Institute of

Apparel Management

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An

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& A
E T in
itiative
of

(Sponsored by Ministry of Textiles

Shaping Industry ready professionals
Govt. of India)

I’m the future of

PROSPECTUS 2011-12

www.iamindia.in
Contents
Introduction ...................................................................................................01
IAM Board of Governors ................................................................................03
Message from Union Textiles Minister ..............................................................04
Message from Chairman, IAM & AEPC............................................................05
Quote of Convener, IAM BOG ........................................................................05
Message of Dr. Darlie Koshy, DG & CEO, IAM/ATDC.......................................06
Joint Director's Message .................................................................................07
Message of Vice- Chancellor, IGNOU .............................................................08
Message of Director, SOVET, IGNOU ..............................................................08

IAM at glance ...............................................................................................09

About Institute of Apparel Management (IAM)..................................................12
About Apparel Export Promotion Council (AEPC)..............................................13
About IAM Faculty.....................................................................................14-15

International Pathways Bachelor’s Programmes Offered At IAM .......................16

Indian Pathways Full-time Bachelor’s Degree Programme.................................17
Indian Pathways Full-time Bachelor’s Degree Programme.................................18
International Pathways Master’s Programmes Offered At IAM ..........................19
International Pathways Master’s Programmes Offered At IAM ..........................20
Indian Pathways Full-time Master’s Degree Programmes ..................................21
Indian Pathways Full-time Master’s Degree Programmes ..................................22

Student’s Speak .............................................................................................23

Facilities Provided by IAM ..........................................................................24-25
Placement at IAM...........................................................................................26
IAM's International/Indian Academic Collaborators..........................................27
Expert's Views about IAM ................................................................................28
Short Term Programmes Offered For Academic Year 2011 ...............................29
Admission Calender 2011-2012 ....................................................................30
Fee Structure..................................................................................................31
 The Business of
Fashion & Apparel

The Apparel & Textile Industries employ 35 million people

directly and 54.85 million people indirectly, and is the second
largest provider of employment after agriculture, contributing
14% to the industrial production, 4% to the GDP and 17% to the
country's export earnings. With the domestic sector of Clothing
and Textiles expected to be around US$ 70 billion, allied areas
of the industry, especially fashion, retail, fashion
communications, lifestyle accessories, luxury products etc. are
also expected to rapidly expand and increase being a market
dominated by “YOUTH” of about 430 million. The rapid growth
of the International fashion industry has overwhelming
economic influence. Domestically, this industry plays a crucial
role in contributing to the industrial output of the nation and its
consumption, apart from generating substantial employment
Indian Apparel and
for the skilled, semi-skilled and unskilled segments of the work
Textile industry has force. With this level of envisioned growth in the International
grown manifold and and Indian Fashion Industry, the industry needs designers -
technical and strategic designers-, design managers and
stands at US$ 62
fashion professionals with more in-depth and broad base
billion today. It is knowledge & skills relating to “the business of fashion” itself.
estimated to touch US$ Considering these evolving trends there exists a need for
programmes that are vocationally apt and industry focused.
115 billion by the year
Envisioned growth of the Indian Apparel Industry will need over
2015 comprising of one million merchandisers, marketing and design
domestic market share professionals, strategic design managers, product development
experts, production managers and technologists with more
of US$ 60 billion and contemporary knowledge and skills. IAM is positioned as a
an export market share multi-varsity to fill the need gap as an institute focusing on the “
of US$ 55 billion. business side of fashion “.

1
 Rise & Rise of Indian
Fashion & Lifestyle Industries

The present fashion industry boasts of several talented designers who are
well known for their expertise in their respective domains, not only in the
national, but in the international arena as well. India is one of the oldest
civilizations in the world, presenting itself as the converging point for a large
number of cultural groups professing varied customs and traditions. India is
a country which is founded on diversity – the people love to celebrate round
the year. Apparel & lifestyle statements and the Indian festivals royal
celebrations have a lot to do with each other. Fashion designers are inspired
to experiment with a large number of diverse options. What is noteworthy in
this context is the fact that no matter how large the array of options there are
for the designers, their final designs always portray an element of culture and
emotion that pulsate in the varied consumer markets of India. As more and
more fashion designers and apparel manufacturers recognize the potential
of the country and with the Indian economy sustaining rapid growth. the
consumerism in fashion has finally dawned . The present domestic market
size is estimated at Rs.1,50,000 Cr with the potential to reach 300,000 Cr by
2015. The Apparel exports are also bound to grow at a rapid pace . The
generally adopted way of dressing up in the traditional clothing is giving way
The Indian Fashion
to the adoption of a new metrosexual way of dressing which is wooing the
Industry has certainly GenNext. Fashion Designers and the print and electronic media have
come off age since the contributed substantially to the spread of fashion as a driving force, both
among Indian consumers and selectsegments of Western and South East
days when all that it Asian markets.
could muster were the
The Apparel industry is now open to innovation, new market development
names of just a few and aggressive product development while widening the fabric base through
designers like Rohit Bal, imports as well. The industry has crossed US$11.2 billion as of 2009-10 and
is poised to cross US$ 20 billion in exports by 2015. The industry has
Tarun Tahiliani, and Ritu
ambitious plans to notch up US$ 25 billion and also create world beating
Beri in the circuit. brands apart from being a “creative manufacturer” to the world.

