning all industries rely on App Annie as the standard to revolutionize their mobile
business. The company is headquartered in San Francisco with 12 offices worldwide.
1 MILLION BEST-IN-CLASS COVERAGE ACROSS UNPARALLELED

REGISTERED USERS DATA 150 COUNTRIES SERVICE & SUPPORT
Learn more about App Annie at https://www.appannie.com

SPECIAL THANKS: SIMILARWEB
SimilarWeb provides the measure of the digital world. With an international online panel consisting
of hundreds of millions of devices, SimilarWeb provides granular insights about any website or
app across a wide array of industries. Global brands such as Google, eBay, and adidas rely
on SimilarWeb to understand, track and grow their digital market share. The company has 450
employees and offices spanning four continents. SimilarWeb has been named one of Wall
Street’s Secret Weapons, and one of Calcalist’s 2018 List of 50 Most Promising Israeli Startups.
WEB APP GLOBAL GRANULAR

INTELLIGENCE INTELLIGENCE COVERAGE ANALYSIS
Learn more about SimilarWeb at https://www.similarweb.com

SPECIAL THANKS: LOCOWISE
Locowise is a social media performance measurement
platform that helps agencies to manage clients,
produce and prove value, and win new business.
CUSTOM REPORT CAMPAIGN INSIGHTS FROM ALL PREDICTIVE

BUILDER WITH ANALYSIS, TRACKING YOUR NETWORKS METRICS TO DRIVE
OVER 300 METRICS AND REPORTING IN ONE PLACE FUTURE STRATEGY
Learn more about Locowise at https://locowise.com

NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
This report uses data from a wide variety of Similarly, reports of internet user numbers It’s unlikely that one hundred percent of
sources, including market research agencies, vary considerably between different sources. internet users in any given country will use
internet and social media companies, In part, this is because there are fewer the same social media platform though, so in
governments and public bodies, news media, commercial imperatives for governments cases where internet and social media user
journalists, and our own internal analysis. and regulators to collect and publish regular numbers are the same, it’s likely that the actual
internet user data. However, the user numbers number of internet users will be higher than the
Wherever possible, we’ve prioritised data published by social media platforms can be number we’ve reported.
sources that provide broader geographical a useful proxy for the number of internet users
coverage, in order to minimise the potential in countries where no other reliable data are Lastly, we’ve changed the source for a number
variations between data points, and offer available, because all active social media of our data points in this year’s reports, and
more reliable comparison across countries. users must have an active internet connection a number of metrics that we reported in last
However, where we believe that an individual in order to access social media. These data year’s Global Digital reports have also been
metric provides a more reliable reference, are also more likely to be updated on a revised by the original data provider since
we’ve used such individual numbers to ensure regular basis, as social media companies publication. As a result, some figures in this
the most accurate reporting. relies on this data to help sell their advertising year’s reports may appear to have changed
products and services. in unexpected ways. Wherever we’re aware
Furthermore, due to differing data collection of these changes, we’ve included details
and treatment methodologies used by these As a result, on occasion, we’ve used the latest in the footnotes of each relevant chart, but
organisations, and the different sample addressable advertising audience data from please use caution when comparing data from
periods during which data were collected, social media platforms’ self-service advertising different reports in case the original base has
there may be significant differences in the tools to inform our internet user numbers, changed.
reported metrics for similar data points especially in less-developed economies,
throughout this report. In particular, data where ‘official’ internet user numbers are If you have any questions about specific data
collected via surveys often vary from one published less frequently. Consequently, there points in these reports, or if you’d like to offer
report to another, even if those data were are a number of instances in this report where your organisation’s data for consideration in
collected by the same organisation using the the reported number of social media users future reports, please email our reports team:
same approach in each wave. equals the reported number of internet users. reports@kepios.com.
DISCLAIMER AND IMPORTANT NOTES
This report has been compiled by Kepios Pte. This report contains data, tables, figures, anyone else for any direct, indirect, punitive,
Ltd. (“Kepios”), We Are Social Ltd. (“We Are maps, flags, analyses and technical notes incidental, special, consequential, exemplary
Social”), and Hootsuite Inc. (“Hootsuite”) that relate to various geographical territories or similar loss or damage, or loss or damage
for informational purposes only, and relies around the world, however reference to of any kind, suffered by you or anyone else
on data from a wide variety of sources, these territories and any associated elements as a result of any use, action or decision taken
including but not limited to public and private (including names and flags) does not imply by you or anyone else in any way connected
companies, market research firms, government the expression of any opinion whatsoever to this report or the information contained
agencies, NGOs, and private individuals. on the part of Kepios, We Are Social, herein, or the result(s) thereof, even if advised
Hootsuite, or any of the featured brands, of the possibility of such loss or damage.
While Kepios, We Are Social, and Hootsuite nor any of those organisations’ partners,
strive to ensure that all data and charts affiliates, employees or agents, concerning This report may contain references to third
contained in this report are, as at the time of the legal status of any country, territory, city parties, however this report does not endorse
publishing, accurate and up-to-date, neither or area or of its authorities, or concerning the any such third parties or their products
Kepios, nor We Are Social, nor Hootsuite delimitation of its frontiers or boundaries. This or services, nor is this report sponsored,
shall be responsible for any errors or report is provided with the understanding that endorsed or associated with such third parties.
omissions contained in this report, or for the it does not constitute professional advice or
results obtained from its use. services of any kind and should therefore not Except for those portions of this report relating
be substituted for independent investigations, to the perspectives of Hootsuite or We Are
All information contained in this report thought or judgment. Social, this report and any opinions contained
is provided “as is”, with no guarantee herein have been prepared by Kepios,
whatsoever of its accuracy, completeness, Accordingly, neither Kepios, nor We Are and have not been specifically approved
correctness or non-infringement of third- Social, nor Hootsuite, nor any of the brands or or disapproved by Hootsuite. This report is
party rights and without warranty of any organisations featured or cited herein, nor any subject to change without notice. To ensure
kind, express or implied, including without of their partners, affiliates, group companies, that you have the most up-to-date version of
limitation, warranties of merchantability or employees or agents shall, to the fullest this report, please visit our reports website at
fitness for any particular purpose. extent permitted by law, be liable to you or https://datareportal.com/.
CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF
FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH
DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL
BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD
HTTPS://DATAREPORTAL.COM
ALL THE NUMBERS YOU NEED
We are a socially-led creative agency. We are a global team of
more than 850 people in 15 offices around the world with a common
purpose: to connect people and brands in meaningful ways.
We believe in people before platforms and the power of social
insight to drive business value. We call this social thinking.
We work with many of the world’s biggest brands,
including adidas, Netflix, Samsung, Lavazza, and
Google on global, regional and local projects.
If you’d like to work with us, visit https://wearesocial.com
Hootsuite is the leader in social media management.
Whether you’re managing a small team or making a bold
leap forward to completely transform your social enterprise,
Hootsuite is here to help you unlock the power of
human connection and make great things happen.
With industry-leading expertise, a flexible solution

that scales with your needs, and our open ecosystem of
partners, we’ll help your organization succeed with social.
Explore how our solution can help: https://hootsuite.com/
SIMON KEMP
@ESKIMON
REPORTS@KEPIOS.COM
DATAREPORTAL.COM

Datareportal20201020gd003digital2020octoberstatshotreportv01 201020040635 PDF

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Datareportal20201020gd003digital2020octoberstatshotreportv01 201020040635 PDF

Загружено:

Авторское право:

