Three Ways To Get Free Publicity PDF

THREE SIMPLE WAYS
TO GET FREE PUBLICITY AND

EXPOSURE FOR YOUR
BRAND, YOURSELF AND
YOUR COMPANY
Three Simple Actions That Get Your Cause, Your Mission and Your
Business Attention for Free
By Mitch Russo
Congratulations for stepping up and committing to
move forward with the simple steps outlined in this
marketing eBook.
A quick introduction so you know who I am.
My name is Mitch Russo. I am an entrepreneur, business

founder, venture capitalist, advisor, mentor and coach to
company owners.
In my past:
I started a software company with $5K and sold it for 8
figures nine years later.
I built a company with Tony Robbins and Chet Holmes

and we grew it to over $25M/yr in revenue.
I’ve authored 2 books: The Invisible Organization

https://InvisibleOrganization.com
Power Tribes.
and https://PowerTribesBook.com
https:/ YourFirstThousandClients.com
I host a syndicated podcast called Your First
https://YourFirstThousandClients.
Thousand Clients com
I created this brand new Profit Stacking Secrets
https://ProfitStackingSecrets.com/buy
Mentoring System
What I have shared with you is my absolute best thinking, but as you know,
thinking evolves and implementation is where the money is.
I want to invite you to set up a call and when you are ready, so we can discuss
professional business mentorship through a coaching relationship. This is only
for the most motivated and open to being successful. Is that you?
www.MitchRusso.com
When you are ready, go over to http://www.MitchRusso.com
and see what I have done and how we could potentially work
together.
Enjoy the material you have and let me know how you are
doing.
Mitch Russo
Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

http://www.ProfitStackingSecrets.com/buy
Profit Stacking Secrets
Copyright © 2020 Mitch Russo, Mindful Guidance, LLC - All Rights Reserved
INTRODUCTION
I hope you use this information to TAKE ACTION and make things happen for
yourself, because all the information in the world won’t get you to where you
want to be, without implementation.
This is an implementation guide, no theory, no fluff, just action steps to get you
going. Along the way, I would love to hear from you about the progress you are
making and the questions you have.
IMPORTANT NOTICE:
Your free download is just the beginning. Over the next 10

days, I am going to expand on the information in this report
with detailed mastermind level tactical guides. If you follow
the steps outlined, you will accomplish your goals.
A few marketing tactics can really give your marketing and sales a boost but
you are building a business. This means there are more components to creating
a scalable business. You are now taking the first step on your journey to
financial freedom and I am happy to be your guide.
If you’ve already purchased Profit Stacking Secrets, you have a more

comprehensive marketing assessment and guidance system to help you
individually with each topic covered. You will be getting an email every other
day with these powerful tactical guides. Just follow the steps and make it
happen.
If you have not, htCLICK HERE

tps:/ ProfitStackingSecret s.com/buy and you will be able to purchase the whole
system, which includes the Ebook/Guide, the 30 lesson mentorship series and
the financial and marketing tracking system designed to be a full business
assessment for your company and to use for your clients too.
CHAPTER 1
PODCAST GUESTING
There’s no better way to tell your story, share your message, launch a new
book or promote your products than showing off your brilliance on a
podcast.
The strategy is simple;
Be a guest on a podcast, do as many as you can. Over time your name will
get out there and your message will too.
Why you want to do this:
You get to tell your story and share your passion in a long format interview.
During your interview, your goal is to connect with the host and the
audience. This is typically done by being completely open and transparent.
Be yourself is the easiest way to say this.
How you promote:
Your host will ask you what you want to promote on his/her show, you need
an answer. “I have a book, course, system, service, cause that I am
interested in sharing with your listeners”
You need a giveaway:
At some point in the process you will want to offer your listeners a free give
away, something that would be so valuable that they will take action to leave
you their email address and download your guide, infographic, eBook, or
watch a class you created for this purpose. This is your “exchange” for your
time on the show with your host.
What you need to be a guest:
A quiet space
A microphone
A good internet connection
Quality headphones/earbuds

Your Bio:
Start by creating a bio for yourself, make sure this bio is formatted in several
different ways. I suggest you have a 50, 75, and 100-word version. It should
be written as if they were reading it to another person. I also recommend
sharing your real story; the story of your true life.
This means that if you had a drug problem, spent time in prison, dropped
out of school or failed over and over again. This is what makes you more
interesting to podcast hosts. They want to tell your story and attract
listeners to your episode.
Use your bio to both sell the podcast host on having you as a guest and
then sell listeners on why they should listen to you.
Your Pitch Email:
Next, format a pitch email that covers the following:
Hi <name>,
I just wanted to let you know that I really love your show and particularly
enjoyed the episode with (name of guest) when you talked about bla, bla,
bla.
(Note: Don’t skip actually listening to an episode and commenting. When I

get someone who sends me this, I read the rest of what they have to say.)
I think I would bring a lot of value and help your listeners learn from my
experience. I would love to be a guest on your show.
My goal is to educate your listeners on how to…. XYX. I have XX years of

experience building and creating my (business, organization, community,
tribe, etc.)