2
 The “Institute of Apparel Management”
has constituted a “Board of Governors”
with leading doyens of Exports, Retail,
Design & Academics to provide a long-
term vision and strategy to position IAM
as world’s leading Fashion & Apparel
IAM Board of Governors Management Institute that provides
quality & contemporary education. IAM
Board of Governors include prominent
personalities from Exports, Retail, Fashion
Sh. Premal H. Udani Sh. Virendra Uppal Sh. Arvind Singhal Design & Lifestyle industries. These
Chairman, AEPC & IAM M.D, Richa Export Chairman, Technopak Advisor Pvt. Ltd. members have re-shaped the Indian
fashion industry over the past decades.
Dr. Darlie Koshy Sh. Vimal Kirti Singh Sh. Subhinder Singh Prem
Director General & CEO, I.A.S, Secretary General, AEPC Managing Director, Reebok India Co.
IAM & ATDC Apparel Export Promotion
Council Dr. S. Neelamegham Sh. Narendra Kumar
Founder & President, NIILM Gurgaon Fashion Designer, Arenah Design Studio
Sh. Praveen Nayyar
Sr. Vice Chairman, AEPC Dr. Latha Pillai Ms. Krishna Mehta
Pro. Vice-Chancellor Head Designer at LFW
Sh. Ashok Rajani Indira Gandhi National Open University, New
Chairman, EP, AEPC Delhi Ms. Harmeet Bajaj
CEO, BIAN
Sh. Vijay Kumar Agarwal Sh. Rahul Mehta
Chairman, Creative, Garments Pvt. Ltd. President, CMAI & Convener, IAM BOG Sh. Gautam Nair
M.D, Matrix Clothing Pvt. Ltd
Sh. Rakesh Vaid Sh. B.S.Nagesh
Founder Chairman, M/s. Usha Fabs Pvt. Ltd. Vice-Chairman, Shopper's Stop Ltd

Sh. Jagdish N. Hinduja Sh. Pradeep Hirani

Chairman, Gokaldas, Images Pvt. Ltd. CMD, Kimaya, Fashion Pvt. Ltd.

3
 Message from
Union Textiles Minister

“There is a huge gap between the garment

industry's growing needs and the large pool of
unemployed youth in India.

I am glad that AEPC's IAM (Institute of Apparel

Management) and ATDCs (Apparel Training and
Design Centres) are working towards creating
skilled human resources for the rapidly-growing
domestic and export sectors to bridge the gap.”

Thiru Dayanidhi Maran,

Union Textiles Minister,
Govt. of India

4
 Message from Chairman,
IAM & AEPC
“Institute of Apparel Management” promoted by AEPC Society
for Human Resource Development under the aegis of Apparel
Export Promotion Council is announcing admissions 2011-12,
this year there will be admissions for both international as well
as Indian pathways, International pathways through GBC,
University of Wolverhampton & Edexcel, UK with new MOU’s
with London College of Fashion, UK & Ontario College of Art &
Design University, Canada. The partnerships in progress are
Modspe, Paris & SMR University, Sansepolcro, Italy and for
Indian Pathways through IAM-IGNOU Fashion & Design
Management Center a new range of programmes have been
offered in August 2010. The institute aims at providing fast track
and cutting edge education for managing the Apparel industry
in a fiercely competitive era.
Phasing out of the quotas for textile and clothing industry in the
world market and opening of the Indian economy to the retail
sector has accelerated the pace of globalization of the apparel
industry. IAM endeavors to create a new cadre of management
professionals who can understand the dynamics of global
business environment of the apparel industry. The students are
poised to get a unique experience of having international
exposure as well as industrial training besides regular
classroom teaching. The institute's leadership and distinguished
group of faculty members are geared to offer world class
education in all major areas of apparel management with a
focus on the business of fashion in the global context.
The diversity of options in IAM's curriculum is complemented by
a breadth of activities outside the classroom. Every student finds
exhaustive opportunities to participate in and contribute to a
variety of co-curricular and extra curricular activities. Being a
premier management education institute we continuously strive
to bring “state-of-art” to the students. Eminent personalities
with close association with both export & domestic industries
from industry continuously interact with students to share their
valuable experiences in industry. I am confident that, with the
faculty teams with both experiences & energy and potential
outlook, IAM will scale greater heights of success in defining
new horizons of excellence.
I look forward for welcoming students with aspirations for
becoming managers & decision makers of the rapidly growing
Apparel Industry.
Premal Udani
Chairman, IAM & AEPC

Institute of Apparel Management (IAM) has emerged as national player providing globally benchmarked
education with world's leading universities including London College of Fashion (LCF), University of
Wolverhampton and Edexcel, UK, Ontario College of Art & Design University (OCADU), Geroge Brown College
(GBC), Canada and lately expanding its reach and footprints in world's fashion capital France and Italy with
MOD'SPE, Paris (supported by French Ready to Wear Federation) and Studio Moda Rossella, Sansepolcro, Italy
(the emerging place of world's most renowned brands like “PRADA” & “INGRAM”). With such leading partners
Quote of Convener, and support through AEPC and CMAI, IAM is probably the only institution in the country supported by the industry.
Therefore, IAM is by the industry, for the industry and of the industry.
IAM BOG
IAM-IGNOU collaboration is a milestone initiative that brings “World's largest University, IGNOU” and “India's
Largest Apparel Council” together to offer the best-in-class, contemporary curricula & industry oriented degree
programs. I'm sure that this joint initiative will benchmark quality for “New Genre Fashion Professionals” who will
lead the “Apparel & Textile Business” in future.

We welcome you to be a part of the most exciting learning opportunity.