Доступные форматы

DIGITAL 2020

OCTOBER GLOBAL STATSHOT REPORT

TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL

7.81 5.20 4.66 4.14

56% 67% 60% 53%

TOTAL UNIQUE MOBILE INTERNET ACTIVE SOCIAL

+1.0% +2.0% +7.4% +12.3%

+81 MILLION +102 MILLION +321 MILLION +453 MILLION

USING THE USING WATCHING LISTENING TO MUSIC USING A

6H 55M 2H 29M 3H 29M 1H 34M 1H 14M

4.66 60% +7.4% 6H 55M

4.19 4.10 4.83 4.70

54% 52% 62% 60%

4.28 91.8% 90.8% 3.0% 3H 37M

MOBILE LAPTOPS & TABLET OTHER

50.2% 47.1% 2.6% 0.06%

-3.0% 5.9% -28% -25%

CHROME SAFARI FIREFOX SAMSUNG INTERNET

66.3% 16.7% 4.1% 3.2%

MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER

3.1% 2.1% 1.2% 3.2%

AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF YEAR-ON-YEAR CHANGE IN

35.96 +22% 85.73 +25%

# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y

01 SOUTH KOREA 121.00 +27% 138 AFGHANISTAN 7.26 +11%

02 CHINA 113.35 +150% 137 PALESTINE 7.71 +5.8%

03 UNITED ARAB EMIRATES 109.43 +67% 136 SUDAN 8.85 -24%

04 QATAR 92.85 +34% 135 VENEZUELA 9.00 +28%

05 NETHERLANDS 79.70 +33% 134 SOMALIA 10.48 -11%

06 NORWAY 79.49 +17% 133 BANGLADESH 10.76 +4.4%

07 SAUDI ARABIA 76.37 +73% 132 UGANDA 11.91 -9.1%

08 CANADA 75.71 +19% 131 INDIA 12.07 +8.0%

09 BULGARIA 75.66 +31% 130 IRAQ 12.24 +33%

10 AUSTRALIA 72.39 +11% 129 ALGERIA 12.33 +61%

# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y

01 SINGAPORE 226.60 +15% 175 TURKMENISTAN 3.4 +55%

02 HONG KONG 210.73 +32% 174 YEMEN 4.25 +33%

03 ROMANIA 193.47 +38% 173 CUBA 4.72 -57%

04 SWITZERLAND 178.81 +43% 172 ALGERIA 4.81 +13%

05 THAILAND 175.22 +89% 171 MAURITANIA 6.47 +19%

06 FRANCE 173.05 +45% 170 SUDAN 7.26 -5.8%

07 DENMARK 162.08 +50% 169 BURUNDI 8.21 -9.0%

08 MONACO 162.06 +21% 168 SYRIA 8.24 -6.4%

09 HUNGARY 161.51 +23% 167 MOZAMBIQUE 8.29 +5.6%

10 UNITED STATES 161.14 +30% 166 VENEZUELA 8.64 +147%

TOTAL TIME PER PAGES TOTAL TIME PER PAGES

01 GOOGLE.COM 15M 11S 16.55 11 YAHOO.COM 4M 49S 4.54

02 YOUTUBE.COM 16M 22S 8.89 12 AMAZON.COM 10M 00S 9.25

03 TMALL.COM 6M 59S 3.48 13 WIKIPEDIA.ORG 3M 46S 3.04

04 BAIDU.COM 9M 20S 4.49 14 ZOOM.US 8M 37S 3.94

05 QQ.COM 3M 36S 3.91 15 SINA.COM.CN 2M 50S 3.4

06 FACEBOOK.COM 18M 56S 8.71 16 WEIBO.COM 2M 57S 3.62

07 SOHU.COM 3M 40S 4.59 17 LIVE.COM 5M 19S 5.39

08 TAOBAO.COM 4M 33S 3.56 18 REDDIT.COM 5M 33S 4.36

09 360.CN 3M 14S 4.08 19 NETFLIX.COM 4M 14S 3.19

10 JD.COM 3M 30S 4.37 20 XINHUANET.COM 2M 55S 5.63

01 GOOGLE 100 11 CORONAVIRUS 27

07 TRANSLATE 35 17 WEB WHATSAPP 19

WATCH WATCH LISTEN TO MUSIC LISTEN TO ONLINE LISTEN TO

90% 53% 73% 47% 43%

ANY SMART PC (LAPTOP GAMES TABLET

87% 74% 42% 26% 20%

SOUTH KOREA 84%