I also offer a course/program/system that we can mention and I do pay an
affiliate fee for any sales made as a result of the episode if you are
interested in promoting it.
If you are interested in having me as a guest, I would also like to provide a

free gift to your audience that will accomplish XYZ.
If you are interested in having me as a guest, let me know and I will send
you a copy of my bio and a headshot (your photo) in a few different sizes.
I also commit to promoting my episode on all my social networks which

amount to over XX,XXX followers, friends. connections, etc.
In addition, I will post the episode on my own website which will provide
you with a valuable backlink to a legitimate website, which is something I
would be happy to provide.
Thanks for your consideration,
<Your Name>
<Title>
P.S. If you would like to hear me speak on a published episode of

another podcast, I was a guest on the following shows:
<List of 3 different shows you appeared on> If none, leave this

step out completely.

Getting Set Up for Your Appearance
You will need a quiet space, a decent microphone and you better be on
time and ready for your interview. Most podcasters are scheduling multiple
people on the same day so it would be to your advantage to be on time.
Many people use simple earbuds and they work ok, but if you want to come
off like a pro, go here, and order a Professional Microphone. It comes
https://amzn.to/31njfcC
with a desk stand, it connects to your computer with a USB cable and
sounds like you are in a real studio.
If you are going to appear on Video as a lot of podcasters are now doing,
look the part. Ditch the t-shirt and wear a simple, clean pressed shirt that
conveys professionalism. Women know this instinctively but men, take
notice, it can make a difference.
Your Own Podcast:
If you want to eventually have your own show, this is a free course from one
of the top podcasters in the world:
https://www.eofirefreecourses.com/courses/free-podcast-course
I wouldn’t recommend starting with your own show, start guest podcasting
first. Learn how to speak in sound bytes and create a compelling story that
people react to. After you appear on 50+ shows, you will have a more
professional presentation and you will know more about how you want your
show to be.
Setting Up Your Profile On Guest Directories
To set up a profile so podcasters can find you, all of these sites below are
either free or low cost for listing your profile. Some have premium services
as well that you can use to boost visibility inside the directory:

https://www.selectpodcastguests.com/
https://RadioGuestList.com
https://radioguestlist.com/
Https://InterviewGuestDirectory.com
https://interviewguestdirectory.com/
https://podcastguests.com/
Https://PodcastGuests.com
https://amzn.to/31njfcC
To make sure you are an effective guest, spend some time outlining your
story and your pitch.
Ask your host who their audience is, so you can tailor your comments and
information to best serve that audience. Remember, you are here to serve,
not sell. By serving, you will sell but stay focused on giving and deliver
massive value.
ALWAYS remember to speak in soundbites, giving your host a chance to

ask questions, unpack what you said previously and ask you the next
question.
Be courteous, be informative and enjoy your time during your interview, it

will make you a great guest.

CHAPTER 2
PRESS RELEASES
How to create a press release that will lead to massive

visibility and exposure.
Your job is to create something simple, clear and concise that generates
action and gets posted. If you follow the instructions here, you will be
able to regularly post press releases that will be read and acted upon by
those who you want to attract.
A few rules to follow:
Don’t try to pitch anything, it’s not a place to be selling. And your
release won’t get published.
It needs to be or sound like news; something new - a new service,

product, person who joined your company, a new joint venture, a
new customer, something that would be interesting to read about.
If you do this correctly, those who read your press release will
want to write about you, interview you, or get more information for
their audience so they can share your story.
It would be a good idea, as I mention below, to create a long form

story on your blog or website so there is a lot more information
than what’s in your release.
This is all about how to use a simple format to share your story all over the internet
for the purpose of having your story picked up by a news organization.
This is an excellent check list for you to use as you prepare to

create your first release.
Task
Write Press Release and at the same time consider it as a Blog Draft:
Get someone else to read it over and make sure it feels credible
Press Release Deadline:

Set a time for it to be released and make sure you take into account a few
days for circulation
Schedule Press Release:

Now that you have a time selected, decide on when it will be sent to the
various news release companies that will help you get it out there.
Embellish Your Release to Create Your Blog Post:

Add catchy, relevant images and ensure that the post is scheduled to launch
around the same time as your press release
Create Social Media Promotion Art and Posts:

Write copy and set up Buffer.com to create a series of posts about the topic
you discussed in your blog and in your press release
Schedule Social Media:

Time your posts with your Press Release and schedule more promotions
throughout the day/week. Remember, it can take as many as 12 impressions
before someone buys.