Mr. Rahul Mehta
Convener, IAM BOG 5

Message of Dr. Darlie Koshy,
DG & CEO, IAM & ATDC
IAM Shapes the future of fashion….
----------------------------------------------
Over the last three academic years, IAM has established as a
fore-runneramong new genre of Fashion & Apparel education
institutes. As an institute focused on the “business of fashion &
design” and innovation led teaching-learning systems, IAM
has carved a niche for itself. The students are now actively
participating in major promotional fairs of international
standards organized by the AEPC; the faculty members are
designing and executing projects like “Source Zone”; The
number of International students are on the increase which all
have raised the profile of IAM. Most importantly, reputed
companies and export houses are coming forward to offer
internships and placement to all students.
Needy students get timely help at IAM through AEPC sponsored
freeships. Having positioned as a multi-varsity to create
“industry ready professionals”, both for export and domestic
industries, we see that huge opportunities are emerging for the
students to chart exciting careers. Big export houses which are
all consolidating and scaling up of operations and several of
them being situated in Delhi-NCR-Gurgaon, leading buying
houses, service industries as well as Rs.300,000 Crores
domestic apparel market (by 2015) augur well for IAM's growth
and in creating opportunities for students. The number of
international visitors to IAM from UK, Japan, Canada, France &
Italy and the interest of the leading institutes to collaborate with
the Institute go on to prove that the unique model of an “industry
council” run a higher education institute has attracted the
attention because of its winning formula:-
? The apparel industry both exports & domestic 'owns' the
institute and now the Management of the Institute is in the
6
The premier Institute is being
positioned as a “Multi-varsity
for apparel industry” offering
a bouquet of contemporary
Career-oriented
programmes. Being industry
safe hands of the doyens of fashion industry and design
education in the country. supported and with strong
? The Government actively supports the institute's activities linkages in textile, apparel,
? The most important apparel export and marketing centres accessory exports and
namely, Delhi NCR and Navi Mumbai have IAM's Campus.
domestic industries, the
IAM's DNA is industry owned & innovation driven and the
internships and placements
students inherit that DNA is their performance which is what is
required by both domestic & export apparel industries. including classroom
The IAM's thrust is also on Continuing Education and Executive assignments will have
Development Programmes for the working executions / considerable support from
professionals of the industry. IAM has set up CE programme
the members of Apparel
centres in Gurgaon, Navi Mumbai & Tirupur and plans to add
two more centres in Bengaluru & Chennai. With growing Industry.
reputation of its management, faculty members and the
student's creativity and innovation IAM continues on its trail
blazing journey by announcing the Admission's for 2011-12.
The highlights of this Academic season include international
pathways for the Apparel Marketing and Merchandising
Programme through Modspe Paris and Academic tie-up with
SMR University, Sansepolcro, Italy and the linkage in the making
with London College of Fashion, UK. Thus IAM is today the only
academic institute in the fashion / Apparel / Lifestyle education
space offering to its students the widest options to study in
Canada, UK, Italy & France while also giving an equally
attractive option to have face-to-face full time in-campus
programmes through world's largest university IGNOU.
COME AND JOIN TO CREATE THE FUTURE OF FASHION.
Dr. Darlie Koshy
Director General & CEO IAM & ATDC, Former Director,
NID Ahmedabad (2000-2008)
 Joint Director's
Message
Welcome to the third year of exciting learning opportunities with Modespe, Paris & SMR University, Italy the students will get a
“Institute of Apparel Management”, India's first Multi-Varsity. chance to learn from the original fashions centers of the world.
IAM is amongst very few fashion institutes in the world that
With its recent tie-up with IGNOU, the IAM – IGNOU
deliver most contemporary courses, industry oriented course
autonomous center has started delivering an additional route
curriculums, innovative pedagogy, real-life experience &
for higher education in India & SAARC countries.
knowledge sharing by industry at classroom level as well as
global exposure to fashion & lifestyle industry. With latest state of Art infrastructure, such as Knowledge
Management & Resource Center (KMRC), India's first Fashion
The only institution in India supported by Rs.50,000 crore
Innovation Lab (FIL), IAM is set to become the only place in India
apparel industry creates new paradigms in learning fashion
to offer education for “Knowledge & Creative Economy” with
programmes with most exciting career opportunities OR
digital platform & tools for “new age designers &
progression to the best international fashion
merchandisers”.
institutions/universities across the world whether it is George
Brown College and Ontario College of Art & Design University We welcome you aboard to be a part of batch 2011-12 and
at Canada, Univ. of Wolverhampton at UK or through Edexcel, enjoy the most memorable learning opportunities to become
169 colleges across the world and 7 continents. The recent “New Age Fashion Professionals”
partnership with London College of Fashion will bring in a much
advance perspective in fashion, beauty products & sustainable Somesh Singh
fashion domain. Also, with new partnerships in progress with Joint Director, IAM

With state of Art infrastructure, such as

Knowledge Management & Resource Centre (KMRC), India's first
Fashion Innovation Lab (FIL), IAM is set to become the only place
in India to offer education for “Knowledge & Creative Economy”
with digital platform & tools for “new age designers
& merchandisers”.

7
 Message of Vice- Chancellor,
IGNOU

Message of Director,
SOVET, IGNOU
The School of Vocational Education and Training established in August 2007 aims at
providing Education and Training for skill development and to meet the vocational
as well as technical requirements for the economic development of the country.
Demand driven and value added courses/programmes are offered through the
School, targeting the formal and informal sectors. The School will develop courses
that encourage vertical mobility of vocational education and training. Research is
another priority area for identifying societal and industrial needs.

The School of Vocational Education and Training in collaboration with “Institute of Apparel
Management” is all set to offer Bachelors and Masters Degree Programmes in Fashion related
areas. The Indian textile and fashion industry is the second largest employment sector after
agriculture and therefore, this joint initiative is bound to expand the scope and nature of
vocational education beyond its conventional meaning. This will also re-define vocational
education as “Professional Education”, as last few decades has witnessed considerable change
with revival of the new sectors i.e. fashion, lifestyle, retail & brand. The vocational education has
found its much sought after place. Today most of the vocational education & training has
transformed into professional careers in the changing global context. We hope that this new
partnership will provide knowledge & skills for contemporary industrial needs and will fulfill the
professional requirements that are required by the leading fashion and apparel industries
today. This initiative with “Institute of Apparel Management” will set-up a new benchmark for
quality education in the country.
Prof. C.G. Naidu, Director, SOVET, IGNOU
8
IAM at glance
Inauguration of IAM-IGNOU Fashion & Design Management Center
by Smt. Rita Menon, IAS Secretary, Ministry of Textiles, Govt. of India
Launch function of Multi-Varsity programmes at IAM
Gurgaon Campus by Ms. Ritu Kumar, Ace Fashion Designer
Launch function of IAM campus Sanpada, Navi Mumbai Inaugurated by
Ms. Priya Dutt, Mr. Shatrughan Sinha, Mr. Ranjit Bedi & Ms. Indu Sahni
Launch function of IAM Campus,
Sanpada, Navi Mumbai
Convocation Ceremony 2010
(L to R) Dr. Darlie Koshy, D.G. & CEO,IAM & ATDC, Shri. Vimal Kirti Singh,
SG, AEPC, Smt. Rita Menon, IAS Secretary, Ministry of Textile, GOI & Chief Guest,
Shri Rahul Mehta, Convener, IAM,Board, Shri Premal Udani,
Chairman, AEPC & IAM at the Convocation Ceremony 2010
9
 Why
should I
study Fashion
at IAM?
 About Institute of
Apparel Management (IAM)

