Detailed Syllabus

DETAILED SYLLABI
09GM10: BASIC ACCOUNTING

(Course Facilitators: Ms.V.Thilagam / Mr.M.P.Pandikumar)
INTRODUCTİON TO BASİC ACCOUNTİNG: Meaning of Accounting- Definition and objectives (6)
Need for Accounting- Internal and external users of accounting information-Branches of Accounting -
Accounting Information system - Accounting Cycle – Accounting Concepts, Conventions and Principles.
INTRODUCTION TO BALANCE SHEET :The Corporate Balance Sheet – Format of Balance sheet – (4)
Balance Sheet as per company law and annexure to it – Generally Accepted Accounting Principles
BASIC ACCOUNTING CYCLES: Journal - Ledger and Trial Balance – Classification of Expenditure and (4)
Receipts – Capital and Revenue Receipts and Expenditure - Deferred Revenue Expenditure
FINAL ACCOUNTS: Preparation of Trading, Profit and Loss Account - Preparation of Balance Sheet (4)
ACCOUNTING POLICIES ON DEPRECIATION: Methods of Depreciation- Process of Computation (2)
Problems
Total 20
REFERENCES :
1. Ambrish Gupta, “Financial Accounting for Management”, first edition, Pearson Education, 2005.
2. Ashok Sehgal, Deepak Sehgal “Fundamentals of Financial Accounting”, fifth edition,TaxManns,2006
3. Bhattacharya A K “Financial Accounting for business managers”, third edition, prentice-hall of India,2006
4. Gupta A “ Financial Accounting for Management”, first edition, Pearson education,2008
5. Maheswari S.N, Financial Accounting, fourth edition, Vikas Publications,2007
09GM11: BUSINESS MATHEMATICS

(Course Facilitator : Dr.J.Sekkizhar)
Probability – Statistical and classical, Summation and product rule, Baye’s theorem, Applications in EMV (3)
calculations and risk calculations, decision making under risk
Probability distributions- binomial, Poisson and normal distributions- simple applications in business (4)
situations
Index numbers- Laspayres, Paasche’s, Fischer’s, Value index numbers for quantity and price- applications (2)
in business
Central tendencies-mean, median, mode, dispersion-standard deviation, mean deviation, range, coefficient (2)
of range, coefficient of variance- applications in business situations
Percentages-applications in profit and loss calculations, discount calculations (2)
Annuities, sinking fund, EMI calculations (3)
Differentiation-applications in maxima and minima, marginal cost/revenue, average cost/revenue and (2)
elasticity of demand calculations
Decision making under uncertainty- Maximax, Maximin, Laplace, Minimax regret criterion. (2)
Total 20
REFERENCES:
th
1. Richard I Levin, David S Rubin, “Statistics for Management”, Prentice Hall of India, 7 edition, 2000
2. “Numbers Guide- Essentials of Business Numeracy”, The Economist, Profile Books Ltd, 2001
3. Kavitha M, Narendra Baje U R S, “A Text Book of Business Mathematics”, Anmol Publications Pvt. Ltd, 1998
4. Sharma J K, “Business Statistics”, Pearson Education, 2003
5. Srivatsava, Sailajarego, “Statistics for Management”, Tata Mcgraw hill Publishing company, New Delhi, 2008.
09GM12: INDIAN BUSINESS LEADERS

(Course Facilitator: Mr.R.N.Ajith Sankar)
Students will be asked to conduct interviews with business leaders. They will be required to make a presentation
about the leadership qualities that they have observed among the leaders.
09GM13: COMMUNICATION AND PRESENTATION TECHNIQUES
(Course Facilitators : Ms.K.Srigayathri Devi &
Ms.R.Deepa & Ms.K.Harini(Guest Faculty)
Communication : Definition, Process of communication (3)
Forms of communication (3)
Nonverbal Communication (3)
Communication in Organization and its importance (3)
Barriers to Communication and gateways to overcome (3)
Listening Skills (4)
Style and Tone in Language (3)
Fundamental Writing Techniques (2)
Audience Analysis (2)
Intercultural Communication (2)
Presentation Skills (12)
Total 40
REFERENCES:-
1. Courtland L Bovee, John V Thill and Mukesh Chaturvedi, “Business Communication Today”, Pearson
th
Education, 9 edi., 2008.
rd
2. Mary Ellen Guffy, “Business Communication: Process & Product”, Thomson South-Western, 3 edi., 2002.
th
3. Mathukutty M Monippally, “Business Communication Strategies”, Tata McGraw Hill, 7 edi., 2005.
09GM14: ECONOMICS FOR MANAGERS

(Course Facilitators : Dr.H.Raman & Ms.Gita Srivatsan-Guest Faculty)
Introduction to Economics: Meaning and Concepts – The economics of effective management. (4)
Demand and Supply Analysis: The demand function – Law of demand – Types of demand – Elasticity of (6)
demand – Demand forecasting – Supply – Price Determination.
Production and Cost Analysis: The Production function – Production and Costs under alternative Returns to (6)
Scale – The Cost function – Cost-Benefit Analysis.
Profit Analysis: Profit Maximization – Game Theory and Strategic Behaviour. (6)
Markets and Competition: Market Structure – Perfect Competition – Monopoly – Monopolistic Competition – (6)
Oligopoly
Pricing: Price Discrimination – Pricing of goods and services – Basic pricing strategies. (6)
Business Decisions and Government: National Income – Inflation – Deflation – Business Cycle - Government (6)
Policies and Regulations.
Total 40
REFERENCES:
1. H.Craig Peterson and W.Cris Lewis, “Managerial Economics”, Pearson Education, Inc., 2005
2. Michael R. Baye, “Managerial Economics and Business Strategy”, Mc.Graw Hill International Edition, 2006
3. Timothy C.G. Fisher and Robert G. Waschik, “Managerial Economics – A Game Theoretic Approach”,
Routledge, London and New York, 2002
4. Pepall D.J. Richards and Norman G, “Industrial Organization: Contemporary Theory and Practice”, South-
Eastern, Thomson Learning, 2002
09GM15: QUANTITATIVE TECHNIQUES

(Course Facilitators : Dr.J.Sekkizhar & Ms.R.Sujatha)
Introduction – application of quantitative techniques – methodology of quantitative approach – determining the (3)
nature of the problem – formulation of mathematical model – validation of model – solution and implementation
Linear Programming – Formulation, graphical method, Simplex method, Big M method – duality – sensitivity analysis (10)
–application in management - computer solution of LP problems.
Transportation and assignment models – transportation problems – North-west corner solution, Least cost, VAM, (7)
Modi method – Degeneracy – Hungarian Method – Salesman routing problem – application in management –
Computer solution of TP problems
Sequencing – sequencing of ‘n’ jobs and ‘2’ machines – ‘n’ jobs and ‘3’ Machines (5)
Network models – PERT – CPM – analyzing the PERT network – critical path method – crashing – Time-cost (7)
optimization
Replacement theory – Replacement of items that deteriorate gradually – replacement of items that fails suddenly – (2)
Group replacement
Waiting line models – structure of waiting line system – single server –Poisson queuing models – Infinite capacity – (3)
computer based problem solving
Simulation – Formulation, running and performance appraisal of simulation models – simple problems in queuing (3)
and demand problems – Computer based problem solving
Total 40
REFERENCES:
th
1. Hamdy A.Taha, “Operative Research – An Introduction”, Pearson Education, New Delhi, 7 Edition, 2004
th
2. Barry Render, Ralph M. Stair Jr., “Quantitative Analysis for Management”, Pearson Education, New Delhi, 9
edition, 2006.
3. Jaisankar S, “Quantitative Techniques for Management", Excel Books Pvt. Ltd, New Delhi, 2005.
4. Srivastava U K, Shenoy G V, Sharma S C, “Quantitative Techniques for Managerial Decisions”, New Age
nd
International Pvt. Ltd., 2 edition,2002.
th
5. Levin, R.I., Rubin, D, Quantitative approaches to Management, McGraw Hill Co. Ltd, 5 edition,1982.
6. Anderson, Sweeny and Williams, Quantitative methods for Business, Thomas South western, 2007.
7. Bernard W. Taylor III, Introduction to Management Science, Pearson education, 2008.
09GM16: ORGANISATIONAL BEHAVIOUR

(Course Facilitators: Dr.R.Krishnaveni, Mr.R.Jagajeevan & Dr.N.Ram Kumar)
Introduction to OB: Meaning & Importance of OB – Historical Development & Contributing Disciplines (3)
Personality – its determinants & attributes (5)
Emotional Intelligence and Work Values
Employment relationship and the psychological contract (2)
Motivation - Basic Concepts, Motivation Theories, Problems in Motivation (5)
Leadership - Theories of leadership, Leadership styles and effectiveness (5)
Group Dynamics: Types of Groups, Group Norms and Cohesiveness: Group Roles. (4)
Organizational Culture - Elements, Culture and Performance, merging organizational cultures, changing (4)
and strengthening culture.
Organizational Change - Forces for change force field analysis model Organization Development (4)
Work Stress - Causes and consequences – Stress coping strategies (4)
Cases (4)
Total 40
REFERENCES:
1. Mc Shane Von Glinow and Radha Sharma, “Organisational Behaviour”, Tata Mc Graw Hill, Fourth
Edition, 2008.
th
2. Stephen P Robbins, “Organisational Behaviour”, Prentice Hall (India) Pvt. Ltd., New Delhi, 13 Edition,
2009.
nd
3. Kreitner Robert, Kinicki , Angelo, “Organsiational Behaviour”, Irwin Inc., Illinois, 2 Edition, 2006.
st
4. Hellriegel, “Organsiational Behaviour” Thomson Learning, 1 edition, 2005
5. Ivancevich, “Organsiational Behaviour” Tata Mc Graw Hill, 7th Edition, 2006.
09GM17: MANAGEMENT ACCOUNTING
(Course Facilitators : Mr.M.P.Pandikumar, Ms.D.Kavita & Mr.P.Varadarajan)
MANAGEMENT ACCOUNTING: Meaning – Nature and Scope – Functions – Limitations – Need – Financial (2)
Accounting vs. Management Accounting
FINANCIAL STATEMENTS ANALYSIS: Characteristics – limitations - Ratio Analysis (Including Dupont (8)
Model): Interpretation.
CASH FLOW STATEMENT: AS 3 Format – Difference between Cash flow and Fund flow - Meaning of a (6)
cash flow statement – classification of cash flows – Preparation and Interpretation of Cash Flow Statement
COST ACCOUNTING: Meaning and objectives – classification -Direct Cost - Overheads – Cost Sheet (4)
BUDGETARY CONTROL: Types of budgets – Techniques for Budgeting – Cash Budget – Functional (6)
Budgets - Flexible Budgets – Preparation and Interpretation – Zero Based budgeting
STANDARD COSTING AND VARIANCE ANALYSIS (6)
MARGINAL COSTING: Cost-Volume Profit Analysis – Break Even point - Application of marginal costing (4)
techniques to managerial decision making
TARGET COSTING & ABC COSTING : Concepts and applications (4)
Total 40
REFERENCES:
1. Colin Drury, “Management and Cost Accounting”, Sixth Edition. Thomson Learning, 2007.
2. Horngreen, Sundem, Stratton, “Introduction to Management Accounting”, Thirteenth Edition, Pearson
Publications,2006
3. Khan M Y & Jain P K, “Management Accounting”, Fourth Edition, Tata McGraw-Hill, New Delhi, 2007.
4. Leslie G.Eldenburg, Susan K.Wolcott, “Cost Management”, First edition, John Wiley & Sons, New York,
2005
5. Paresh Shah,” Management Accounting” First Edition, Oxford university press,2009
09GM18: PERSONALITY DEVELOPMENT – I

(Course Facilitator : Dr.R.Nandagopal)
This course provides the space and time for students to understand more about themselves. Students are taken to
out bound activities as part of this course. They are given exercises that kindle creativity, introspection and self-
enhancing exercises. Some examples of exercises include clay modeling, recycling of waste materials and making
useful products out of them, personal mirroring etc.
09GM21: MANAGEMENT INFORMATION SYSTEM

(Course Facilitators: Ms.R.Sujatha & Guest Faculty)
Foundation concepts – Components of an Information System – Resources – Activities (4)
Types of Information System – Operations Support Systems – Management Support Systems – Other classifications (4)
– Success and Failure with IT
Strategic uses of Information Technology – Role of IT in Re-engineering – Building Knowledge Creating Company (4)
Data Resource Management – Managing Data Resources – Database Management Approach – Database (4)
Structures
Telecommunications and Networks – The Networked Enterprise – Business value of Intranet, Extranet, Internet – (2)
Types of Telecommunication Networks
Functional Business Systems – Marketing – Manufacturing – Human Resource – Accounting – Financial (4)
Management Systems – Cross Functional Enterprise Tools for Enterprise collaboration
Enterprise e- Business Systems – Customer Relationship Management – Enterprise Resource Planning – Supply (4)
Chain Management
E-commerce Business Models & Concepts- Technology infrastructure – Electronic Payment Systems (4)
Decision Support Systems – What if Analysis – Sensitivity Analysis – EIS – KMS - Artificial Intelligence Technologies
(4)
in Business – Expert Systems
Developing Business/IT strategies and solutions – Systems Development life cycle – Prototyping – System
(4)
Analysis – Systems Design – Implementation
Global Management and Information Technology – Managing IS function – Global IT Management

(2)
Total
40
REFERENCES:
1. James A O Brien, George M Marakas, “Management Information Systems”, Tata McGraw Hill Edition, Seventh
Edition, 2007
2. Kenneth C Laudon, Jane P.Laudon, “Management Information Systems”, Pearson Education, Tenth Edition,
2008
3. Effy Oz, “Management Information Systems”, Cengage Learning, 2008
4. Stephen Haag, Maeve Cummings, Amy Phillips, “Management Information Systems”, Tata McGraw-Hill
Publishing Company Limited, Sixth Edition, 2008
5. P T Joseph, S J, Sanjay Mohapatra, “Management Information Systems in Knowledge Economy”, PHI Learning
Private Limited, 2009
6. Efrem G.Mallach, “Decision Support and Data Warehouse Systems”, Tata Mcgraw – Hill, 2003.
09GM22: FINANCIAL MANAGEMENT-I Hrs

(Course Facilitators :Dr.S.S.Shanthakumari, Ms.D.Kavita)
FINANCIAL MANAGEMENT: An Overview – Nature & Scope - Finance Functions - Goals of (4)
Financial Management - Financial Manager’s Role -Agency Problems, Agency Cost
SOURCES OF FINANCE: Long term finance -Ordinary shares, Right Issue of Equity shares, (4)
Preference Shares, Debentures, Term Loan, Asset Based Financing-Hire purchase, Leasing, Venture
Capital Financing. Short term finance - Trade Credit, Bank Credit, Bill Discounting, Commercial paper.
INDIAN FINANCIAL SYSTEM (2)
TIME VALUE OF MONEY : Concept - Future Value- Present Value – Single cash flows, Annuity, (8)
Uneven cash flows, Multi Period, Continuous and Infinite – Rule of 72 & Rule of 69, nominal Vs. Real
interest rate (With application of spreadsheets)
TIME VALUE OF MONEY: (Applications): Bonds Valuation And Yield - Valuation of Preference (6)
Shares -Valuation of Ordinary Shares – single growth & multiple stage model. Real time applications.
COST OF CAPITAL: Concept -Determining Component Cost of Capital -Weighted Average Cost of (6)
Capital -Weighted Marginal Cost of Capital
TOTAL 30
1. Khan M.Y. & Jain P.K., “Financial Management” – Text, Problem and cases, 5th edition, Tata McGraw-Hill,
New Delhi, 2008.
2. Myers Brealey, “Principles of Corporate Finance”, Eighth Edition, Tata McGraw-Hill, New Delhi,2007
3. Pandey IM, “Financial Management”, Ninth Edition, Vikas Publishing House P Ltd, 2005
4. Prasanna Chandra, “Financial Management”, Sixth Edition., Tata McGraw-Hill, New Delhi, 2004
5. Ross S.A, Westerfield R.W, Jordan B.D, “Fundamentals of Corporate Finance”, Eighth Edition, Tata McGraw-
Hill, New Delhi, 2008
6. Vanhorne JC, “Financial Management and Policy”, twelfth edition, Pearson Education,2007
09GM23: RESEARCH METHODS - I