Staff communication:
Make sure all team members know this is running and what they can do to
support, like post on their own social media!
Customer communication:
Write an email that will engage your customers and encourage them to
participate in both the sharing and commenting on social media.
Media outreach:
Know your readers, customize your message to each publication or outlet
before sending

Press Release Format:
The proper format for a simple press release, but it’s important that it follows this
format so it will be paid attention to closely:
FOR IMMEDIATE RELEASE: [Date]

[Contact Name]
[Organization Name]
[Phone Number]
[Email]
[Press Release Title]

[Press Release Subhead (One Line Maximum)]
[City, State]: [Company name] today announced [name of new product/

service], a new [product/service]. [Name of new product/service] is [description
of product/service] and offers a new way for [target customer type] to [benefit
or features].
“[Quote from higher-up in the company about the product/service],” says

[name], [title] at [company]. “[Additional quote].”
Features and benefits of [product/service] include.
Benefit or feature #1
[Product/Service] will be available starting [availability date], at [price point]. For

more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its
recent accomplishments, if applicable].
The next step is to start circulating it among those who are responsible for
posting it in a place where the press, and other interested parties, can see it.
The following outlets will publish your release for free, as long as it’s formatted
properly in the way I explained above.
Free Press Release Distribution Sites:
https://www.einpresswire.com/ - They have an extensive network of distribution

and normally charge $49 for a release but for new members, you can distribute 2
press releases free.
https://www.prlog.org/ - While this looks like a boring plain vanilla site, it’s actually
one of the best free release sites out there. Make sure you pick your categories
property so others can find what you are posting.
https://www.ereleases.com/ - They claim to have the “widest distribution” of all

press release sites which I cannot verify. They do have a free service but you have
to sign up first and then they send you the offer. They also have a very valuable free
report that answers a lot of questions about press releases:
https://www.ereleases.com/free-offer/pr-checklist/ which is also how you can get
on their list.
Yahoo News Site: The best way to get regular coverage is to write for the Yahoo
News organization as part of its contributor network. This is the place to start
exploring: https://www.yahoo.com/news/blogs/newsroom/join-yahoo-contribu-
tor-network-20110208-115826-823.html
https://www.24-7pressrelease.com/ - Not a free site, but for $19 your release will be
reviewed by a professional and suggestions made before it goes out on their vast
network. Worth it. Learn More ways to add profits to your business at https://ProfitStackingSecrets.com
Summary:
You can get press releases posted for free but by paying just a small amount,
you can get so much more service and reach. Why not do both; get the free
releases out and pick one, splurge for $49 and get even better reach and
service!

CHAPTER 3
JOINT VENTURE
PARTNERSHIPS
No matter what you are doing, there are people you can partner
with who will promote you for a share in the revenue you
generate. These types of relationships are both easy and very
profitable.
Why you want to do this:
Market Presence:
Boost your market presence, promote your products, gain valuable market
knowledge, and make real deals by gaining leverage into markets beyond
your current limits.
Expand Offering:
Extend your product and/or service offering with new products and services
you don’t have to develop yourself.
Deal Flow:
Almost unlimited joint venture marketing, licensing, investing, reselling,

M&A, and distribution deal flow can be had for no cost to you at all, but
getting set up as a joint venture partner.
Barrier to Entry:
Eliminate your barrier of entry into new marketplaces and find new markets
you didn’t even know existed.
Value: Of all the things discussed in this report, JV partnerships may be the
fastest and most lucrative way to get your products and services out there.
What you will need:
A product of high quality that you will stand behind and that helps
people
Pricing and commission model
Promotional letters, ads or graphics others can use to promote you
The capacity to show up on a webinar or live video and get others

excited about what you are doing.
The time to set up calls, tell your story, and create some synergies
htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0

Before you start, you will need a partnership agreement, here’s one for free:
https://thejvnetwork.com/
If you go here: https://thejvnetwork.com/ you will find a place that is also totally
free where you can connect with others who can promote your products. They
have a very innovative model, they have an open Slack channel where you can
connect with other potential partners. There’s also a lot of education and training
available as well.
Once you have your offer set up and your promotional materials ready, this is an
excellent place to find deals or source deals for your own promotional network:
https://v3.jvnotifypro.com/account/
https://v3.jvnotifypro.com/account/
Depending on your product type, there may be specialized affiliate networks you
can take advantage of, just ask me and I will see what my staff can dig up for you.