Institute of Apparel Management is India's first Apparel Multi-Varsity (multi-university) under one roof promoted by Apparel Export Promotion Council
(India's largest Export Council) sponsored by Ministry of Textiles, Government of India.
IAM was established in 2007 with an intention to create professionals for “Business of Fashion” for Fashion, Textiles & Lifestyle Industry.

IAM in order to cater to growing industry demands for both export and domestic market has established 4 distinct Academic IAM has been very instrumental to train Designers, Design
Tracks in which it will train holistic professionals for both fashion & lifestyle industry. These Academic tracks are established to Professionals, Design Managers, Design Merchandisers, Quality
cater to the entire pyramid of industry requirement & they are: Professionals etc. with a broad base knowledge of applied
management skills, competencies & understanding the dynamics of
Apparel Business in Global context.
Track 1: Fashion & Lifestyle Design
In order to extend its learning opportunities to industry, working
professionals, young entrepreneurs & students, IAM has for the first
Track 2: Apparel Merchandising & Management time in India developed the most contemporary and sought after Full-
Time Programmes and an array of Modular CE programmes which will
give every individual an opportunity to upgrade their professional skills,
Track 3: Apparel Production Technology & Supply Chain Management key competencies & knowledge by moving up in the Knowledge Value
Chain. It will also offer an excellent opportunity for these candidates to
be employed in Indian as well as global context & these certifications as
Track 4: Fashion Retail & Brand Management well as awards are recognized across the world through its
12 International partners.
 About Apparel Export
Promotion Council (AEPC)

The parent organization of IAM is “Apparel Export Promotion Council (AEPC)”. The Council is a nodal agency
entrusted with the promotion of readymade garments from India promoted by the Ministry of Textiles,
Government of India. Council has more than 8000 apparel exporters as its members who contribute 3% of the
world trade in clothing and more than 8% of India's total Exports. AEPC has been continuously involved in the
task of promoting of readymade garments exports by:

• Organizing buyer-seller meets. • Disseminating information to trade through

• Leading trade delegations to potential markets
globally.
• Participating in specialized international fairs and
organizing Indian International Garment Fair
• Organizing seminars and workshops on fashion,
managerial and technical aspects of the industry.
• Integrated skill Human Resource Development
through ATDC network & IAM campuses.
publications and electronic media.
• Undertaking specific projects aboard for the
promotion of quality education in the field of
productivity enhancement and curriculum up
gradation.
• Coordinating with various Government
agencies/departments with regard to export
promotion programmes.

About E&T arms of AEPC: ATDC & IAM

In its constant endeavor to cater for trained manpower requirement of the apparel industry, AEPC established
“Apparel Training & Design Centre” in 1991 with the mission to upgrade the technical skills of the human
resources employed across the Garment Industry. Keeping in view the growing demand of the apparel
industry several ATDCs have been set up at different parts of the country where the garment industry is
concentrated.

Currently, there are more than 60 ATDC centers functioning all over India. ATDC offers 8 flagship
programmes in production technology, pattern making, apparel information technology etc. and 6 core
courses in different skills and competencies for the shop floor workforce. Having successfully established
training institutes to meet the requirements at the shop floor and supervisory levels, it was also observed that
there is a need felt in the availability and requirement of manpower for apparel industry particularly in the
areas of apparel management, merchandising, vendor management, and retail specific to the apparel and
fashion business.

In view of this, the “AEPC SOCIETY FOR HUMAN RESOURCE DEVELOPMENT” established an institution of
higher learning to cater this requirement of the industry. The Institute of Apparel Management established in
2007 and located in Apparel House in Gurgaon is now positioned as India's first multi-varsity for Apparel
Industry. IAM has now two campuses, the first one at Gurgaon and second campus at Sanpada, Navi Mumbai.
13