(Course Facilitators : Ms.V.Thilagam, Mr.K.Arul Rajan & Dr.J.Sekkizhar)
Historical Perspectiveness of Research in Management – Meaning, types and objectives of management (3)
research
Nature & Scope of Research in Management (3)

Defining the research problem – Formulation of research problem (3)
Identification and selection of problems in Management (4)
Research design and experimental design in Management (4)
Methods of data collection (4)
Secondary data collection : (4)
a) Role of secondary data in management research
b) Sources of secondary data
c) Limitations of secondary data
Primary data collection: Qualitative & Observation Research (5)
Primary data-collection techniques

a) Qualitative Research Techniques
1) Focus Groups
2) Depth Interviews
3) Projective Techniques
b) Observation Research Techniques
Primary data collection : Survey Research: Primary data-collection methods (3)
Measurement & Scaling Techniques (3)

a) Measurement in Research
b) Basic Scaling Techniques: Nominal – Ordinal - Interval - Ratio
c) Measuring Attitude : Comparative Rating Scale - Non Comparative - Rating Scale
d) Itemized Rating Scale
e) Meaning & Relationship of Reliability & Validity.
Sampling Theory: Basis of sampling, Sampling Process, types of sampling – probability & non probability (2)
sampling
Total 40
REFERENCES :
nd
1. Alreck P L and Rober M Settle, “The Survey Research Handbook”, 2 ed., Irwin Publishing Company, Chicago,
1995
rd
2. Davis Duane and Rober B Cosenza, settle, “Business Research for Decision Making”, 3 Ed., Wadswaorth
Publishing Company, California, 1993
3. Kidder L H, “Research Methods in Social Relations”, Holt Saunders International, New York, 1981
4. Sedhu A M and Singh A, “Research Methodology in Social Sciences”, Himalaya Publishing House, Bombay,
1980
nd
5. Kothari C R, “Research Methodology”, 2 Ed., Wishwa Prakashan, New Delhi, 1990
09GM24: MARKETING MANAGEMENT-I

(Course Facilitators : Dr.D.Sudharani Ravindran & Dr.R.Swamynathan)
Hrs
Introduction – approaches to the study of marketing – marketing management – philosophies of marketing
management - the marketing task – goals of marketing systems. 10
Gathering information and Scanning the Marketing Environment Demographic Environment – Economic
Environment – Ecological Environment – Technological environment – political environment – cultural
environnent.
8
Creating customer value, satisfaction, and loyalty.
Consumer markets and buying behaviour: buying population – buying decision – buying participants – buying
influences – buying process. Analysing business markets 6
Developing marketing strategies and plans.
6
Market segmentation Targeting and Positioning, Marketing Mix.
Dealing with competition.
Total 30
REFERENCES :
th
1. Philip Kotler and Gary Armstrong, “Principles of Marketing”,12 Edition, Prentice Hall of India, 2008
2. Gupta C B, Rajan Nair N, “Marketing Management” Sultan Chand & sons 2009
th
3. Kotler Philip, Keller K L, Koshy, Jha “Marketing Management”, 13 Edition, Prentice Hall of India, New Delhi, 2009
4. Michael J. Etzel, Bruce J.Walker and William J.Stanton, “Marketing”, McGraw-Hill, 2008
th
5. V.S.Ramaswamy, S. Namakumari, “Marketing Management”, 4 Edition, Macmillan 2009
09GM25: HUMAN RESOURCE MANAGEMENT

(Course Facilitators : Mr.R.Jagajeevan & Dr.N.Ram Kumar)
Nature and Scope of Human Resource Management: Meaning and Definition of HRM, Objectives and Functions (4)
of HRM, HRM in a Changing Environment, Role of Globalization in Human Resource Management
Human Resource Planning: Job analysis – Job description – Job specification - Competency Profiling (4)
Recruitment – Induction – Selection – Placement (4)
Wage and Salary administration: Principles and techniques of wage fixation, job evaluation, incentive schemes (4)
Performance Appraisal: Process, Methods, factors that distort appraisal, methods to improve performance, (4)
Performance Appraisal Vs. Potential Appraisal
Training and Development: Principles of Learning, Objectives, Types and Methods of Training
(4)
Management development: Meaning, Scope and Objectives
Work environment and conditions of employment – fatigue – safety – accident prevention accident record (4)
Industrial Relations (4)
International HRM : Model, variables that outline differences between local and international HRM approaches to (4)
IHRM, Linking HRM to international expansion strategies.
Cases (4)
40
Total
REFERENCES:
1. V.S.P. Rao ‘Human Resource Management- Text and Cases’ Second Edition, Excel Books, 2007
th
2. Dessler, Gary and Biju Varkkey, Human Resource Management 11 ed. Pearson Education Inc (India), 2009
3. Aswathappa K, “Human Resource Management – Text and Cases”, Tata McGraw Hill, 2008
4. Decenzo A. David and Robbins P. Robbins, “Human Resource Management”, John Wiley and Sons, Inc, MA,
th
7 edition, 2004
5. Dowling, Peter.J, Welch, Denice E, International Human Resource Management, Excel Books (Thomson
th
learning), 4 edition, 2007.
09GM26: PERSONALITY DEVELOPMENT – II

This module builds on Personality Development Course – 1. While Module-1 focused on exercises that focused on
an individual, this module focuses more on team work and group dynamics. Students are taken through exercises
like Chain Reaction, Eroding Island etc.
09GM31 : MANAGERIAL COMMUNICATION

(Course Facilitators : Ms.K.Srigayathri Devi & Guest Faculty)
Writing business letters and Developing messages (4)
Neutral and Positive messages (3)

Negative messages (4)
Persuasive messages (3)
Strategies for successful Business and Group meetings (5)
Memos, notice, agenda and minutes documentation (6)
Writing Reports and Proposals (5)
Interviewing : Types, stages, skills for interviewer and Interviewee (4)

Negotiation Process (2)
Case Presentation (4)
Total 40
REFERENCES:
th
1. Reymond V Lesikar & Marie E Flatley, “ Basic Business Communication”, Tata McGraw Hill, 10
edi., 2008.
2. Courtland L Bovee, John V Thill and Mukesh Chaturvedi, “Business Communication Today”,
th
Pearson Education, 9 edi., 2008.
3. Kitty O Locker & Stephen Kyo Kaczmarck, “Business Communication; Building Critical Skills”, Tata
rd
McGraw Hill, 3 edi., 2007.
09GM32: RESEARCH METHODS – II

(Course Facilitators : Mr.K.Arul Rajan & Dr.J.Sekkizhar)
Descriptive Statistics – Measures of Central Tendency, Measures of Dispersion, Frequency distribution (4)
Univariate Testing: Procedures for testing hypothesis, Selected hypothesis tests – Z Tests, t test, chi (7)
square
Bivariate statistics: Parametric tests – Z test – Differences between mean T test – Difference between (7)
mean ANOVA– Correlation Analysis
Non parametric Tests: Chi Square Test of Independence, KS test, Mann-Whitney- U test, Sign test, KW (6)
test and Friedman test.
Multivariate Analysis Techniques – Multiple Regression, Factor analysis, Cluster Analysis, Conjoint (6)
analysis, Discriminant Analysis
Processing and analysis of data: Processing Operations – Problems in processing – types of analysis (6)
Interpretation and report writing: Meaning and techniques of interpretation – significance of report writing (4)
– different types and steps in report writing
Total 40
REFERENCES:
nd
1. Alreck P L and Rober M Settle, “The Survey Research Handbook”, 2 ed., Irwin Publishing Company, Chicago,
1995
nd
2. Alan T Shaw, “Marketing Research”, 2 ed., Thomson Learning, Ohio, 2002
rd
3. Rajendra Nargundkar, “Marketing Research”, Tata McGraw Hill, New Delhi, 3 edition, 2008
4. Nandagopal, Arul rajan and Vivek, Research Methods in Business, Excel Books, 2008.
nd
5. C.R.Kothari, Research Methods- Methods & Techniques, New Age International Publishers, 2 edition, 2005.
6. Naresh K. Malhotra, Marketing research- An applied orientation, 5th edition, Pearson education, 2006
09GM33:OPERATIONS MANAGEMENT
(Course Facilitators : Dr.M.T.Thiagarajan, Dr.N.Vivek & Dr.Radhakrishnan(Guest Faculty)
Concept of Operations Management – Characteristics of Manufacturing Sector and Service Sector – (5)
Evolution of Operations Management discipline – Concepts and Calculations of Productivity - Productivity
improvement measures.
Concept of Total Quality Management – KAIZEN – Philosophies of Deming, Juran and Crosby – Statistical (5)
Process Control – Concept of Acceptance Sampling
Demand forecasting – Moving Averages, Exponential smoothing, Trend projections, Regression and (6)
Correlation Analysis
Job Production, Mass Production, Batch Production, Continuous Processing, Special Projects – Make or (4)
Buy Decisions
Location Analysis – Centre of Gravity Method, Factor Rating Method, Locational Breakeven Analysis Method (5)
Product Layout, Process Layout and Cellular Layout – Line Balancing (5)
Materials Requirement Planning (MRP)- Aggregate Production Planning, Gantt Charts, Sequencing and (6)
Scheduling
Method Study, Work Measurement, Value Analysis, Concepts of Lean Production, Just-in-time, Kanban (4)
Total 40
REFERENCES:
th
1. Lee J. Krajewski and Larry P. Ritzman, “Operations Management-Strategy and Analysis”, 8 ed. Pearson
Education, 2008.
th
2. Heizer J and Render B, “Operations Management”, Prentice Hall New Jersey, 8 edition, 2007.
3. Chase R B, Aquilano N J and Roberts F R, “Production and Operations Management: (Manufacturing and
Services)”, Tata McGraw Hill, New Delhi, 1999.
4. Mark A. Vonderembse and Gregory P. Waite, “Operations Management “, John Wiley & Sons(Asia) Pvt Ltd,
2006.
09GM34-FINANCIAL MANAGEMENT II Hrs

(Course Facilitator : Dr.S.S.Shanthakumari)
FINANCING DECISION (6)
Capital Structure - Financial Leverage - Operating Leverage – combined leverage - Analyzing alternative
financial plans - Concepts and Problems.
Capital Structure Theories
INVESTMENT DECISION : Capital Budgeting Decisions - Evaluation of Capital Budgeting -discounted & (10)
Non discounted Cash Flows Methods – Problems
DIVIDEND DECISION (4)
Dividend theories
Dividend Policy –Objectives Of Dividend Policy – Practical Consideration In Dividend Policy - Bonus
issues– Stock splits – Reverse splits – Share buy-back - Right issue
WORKING CAPITAL MANAGEMENT: Principles and Concepts of Working Capital – Operating Cycle - (8)
Determinants Of Working Capital -Policies For Financing Current Assets- Estimation of operating cycle
and working capital requirement - Receivables Management , Inventory Management & Cash
Management
VALUE BASED MANAGEMENT: Economic Value Added (EVA) (2)
TOTAL 30
1. Brigham F E, “ Financial Management”, third edition, Prentice hall,2007

2. Damodaran Aswath, “Corporate Finance-theory and practice”, Second Edition. John Wiley & sons (Asia) Pvt.
Ltd., Singapore, 2002
3. Palepu, Healy and Bernard, Business Analysis and Valuation : Using Financial statement, 3 edition, Cengage
Publication, 2004.
4. Megginson Smart Gitman, “ Corporate Finance”, first edition, Cengage publications,2007
5. Pandey I M, “Financial Management”, Ninth Edition, Vikas Publication,2008
09GM35-MARKETING MANAGEMENT-II Hrs
(Course Facilitators : Dr.D.Sudharani Ravindran & Dr.R.Swamynathan)
Product planning and policy – new product development – product life cycle – BCG Matrix – Product
(5)
branding, brand positioning, Packaging and service.
Designing and managing services.

(5)
Pricing – setting of price – initiating price changes – responding to price changes – discount structure.
Marketing channel and physical distribution – channel design – Channel management – channel
(6)
modification – retailing – wholesaling.
Designing and managing integrated marketing communications. (6)
Introduction to advertisement, sales promotion and public relations, publicity, personal selling, direct
(6)
marketing and Electronic marketing
Tapping into global markets.

(2)
Total 30
REFERENCES :
th
1. Philip Kotler and Gary Armstrong, “Principles of Marketing”,12 Edition, Prentice Hall of India, 2008
2. Gupta C B, Rajan Nair N, “Marketing Management” Sultan Chand & sons 2009
th
3. Kotler Philip, Keller K L, Koshy, Jha “Marketing Management”, 13 Edition, Prentice Hall of India, New Delhi, 2009
4. Michael J. Etzel, Bruce J.Walker and William J.Stanton, “Marketing”, McGraw-Hill, 2008
th
5. V.S.Ramaswamy, S. Namakumari, “Marketing Management”, 4 Edition, Macmillan 2009
09GM36: INTERNSHIP/SEMINAR
During the third trimester, the students have to work in an organization for a minimum of 10 hours per week. The
objective is to give the student the basic exposure to how an organization functions.
Alternatively part time students have to prepare a study presentation on contemporary issues in management and
present the seam before a panel of examiners.
09GM44 FRENCH LANGUAGE

(Course Facilitator : Ms.Merlin Sarah Simon)
Unité 0
Les objectifs communicatifs

saluer
demander à quelqu’un comment il s’appelle
dire comment on s’appelle
faire comprendre qu’on n’a pas compris quelque chose
demander d’épeler, peeler
Les objectifs linguistiques

je m’appelle…
les sons du français
Interculturel
tu ou vous
Et pour vous, c’est quoi la France
Unité 1

saluer, prendre congé
se présenter, présenter quelqu’un
demander et donner l’identité à quelqu’un
affirmer, nier

les articles définis
les pronoms sujets
verbes: être, en -er au présent
la négation
les nombres de 0 à 69
les nationalités
les professions
Interculturel
bises, gestes ou pognée de main?
La France, un pays de contrastes
Unité 2

aborder quelqu’un
téléphoner
situer, se situer dans l’espace
acheter un billet de train

verbes avoir, aller, partir, venir, prendre au présent
l’article défini et indéfini
l’adjectif interrogatif quel
le genre et le nombre du nom et de l’adjectif
l’interrogation
prépositions et adverbes de lieu
les nombres de 70 à l’infini
les transports en commun
Interculturel
communique : pas si facile !
France, Europe, régions
Unité 3

situer dans le temps
fixer un rendez-vous
donner son emploi de temps

le pronom on
l’expression de la quantit
le pronom on
l’expression de la quantité
l’adjectif possessif
verbes : finir, faire
les verbes pronominaux
les verbes en -ever
l’heure
l’alimentation
Interculturel
être à l’heure
les bons moments de la journée
Unité 4
inviter quelqu’un
accepter, refuser une invitation
situer dans le temps
situer dans l’espace
parler de la famille
décrire son logement

le passé composé avec être et avoir
verbes : savoir, vouloir et pouvoir
le futur proche
les pronoms toniques
la famille
le calendrier
le logement
Interculturel
invite, fêter, souhaiter
vive la fête
Ltd., New Delhi 2005
09GM45: JAPANESE LANGUAGE

(Course Facilitator : Ms.Chitra Ravi)
JLPT Level 4
Total Duration: 100 contact hours (in trimesters 2, 3 and 4)