Conclusion and Summary:
In this free guide, I’ve shared with you three powerful marketing strategies
and tactics that you can use TODAY to generate quality attention, build your
brand and make sales for your company.
I have used them all successfully and continue to do so.
I also offer a more complete marketing strategy system that will provide you
with 28 complete marketing tactical executions along with an email mentor-
ship program that covers the fine points of these and 25 other promotional
techniques for selling your products and services.
If you are interested in stepping up to this powerful resource, you can see
more here at:
Profit Stacking Secrets.
https://ProfitStackingSecrets.com/buy
In that eBook, you will get not just ideas but powerful questions to guide
you to use each one of the techniques I illustrate there.
htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0
Further, if you join the Profit Stacking Secrets community, which is free with
your eBook purchase, you are automatically subscribed to an informative
series of email lessons that go much deeper on each topic.
This is a powerful tool for marketers of all types of products and services.
It’s a rare resource that compiles many powerful and valuable techniques
all in a simple to use system that takes the guesswork out of implementa-
tion and execution of each technique.

I hope you found value in these pages and more than finding it, I want you
to USE it. Let this be the beginning of a powerful set of tools that grow as
you do, as your revenue scales and while you are enjoying it every step of
the way!
Working with a business coach
I work with speakers, authors, content creators, SaaS company owners and
business owners who want to accelerate their progress rapidly.
I can only work with 5 people at a time and there is a waiting list. If you are
ready to finally accelerate your progress and save a year of your life trying
ht ps:/ mitchrus o.com/ap reciHERE
to make it to the next level, then click ations-kind-words-testimonials/ and see what I’ve done for
others just like you.
Until next time,
Mitch Russo
https://MitchRusso.com htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0
Creator of The Profit Stacking Secrets Series


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THREE SIMPLE WAYS

TO GET FREE PUBLICITY AND

A quick introduction so you know who I am.

My name is Mitch Russo. I am an entrepreneur, business

I built a company with Tony Robbins and Chet Holmes

I’ve authored 2 books: The Invisible Organization

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Your free download is just the beginning. Over the next 10

If you’ve already purchased Profit Stacking Secrets, you have a more

If you have not, htCLICK HERE

The strategy is simple;

Why you want to do this:

How you promote:

What you need to be a guest:

A good internet connection

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Your Pitch Email:

Next, format a pitch email that covers the following:

(Note: Don’t skip actually listening to an episode and commenting. When I

My goal is to educate your listeners on how to…. XYX. I have XX years of

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

If you are interested in having me as a guest, I would also like to provide a

I also commit to promoting my episode on all my social networks which

Thanks for your consideration,

P.S. If you would like to hear me speak on a published episode of

<List of 3 different shows you appeared on> If none, leave this

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Your Own Podcast:

Setting Up Your Profile On Guest Directories

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

ALWAYS remember to speak in soundbites, giving your host a chance to

Be courteous, be informative and enjoy your time during your interview, it

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

How to create a press release that will lead to massive

A few rules to follow:

It needs to be or sound like news; something new - a new service,

It would be a good idea, as I mention below, to create a long form

This is an excellent check list for you to use as you prepare to

Press Release Deadline:

Schedule Press Release:

Embellish Your Release to Create Your Blog Post:

Create Social Media Promotion Art and Posts:

Schedule Social Media:

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

FOR IMMEDIATE RELEASE: [Date]

[Press Release Title]

[City, State]: [Company name] today announced [name of new product/

“[Quote from higher-up in the company about the product/service],” says

Features and benefits of [product/service] include.

[Product/Service] will be available starting [availability date], at [price point]. For

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Free Press Release Distribution Sites:

https://www.einpresswire.com/ - They have an extensive network of distribution

https://www.ereleases.com/ - They claim to have the “widest distribution” of all

Learn More ways to add profits to your business at https://ProfitStackingSecrets.com

Why you want to do this:

Almost unlimited joint venture marketing, licensing, investing, reselling,

What you will need:

Pricing and commission model

Promotional letters, ads or graphics others can use to promote you

The capacity to show up on a webinar or live video and get others

htps:/w w.lawdepot.com/contracts/joint-venture-agre ment/?loc=US&pid=msnp c-gjtvr_us-JointVenture2_sl2-msnkey_joint%20venture%20or%20partnership&utm_source=bing&utm_medium=cp &MSCLKID=f2a768 e65c019a87b 436afe26109a0