About IAM Faculty
Dr. Darlie Koshy
Director General & CEO, IAM & ATDC
Dr. Darlie Koshy is the Director General of
Institute of Apparel Management &
Apparel Training and Design Center
Network under the aegis of AEPC. He is the
CEO for all the Apparel Training & Design
Centres across the country and the
Institutes of Apparel Management in
Gurgaon and Mumbai. Dr. Koshy is the
author of three pioneering books including
the “Indian Design Edge”, a much
acclaimed recent publication. Dr. Koshy’s
contribution to design education and
promotion has been recognized by being
named twice as one of “50 leaders
reshaping Indian education” by Education
World, The Human Development
Magazine (Nov. 2007, Oct. 2008)). Dr.
Koshy also received the Delhi IIT Alumni
Award for contribution of National
Development in 2008 apart from “Premio
II Ponte 2008 Award” for contribution to
the Design for Development and Quality of
Life instituted by the Fondazione Europea
Guido Venosta, Milan Italy.Dr Koshy has
also been felicitated with the Order of Star
of Italian Solidarity. Before taking on his
current position, Dr. Koshy was the Director
of the National Institute of
Design,Ahmedabad for two terms
of office, helping the Institute to become
one of the top 10 Design schools in the
world and also pioneered the National
design policy.
Mr. Somesh Singh
Joint Director & Head, FD & Academic
Programme
He is presently the Joint Director of Institute
of Apparel Management, Gurgaon &
Sanpada (Navi Mumbai). He finished his
Graduate Diploma in Fashion Design from
NIFT, two years Faculty Development
Programme from NID, Ahmedabad with
specialization in Design, Strategic
Innovation, Design Research and New
Product Development.
As a professional he has wide experience
One of the unique characteristics of the faculty at IAM is its diverse set of interests and proven
professional backgrounds. The diversity of interests ensure that the students are exposed to a wide range
of points of view about the environment in which they will live and work after completing their education
at the Institute. The Vision and strategies of IAM owe much to the exceptional caliber of its faculty.
working with national & international
companies, initiated collaborations with
European Universities (Domus Academy,
Bocconi University, Polytecnic di Milano and
Instituto Eurepo di Design) as a part of "Indo-
Italian task force".
He has been invited as a guest delegate in
“International Textile and Apparel Congress
2007”, Hong Kong, eminent speaker in “Indian
Retail Summit”, “Indo-American Textile
Summit”, KVIC, HEPC, FDDI, FID etc. and
many such national and international forums.
His list of innovations includes, PaunchProof™,
Green Design for Retail, Fashion Clinic+, “I-
Shop” (Intelligent Shops), High Altitude
Clothing for defense, strategic design
innovation in Police Uniforms. His various
innovative ideas has been covered by leading
international media including TIME Magazine,
BBC, CNN, USA today, ZDF, Reuters, The
Standard & leading National Dailies & TV
Channel like AajTak, NDTV, Times Now etc.
While heading Apparel Design &
Merchandising Department at NID, the Institute
has been awarded “Best Institute in Apparel
Training” by Clothing Manufactures
Association of India for last four years
consecutively (2005-08). It has also been rated
as No. 1 Fashion Institute by Outlook Magazine
2007-08, and No. 2 by Hindustan Times, Mint
Survey 2007-08.
He has been jury member to National and
International fashion awards including
"OUTLOOK" magazine’s “Best Indian
Designers”, "INDIA FASHION WEEK”, “BW-
NID Design Excellence Awards” etc.
Ms. Sonia Chowdhry
Professor
Graduate in the Apparel Marketing and
Merchandising department (Class of 1990) of
the National Institute of Fashion Technology.
After working in the industry for 5 years she
joined as a Faculty member in the Marketing
and Merchandising department at NIFT, New
Delhi. She has received her pedagogic training
in her chosen discipline at FIT New York. She
has 14 years experience in teaching. She
specializes in Fashion Marketing, Consumer
Behavior in Fashion, Brands & Retail
Management and Fragrance Knowledge.
Ms. Kamal Kapoor
Project Head CE programme
She has an over 30 year association with the
Apparel Industry. She has been a part of it in a
variety of ways viz As Head of two of the largest
US retailers May Dept. Stores and AMC in the
Indian Sub Continent; managing a knit factory
in NEPZ; and Marketing for Pearl Global and
Modelama.
She initiated setting up Pearl Academy of
Fashion and was Guest Faculty teaching
Merchandising and Marketing at NIFT since its
inception. Her passion is this Industry.
Mr Snehasish Ray
Associate Professor
Graduate in Fashion Design from NIFT, New
Delhi in the year 1991 has had his own brand
label in domestic couture and prêt clothing
fashion industry. He has been a visiting faculty
to the department of Fashion Design, NIFT,
New Delhi since his graduation. Apart from
teaching at IAM he continues to be involved
with his own design studio in Delhi,
manufacturing high fashion apparel for the
domestic market.
Dr. Anuradha Bhatia
Assistant Professor
Having completed her BSc (Hons) in Botany
from Delhi University, she carried on her
interest in textiles by pursuing PG Diploma in
Graphic Design from Apeejay Inst Of Design,
New Delhi. She also did a PG diploma from
NIFT, however her love for research and
academics prompted her to study MSc at
UMIST, UK, a premier university for studying
Textiles and a PhD in Textiles from The
University of Manchester, Manchester, UK. She
has nearly 5 years of work experience as a
visual & apparel merchandiser & exhibition
designer in India. Also holds great interest in
Graphic Designing.
Ms. Rakhi Mital
Assistant Professor
PG Diploma in Textile Design and Development
from NIFT. With 7 years of Industry work
experience her core areas of specialization are
Design & Product Development, Surface
Techniques and CAD.
Mr. Parag Goel
Assistant Professor
He is a pass out from NIFT Gandhinagar
garment manufacturing technology batch
1995-97.He has worked in the industry for
approx. 12 years before joining IAM. During his
industry tenure he has worked for shahi
exports, Triburg, Target Corporation and his
last job being quality and technical assurance
manager at a buying house. His specialized
areas are quality, production and compliance.
Ms. Seema Kumar
Assistant Professor
Bachelor of Arts (Honours) in Drawing and
Painting from Banasthali Vidyapith and
Postgraduate in Knitwear Design & Technology
from NIFT. With an Industry experience of
almost 10 years working with international
brands and buyers, her Areas of specialization
are Merchandising, Product Development,
Knitwear, Drawing and Fashion Illustration,
Elements and Principles of Design.
Ms. Shalini Sharma
Faculty Associate
Post graduate in Leather Apparel Design &
Technology from NIFT, New Delhi. She has
worked with industry for three years as designer
where she participated in various International
Fairs. After that worked as Lecturer in Pearl
Academy of Fashion, New Delhi for three years.
Along with teaching she was also involved in
industry projects. Her areas of specialization
are Fashion Illustration, Design Process and
Fashion Studies.
People who have acted as the building blocks and leadership of Premier Institutes like NID & NIFT are now the key leadership & faculty members at IAM.
There are 18+ faculty members supported by technical personnel and administrative staff in their educational, research and consultancy projects. They interact