Frequency of instruction: 2hours/day, twice a week
Course Outline:
At Level 4, the students will learn
• the basic elements of grammar
• know around 600 words
• will have the ability to engage in simple conversation
The course consists of 25 lesson modules in addition to an introductory orientation session

and a class on phonetics. The students will be evaluated as a part of their mid term and end
term examinations in each trimester besides internal class evaluation.
REFERENCES:
Minna no Nihongo Elementary Text book (Romaji Ban) Published by 3 A Corporation.
09GM46: HINDI
(Course Facilitator: Mr.Balathandapani)
Three tenses - Past, Present Future

How to Make a Sentence
Main Verbs
Pronouns
Conversational Hindi
06GM41 - INTERNATIONAL BUSINESS

(Course Facilitators : Dr.Krishnaveni Muthiah & Mr.Anand Subramanian)
GLOBALISATION: What is globalization? The emergence of global institutions – Drivers of globalization – (3)
Managing in the global market place
NATIONAL DIFFERENCES IN PLOITICAL ECONOMY: introduction – Political systems – Economic Systems

(5)
– Legal Systems- Implications for managers – India Emerges: Macro Business Environment, Vision -2020 -
Micro-Level Opportunities and Challenges - Global Power in Information Technology - India’s cost and quality
advantage - Constraints that pull back India’s surge
(3)
THE CULTURAL FACTOR IN INTERNATIONAL BUSINESS: What is Culture? – Values And Norms - Social
Culture - Religious and Ethical Systems - Islamic Banking in Pakistan – Language – Education - Culture and
Workplace – Implications for Managers
INTERNATIONAL TRADE THEORY: An Overview of Trade Theory – Mercantilism - Absolute Advantage - (6)
Comparative Advantage - Heckscher-Ohlin theory - Product Life Cycle Theory - New Trade Theory - Porters
diamond
(3)
POLITICAL ENVIRONMENT OF GLOBAL BUSINESS: Instruments of Trade Policy - The Case for
Government Intervention – Development of the world trading system – Implications for managers
THE STRATEGY OF INTERNATIONAL BUSINESS: Introduction - Strategy and the Firm – Global expansion,
(5)
profitability and profit growth - Pressures of cost reduction and local responsiveness - Strategic Choices -
International Strategy
CONTROL AND ORGANIZATION OF INTERNATIONAL BUSINESS: Organizational Architecture - (5)

Organizational Structure - Control Systems and Incentives – Processes – organizational culture - Synthesis:
Strategy and Architecture
ENTRY STRATEGY AND STRATEGIC ALLIANCES: Basic Entry Decisions - Entry Modes – Selecting an (4)
entry mode – Greenfield venture or acquisition - Strategic Alliances
CURRENT ISSUES AND CASE DISCUSSIONS: Wipro Ltd.- The new face of global competition – Guanxi
(6)
:Ties That Bind – The Rise of Finland’s Nokia – MTV Goes Global with a Local Accent – Diebold - A Decade
of organizational Change at Unilever –
TOTAL
40
Text Book:
th
Charles W.L. Hill and Arun K.Jain, “International Business – Competing in the Global Marketplace”, 6 Edition, Tata
McGraw-Hill Ltd., 2008.
REFERENCES:
nd
1. Michael R Czinkota, IIkka A Ronkainen, Michael H Moffett and Eugene O. Moynihan, “ Global Business”, 2 ed.,
The Dryden Press, 1998
2. Ricky W Griffin and Michael W Pastay, “International Business (A Management Perspective), “ Addison – Wesley
Publishing Company, 1996.
3. Donald A Ball and Wendell K Mc Culloch Jr., “ International Business ( The Challenge of Global Competition)”,
th
Irwin McGraw Hill, 6 ed.,1996
09GM51: INDIAN ETHOS AND VALUES

(Course Facilitator : Mr.R.N.Ajith Sankar)
Indian Model of Management: What does Bharat mean? Indian Work Ethos, Indian Heritage and Wealth –
its Production, Consumption and Distribution.
Ethics and Values: Values, Why Values? What is Ethics? Trans-cultural Human Values in Management
Practice and Education, Relevance of values in Management, Need for Values in Global Change – Indian
perspective.
Leadership Values: Holistic Approach in Decision Making, Secular and Spiritual Values in Management,
Personal Growth and Lessons from Ancient Indian Educational Systems, Science and Human Values,
Leadership examples – King Janaka, Jesus Christ, Prophet Mohammed etc.
Spirituality, as a context for Business Leadership: Evolution of Leadership Contexts, Spirituality as the
Emerging Context for Business Leadership.
Total
REFERENCES:
1. Chakraborty S K, “Foundations of Managerial Work – Contributions from Indian Thought”, Himalaya
Publishing House, Delhi, 1998.
2. Pruzan, Peter, Pruzan Mikkelsen, Kirsten, Miller, Debra, Miller, William, “Leading With Wisdom:
Spiritual-based Leadership in Business”, Sage Publications, 2007
3. Beth Jones, Laurie, “ Jesus CEO : Using Ancient Wisdom for Visionary Leadership”, Hyperion, 1996
4. Miller, William C, Miller, Debra R, “Spirituality: The Emerging Context of Business Leadership”, Global
Dharma Center, 2008
5. Nandagopal, R, “Indian Values and Bhagavad Gita for Managerial Excellence” (Chapter on
“Management Today”), Himalaya Publishing House, 2003
09GM52 :CORPORATE STRATEGY

(Course Facilitators : Dr.R.Nandagopal & Ms.D.Kavita)
The strategic Management Process (2)
Developing a strategic vision and mission - setting objectives - crafting a strategy - the factors that
(3)
shape a company strategy - linking strategy with ethics.
The methods of industry and competitive analysis (2)
Identifying strengths and weaknesses - Identifying external opportunities and threats - strategic cost
(3)
analysis and value chains analysis
The five generic competitive strategies - competition strengths and weaknesses - vertical integration (3)
Multi-country competition - global competition types of international strategies. (2)
Single business strategy - diversification strategy - multi financial diversification. (3)
Evaluation of diversification strategy - industry attractiveness - business unit - strategic analysis (3)
Building core competencies - Match organisation structure to strategy - strategic advantage. (3)
Linking budgets to strategy - creating strategy supportive policies and procedures - supportive reward
(3)
system
Building a strategy supportive corporate culture - existing strategic leadership (3)
30 Total
REFERENCES:
1. Arthur A Thompson Jr, AJ Strickland III, John E Gamble & Arun K Jain, “Crafting and Executing Strategy”,
th
14 edition, Tata McGraw-Hill, NewDelhi, 2007
th
2. Pearce IIJA and Robinson RB, “Strategic Management”, 9 edition, Tata McGraw-Hill, New Delhi, 2007
nd
3. Jenkins M, Ambrosini V and Collier N, “Advanced Strategic Management”, 2 edition, Palgrave MacMillan,
2007
4. Micheal E Porter, "Competitive Advantage of Nations", Macmillan Press Ltd., London, 1991.
5. Michael E Porter, “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, The Free
Press, New York, 2004.
09GM53: CORPORATE SOCIAL RESPONSIBILITY

(Course Facilitators : Dr.R.Nandagopal & Ms.D.Kavita)
Corporate Social Responsibility – Evolution – Meaning & Definition – Arguments for and against CSR – 4 hrs
Drivers & Barriers – Stakeholder engagement - Scope of CSR
Strategic CSR – Integration of CSR into the strategy and culture of the firm – competitive advantage & 6 hrs
corporate philanthropy – Socially Responsible Investment - Framework for strategic CSR – E.S.C.S
Framework
CSR Initiatives – Types – Avenues available – Partnering for CSR – Role of NGO’s - CSR in Indian and 4 hrs
Global context
Implementing CSR – Role of management and employees – Financing for CSR activities – Time frame 5 hrs
for implementation – Performance measures – Evaluation and improvement
CSR reporting – Need – Regulations – Triple Bottom Line approach – Sustainability Reporting – Global 5 hrs
Reporting Initiative – Global Compact – Social Accounting – other standards (AA1000, SA8000, ISAE)
Emerging areas and trends in CSR – Business/ Social /Environmental/ Regulatory 2 hrs
Selected Case studies and Best practices of CSR in Indian and Global environment 4 hrs
Total Hours 30 hrs
REFERENCES:
1. William B Werther, “Strategic Corporate Social Responsibility: Stakeholders in a Global Environment”,

Sage Publications, 2006
2. Philip Kotler and Nancy Lee, “Corporate Social Responsibility: Doing the most good for your company and
your cause”, John Wiley and Sons Inc, 2005
3. Steiner & Steiner, “Business, Government and Society”, Eleventh Edition, Mc.Graw-Hill International, 2006
4. Andrew Crane, Dirk Matten and Laura J Spence, “Corporate Social Responsibility: Readings and cases in
a global context”, Routledge, 2009
5. Savitz AW and Weber K, “Triple Bottom Line”, Jossey –Bass, 2006
09GM61: EMERGING TRENDS IN MANAGEMENT

Students will be offered a selection of courses in Emerging Trends in Management. They will have to take
these courses in the fourth, fifth and sixth trimesters of the MBA programmee
The courses are as follows:

1. Green Marketing
2. Customer Relationship Management in the new era of Internet Marketing
3. The coming era of “brand in the hand” marketing
4. Social Marketing: Strategies for changing public behavior
5. Experiential Marketing: How to get customers to sense, feel, think, act
6. Econometrics I
7. Econometrics II (30)
8. Microfinance
9. Commodities Management
10. Derivatives Management
11. Marketing of Financial Products
12. Mind, Body, Atma (MBA): An exploration
13. Man Management: Perspectives on People Practices from Scriptures
14. The Unconditional Approach to Life
Total 30 HOURS 30
08GM62 ENVIRONMENT MANAGEMENT

(Course Facilitator : Guest Faculty)
ENVIRONMENTAL MANAGEMENT: Fundamentals - Sustainable Development, Implications of human (2)
population growth, Limits to growth, Environment and Business Schools
ENERGY MANAGEMENT: Fundamentals - fossils Fuels use, Energy production and trade, Energy (2)
Balance.
NON-CONVENTIONAL ENERGY:Nuclear, Solar Power Market, Wind Power: Ecosystem Concepts - Basic (3)
Concepts and their application in Business, Industrial Ecology and Recycling Industry.
ENVIRONMENTAL MANAGEMENT SYSTEM: EMS Standards, ISO 14000. Environmental Auditing. (3)
Clearance/Permissions for establishing industry; Environmental Management & Valuation - Environmental
Accounting Economics - environmental Taxes Shifts, Green Funding.
Corporate Mergers, Environmental Ethics - Environmental Management - Trade and Environmental (4)
Management, Debt and Environment, GATT / WTO Provisions - Environmental Laws - Patents, IPRs.
Role of NGO's - PIL - Pollution & Waste Management - Air, Water, Land Pollution, Trades in Wastes - (6)
Water, Forest & Biodiversity Management - Water Resources, Dam & Their role; Forest Products and Trade
Role of Biodiversity in International Trade; Approaches Corporate Ethics, Bio-ethics.
Total 20
References :
1. Uberoi N K, “Environmental Management”, Excel Books, A-45, Naraina Phase - 1, New Delhi, 2000.
2. Pandey G N, “Environmental Management”, Vikas Publishing House, New Delhi, 1997
3. Mohanty S K, “Environment & Pollution Law Manual”, Universal Law Publishing, G T Karnal Road, New Delhi,
1996
4. Harley Nick, “Environmental Economics”, Macmillan India Ltd., Ansari Road, New Delhi, 1997
5. Kolstad Charles D, “Environmental Economics”, Oxford University Press, 2000.
09GM63-MANAGERIAL SKILLS
(Course Facilitators : Guest Faculty)
Students will be required to undergo practical sessions in business and social etiquette. Students will be assessed
based on a practical assessment session.
MAJOR ELECTIVE STREAMS
STREAM A: FINANCE
09GMA1: PROJECT APPRAISAL & FINANCE

(Course Facilitator : Ms.Gita Srivatsan (Guest Faculty)
INTRODUCTION TO PROJECT MANAGEMENT: Importance – Types, Features – Project life cycle. (2)
Project planning - Pre-requisities of a successful project implementation. Management Actions - Investment
returns -Corporate strategy.
FINANCIAL EVALUATION: Evaluation and use of hurdle rates - cash flows for project appraisal - (5)
Investment evaluation using capital budgeting techniques – Risk analysis in Capital budgeting - Cases -
Project rating Index
MATHEMATICAL MODELLING FOR MULTIPLES PROJECTS, CONSTRAINTS AND OPTIONS : (2)
Mathematical Techniques for project evaluation – Network technique for Project Management - Multiple
projects and constraints
Valuation of real options – option to delay, extend, abandon projects and the option to change the output or (5)
production methods.
PROJECT APPRAISAL BY FINANCIAL INSTITUTIONS : Technical, Commercial, financial and managerial (4)
appraisal - Economic and environment appraisal - Social cost benefit analysis - Preparation of Project
report
FINANCING OF PROJECTS: Financing of Projects – Raising finance in domestic market and International (7)
markets - Infrastructure financing - Tax planning while financing for projects
CONTEMPORARY ISSUES IN PROJECT APPRAISAL: Project evaluation in non-profit sector - Mergers (5)
and acquisitions - Project management principles by Project Management Institute – USA -
Project Management Soft wares
Total 30
REFERENCES :
1. Gardiner P D, “Project Management: a strategic planning approach ”,First edition Palgrave Mcmillan,
London,2005
2. Gido and Clements, “Successful project management”, second edition; Thompson south-western, 2003
3. Mike Field and Laurie Keller, “Project Management”, Second edition, Thompson Business press, 2002
4. Nicholas J M , “Project Management for business and technology”, Second edition, Pearson Education, 2007
5. Prasanna Chandra, “Projects – Planning, Analysis, Financing, Implementation and Review”, Sixth edition, Tata
McGraw Hill,2006
REFERENCES:
1. Reilly F K, Brown, “Investment analysis and Portfolio Management”, Seventh edition, Dryden Press, 2005
2. Bhalla V K, “Investment Management”, Fourteenth edition, Sultan Chand and sons,2008
3. Donald E.Fischer and Ronald J.Jordan, “Security Analysis and Portfolio Management”, Sixth edition, Pearson
Education, 2005
4. Prasanna Chandra, “Investment Analysis and Portfolio Management”, Third edition, Tata McGraw Hill, 2005
5. Bodie ByZvi, Kane Alex, Marcus J. Alan and Mohanty Pitabus, “Investments”, 6th edition, Tata McGraw Hill,
New Delhi, 2006.
09GMA3: FINANCIAL SERVICES

(Course Facilitator : Dr.V.Srividya)
Concept and Evolution of Financial Services (2)
Financial Institutions with reference to NBFCs - Meaning, Regulations, Policies and Practices (2)
Leasing, Hire Purchasing and Consumer Finance (3)
Housing Finance (2)
Venture Capital Financing (2)
Factoring, Forfaiting and Bills Discounting (2)
Securitization (2)
Stock Broking, Depositories, Credit Rating (3)
Mutual Funds (2)
Intermediary Services in New Issue Management (4)
Personal Finance and Wealth Management Services (2)
Micro Finance Initiatives and Models (2)
BPO in Finance (2)
Total 30
REFERENCES :
1. Khan M Y, “ Financial Services”, Fourth edition,Tata McGraw Hill, 2008
2. Pathak B V, “Indian Financial System”, First edition, Pearson Education Ltd, 2003
3. Sasidharan S K,Alex Mathews, “Financial Services and System”, First edition, Tata McGraw
Hill,2008
4. V.A. Avadhani, “Marketing of Financial services”, Third revised edition, Himalaya Publishing company, 2008
5. Bhole L M, “Financial institutions and markets”, Fourth edition, Tata McGraw Hill,2005
09GMA4: INTERNATIONAL FINANCE