with industry and institutions in organizing seminars, conducting short term courses & workshops, consultancy and advisory programme. The faculty members
have backgrounds in Fashion Design, Textile Design, Apparel Marketing and Merchandising, Retail and Supply Chain Management, Apparel Production and
Information Technology. They have qualifications from Institutions such as FIT New York, NID, NIFT etc.
Ms. Manka Vasti
Faculty Associate
She is M.Sc (Computer Science) from Maharishi
Dayanand University and B.E. (Computer) from
University of Pune. She has 6+ years of work
experience in the field of education, software
development and teaching.
She has received an award acknowledging her
in-depth knowledge in all aspects of Computer
Science subjects as many of the questions sent
by her were incorporated in International
Informatics Olympiad 2007 organized by
Computer Literacy Foundation, New Delhi
supported by Silver Zone, New Delhi, India.
She specializes in various digital design
subjects such as Adobe Illustrator, Photoshop,
Corel Draw, AutoCAD etc. In addition she also
possesses sound knowledge of various
programming languages and database
technology.
Ms. Aradhika Mehta
Adjunct Faculty
Postgraduate of the AMM program of NIFT,
Delhi. She has contributed significantly in
diverse roles across the Marketing, Product
Development, Merchandising and Retail
Buying functions for some of the leading
international apparel and retail brands of the
country for 7 years. She has the distinction of
working across the entire spectrum of product
categories of clothing in her professional roles.
Her area of expertise spans Product
development, Category management and
Retailing.
Ms.Shalini Bansal
Adjunct Faculty
Post Graduate from NID in Textile Design. She
has worked in the domestic retail industry for
the last 4 years as a product designer and
design consultant for well know luxury home
furnishing brand. She brings with her depth of
knowledge in the area of textiles and product
design and development.
Mr. Gurmeet Singh
Adjunct Faculty
Graduate from the Delhi University (DU), he
also has a Diploma in Graphics. He has an
experience of more than 9 years in the fashion
industry and his areas of expertise are
Computer Aided Design (CAD) etc. He is a
Certified Instructor of the Tukacad Studio.
Ms Rakhi Manocha
Adjunct Faculty
She has over 15 years of experience in the
apparel export Industry; having worked with
leading exporters likes Orient Craft Ltd. and
TCNS Ltd. Her area of expertise is apparel
export marketing and Merchandising. She has
extensive experience of sourcing apparel for US
and European markets from India and
Bangladesh as well as sourcing raw materials
from India, China, Taiwan, Korea, etc. She is an
AMM graduate (1992-94) from NIFT, Delhi and
did her graduation in Economics (Hons) from
Jesus and Mary College, Delhi. Besides IAM,
Rakhi is also associated with NIFT, Delhi and
Pearl Academy of Fashion as guest Faculty for
merchandising.
Ms. Mridu Vijh Kataria
Faculty Associate
She is a Postgraduate from National Institute of
Fashion Technology (NIFT), Gandhinagar, in
Garment Manufacturing Technology (GMT
1995-97). She has 13 years of experience in
the apparel export industry, having worked as a
merchandiser with leading buying houses like
Triburg Consultants Pvt. Ltd. and export houses
like Exotique Exports. Her area of expertise is
Apparel Export Merchandising.
Ms. Anwita Singh
Faculty Trainee
Master’s Degree in Ecology & Environment,
PGDBM – 2 years (Full Time) with specialization
is Finance & International Business and work
Experience of 10 years in industry.
Dr. Himadri Ghosh
Advisor & Senior Professor
Having completed his B.A fine arts, B.Tex & M.
Tex, he did his PhD. in open end spinning from
faculty of technology, M.S. University, Baroda.
He holds a PG Diploma in Textile Design from
National Institute of Design. Has Undergone experience worked with both domestic as well
special training in rotary printing and as international brand. His areas of
engraving in Stork Brabant, Boxmeer, Holland Specialization are Computer Aided Design,
in 1977. Fashion Trend Forecasting and Product / Range
He carries a big bouquet of experience with Development.
him. He has worked as as a Chief Designer in
the Hukamchand Mills Ltd., Indore for 8 years.
Has also been associated with organizations
Ms. Janhavi S. Kulkarni
Faculty Trainee
like: Elar Fashions Ltd (Mumbai); in Pappilon
Graduate in Textile Engineering, she has 6years
Exports (tirupur); Decorative Exports; Platypus
of Industry Experience in Export Merchandising
Designs pvt. Ltd. He has headed the
for garments as well as Home Furnishing. She
consultancy and design services division at NID
has been a visiting faculty to SASMIRA's Institute
for 2 years. He is also a proprietor of Himadri
of Man-Made Textiles, Worli, Mumbai.
Ghosh Designs, Ahmedabad.
Dr. Ghosh is now associated with IAM, Mumbai
campus as an Advisor & Sr. Professor.
Mr. Ravi Kishore
CE Head, Tirupur
Mr. Nilanjan Das Professional career spans over twenty five
Associate Professor years. He has been involved in all the facets of
the apparel industry in India - government,
He is GDPD (Communication Design) from
National Institute of Design, Ahmedabad. He public and private. In quota management in the
yesteryears to fashion journalism. He has rich
has 10+ years of work experience in the field of
Fashion Communication, Advetising, Film experience at various levels of the industry from
shop floor to general management. He
Making, Design Management and Academics.
handled buyers like GAP, NIKE, Ann Taylor,
He has received special mention award for
Lands End, Quelle, Marks & Spencer, Levis
direction and music composition for a 30 sec
Strauss, AMC, Etam, Carrefour etc. He has
spot for Rajeev Gandhi Foundation. He has
established overseas offices and managed
directed and produced various Ad films,
import operations; trained, organised and
corporate films, animation films for brands like
managed maerchandising teams. He trained
Relience, Gillette, Piramal Healthcare and
shop floor operators and supervisors. He is
UNICEF. He specializes in various design
credited with successfully implementing lean
subjects such as Design Drawing, Colour and
production and management in some of the
Composition, Elements of Design, Space Form
leading manufacturing companies. He has
and Structure.
been consulting on business process re-
organisation and apparel retail management.
Ms. Sona Vyas Raman He has been teaching at Bangalore University
Assistant Professor and has been a visiting faculty at several
institutes such as NIFT, IIFT, Keltron Knowledge
Graduate in Fashion Designing and Apparel Center etc. Some of his publications are -
Manufacturing Technology from Sophia Apparel Merchandise Management, Apparel
Polytechnic, Mumbai and Bachelor of Design Management, Retail Management and
Commerce from University of Mumbai. She has Store Operations. His recent publication are
16 Years of professional & academic Apparel Quality Management and Operations
experience. Her areas of Specialization are Manual for Apparel Industry.
Retail Merchandising Management, Visual
Merchandising and Export Merchandising.
Mr. Anup Kumar
Senior Lecturer
15
Graduate in Fashion Design from NIIFT,
Mohali. He has 4.5 Years Of professional
 International Pathways: UG in
Bachelor Programmes Offered At IAM Fashion & Lifestyle Design

Pathways
Duration
4 yrs. Graduate Diploma Programme with an exit option after finishing 3 yrs. with a
BTEC, HND qualification from Edexcel progressing to a final year degree at 169
universities across USA, Canada, UK and Australia.

Eligibility

International
Students who have obtained a secondary school education from a recognized board
(CBSE/ICSCE/IB & other recognized boards) in any discipline are eligible to apply for
admissions.

About the Programme

The Undergraduate programme has been designed and developed to meet the
industry requirement for design professionals with complete and comprehensive
knowledge and understanding of design processes and design management of
fashion and lifestyle products. This 4 year programme is structured to provide students
with a strong foundation in the basics of design, the design processes & methodology,
elements & principles of design, history of design, design overview in the first year. It
will lead onto product focused design, with a stress on apparel and fashion related
lifestyle products including fashion accessories & lifestyle products. The final semester
of the programme focuses completely on application of the “class room learning” in
the industry to expose students to the industrial process of design with commercially
viable product development via a project consisting of an industrial internship and
final design product.

Career Opportunity
Graduates will join the industry as Designers, Assistant/Junior Designers, Product
Developers and Fashion Stylists.

16
Indian Pathways
Full-time Bachelor’s Degree Programme B.A in Apparel Design & Merchandising

Duration: 3 yrs.
Eligibility: 10+2 from a recognized board in any discipline.
About the Programme

Pathways
An Undergraduate programme that offers students a unique opportunity to explore the relationship between innovative
design and contemporary technology concept, context and realization. The students will acquire and develop both
technical and business skills to succeed in today's competitive fashion industry as well as study the processes involved in
the production of various fashion garments as these are the building blocks for any successful fashion designer.
Apparel Design & Merchandising provides an opportunity to challenge clothing through technology, and in the
process, develop innovative techniques for mastering fashion. Such a programme ensures that each professional,
although specifically qualified for a particular specialization area, is also able to interact competently with other non-
specialized areas of functioning necessary for competent design technologists. The programme inculcates functioning
within the context of design and merchandising as a responsible member of a core team.

Programme Objectives
• Acquire knowledge of core design areas, technology & business management to understand different facets of the
industry
• Understand the design development process & its application to deliver commercially viable product
• Should be able to identify the different markets, buyers requirement for export & domestic sector
• Should be innovative in ideas & adapt to the State-of-the-Art technologies in future
• Understand the socio political & cultural environment to incorporate in design

Indian
• The ability to study at under-graduate level of the curriculum in a progressive manner, in terms of depth of
understanding, creative application, critical judgement and professional awareness
• The potential to maximize on knowledge/skills of learning towards a career specialization
• Skills required to assimilate, correlate and generate new ideas beyond the taught aspects of the course and to
produce a conclusion in an innovative way
• The ability to research and explore independently
• The ability to communicate and present ideas and findings in a professional manner

Career Opportunities
Graduates from this programmes are professionally prepared to seek careers within the specialized areas such as
Textile Designers, Fashion Buyers, Selectors, Forecasters, CAD/CAM designers, Apparel Merchandisers.
 Indian Pathways
Full-time Bachelor’s Degree Programme B. A. in Fashion Communication

Duration: 3yrs
Eligibility: 10+2 from a Recognized board in any discipline
About the Programme

Pathways
An Under-Graduate Programme that allows students to gain basic concepts and knowledge in core subjects related to
the fashion communication, branding and promotion, its related business and industry, and allied studies related to
eventual specialization in fashion communication. The programme includes basics of design, drawing, and fashion
studies, principles of marketing, fashion styling, fashion journalism and portfolio development. Hence, the fashion
communication programme allows students to master the skills necessary for professional success. Students will learn
to apply critical decision making tools and practical experience into solving problems in various applications
associated with fashion business.
Such a programme ensures that each professional, although specifically qualified for a particular specialization area,
is also able to interact competently with other non-specialized areas of functioning necessary for an effective Fashion
Communication. The programme inculcates functioning within the context of Communication in Fashion industry as a
responsible member of a core team.

Programme Objectives
The Programme aims at the following overall learning objectives and will provide and develop:
• Comprehensive understanding of all core functions in the communication, branding and promotion industry in the
field of fashion.
• An appreciation and awareness of current activity and developments in the industry in a national and international
context, in terms of both design and commercial trends

Indian
• The ability to study at under-graduate level of the curriculum in a progressive manner, in terms of depth of
understanding, creative application, critical judgment and professional awareness
• Design and managerial skills required to assimilate, correlate and generate new ideas beyond the taught aspects
of the course and to produce a conclusion in an innovative way
• The ability to research and explore independently
• Reasoning and analytical skills necessary for interpreting conceptual and situational inter-relationships
• The ability to communicate and present ideas and findings in a professional manner Career Opportunities
This programme enables creative individuals to flourish in the media and cultural industries that deal with the
promotion and communication of fashion. It includes product launches, store events, catwalk shows, TV magazine
programmes and exhibitions and relates to visual imagery, text, information and experiential design.
It encompasses areas such as graphic design, display and exhibit design, advertising & branding specific to the fashion
18 and lifestyle industry.
International Pathways
Master Programmes Offered At IAM PG in Apparel Marketing & Merchandising

Pathways
Duration
2 yrs. Post Graduate Diploma Programme.