(Course Facilitator : Dr.S.Karthikeyan (Guest Faculty)
Introduction to International Finance – global trade, Capital movements and International finance (2)
International Monetary System – Exchange Rate regimes – European Union (4)
Inter-bank Deals (3)
Foreign Exchange Market – Foreign Exchange market in India – Futures, Options and Swaps (5)
Exchange rate Determination (4)
New Instrument in Indian markets such as FRAs, Caps and collars (4)
Hedging, speculation and Management of transaction exposure – translation exposure – Management of (6)
operating exposure
Short term financial management in a multinational corporation – International financial markets and (2)
instruments – Long term borrowing in International financial markets
Total 30
REFERENCES:
1. Avadhani V A “ International Finance”, Sixth edition, Himalaya publishing house,2006
2. Jeevanandam.C, Foreign Exchange and Risk Management, Tenth edition, Sultan Chand & Sons, New Delhi,
2007.
3. Levi M D, “International Finance”, Fourth edition, Routledge Publishers, 2007
4. Obrien T J, International Finance”, Second edition, Oxford university press, 2007
5. Shapiro A C, Multinational Financial Management, Sixth edition, Prentice Hall, New Delhi, 2001.
09GMA5 : BUSINESS TAXATION

PUBLIC FINANCE –REVENUES & EXPENDITURE – REVENUES : Introduction to taxes – Concepts & (8)
Types – Effects of Taxation on Production, distribution & consumption – Federal Financial System:
Distribution of revenue between Central and State. Finance Commissions – Role and Functions – Fiscal
Policies – Budgets - Tax evasion & Tax Avoidance
INCOME TAX LAW: Definitions – Concept of Income, Previous year, Assessment year, residential status. (5)
Head of Income – Income from Business, Capital gains – Carry forward and set off losses – Exemptions and
deductions – Assessment – advance tax – Tax deduction at source
CORPORATE TAXES: Chargeability (2)
CENTRAL EXCISE LAW: Chargeability – Scope and basis of duty- classification and valuation of goods – (5)
out payment – clearance of goods
CENTRAL SALES TAX : Scope – Inter state sale – sale in course and import of export (5)
CUSTOMS LAW : Levy, exemptions and collection of customs – customs clearance of import and export (5)
Cargo
Total 30
REFERENCES:
1. Datey V S, “Indirect Taxes”, Taxmann Allied Services Pvt.Ltd.,New Delhi, seventeenth edition, 2006
2. Dinkar Pagare, “Business Taxation- Indirect tax” Seventh edition, Sultan Chand and Sons Publishers,2005
3. Govindan, “ Indirect tax made easy”, Fouth edition, C. Sitaraman & Co Pvt. Ltd., 2004
4. Lal A A, Nitin V, “Income tax and central sales tax”, first edition, Pearson education,2003
5. Singhania V K, “Students Guide to Income-tax”, Thirty-fourth edition, Taxmann Allied Services Pvt Ltd, New
Delhi, 2007.
09GMA6 : BANKING AND INSURANCE

(Course Facilitators : Banking – Guest Faculty & Insurance – Mr.M.P.Pandikumar)
Introduction to Banking in India - Organization & Structure of Banks – Rights and liabilities of Banker & (3)
customer
Corporate Banking Services – Private Banking Services – Personal Banking Services - Universal Banking (3)
Financial Statements of Banks – off Balance Sheet Items - Measuring and Evaluating Bank Performance – (3)
CAMEL Model
Risk Management in Banks – Types of Risk: Credit Risk, Market Risk, Operational Risk- Risk Management (3)
Systems
Asset Liability Management in Banks – BASEL Norms - Capital adequacy Norms - Lending Policies – (3)
Managing Banks Investment Portfolio and Liquidity Position
Profitability planning - Prudential Norms for Assets (3)
Insurance – Meaning, Nature & Significance: Risk – Risk Management – Identification - Measurement – (2)
Diversification
Insurance Regulation – IRDA (2)
Life Insurance – Principles – Cases (2)
General Insurance: Marine – Fire – Automobile Insurance – Home Insurance –Medical Insurance – Social (3)
Security - Retirement Plans - Cases
Deposit & Credit Insurance (2)
Bancassurance (1)
Total 30
REFERENCES:
1. “Banking Products & Services”, IIB, Taxmans, ed 2004
2. “Insurance Products & Services”, IIB, Taxmans, ed 2007
3. Peter S. Rose , “Commercial Banking Management”, McGraw Hill Higher Education, Edition five , 2002
4. Scott E. Harrington & Gregory R.Niehaus, “Risk Management & Insurance”, Tata McGraw Hill Publishing
Company Limited, Second edition, 2004
5. Triashmann, Hayt R E, “Risk Management and insurance”, twelfth edition,2005
09GMA7- Financial Derivatives Hrs

(Course Facilitators : Mr.M.P.Pandikumar)
Introduction : Derivatives- Types –Functions and Risks of Derivative markets-Risks associated with (2)
Derivatives – History and Evolution of Derivative Market.-Utility of Derivatives – Myths of Derivatives
Forward: Forward contract - Concept- Classification of Forward contracts- Forward Trading mechanism (4)
– Assumptions – Determination of Price/ Value of Forward contracts-Pay off Forward contract – Problems
Futures: Futures contract- Forward Vs Futures – Advantages – Players in the futures market – Types of (6)
Margin –Trading mechanism of Futures contract- Role of clearing house – Settlement procedures –Stock
Index futures –Interest rate futures –currency futures- Pricing of futures contract – Cash and carry
approach
Options: Options- Types- Pay off Long call & Put- Short Call & Put – In the money –At the money – out of (8)
the money –Option pricing models :Time value – Intrinsic value –Volatality- Types - Binomial model- Black
schools model-Option Greeks- Option Calculator –-Option trading strategies –Excel worksheet
calculations -Exercises
Swap: Types- : Interest rate swap- Currency swap –Valuation of swaps (6)
Advanced Financial Derivatives: Swap options –Interest rate collars-Non standard American options (4)
1. “NCFM Derivatives Module”, NSE Publication Department , Chennai
2. Don M Chance , “ An Introduction to Derivatives & Risk Management” ,Thompson South western Publication
,2004
3. John C Hull , “Options, Futures and other derivatives “, Prentice Hall International Editions , Sixth Edition ,2006
4. Francesa Taylor , “Mastering Derivatives Markets : A Step-By-Step Guide to the Products,
Applications and Risks”, Pearson Publication 3/e,2007
st
5. SSS Kumar,” Financial Derivatives”, Prentice Hall of India Publication, 1 Edition,2007
STREAM B: MARKETING
09GMB1: ADVANCED MARKETING PRACTICUM

(Course Facilitator : Dr.R.Swamynathan)
Rural Marketing – Understanding Rural Environment, Rural Market overview, Rural consumer, Process in (6)
rural markets, Rural – Urban disparities – Case Study
Agricultural Marketing – Introduction to Agribusiness Marketing, Agricultural Marketing in a Multi-National (6)
Environment, Agricultural Development – Case Study
FMCG Industry – FMCG Markets, FMCG Vs Industrial Marketing, Aggressive Marketing and Competition (6)
in the Industry – Case Study
Pharmaceutical Industry – Health care marketing, overview of the pharmaceutical marketing practices, (6)
Ethical aspects of Pharma marketing, Direct to customer marketing – Case Study
Technology Products – Technology and Innovation, market measurement, demand forecasting and the (6)
related product development process for high-technology firms – Case Study
Total 30
REFERENCES:
1. Githa S Heggde, “Applied Marketing”, Excel Books, New Delhi, 2008
2. Krishnama C, Ramakrishnan, “Rural Marketing: Text and Cases”, Pearson Education, Delhi 2002
09GMB2 : BRAND MANAGEMENT

(Course Facilitator : Mr.K.Arul Rajan)
The Brand: definition, concept, brand image and imagery, brand personality, brand personification, brand
(7)
identity, brand positioning
Brand Leveraging: brand equity, brand extensions, brand repositioning, brand benefits, brand value. (5)
Branding Building: Consumer products, consumer durables, services, rural, commodities, corporate
(9)
brand building, retail branding
Brand success: strategic success, product success, brand associations, creating a brand niche (6)
Global Branding, Global Brands, Global Brand Planning system, Global Brand Leadership, Cross-
(3)
Country Synergy.
Total 30
REFERENCES:
1. Aaker D, “Building Strong Brands”, Free Press, New York, 2002
nd
2. Hoffer, Kaferer J, “Strategic Brand Management”, 2 ed., Kogan Page, New Delhi, 2004.
3. Moorthi Y L R, “Brand management”, Vikas Publications House Pvt. Ltd., Mumbai, 2003.
4. Ries A L, Trout J, “Positioning the battle of the mind”, Warner Books, New Delhi, 1986
5. Sengupta S, “Brand Positioning”, Tata McGraw Hill, New Delhi, 2003.
09GMB3 : MARKETING OF SERVICES

(Course Facilitator : Mr.J.Joshua Selvakumar)
Introduction to Services Marketing - Evolution of the Service Sector Characteristic of Services, Marketing (5)
implications, Service Classification and - service marketing mix.
Consumer behaviour and services – Evaluation of consumer's Dissatisfaction and Service perception and (2)
their implication for marketers.
People: Understanding the role of the fifth P, Internal Marketing, Investing in people for Strategic Service (5)
Advantage.
Process: Role and Structure of Service process, Managing Demand and Capacity, Understanding Patterns
of Demand for Services, Demand Management Strategies.
Physical Evidence: Physical Evidence and Service Scope, types of Physical evidence and their Marketing
Implication, Managing Physical evidence strategic advantage.
Product: Concept of the service product, Core Tangibles and Augmented product, Understanding supporting (2)
and Facilitating Services, Developing the Service Product.
Service Quality: Issues and Concept of Service Quality, dimensions of Service Quality, managing Service (4)
Quality.
Segmentation Targeting and Positioning of Services: Segmentation of the market for services, Positioning (3)
through the value-chain, Positioning alternatives.
Pricing : Understand Cost components of price, Pricing techniques and Strategies, Price Bundling As a (2)
concept, consumer Expectations and the pricing decision.
Promotion: Key issues in Services promotion, Word-of-mouth, public Relations and Image Management, (2)
Promotional Tools and Campaign Planning.
Distribution and Customer Service: Distribution and Customer Service, Channels for Services, Role of (2)
Intermediaries, Location Decisions and Franchising.
Services Strategies: Identification of Critical Success Factors for developing Effective Services Strategies. (3)
30
Total
REFERENCES:
1. Ravishankar, “Services Marketing: The Indian perspective”, Excel Book, New Delhi, 2002.
nd
2. Valarie A Zeithaml & Mary Jo Bitner, “Services Marketing”, 2 edition, Tata Mc Graw Hill, 2001.
3. Roland T Rust, Anthony J Zahorik, Timothy L Keiningham , “Service Marketing”, Addison Wesley
Longman, 1999.
4. John E G Bateson and K Douglas Hoffman, “Managing Services Marketing - Text and Readings”, The
Dryden Press, 1999.
5. Helen Woodruffe, “Services Marketing”, Macmillan India Ltd., New Delhi, 1997
6. Harsh Verma, “Marketing of Services”, Global Business Press, New Delhi , 1994
7. Payne, “Essence of Service Marketing”, Prentice Hall of India, New Delhi, 1996.
09GMB4 : RETAIL MANAGEMENT
(Course Facilitator : Dr.D.Sudharani Ravindran)
Introduction and Overview. (2)
Building and Sustaining Relationships Through Customer Value: Basic Principles of Good Retailing – (3)
Create Customer Value – Customer Complaints E-tailing, Life Style Marketing.
Strategic Planning in Retailing: Retail Strategy – Mission –Goals – Customer – Marketing Mix, (4)
Positioning.
Ownership and Strategy Mix: Category by Ownership, Type of Store, Strategy Mix, Non store Sales, (6)
Service Vs Product Retailing, Existence of Departmental Stores. Wheel of Retailing - Concept –
Benchmark for Performance – Traditional Supermarkets.
Retail Atmospherics, Establishing and Maintaining a Retail Image: Elements of Retail Atmospherics – (3)
Design Interiors, Exterior, Layout, Display, Décor
Developing and Implementing Merchandising Plans Information on Trends, Efficient and Optimal Mix, (4)
Depth and Width of Assortment, Reduced Inventory Costs and Stock out, Category Management.
Retail Pricing, Advertising and Promotion. (3)

Skills, Training, Compensating, Motivating the Retail Employees, SCM in Retailing.
Feasibility Study on Setting (Locating) New Retail Unit. (2)
Total 30
REFERENCES:
1. Levy M, “Retailing Management” Tata – McGraw Hill, Delhi, 2004.\

2. Pradhan, Swapna, “Retailing Management – Text and cases”, Tata – McGraw Hill, Delhi, 2005
3. Ogden R & Ogden T, “Integrated Retail Management” Wiley India Pvt. Ltd, New Delhi, 2006.
th
4. Weitz B A, Pandit A “Retail Management”, 6 Edition Tata – McGraw Hill, Delhi, 2008
09GMB5: ADVERTISING AND SALES PROMOTION

(Course Facilitator : Mr.J.Joshua Selvakumar)
Advertising – Definition – Nature – Role of advertising in modern business world. Advertising and marketing mix – (4)
Advertising objectives – Benefits – Economic aspects – Ethics in advertising
Advertising business : The Ad manager – The Agency – Ad Plan – Organization of Ad Agency – Basic principles – (4)
Agency compensation – Public relations
Advertising budget : Methods of Ad budgeting – Administering the budget (4)
Media overview : Types of media – Media selection – Media Plan – Media cost and availability – Matching media (4)
and market – Geographical selectivity – Media strategy – Media mix – Media scheduling – Comparative evaluation
Advertising appeals: (6)

Advertisement copy : Visualisation and layout – Writing Ad Copy – Copy of Ads in print; Broadcasting commercials –
Copy writing for outdoor and transit commercials
(4)
Advertisement layout : Layout design and preparation – Ad effectiveness Ad research – Measuring techniques
Sales promotion : Importance and uses – sales promotion techniques – sales promotion letter, catalogues, POPs, (4)
demonstration, coupons, premiums, free offer, price-offs, contests, etc., - Trade fairs and exhibitions – Sponsoring
events – sales promotion through merchandising – Organising sales promotion campaigns – Potential ad limitations
of sales promotion
Total 30
REFERENCES:
th
1. Anker D, Rajeev Batra & John G. Myers, “Advertising Management (5 ed.)”, Prentice – Hall of India, 2004
2. Mahendra Mohan, “Advertising Management – Concepts and Cases”, Tata McGraw Hill Company, New Delhi,
2007
th
3. George E. Belch and Michael A. Belch, “Introduction to Advertising and Promotion (6 Ed.)”, Irwin. Illinois Tata
McGraw Hill Company, New Delhi, 2007
09GMB6: SALES AND DISTRIBUTION MANAGEMENT

(Course Facilitator : Mr.K.Arul Rajan)
The field of sales management – functions of sales management – trends in modern sales management, SPIN (2)
Selling.
Sales organization structure : Sales management positions – Inter departmental relations (2)
Personal selling – objective – steps – strategies – determining sales force profile – product – market analysis. (3)
Determining sales force size – customer oriented selling strategies
Sales force recruitment – selection – training – motivation – compensation – Evaluation and supervision (4)
Determining Sales Budget – targets– territories. (5)
Sales process – prospecting, building rapport, presentation, handling objections, closing the sale, building (5)
relationship.
Distribution logistics : Elements of physical distribution – ware housing – inventory decision, transportation, trends in (5)
distribution.
Creating the channel : Deciding the number and location of channel Members. Selection and appointment of (4)
dealers. Managing the dealer Network – dealer – principal relations, dealer motivation, dealer training –
Performance appraisal of dealers
Total 30
REFERENCES:
st
1. Tapan K Panda, Sunil Sahadev, “Sales and Distribution Management 1 Edition Oxford Publication, 2005.
2. Richard R Still, Edward W Cundiff and Norman A P Govini, “Sales Management Decisions”, Strategies and
th
Cases, 5 ed., Prentice Hall of India, New Delhi, 1997.
3. Havaldar K K, Cavale V M, “Sales and Distribution Management”, Tata – McGraw Hill, Delhi, 2008
4. Venugopalan “Sales and Distribution Management”, Response Books New Delhi 2008
5. Gupta S L “Sales and Distribution Management”, Excel Books, New Delhi 2005
09GMB7: MARKETING RESEARCH

(Course Facilitator : Dr.R.Swamynathan)
Marketing Research – An Introduction: Conceptual Frame Work – Historical Development, Nature – Scope – (6)
Importance – Relationship with other Disciplines – Consumer and Industrial Marketing Research – Organization of
Marketing Research Department.
Marketing Research Process : Steps in Marketing Research – Problem Definition – Research Design – Field Work –
Data Analysis – Report Preparation – Characteristics of Good Marketing Research – Marketing Research Plan
Product Research : New Product Research – Idea Generation, Idea Screening – Concept Development and Testing, (6)
Business Analysis, Product Development, Test Marketing, Commercialization – Product Life Cycle Research –
Product – Mix Research
Sales Control Research : Sales Forecasting – Sales Analysis – Sales Potential – Methods for Developing Marketing (6)
Potentials – Direct Data Methods, Corollary Data Method – Use of Surveys to Determine Potentials
Advertising Research : Advertising Content Research, Advertising Media Research, Advertising Effectiveness (6)
Research
Ethics in Marketing Research : Treatment of Respondents, Buyers & Researchers – International Code of Marketing (6)
Research Practice- Segmentation research
Total 30
REFERENCES:
1. Beri, G.C. “Marketing Research”, fourth Edition, Tata McGraw-Hill Publication Ltd., New Delhi, 2008
2. Cooper and Schindler, “Marketing Research- Concepts and cases”, Tata Mcgraw Hill, New Delhi, 2006.
3. Naresh K Malhotra. ”Marketing Research” ,Pearson education, fifth edition, New Delhi, 2007.
4. Rajendra Nargunkar, “Marketing Research- Text and cases”, third edition, Tata Mcgraw Hill, New Delhi, 2008.
5. Shao Zhou, “Marketing Research-Indian Edition”, Cengage Learning, New Delhi 2008.
STREAM C: HUMAN RESOURCE MANAGEMENT
09GMC1: STRATEGIC HUMAN RESOURCE MANAGEMENT

(Course Facilitator : Mr.R.Nagarajan – Guest Faculty)
An Investment Perspective of Human Resources: Human Resource Investment Considerations – Training and (3)
Development – Improved Retention – Job-secure Workforces – Employment Practices
The Human Resource Environment : Technology and Organizational Structure – Management Trends – (4)
International Developments - Legal Environment: Equal Opportunity – Sexual Harassment - Issues in handling
Surplus Labour – Outsourcing – SEZ and Labour Legislations.
Strategy Formulation : Theoretical Foundations – International Strategy – Human Resource Contributions to (2)
Strategy
Human Resource Planning : Overview of Human Resource Planning – Managerial Issues in Planning – Selecting (3)
Forecasting Techniques – Forecasting the Supply of Human Resources – Forecasting the Demand for Human
Resources
Strategy Implementation: Workforce Utilization and Employment Practices – Efficient Utilization of Human (4)
Resources – Dealing with employee Shortages – Selection of Employees – Dealing with Employee Surpluses –
Special Implementation Challenges
Strategy Implementation : Reward and Development Systems – Strategically Oriented Performance (3)
Measurement Systems – Employee Development
The Performance Impact of Human Resource Practices – Individual High-performance Practices – Limitations of (3)
Individual Practices – Evolution of Practices – Systems of High-performance Human Resource Practices – Individual
Best Practices vs. Systems of Practices
Human Resource Evaluation: Overview of Evaluation – Approaches to Evaluation – Prevalence of Evaluation – (3)
Evaluating Strategic Contributions of Traditional Areas
Cases (5)
Total 30
REFERENCES:
1. Greer, R, Charles, “Strategic Human Resource Management – A General Managerial Approach”, Pearson
nd
Education, New Delhi, 2 Edition, 2006.
2. Mello, A, Jeffery, “Strategic Human Resource Management”, South Western, New Delhi, 2007.
3. Schuler R S and Jackson S E, “Strategic Human Resource Management”, Blackwell Publishers, New
nd
Delhi, 2 edition, 2008.
4. Venkata Ratnam, C.S. “ Industrial Relations”, Oxford Press, New Delhi, 2006.
5. Chanda, Ashok and Kabra, Shilpa, “Human Resource Strategy – Architecture for Change”, Response
Books, New Delhi, 2002.
6. “Strategic Human Resource Management – for change Development and Performance”, Beacon Books,
1998.
09GMC2 :ORGANIZATION DEVELOPMENT

(Course Facilitator : Mr.R.N.Ajith Sankar)
Introduction to Organization Development (OD) : Growth and relevance of OD, Diagnoses for OD, Foundations & (4)
Process of OD, Approaches to OD
Designing OD Interventions : Characteristics of OD Interventions, Overview of types of Interventions, Process (3)

involved in designing Interventions
Human Process Interventions : Interpersonal and Group Process Approaches, Organization Process Approaches, (7)
HRM Interventions: Performance Management, Career Planning & Development Interventions
Strategic and Techno Structural Interventions : Organizational Restructuring, Organizational transformation, work (5)
design and redesign, Socio-technical systems, Quality circles, Employee Involvement, Total Quality Management
Organization Culture: A Sociological Perspective, Socialization Processes (4)
Effectiveness of OD Interventions : Evaluation and Institutionalization of OD Interventions – Importance, Process (3)

and Difficulties Involved, Role of an OD Consultant, Dealing with Consultant – Client Relationships, Ethical Issues in
OD
Learning Organization and Organizational Effectiveness : Significance of Learning Organization to Organizational (4)
effectiveness, Establishing Learning Dynamics in Organizations, Building a Learning Organization
Total 30
REFERENCES:
1. Cummings, G, Thomas and Worley, G, Christopher, “Organization Development and Change”, Thomson
Publications, 2005
2. French, L, Wendell and Bell, H, Cecil, “Organization Development – behavioral Science Interventions for
Organizational Improvement”, Prentice Hall, New Delhi, 2005.
3. Pareek, Udai, “Training Instruments in HRD and OD”, Tata McGraw Hill, New Delhi, 2004
4. Marquardt, J, Michael, “Building the learning Organization”, Jaico Books, New Delhi, 2003
5. Organizational Culture: A Sociological Perspective (R. Goffee & G. Jones), The International Handbook of
Organizational Culture and Climate; Cary L. Cooper (Editor), Sue Cartwright (Editor), P. Christopher Earley
(Editor), Wiley, 2001
09GMC3: LEADERSHIP AND CHANGE MANAGEMENT

(Course Facilitator : Dr.T.G.Vijaya)
(2)
Introduction to Management Change and Introduction to Complexity of Change.
(3)
Anticipating Change, Link to Strategy initiating Change, Strategic Planning Process, progress for
change, mindset of change, awareness of responses.
(3)
Theories and modules of Change: The degree of change and types of organizational change and
change strategy modules.
(4)
Planning and evaluating change, planning, evaluation for the future the pathway incorporating new
activities, planning and improving methodologies, creating a change management plan.
(4)
Organisational Culture and Change: Organisational Culture, the cultural web rituals and routines,
status of organizational culture, incorporating organizational culture into a change plan.
Responses, responses to change, strategies for overcoming responses to change, incorporating (4)
responses into the change management plan, leading change, change leader or change manager,
leadership styles, improvement of growing new leaders, incorporating leadership into the change
management plan.
Change Roles, Change Sponsors, Change Agents, Change Allies and Change (3)
Advocates
(2)
Measuring Achievement, the role of Management, mid course corrections, celebrating milestones,
types of measures.
Case Study
(5)
TOTAL 30
REFERENCES:
1. Harigopal, ” Management Of Organizational Change: Leveraging Transformation” Sage Publications, 2006.
2. Linda Holbeche, “Understanding Change – Theory, Implementation and Success”,Elsevier, 2006.
3. Cummings & Worley, “Organisation Development & Change”, Thomson, South-Western, Seventh
Edition,2005.
4. Colin Coulson-Thomas, “Transforming the Company – Manage Change, Compete & Win”,Kogan Page,
2002.
5. Ian Palmer, Richard Dunford & Gib Akin, “Managing Organizaitonal Change – A Multiple Perspectives
Approach”, Tata McGraw-Hill Publishing Company Ltd, New Delhi, 2008.
09GMC4 :HUMAN RESOURCE DEVELOPMENT

(Course Facilitator : Dr.R.Krishnaveni)
Historical developments – HRM and HRD – Professional Characteristics and competencies for HRD professionals – (2)
Emerging issues facing HRD professionals.
HRD: A conceptual analysis – HRD system – mechanisms – HRD Climate and culture (2)
Influences on Employees behaviour – model of employee behaviour – External influences – Internal factors that (3)
influence employer behavior
Learning and HRD – Learning principles – maximizing learning – Individual differences in the Learning process – (3)
Learning strategies and styles – Recent developments in Instructional and cognitive psychology
Analysis of the role for development – developing the person in the role – performance review and counseling- (3)
potential appraisal- –Assessment centre- career and succession planning
Training and Development – meaning and importance – Role – Training Process model emerging developments (2)
Identification of training needs – organizational analysis – Task Analysis – person analysis – prioritizing HRD needs (3)
Designing T & D programs – Defining the objectives – make / buy Decision – selecting the trainers – preparing (4)
lesson plan, training Methods, materials – scheduling
Implementing T & D programs – Training delivery methods, principles Involved in selection – Techniques of training (3)
different levels – Outdoor management exercise
Evaluating T & D programs – Purpose – methods and techniques (2)
Transfer of training – issues – transfer process – theories – strategies – Organization and work environmental (3)
factors that influence transfer of training
Total 30
REFERENCES :
1. Krishnaveni R, “Human Resource Development – A Researcher’s Perspective”, Excel Books, 2008.

2. Randy.L.Desimone, John M.Wenner and David M.Harris, “Human Resource Development”, Third edition,, South
rd
western (Banglore) private Limited, 3 edition,2003.
nd
3. Udai Pareek & T V Rao, “Designing and Managing Human Resource System”, 2 ed., Oxford & IBH
Publication Company, New Delhi, 2003
4. Tiwari T.D, and Anujja Thakkar, “New Dimensions on Human Resource Developments”, Wisdom publications,
2005.
5. Blanchard P Nick and James W Thacker, “Effective training”, prentice hall, second edition, new jersey, 2004.
09GMC5 :LABOUR LEGISLATION AND INDUSTRIAL RELATIONS

(Course Facilitator : Mr.P.M.Jagatheesan, Guest Faculty)
Introduction to labour legislations, classification, sources and development of labour legislation's, (2)
major principles of legislation
Factories Act (4)
Contract Labour Act (2)
Industrial Disputes Act, Problems of industrial peace, grievance and disciplinary procedures. (6)
The Minimum Wages Act, Payment of Wages Act, Payment of Bonus Act (3)
The Employees State Insurance Act (3)
The Employee Provident Fund Act (3)
The payment of Gratuity Act (1)
The workmen Compensation Act (2)
The Maternity Benefit Act (2)
National Commission on Industrial Relations – Recommendations (2)
Total 30
REFERENCES:
1. Pylee P V and A Simon George, “Industrial relations and personnel Management”, Vikas Publishing House Pvt
Ltd., New Delhi , 1995
2. Subramanian V, “The Industrial Disputes Act 1947”, Madras Book Agency, 1995.
nd
3. Bulchandani K R, “Industrial relations & Personnel Management”, 2 ed., Himalaya Publishing House, 1981.
4. Subramanian V, “The Factories Act 1984”, Madras Book Agency, 1994.
5. Subramani P N, Rajendran G, “Human Resources Management and Industrial Relations”, Himalaya Publishing
House, New Delhi, 2001.
09GMC6: PERFORMANCE MANAGEMENT

(Course Facilitator : Dr.R.Krishnaveni)
Introduction to Performance Management: Role of Performance in Organizations, What is Performance (4)
Management, Dimensions of Performance Management, Role of Appraisals in Performance Management,
Performance Management in today’s scenario
Performance Management Process: Relevance of Objectives in organizations and Performance Management, (4)
Organizational and Individual Performance in Performance Management, Process of Performance Management,
Performance Management and Human Resource Management
Performance Planning and Analysis: What is Performance Planning, Performance Planning and Performance (5)
Analysis, KPAs and Performance Planning, Components of Performance Planning, Objectives of Performance
Analysis, Performance Analysis Process
Performance Review and Discussion: Significance of Performance Review in Performance Management, Process (4)
of Performance Review, Performance Ratings: Factors affecting appraisals, Methods and Errors, Reducing Rater
Biases. Performance Review Discussions: Objectives, Requisites, Process, Role of Mentoring and Coaching in
Performance Review Discussions
Implementing Performance Management System: Operationalizing change through Performance Management (5)
Process, Factors affecting Implementation, Pitfalls of Implementation
Experiences in Performance Management: Traditional Practices in the Industry, Recent approaches in practice, (8)
Case studies of Performance Management Systems in select organizations
Total 30
References:
1. Kohli A S and Deb T, “Performance Management”, Oxford University Press, 2008.
nd
2. Herman Aguinis, “Performance Management”, Pearson Education, 2 edition, 2009.
3. Rao, T.V., “Performance Management and Appraisal Systems – HR Tools for Global Competitiveness”
Response Books, New Delhi, 2007
4. Chadha Prem, “Performance Management – It’s about Performing – Not just Appraising”, Macmillan India
Limited, New Delhi, 2003.
5. Johnson, C. Merle, Redmon, K, William, Mawhinney, ed., “Handbook of Organizational Performance –
Behaviour Analysis and Management”, Jaico Publishing House, New Delhi, 2002
08GMC7: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
International Organization - Approaches to the study of comparative employment policy - Convergence (3)
theory, the cultural approach the institutionalist perspective
International HRM Models- Poole's adaptation of the Harvard model - The brewster and Bournois model (3)
of International HRM - Controversy International HRM - Problems of International Research
Internationalization of Business - Types of International Business, How inter country Differences Affect (2)
HRM
Why International assignments fail? - International Staffing Policy, Selecting International Managers, (2)
Adaptability Screening
Training & Maintaining International Employees - International Compensation (2)
Performance appraisal of International Managers - International Labour relations, Repatriation: Problems (3)
and solutions.
Human Resource Management and Europe - The European community and origin & development - (4)
Controversy - EUROSCELEROSIS or Social dumping Recent History and contemporary development in
post Communist Eastern European Management & Labour relations
Human Resource Management and USA - Roots of American HRM wider impact of HRM. (2)
Human Resource Management and Japan- Some innovative Japanese Management techniques such as (3)
just in time theory, quality circles and Kaizen- Influence of Japanese Management Practices on Western
Employment practices.
Cases (6)
Total 30
REFERENCES:
1. Dowling, Peter.J, Welch, Denice E, International Human Resource Management, Excel Books (Thomson
th
learning), 4 edition, 2007.
2. Pucik, Barsoux, Irwin, The Global Challenge- framework for international human resource management,
Tata McGraw-Hill Evans, 2002.
3. Monir H Tayeb, International Human Resource Management -–Oxford University Press - 2005.
4. International Human Resource Management - Hugh Scullion, Margarel Linehan - Palgrave McMillan, 2005.
5. Anne Wit Harzing & Joris Van, Ruysse Veldt ,International HRM, , Sage Publication, 2005.
6. Hugh SculIion,, Margaret Linehan International HRM , Pal grave, 2004
STREAM D: INTERNATIONAL BUSINESS
09GMD1: INTERNATIONAL MARKETING

(Course Facilitator : Dr.Krishnaveni Muthiah)
Scope and challenges of International marketing; developing global awareness – strategic orientation
(2)
Planning and organizing international marketing: Market entry strategies – organizational set-up
(2)
Consumer Product strategy: standardizing and adaptation – global brands and national brands – product
strategy in services segment.
(4)
Product strategy for Business: quality and global standards – business services – relationship marketing
(2)
International marketing channels: channel-of-distribution structures – distribution patters – alternative

choices – selecting and motivating channel members
(4)
Integrated marketing communications and advertising: standardization and adaptation – legal and
linguistic limitations
(4)
Personal selling and sales management: recruiting, training and motivating sales force – evaluating
and controlling
(4)
Pricing strategy: approaches for international pricing – leasing – counter trade – transfer pricing
(4)
Current issues and case discussions
(4)
-------
-----
Total
(30)
---
---------
REFERENCES
1. Philip R Cateora, John L Graham and Prashant Salwar, International Marketing, Tata McGrow-Hill, New
Delhi, Indian Edition, 2008.
2. Sak Onkvisit and John L Shaw, International Marketing, Indian edition, Pearson Education (Singapore),…..
3. Warren J Keegan, Global Marketing Management, Indian edition, Pearson Prentice Hall,….
09GMD2: EXPORT MANAGEMENT, PROCEDURE AND DOCUMENTATION

(Course Facilitator : Dr.Krishnaveni Muthiah)
Distinction between foreign trade and domestic trade – need for elaborate procedure and documentation for export (2)
Legal requirements for exporting: Importer – Exporter Code Number – need to register with Sales Tax Department, (2)
Central Excise Department and Export Promotion Councils / Commodity Boards
Selecting export product: considerations of product knowledge, foreign demand – basis for deciding on the number (3)
of products for export – impact of Foreign Trade Policy of India on product selection
Selecting export markets: country identification, risk evaluation; deciding on the number of export markets (2)
Concluding a sound export contract: essential elements of an export Contract – Incoterms, Terms of Payment and (4)
Letter of Credit
Preshipment export finance – role of commercial banks – procedure (3)
Central Excise clearance, Customs clearance exchange control regulations and formalities, port formalities (4)
Export Documents: Transport documents including Combined Transport Document, Commercial documents – (5)
characteristics and the uses of various documents
Negotiation of documents – action in the event of discrepancies – action in the event of non-acceptance / non- (2)
payment
Insurance for export: marine insurance, export credit insurance, product liability insurance (3)
Total 30
References :
1. Aseem Kumar, “Export and Import management”, Excel books, 2007
2. Govindan A, “Study Materials”, PSG Institute of Management, 2005
3. Jeevanandam C, “Foreign Exchange: Practices, Concepts and Control”, Sultan Chand, 2002
4. Foreign Trade Policy, “Handbook of Export Procedure (2004 – 2009) and Annual Report of the Ministry of
Commerce”, Govt. of India
09GMD3: INTERNATIONAL TRADE LOGISTICS

(Course Facilitator : Cmdre M K Murthy)
Logistics Management: The concept and definition – Objectives and Key elements of the
(2)
logistics system - Importance of logistics management
Logistics Strategy Support in Business Strategy: Logistics interface with marketing -
Logistics, value-chain concept and production efficiency - Towards logistical efficiency and (4)
profitability
World Shipping Vessels: Types of ships - Vessel related specifications and size of the Vessels -
(3)
Flags of convenience
Shipping Systems: Liner services and Tramp services - Conference system - Chartering - Baltic
(3)
Freight Exchange
Shipping Intermediaries: Shipping Agent - Freight Brokers - Freight forwarder – Stevedores –
(3)
NVOCC
Containerisation: - Unitisation concept - Packaging for export - Genesis of containers -
(3)
Classification of containers - Benefits to trade - Constraints in containerization
ICDs: Roles and functions - Export, import clearance through ICDs - Container Freight Station
(2)
(CFS) – CONCOR
Multimodal transportation (MMT): Intermodal operation (Container & Land Bridges) – CTD -
(2)
MMT Contribution to logistical efficiency - Problems and prospects of MMT - Legislature for MMT
International Air Transport: Air Transport – advantages and constraints - Air Cargo tariff
(4)
structure – IATA
Advanced Logistics: e-logistics - 3 PL and 4 PL - Future scope of logistics management (4)
Total 30
REFERENCES:
1. David P, “International Logistics”, Biztantra, New Delhi, 2006 (Chapters 1, 9, 10, 11, 12 & 14)
2. Krishnaveni Muthiah, “Logistics Management and World Sea Borne Trade”, Himalaya Publishing House,
Mumbai, 2004
ND
3. Donald J Bowersox, David J Clsss, “Logistical Management”, Tata McGraw Hill, New Delhi, 2 Edition,
2007, (Chapters 10, 12, 13, 14 & 15),
4. Dr. Chandran R, “International Business”, Jaico Publishing House, Mumbai (Chapters 1, 15 & 16), 2006
5. Ronald H Ballou, “Business Logistics / Supply Chain Management”, Pearson Education (Chapter 6 –
pages 164 – 184), 2004
6. Selected papers on ITL from IIFT; (available in reference section of the library)
7. Study material on “International Trade Procedures & Documentation” prepared by Prof.A.Govindan
8. Vinod V Sople, “Logistics Management”, Pearson Education, New Delhi, 2004
09GMD4 IMPORT MANAGEMENT, PROCEDURE AND DOCUMENTATION

Global sourcing – strategic importance of global sourcing – key factors for consideration (2)
Methods of global procurement: Tenders, negotiation, contracts, e-procurement (2)
Import contracts: basic elements of purchase contract – Import Letter of Credit – importing on credit basis – various (3)
options for financing imports
The Indian import regime – export – linked import facilities – Advance Licences – EPCG licences (5)
Customs regulations and import clearance formalities – warehousing Facilities (3)
Import formalities for 100% EOUs, units located in Technology Parks, Special Economic Zones (3)
Risk Management: management of transit risks, foreign exchange fluctuation risks, other risks (4)
Importing projects – various methods including BOOT (2)
Importing technology – special characteristics (2)
Case discussions and exercises (4)
Total 30
References :
1. Aseem Kumar, “Export and Import management”, Excel books, 2007
2. Govindan A, “Study Materials”, PSG Institute of Management, 2005
3. Jeevanandam C, “Foreign Exchange: Practices, Concepts and Control”, Sultan Chand, 2002
4. Foreign Trade Policy, “Handbook of Export Procedure (2004 – 2009) and Annual of the Ministry of Commerce”,
Govt. of India
5. Journals on India’s Foreign Trade
6. Forum, a periodical publication of International Trade Centre (UNCTAD/WTO), Geneva
09GMD5: GLOBAL FINANCE AND FOREX MANAGEMENT

Introduction to international finance: Global trade, Capital movements and International finance – FDI and FII (2)
Foreign Exchange – Sources and Uses: Foreign Trade and Foreign Exchange - Balance of Payments (2)
International Exchange Systems: Fixed and Floating Exchange Rates - Exchange Rate System prior to IMF - (5)
Exchange Rate - System under IMF - External value of Rupee - Convertibility of Rupee
(7)
Exchange Control: Objectives of Exchange Control - Methods of Exchange Control - Import Control - Exchange
Control in India -
Foreign Exchange Management Act, 1999 - Administration of Foreign Exchange - Functions of a Foreign Exchange
Department - Correspondent Relationship between Banks - Foreign Currency Accounts
(7)
Foreign Exchange Transactions: Purchase and Sale Transactions - Exchange Quotations - Sport and Forward
Transactions - Ready Exchange Rates - Ready Rates based on Cross Rates - Forward Exchange Contracts – Inter
bank Deals - Execution of Forward Contract - Execution of Cancellation / Extension of Forward Contract
International Financial Institutions: International Monetary Fund - Special Drawing Rights - International Bank for (7)
Reconstruction and Development - International Finance Corporation -International Development Association -
Multilateral Investment Guarantee Agency - Asian Development Bank
Total 30
References:
1. P G Apte, “International Financial Management”, Third edition, Tata McGraw Hill, New Delhi, 2002.
th
2. Jeevanandam C, “Foreign Exchange and Risk Management”, 9 Edition, Sultan Chand & Sons., New Delhi,
2004.
09GMD6: INTERNATIONAL MARKETING RESEARCH

(Course Facilitator : Mr.K.Arul Rajan )
Overview of International Marketing Research 2

► The Nature and Scope of Research in International Marketing
Decisions
► Marketing Research in the International Environment
International Marketing Research Process and Secondary Data 4
► Research Process in International Marketing

► Significance of Secondary Data
► Secondary Data sources and applications
► Ensuring quality and Reliability of Data
Issues in Primary Research for International Marketing 4

► Problems in Research Design
► International Survey Research
► Scales Development in Cross-National Research
► Issues in Questionnaire Design
► Data analysis and Presentation
Applications of Marketing Research in International Marketing Decisions 8

► Environmental Scan and Monitoring Environmental Changes for International Markets
► Product and Market Identification for Exports
► Marketing Research for Price Determination
► Distribution decisions for Overseas Markets
► Research for Market Communication and Media Selection
Region-specific Marketing Research 6
► Asia-Pacific
► Europe
► Latin America
► Middle-east
► Africa
► North America
Emerging Issues in International Market Research 2

o Market Analysis for International Business Decisions
o Web-based Research for International Business decisions
o Cross-cultural issues in International Consumer Research
Presentation of Group Projects 4
Total 30 hours
References:
1. V.Kumar, International Marketing Research, Prentice-Hall of India, 2000.

2 Blankenship, Albert Breneman; George, Edward Breen and Dutka, Alan(1998), State of the Art Marketing
Research,(2ND ed.) Chicago:NTC Business Books(BGD)
th
3 Aaker, David A., Kumar V and Day, George S(2000), Marketing Research(7 ed) NY:John Wiley &
Sons(AKD)
4 Susan P Douglas and C Samuel Craig(1983), International Marketing Research, PH/AMA Series in
Marketing, New Jersey:prentice-Hall Inc.(DC).
5 Green, Paul E; Tull, Donald, S.and Albaum, Gerald(1997), Research for Marketing Decision, New Delhi,
Prentice Hall of India(GTA).
09GMD7: INDIA AND WORLD TRADE

World merchandise trade: a historical review of growth and trends – world trade in recent years – leading (5)
players and major items – India’s position in world merchandise trade
World trade in services: a historical review of growth and trends – major items – major exporting and importing (5)
countries – India’s position in world trade in services
WTO issues of concern to India’s trade in merchandise and services (4)
India’s trade in merchandise and in services – sector-wise study of performance over the years – major (8)
developments and issues – problems and prospects
India’s trade policy and new initiatives – SAFTA, relations with ASEAN, bilateral free trade agreements (8)
Total 30
References :
1. WTO publications
2. India’s trade statistics published by DGCI&S and by CMIE
3. RBI annual reports and other publications
4. Annual Report of the Ministry of Commerce
5. Economic and Trade newspapers and journals
6. Rakesh Mohan, Facts of Indian Economy, Oxford University Press, 2002
STREAM E: ENTREPRENEURSHIP & FAMILY BUSINESS
09GME1 ENTREPRENEURSHIP MANAGEMENT

(Course Facilitator : Ms.V.Thilagam)
Evolution of the concept of entrepreneur – the nature and concept of entrepreneurship – historical (1)
perspective.
Definition of Entrepreneur – The Entrepreneurial Decision Process (1)

Role of entrepreneurship in economic development. Factors affecting entrepreneurial growth – economic (2)
and non-economic. Growth of entrepreneurship in India
Characteristics of an Entrepreneur – Distinguish between an entrepreneur and an Intrapreneur. (4)

Entrepreneurial Careers and Education. Managerial vs entrepreneurial decision making. Establishing
Intrapreneurship in the organization
Entrepreneurial Competencies – meaning of competency or trait, skill and knowledge – major (3)
entrepreneurial competencies.
Determination of entrepreneurial potential – factors in Entrepreneurial success. Ethics and Social (5)
Responsibility of entrepreneurs. The future of entrepreneurship
Entrepreneurial motivation – motivation theories – motivating factors – achievement motivation. Locus of (5)
control. Childhood family environment, education and personal values. Role models and support
systems
Entrepreneurial feelings and entrepreneurial mindset. The socio-cultural impact. (2)
Legal issues for the entrepreneurs (2)
Role of Government, Financial institutions and other organisations in the entrepreneurial growth. (5)
Total 30
REFERENCES:
th
1. Hisrich D. Robert &Peters P. Michael, “Enterpreneurship”, Tata Mc Graw – Hill, New Delhi , 6 edition, 2007.
2. Holt H. David, “Enterpreneurship”, New Venture Creation, Prentice - Hall of India Pvt. Ltd., New Delhi, 2000
3. Kuratko F. Donald, Hodgetts M. Richard, “Entrepreneurship: Theory, Process, and Practice”, Thomson South-
Western, Ohio, 2004
4. Greene L. Cynthia, “Entrepreneurship Ideas in Action”, Thomson South-Wester, Cincinnati, 2000.
5. Bolton Bill and Thompson John, “Entrepreneurs Talent, Temperament, Technique”, Elsevier Butterworth-
Heinemann, Oxford, 2004.
09GME2: CREATIVITY, INNOVATION AND ENTREPRENEURSHIP

The Creative Problem-solving Structure – Creativity and Creative Groups – Characteristics of Creative Groups – (7)
Idea generation and development – Improve the idea to Commercialisation process
Innovation in business – Types of innovation – Creating and identifying opportunities for innovation – The (3)
technological innovation Process.
Research & Development Management in Entrepreneurial ventures – Matching the Individual entrepreneur’s needs (3)
and the organizational needs in R & D.
The Corporate Technological innovation-planning and strategies – Development of and innovation friendly culture – (4)
Establishment of strategic Direction – Involvement with innovation.
Innovation and Entrepreneurship – Creating new technological venture – Innovation and Intrapreneurship. (3)
Building capabilities for execution – Analyse Processes used by ventures that seek to establish new markets. (4)
Capturing value from innovation – Licensing, Patent rights – Commercialise by the same firm – outsource – vertical (3)
integration – acquisition.
Innovation and meta – innovation in Indian firms. (3)
Total 30
REFERENCES:
1. Ceserani Jonne, Greatwood Peter, “Innovation and Creativity”, Crest Publishing House New Delhi, 2001.
2. Plsek E. Paul, “Creativity, Innovation and Quality”, Prentice-Hall of India Private Limited, New Delhi, 2000.
3. “Managing Creativity and Innovation”, Harvard Business Essentials, H B School Press, Boston, 2003.
4. Tucker B. Robert, “Driving Growth Through Innovation, How leading firms are transforming their futures”, East
West Books (Madras) Pvt., Ltd., Chennai, 2002.
5. Khandwalla N. Pradip, “Lifelong Creativity An Unending Quest”, Tata McGraw-Hill Publishing Company, 2004.
08GME3: NEW VENTURE CREATION AND MANAGEMENT
(Course Facilitator : Mr.Suresh Kumar , Guest Faculty)
Identifying new venture opportunities – Environment Scanning – Innovation – Generation of ideas for new products (4)
or services – products suitable for different sizes of organizations
Business Opportunity Guidance – Business Opportunity Identification – Creating, Shaping, Recognition and Seizing, (4)
Screening of opportunities
Evaluating new venture opportunities – establishing the Feasibility of new ventures (2)
Feasibility analysis – Technical –product and or service inventions, technology – new processes. Marketing – (5)
Importance of market orientation – Market research.
Finance – Asset management – sources of finance for a new venture – equity financing, venture capital and debt (5)
financing.
Managing the newly created venture – legal forms of businesses – the entrepreneurial team – matching human (4)
resources – needs and skills – networking. Human resources – assessing organizational capabilities.
Business Plan Preparation – Benefits of a Business Plan – Elements of the Business Plan – Developing a well (4)
conceived Business Plan – Guidelines to Write a Business Plan – Format & Presentation – Critique the Plan.
New venture management – the Indian experience. (2)

Total 30
REFERENCES:
1. Holt H. David, Enterpreneurship, “New Venture Creation”, Prentice - Hall of India Pvt. Ltd., New Delhi, 2000
h
2. Hisrich D. Robert &Peters P. Michael, “Enterpreneurship”, Irwin Mc Graw - Hill Inc, Boston, 5 edition, 2001.
3. Kuratko Donald,Hodgetts Richard, “Entrepreneurship: Theory, Process, and Practice”, Thomson South-Western,
2004 .
4. Kaplan M Jack, “Patterns of Entrepreneurship”, John Wiley & Sons, Inc, New Jersey, 2003.
5. Calvin J. Robert, “Entrepreneurial Management”, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2004.
09GME4: DYNAMICS OF INDIAN FAMILY BUSINESS

The Performance, Problems, and Paradoxes of Family Enterprises - What is a family business? ,Why family (6)
firms outperform the market ,How family firms dominate the economy ,The family business paradigm
Balancing Family and Business - “Shirt sleeves to shirt sleeves in 3 generations" ,3 circles model ,Resolving the (6)
family versus business paradox ,Evaluating "family first" versus "business first" orientation
Generational Evolution of Business Families - The life cycle of the business, the family, the individual ,Forms (6)
and structures of ownership ,Critical issues for continuity
Family Dynamics - Understanding how families work ,Systems analysis and systems intervention ,Family code (6)
Genograms
The Enterprising Family - Family offices, family foundations and family investment companies - "Best practices" of
(6)
long lasting families-in-business--a course summary
Total 30
REFERENCES:
1. John Ward, Denise Kenyon – Rouvinez , “Family Business Key Issues” , Palgrave Mac Millan , New York, 2005.
2. Carlock R.S and Ward J L, “Strategic Planning for the Family Business”, Palgrave Mac Millan , New York, 2001
.
3. Business Review (An Academy Journal).
4. The Family Business Management Handbook, 1996.
09GME5: FAMILY BUSINESS SUCCESSION, LEADERSHIP AND CONFLICT RESOLUTION

Succession Planning (3)

Preparing the family and the business for succession
Developing Successors (3)

Transferring Control and Ownership
Succession Strife (3)
The nature of leadership
Leadership in the business and family (3)

Different forms of leadership
Leading the top management team (3)

Understanding conflict
Teamwork in the Family Business: Starting Points (3)

Sibling Partnerships: Making Them Work
Cousin Consortiums: Managing Family and Company (3)

Husbands and Wives: Teaming Up to Create Growth
Building Better Executive Teams (3)

Creating Employee Work Teams
Bringing the Family Team Together (3)

Transitions to Shared Leadership
Requirements for Successful Family Business Teams (3)

Practical Tools for Achieving Teamwork
Total 30
REFERENCES :
1. John Ward, Denise Kenyon – Rouvinez, “Family Business Key Issues”, Palgrave Mac Millan, New York, 2005.
2. Carlock R.S and Ward J L, “Strategic Planning for the Family Business”, Palgrave Mac Millan, New York, 2001.
3. Family Business Review (An Academy Journal).
4. The Family Business Management Handbook
5. The Family Business Succession Handbook
6. The Family Business Leadership Handbook
09GME6: FINANCIAL MANAGEMENT OF FAMILY BUSINESS

Sound Financial Practices (3)

Managing Cash Flow and Profits (3)
Strategic Financial Planning (3)
Raising Capital On Your Own (3)
Raising Capital Through Investors (3)
Going Public (3)
Exploiting Mergers and Acquisitions (3)
Compensation (3)
Balancing Shareholder and Company Needs (3)
Selling the Business (3)
Total 30
REFERENCES:
1. John Ward, Denise Kenyon – Rouvinez, “Family Business Key Issues”, Palgrave Mac Millan , New York, 2005.
2. Carlock R.S and Ward J L, “Strategic Planning for the Family Business”, Palgrave Mac Millan , New York, 2001.
3. The Family Business Management Handbook
4. Financial Management of Your Family Company
09GME7: STRATEGIC TOOLS

Introduction - Models Tools & Frameworks. Their use in strategy formulation, execution and evaluation. Limitations. (5)
Industry and Competitive analysis – Porter’s 5 forces model, Industry attractiveness framework, Strategic group (5)
mapping, Environmental scanning, Porter’s generic strategic framework, Miles & Snow framework.
Company Resources & Competitive Capability Analysis – SWOT analysis, SPACE matrix. For diversified (15)
companies or companies with multiple business units – BCG matrix , I/E attractiveness strength grid, Grand strategy
matrix, Strategic, Resource, Competitive and Managerial Resources fit analysis. Strategic cost analysis, value
chains, Activity based costing, Benchmarking, Competitive strength assessments and Quantitative Strategic
Planning matrix.(QSPM)
Strategy Execution & Evaluation – TQM, Reengineering, Best practices, Balanced Scorecard, Strategy Maps. (5)
Total 30
REFERENCES :
1. David, “Strategic Management – Concepts and Cases”, Prentice-Hall India, 2004
2. Thompson & Strickland, “Strategic Management – Concepts and Cases”, Tata McGraw Hill, 2001
3. Dess, Lumpkin & Taylor, “Strategic Management – Creating Competitive Advantages”, McGraw Hill, 2006
th
4. Hill & Jones, “Strategic Management – An Integrated Approach”, Biztantra., 6 Ed, 2004
5. Hitt, Ireland & Hoskisson, “Strategic Management – Competitiveness and Globalization”, South Western
Thomson Learning, 2005
STREAM F: SYSTEMS MANAGEMENT
09GMF1: ENTERPRISE RESOURCE PLANNING

(Course Facilitator : Ms.R.Sujatha)
Introduction to ERP – Benefits – ERP & Related Technologies – Business Process Reengineering - Supply Chain (4)
Management
ERP Implementation – Life cycle – Methodology – Hidden costs – Organizing the Implementation – Vendors (4)
Consultants and Users – Application Service Provider Model for ERP Implementation
Business Modules in an ERP Package – Finance – Manufacturing – Human Resources – Plant Maintenance – (4)
Materials Management – Quality Management – Sales and Distribution
Operation and Maintenance of ERP System - Measuring performance of ERP System - Maximizing the ERP System (2)
Managing ERP Projects – Risk/Failure factors in ERP Implementation – Mitigating Implementation Risks – ERP (2)
failure – Evaluating ERP Projects
(4)
ERP Market Place – Service Oriented Market Place – ERP and E-Commerce – Future Direction of ERP
Datawarehousing – Data Marts –Meta Data – Trends in DW (4)
Data Mining – OLAP- Features and Functions- Models (2)
Business Intelligence- Key Performance Indicators – Dashboards (4)
Total 30
REFERENCES:
1. Alexis Leon, “ERP Demystified”, Tata McGraw-Hill Publishing Company Limited, Second Edition, 2008
2. Ashim Raj Singla, “Enterprise Resource Planning”, Cengage Learning, 2008
3. Mary Sumner, “Enterprise Resource Planning”, Pearson Education, 2008
nd
4. Vinod Kumar Garg and N.K.Venkitakrishnan, “Enterprise Resource Planning-Concepts and Practice”, 2
Edition, Prentice Hall of India Private Limited, 2003.
5. David L.OLSON, “Managerial Issues of Enterprise Resource Planning Systems”, Tata McGraw Hill Edition,
2004.
6. Paulraj Ponniah, “Datawarehousing Fundamentals”, John Wiley & Sons, Inc, Singapore, 2003
09GMF2: KNOWLEDGE MANAGEMENT

(Course Facilitator : Ms.R.Sujatha)
Introduction to Knowledge Management – KM’s Value Proposition – Drivers of KM – Knowledge Centric Drivers – (6)
Technology Drivers – Organizational Structure Based Drivers – Personnel Focussed Drivers – Process Drivers –
Economic Drivers – Creating the knowledge Edge.
Information to Knowledge Transformation – Conversion Process – Knowledge Categories, components – and Flows (8)
in an enterprise – Knowledge Management Systems and Existing Technology – Differences with Data Warehouse –
Intranet – Extranet – The Survival Imperative – Difficulties and Coping Mechanisms for Knowledge Management.
Knowledge Management Road Map – Infrastructural Evaluation – KM System Analysis, Design and Development – (5)
Deployment – Metrics for performance Evaluation.
Knowledge Audit and Analysis – Planning – Conducting the Knowledge Audit – Selecting the Audit Method – (5)
Choosing Company’s K Spots.
Designing the KM Team – Team Composition and Selection Criteria – Sizing Issues – CKO, CIO, CFO & CEO – (6)
relation – Successful CKO’s Technological and Organizational Functions.
Total 3(0)
REFERENCES:
1. Amrit Tiwana, “The Knowledge Management Tool Kit”, Pearson Education, Second Edition, 2004.
2. Elias M Awad & Hassan M Ghaziri, “Knowledge Management”, Pearson Education, 2004.
3. Irma Becerra, Avelino, Rajiv Sabherwal, “Knowledge Management and KM Software Package” , First Edition,
Prentice Hall, 2004.
4. Todd.R.Groft, Thomas P Jones, “Introduction to Knowledge Management: KM in business”, Butterworth –
Heinemann Publications, 2003.
5. Madanmohan Rao, “Knowledge Management Tools and Techniques”, Elsevier India Private Limited, New Delhi,
2005.
09GMF3: SOFTWARE PROJECT MANAGEMENT

(Course Facilitator : Prof.S.C.Sharma)
Introduction to Software Project Management Activities – Problems with Software Projects (4)
Project Planning & Project Evaluation – Overview of Stepwise Project planning – Strategic and Technical (3)
Assessment – Cost Benefit Analysis
Selection of Project Approach – Choosing technologies – Waterfall model – V process model – Spiral model – (3)
Software Prototyping
Software Effort Estimation – Cocomo model - Function points - Activity Planning & Risk Management (3)
Software Management Process Framework – Artifacts of Software Process – Workflows and Check Points of the (5)
Process
Iterative Process Planning – Work Breakdown Structures – Project Organizations and Responsibilities (3)
Process Automation – Metrics – Management and Quality Indicators – Metrics Automation - Tailoring the Process (3)
Risk Mitigation and Monitoring – Change Management – Quality Management (4)
Managing modern project profiles – Next-Generation Software Economics – Modern Process Transitions (2)
Total 30
REFERENCES:
1. Bob Hughes and Mike Cotterell, “Software Project Management”, Tata McGraw Hill, New Delhi, Fourth Edition,
2006
2. Roger S. Pressman, Ph.D, “Software Engineering”, McGraw Hill, Sixth Edition, 2005
3. Walker Royce, “Software Project Management – A United Framework”, Pearson Education, 2007.
4. Robert K Wysocki, “Effective Software Project Management”, Wiley Publishing Inc, 2006
5. Shari Lawrence Pfleeger,Joanne M.Atlee, “Software Engineering - Theory and Practice”, Pearson Education,
Second Edition, 2008.
6. Andrew Stellman, Jennifer Geene, “Applied Software Project Management”, O’Reilly Publications, 2006
09GMF4: SOFTWARE PROCESS MANAGEMENT

(Course Facilitator : Prof.S.C.Sharma)
Introduction – Process Based Approach for Project Execution – Capability Maturity Model for Software – Processes (5)
– Architecture and Documentation – SEPG and Software Process – improvement Planning – Process Life cycle –
Project Management Process.
Project Initiation – Proposals and Contracts – Customer and Vendor Interaction. (1)
Requirements Specification and Management – Requirements Analysis and Specifications – Overall process – (4)
Template – Requirements change Management – Traceability Management.
Project Planning – Development Process – Process Tailoring. (4)
Process Database and Process Capability Baseline – Software Metrics and Process management – Process Assets (4)
– Baseline Creation – Development – Process Improvement and analysis.
Effort Estimation and Scheduling – Effort Estimation Models – Bottom up Estimation – Top Down Estimation – (3)
Scheduling – Overall – Detailed Scheduling.
Quality Planning and Defect Estimation – Software Quality and Defects – Procedural Approach – Quantitative (3)
Approach – Planning – Estimating.
Project Management Plan – Planning – Tracking – Configuration Management – Document Control – Baseline – (4)
Configuration Control – Version / Revision Numbering.
Project Audits – Audit Process – Planning – Auditing – Follow up – Audit Analysis. (2)
Total 30
References :
st
[1] Jalote Pankaj, “CMM in Practice”, 1 Edition, Pearson Education, Noida, India, 2004.
[2] Humphrey W S, “Managing the Software Process”, Pearson Education, Singapore, 2005.
[3] Stephen H. Kan, “Metrics and Models in Software Quality Engineering”, Pearson Education, 2004.
[4] Rex Black, “Managing the Testing Process”, Wiley Dreamtech India (P) Ltd., 2004.
[5] Mary Beth Chrissis, Mike Konrad, Sandy Shrum, “CMMI : Guideline for Process Integration and Product
Improvement”, Pearson Education, 2004.
09GMF5: E-Commerce
Hrs
Introduction to E-Business and E-Commerce, Unique feature of E-commerce, E-commerce I and II (2)
E-commerce Business Models, B2C, B2B, C2C, P2P, M-commerce, Business Models in Emerging E-commerce (4)
areas
E-commerce Infrastructure, Internet Technology Background, Internet Protocols and Utility Programs, Internet II, (3)
Benefits,World Wide Web, Markup Languages,Internet and Web
Building E-commerce website, In-House vs Outsourcing, Choosing server software, Merchant Server software, (3)
Choosing the hardware, Demand side and Supply side, E-commerce site tools
Security and Encryption, E-commerce security environment, Security threats, Technology solutions, Encryption (4)
methods, Policies and Laws
E-Commerce Payment Systems, Credit Card Transactions, B2C Digital Payment Systems, B2B Payment Systems, (4)
Ethical, Social and Political Issues in E-commerce, Privacy and Information Rights, Intellectual Property Rights, (3)
Governance, Public Safety and Welfare
B2B E-Commerce : Supply Chain Management and Collaborative Commerce, Net Marketplaces, Private Industrial (4)
Networks
E-Business Strategy, Aligning IT with business strategy, The role of IT in facilitating e-commerce, Critical success (3)
factors in planning and execution for e-commerce
Total 30
References
1. “E-commerce Business, Technology and Society”, by Kenneth C.Laudon, Carol Guercio Traver, Pearson
Education Private Ltd.
2. “Strategic Management of e-Business”, by Stephen Chen, Wiley Publications, 2001
3. Electronic Commerce: A Managerial Perspective, Efraim Turban, David King, Jae Lee and others, Prentice
rd
Hall 2004, 3 Edition.
Hrs
09GMF6: Object Oriented Analysis and Design with UML
Object oriented programming : Principles of OO design, Objects, classes, messages and methods, decoupling for (2)
flexible software, Types and object specifications
Introduction to UML : Models and modeling, Unified Modeling Language, Design models and code (2)
Modeling with objects : Object properties, Links, Associations, Polymorphism, Dynamic Binding (4)
Business Modeling : Informal requirements, Use case modeling, Describing use cases, Structuring and completing (4)
the use case model
System Analysis : Object Design, Software Architecture, Use case realization (2)
System Design : Receiving input from the user, Producing Output, Data Storage, Design Model (4)
Implementation : Diagrams and strategies, Implementation of classes, associations and operations (2)
Class and Object Diagrams : Data types and classes, Associations, Generalization and specialization, (2)
Aggregation, Composition, N-ary associations, Qualified associations
Interaction Diagrams : Collaborations, Classifier roles, Association roles, Object creation and destruction, role (2)
multiplicity and iterated messages, Multiobjects, Conditional messages
State charts : Stage dependent behaviour, State, events and transitions, Initial and final states, Guard conditions, (2)
Action, Activities, Composite states, History states, Activity states
Component Diagrams : Dependencies, Components and artifacts, Component diagrams, Compilation (2)
dependencies, Components and interfaces
Constraints : Standard Constraints, Object Constraint Language, OCL data types and operations, Stereotyped (2)
constraints and generalization
Total 30
References:-
1. Mark Priestley, “Object-Oriented Design with UML”, Second Edition, TataMcGraw Hill, 2005
2. Ali Bahrami, “Object-Oriented Systems Development using Unified Modeling Language”, McGraw Hill
International Editions, 1999
3. James Runbaugh, Michael Blaha, William Premerlani, Frederick Eddy, William Lorensen, “Object Oriented
Modeling and Design”, Prentice Hall Publications, Seventh Edition, 1999
4. Bernd Bruegge, Allen H Dutoit, “Object Oriented Software Engineering”, Pearson Education, 2002
09GMF7: Data Mining and Warehousing Applications in Business Hrs

Impact of Data mining-Customer relationships-managing customer relationships-connection between data mining (3)
and data warehousing
Foundation: The technology and tools-Datawarehousing components-architecture, database, sourcing, acquisition, (3)
cleanup and transformation tools, metadata, access tools, data marts, administering and managing a database,
impact of the web in datawarehousing
Data mining overview- Scope, need, effectiveness of data mining, embedding data mining into process, state of the (3)
industry, data mining methodology, types of data mining applications
Classical techniques-Statistics, neighbourhoods and clustering (3)

Next generation techniques-Trees, networks, rules
When to use data mining-Right technique, case for embedding data mining, measurement of accuracy, explanation (3)
and integration in data mining
Business value of data mining- Customer profitability, customer acquisition, cross-selling, customer retention, (5)
customer segmentation
Keys to building the solution-building a business case, uncovering needs for data mining, defining business value, (5)
the costs
Deploying data mining for CRM-collecting customer data, scoring your customers, optimizing CRM process, (5)
overview of data mining tools
Total 30
References
[1] Berson A, Smith S and Thearling K, “Building Data mining Applications for CRM”, Tata McGrawHill, 2000
***************************
STREAM G: OPERATIONS AND TECHNOLOGY MANAGEMENT
09GMG1-OPERATIONS MODELING AND SIMULATION Hrs

(Course Facilitator : Dr N Vivek. Dr J Sekkizhar)
INTRODUCTION-Definition, uses, history, modeling basics-objects, elements, statistical distributions,
block diagramming, flowchart, process performance analysis, process knowledge directory, process (4)
variation analysis, process flow animation, workflow monitoring, modeling steps-assessment and
planning, implementation, measurement and continuous improvement, benefits of simulation
ASSESSMENT AND PLANNING-Assessment planning activities
Selecting simulation software- Evauation criteria- functionality, usability, reliability, maintainability, (4)
scalability, customer services, cost of ownership
IMPLEMENTATION-Simulation project planning, data collection and analysis, cause and effect
relationships, distinguishing variables, data requirements, model building and validation, conducting (4)
experiments and analyzing results
MODELING DYNAMIC BEHAVIOUR- Process vs activity, top down and bottom up approaches,
activity modeling, resource modeling, transaction modeling, connectors and connection objects, (4)
advanced modeling functions
PROCESS SIMULATION ANALYSIS- Performance measures-cycle time, transaction count, activity
cost, resource utilization, wait time, queue length. Types of statistical model input, statistical analysis (2)
of output- single and multiple scenario outputs, best solution selection
MEASUREMENT AND CONTINUOUS IMPROVEMENT-Measurement, feedback and reporting,
measurement process, continuous improvement, successful cases in simulation
(4)
SIMULATION IN PROCESS REDESIGN- Introduction, BPI approaches-benchmarking, process
redesign, Process reengineering, FAST, HIT. Five phases of process redesign
SIMULATION EXERCISES- Waiting lines, supply chains, manufacturing processes, projects (8)
Total 30
References
1. Harrington H James, Tumay Kerim, Simulation Modeling Methods, TMH, 2009
2. Hartvigsen David, SimQuick, Process Simulation with Excel, Second Edition, Prentice Hall, 2008
3. Jerry Banks et al, Discrete event simulation, Pearson education, 2006.
09GMG2-TOTAL QUALITY MANAGEMENT

(Course Facilitator : Dr N Vivek, Dr J Sekkizhar)
INTRODUCTION-Concept of quality, importance of quality, quality gurus and their philosophy-Deming,
Juran, Crosby, evolution of total quality, frameworks for quality-Baldrige award, Deming award,
(8)
European award, ISO 9000, comparison of various frameworks, quality and competitive advantage,
quality and differentiation strategies
ISSUES OF QUALITY: Customer supplier relationships, designing organizations-functional design,
redesign for quality, process design, process improvement, process control, process management, (6)
seven wastes in organizations, lean management-focus, roadmap
TOOLS AND TECHNIQUES: Design tools-QFD, FMEA, Concept Engineering, Quality planning tools-
Seven new management tools, Continuous improvement tools-Seven tools of quality control, PDSA, (10)
six sigma, kaizen blitz, benchmarking
H R ISSUES IN QUALITY: Teamwork-importance, types of teams in quality. Empowerment-
importance, principles, motivation. Leadership, Organisational change-importance, quality culture, (6)
sustaining change
Total 30
References
1. Evans J R, Total Quality management, First print, Cengage Learning, 2008
th
2. Evans J R and Lindsay W M, “The Management and Control of quality”, 6 edition, Cengage Learning, 2008.
th
3. Besterfield D H Michna C B, Besterfield G H and Sacre M B, “Total Quality Management”, 8 ed., Impression
Pearson Education, Delhi, 2008.
4. Shailendra Nigam, “TQM. An Integrated approach”, Excel Books, New Delhi, 2005.
nd
5. Bagchi T P, ISO 9000, “Concepts Methods and Implementation”, 2 edition, Wheeler Publishing, New Delhi, 1996.
09GMG3-SUPPLY CHAIN INTEGRATION AND MANAGEMENT

INTRODUCTION-Definitions, scope, importance, evolution, issues involved, bullwhip effect, Beer
(4)
distribution game, efficient and responsive supply chains, extended supply chain
UPSTREAM ISSUES-Purchasing management, creating purchasing relationships, strategic sourcing, (8)
OPERATIONS ISSUES-Demand forecasting and CPFR, aggregate planning and inventory policy,
(4)
ERP, JIT and TQM issues in supply chain
DOWNSTREAM ISSUES-Transportation-importance, management. CRM, location decisions, service
(8)
response
INTEGRATION AND MEASURES-Integration, SCOR model metrics, balanced score card (6)
Total 30
References
nd
1. Sunil Chopra, Miendel Peter, “Supply Chain Management: Strategy, Planning and Operations”, 2 ed., Pearson
Education, 2006
2. Simchi-Levi D, Kaminsky P and Simchi-Levi E, “Designing and Managing the Supply Chain: Concepts,
nd
Strategies and Case Studies”, 2 ed., Tata McGraw Hill Publishing Company, New Delhi, 2006
3. Wisner, Tan, and Leong, Principles of Supply Chain Management: A Balanced Approach, First Ed, Cengage
Learning, 2008
4. Shah Janat, Supply Chain Management, First Ed, Pearson Learning, 2008
09GMG4- MANAGEMENT OF R&D AND INNOVATION
Technological Innovation and Creativity - Nature , Process and Importance of Technological Innovation - R&D and
Economic Development - Product Design, Marketing and Consumer - Innovation and Creativity
(6)
Strategic Considerations - R&D as a Corporate Function - R&D Resources - Partnership in Innovation

(4)
Organisation for R&D and Innovation - HRM Issues in Innovation and R&D - Leadership and R&D Management -
Organisation Design and Structure for R&D - R&D Project Management - Measurement, Evaluation and Assessment
of R&D
(8)
Macro Considerations - National R&D Infrastructure and Institutional Framework - Fiscal & Other Incentives and
Promotional/Support Measures - Industry, Institutional and Government Co-operation
(7)
Issues in R&D Management - Commercialisation of R&D - Management of IPRs - Financing of R&D Projects -
Role of Consultants in R&D
(5)
Total 30
References:
1. Trott P, “Innovation Management and New Product Development”, Financial Times, Pearson Publishing,
Delhi, 2000.
2. Martin MJC, “Managing Technological Innovation Entrepreneurship”, Reston Publishing Company, Virginia,
1984.
3. Tinstad JE, “How to Manage the R & D Staff”, Amacom, USA, 1991.
4. Satyawrat Ponkshe, “The Management of Intellectual Property”, UBS Publishers, New Delhi, 1991.
5. Margaret A. White and Garry D. Bruton, The Management of Technology and Innovation: A Strategic
Approach, Cengage Learning, 2007.
6. Eric Von Hippel, The Sources Of Innovation, Oxford University Press, 1988
09GMG5- TECHNOLOGY MANAGEMENT
A Review of Technology Management – Introduction - Technological Innovation - Technology Forecasting

(3)
Technology Strategy - Business Competitiveness and Technology Strategy - Technology Strategy and Leadership
(5)
Development of Technological Capabilities and Organizing for Technology- Developing Technology- Based
Capabilities - International Intellectual Capital Law - Technology Capabilities Development: Diffusion and
Adaptation
(5)
Management Issues - People and Organization Issues - Characteristic of Innovative Firms - Technology Interface
with the Market: Customer and Suppliers
(5)
Technology Management, Operational Systems Strategy, and Business Competitiveness Interfaces - Market
Integration with Technology – Accountability with Shareholders
(6)
Decisions and Implementation of New Technology and E-Business Technology Developments - Performances
Impact of the New Technology - International E-business Management
(6)
Total 30
References:
1. Harrison, N and Samson D, “Technology Management: Text and International Cases”, McGraw Hill, New York,
2002.
2. Diwan P, “Productivity and Technology Management”, Deep and Deep Publications, New Delhi, 1997.
3. Gaynor G H, “Handbook of Technology Management”, McGraw-Hill, New York, 1996.
4. Szakonyi R, “Hand Book of Technology Management”, Viva Book (P) Ltd., New Delhi, 1996.
5. Margaret A. White and Garry D. Bruton, The Management of Technology and Innovation: A Strategic Approach,
Cengage Learning, 2007
09GMG6 -PROJECT MANAGEMENT

Introduction Modern project management-Meaning, Importance, current issues. Organization
(10)
strategy, project selection; Structure and culture
Defining the project, Scope of project, Project priorities, WBS, Coding, Structure, Matrices
(8)
Estimating project time, costs- Developing plan-Managing risk-Scheduling resources and duration
Leadership, Social network, ethics, Trust, Qualities
Managing the project team –five stages-building team, Virtual team, pitfalls,-Partnering- (6)
Implementation , Completion, effort fails, Customer relations.
Progress and performance measurement and evaluation-Project audit and closure, International
(6)
Projects.
Total 30
References
1. Cliford F. Gray and Erik W. Larson, Project management-the managerial process, Tata Mcgraw-hill, Third
edition, 2009.
2. Jeffrey K. Pinto, Project management- Achieving competitive advantage, Pearson Education, first ed. 2009.
3. Gido I Clements, Project management, Cengage Learning, First Ed. 2009.
4. Harvey Maylor, Project Management, Pearson education, 2003.
09GMG7-SIX SIGMA
Introduction : History of continuous improvement – Value and foundations of Six sigma and Lean-
(8)
Applications- Enterprise leadership responsibilities. – Change management
Organizational project management measures- Impact of stack holders, CTx requirements,
Benchmarking, performance measures (6)
Team management- Formation, Facilitation , Dynamics,
Define, Measure, Analyze, Improve and Control techniques –Voice of customer, project charter,
tracking, Data collection , Measurements , Basic statistics, Process capability, data analysis tools, (12)
Failure mode, GAP, root cause, waste analysis, DOE, TOC, Kaizen, SPC, TPM,
Design for six sigma Frame works and Applications- Common DFSS methods, DFX, Special
(4)
design tools.
Total 30
References
1. T.M. Kubiak and Donald W. Benbow, The certified six sigma Black belt Handbook, Pearson education, Second
Ed., 2010.
2. David M. Levine, Statistics for six sigma green belts-with MiniTab and JMP, Pearson power, First impression,
2008.
3. George Alukal and Anthony Manos, Lean Kaizaen: A simplified approach to process, ASQ publications, 2007.
4. Evan, An Introduction To Six Sigma & Process Improvement, 2007
5. Lindsay, Evans, Introduction to Six Sigma, Thomson South-Western, First edition

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Detailed Syllabus

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DETAILED SYLLABI

09GM10: BASIC ACCOUNTING

09GM11: BUSINESS MATHEMATICS

09GM12: INDIAN BUSINESS LEADERS

09GM14: ECONOMICS FOR MANAGERS

09GM15: QUANTITATIVE TECHNIQUES

09GM16: ORGANISATIONAL BEHAVIOUR

Personality – its determinants & attributes (5)

Emotional Intelligence and Work Values

Employment relationship and the psychological contract (2)

Motivation - Basic Concepts, Motivation Theories, Problems in Motivation (5)

Leadership - Theories of leadership, Leadership styles and effectiveness (5)

Work Stress - Causes and consequences – Stress coping strategies (4)

09GM18: PERSONALITY DEVELOPMENT – I

09GM21: MANAGEMENT INFORMATION SYSTEM

Global Management and Information Technology – Managing IS function – Global IT Management

09GM22: FINANCIAL MANAGEMENT-I Hrs

INDIAN FINANCIAL SYSTEM (2)

09GM23: RESEARCH METHODS - I

Nature & Scope of Research in Management (3)

Primary data collection: Qualitative & Observation Research (5)

Primary data-collection techniques

Primary data collection : Survey Research: Primary data-collection methods (3)

Measurement & Scaling Techniques (3)

09GM24: MARKETING MANAGEMENT-I

Developing marketing strategies and plans.

09GM25: HUMAN RESOURCE MANAGEMENT

Industrial Relations (4)

09GM26: PERSONALITY DEVELOPMENT – II

09GM31 : MANAGERIAL COMMUNICATION

Writing business letters and Developing messages (4)

Neutral and Positive messages (3)

Persuasive messages (3)

Strategies for successful Business and Group meetings (5)

Memos, notice, agenda and minutes documentation (6)

Writing Reports and Proposals (5)

Interviewing : Types, stages, skills for interviewer and Interviewee (4)

Case Presentation (4)

09GM32: RESEARCH METHODS – II

09GM34-FINANCIAL MANAGEMENT II Hrs

FINANCING DECISION (6)

Capital Structure Theories

DIVIDEND DECISION (4)

VALUE BASED MANAGEMENT: Economic Value Added (EVA) (2)

1. Brigham F E, “ Financial Management”, third edition, Prentice hall,2007

Designing and managing services.

Designing and managing integrated marketing communications. (6)

Tapping into global markets.

09GM44 FRENCH LANGUAGE

Les objectifs communicatifs

Les objectifs linguistiques

Les objectifs communicatifs

Les objectifs linguistiques

Les objectifs communicatifs

Les objectifs linguistiques

Les objectifs communicatifs

Les objectifs linguistiques

Les objectifs linguistiques

09GM45: JAPANESE LANGUAGE

Total Duration: 100 contact hours (in trimesters 2, 3 and 4)

The course consists of 25 lesson modules in addition to an introductory orientation session

Three tenses - Past, Present Future