Eligibility
Graduates in any discipline with 3 yrs. of study or 4 yrs. recognized diploma in any

International
discipline of study after completing higher secondary school education from
recognized board.

About the Programme

Post-graduate programme that provides students with comprehensive training in
business and management for the apparel industry, with a focus on developing them
as independent solution providers and pro-active managers with strong intellectual,
analytical and professional skills.

It is an extensive programme that provides the students with a firm grounding in

commercial concepts, principles and skills for managing business in today's global
environment; product knowledge required for the apparel business; and relevant and
extended work exposure in the industry.

The programme is structured to have three contact learning semesters to educate and
train students in apparel products, apparel production management, apparel
merchandising and marketing, while the final semester is designed to give the
students comprehensive and extensive hands on exposure to the industry through
internship and an independent term project.

IAM is in advance stage of discussion for progression arrangement with LCF London,
UK / FIT New York, USA for this programme.

Career Opportunity
On completing the programme students will be qualified to work in the industry as
Assistant Merchandising Manager/Junior Merchants or Assistant Buyers.

19
 International Pathways
Master’s Programme PG in Fashion Design Management

Pathways
Duration
2 yrs. Post Graduate Diploma Programme.

Eligibility
Graduates who have obtained a bachelors degree or equivalent in Design, Textile

International
Design, Apparel Design and Technology, and Home Science from any recognized
university or institute; or relevant industry experience as a product development
executive or merchandiser in any discipline are eligible to apply for admissions.

About the Programme

Post-graduate programme focused at providing students with concepts and
knowledge in core subjects related to the fashion products and industry,
Fundamentals of Design , Design Process & the Business of Fashion, Trend
Forecasting, Branding & Retailing leading onto an eventual specialization in
Management Design based companies.

Also design management application in companies to evolve the manufacturing &

consumer from back to front end.

The programme will train students in advanced and comprehensive practical skills
and techniques employed for specialized applications in fashion design, product
development and design management for the international and domestic apparel
sector.

The programme has been designed to expose students to both front end and
documented studies. The IAM is in advance stage of discussion for progression to
Master's Degree at Wolverhampton UK.

Career Opportunity
The programme will equip students to enter the industry as knowledgeable and
competent professionals who are able to work as Designers/Product Development
Executives with in depth knowledge of established design & management systems,
20 product design & sourcing and order execution.
Indian Pathways
Full-time Master’s Degree Programme M.A. in Apparel Production Management

Duration: 2 yrs.
Eligibility: Graduate Degree or equivalent from any recognized university/institution in any discipline. As the
medium of instruction is English, a working knowledge of the language is desirable

About the Programme: A Post-Graduate programme that allows students from diverse backgrounds to

Pathways
gain basic concepts and knowledge in core subjects related to the apparel product and industry, business, and allied
studies related to a focused specialization in apparel production management.
To train students in advanced, comprehensive practical skills and techniques employed for specialized applications in
apparel production management as applicable to both, export and the growing domestic sectors.
The Programme emphasizes on intensive theoretical and applied training in core areas of apparel production, supply
chain management, textiles, apparel merchandising and computer applications.

Programme Objectives
• Comprehensive understanding of all core functions in the industry, commercial and managerial activities
• An appreciation and awareness of current activity and developments in the industry in a national and international
context, in terms of both technological and commercial trends
• The ability to study at Post-Graduate level of the curriculum in a progressive manner, in terms of depth of
understanding, creative application, critical judgement and professional awareness
• The potential to maximize on knowledge/skills of learning towards a career specialization
• Analytical and managerial skills required to assimilate, correlate and generate new ideas beyond the taught
aspects of the course and to produce a conclusion in an innovative way

Indian
• The ability to research and explore independently
• Reasoning and analytical skills necessary for interpreting conceptual and situational inter-relationships
• The ability to communicate and present ideas and findings in a professional manner

Career Opportunities
On completion of the programme students would work as Assistant Production Managers / Production Executives
/Assistant QA managers/Assistant Managers PPC. They would be able to understand and work within established
production systems according to the company's product requirements, will be able to implement procedures and MIS
for raw material and resource planning, sourcing and order execution/replenishment, will be able to understand and
implement the company's quality systems to ensure product quality requirements, will be able to understand and
implement supply chain follow-up requirement for timely deliveries, co-ordinate between production and other
departments in the organization.
 Indian Pathways
Full-time Master’s Degree Programme M. A. in Fashion Retail Management

Duration: 2 yrs.
Eligibility: Graduate Degree or equivalent from any recognized university/institution in any discipline. As the
medium of instruction is English, a working knowledge of the language is desirable

About the Programme

Pathways
A Post Graduate programme that emphasizes on intensive theoretical and applied training in core areas of Fashion,
Retailing, Marketing, Product knowledge.
Such a programme ensures that each professional, although specifically qualified for a particular specialization area,
is also able to interact competently with other non-specialized areas of functioning necessary for an effective manager.
The programme inculcates functioning within the context of commerce, technology and industry as a responsible
member of a core team.

Programme Objectives
To provide a Post-Graduate programme in phases that allows for a broad intake of students from diverse backgrounds
to gain basic concepts and knowledge in core retail subjects, business, and allied studies and train them in advanced,
comprehensive practical skills and techniques necessary for specialized applications in fashion and lifestyle retailing.
The Programme aims at the following overall learning objectives:
• Comprehensive understanding of all core functions of the retail industry- commercial and managerial activities.
• Knowledge of product and retail markets, retailing processes and systems.
• Imparting a national and global perspective and awareness of retailing.

Indian
• Orientation towards marketing and understanding of key concepts of consumer behaviour.
• An appreciation, understanding and use of computers-MIS and IT applications in the retail industry.
• Creative skills required to assimilate, correlate and generate new ideas beyond the taught aspects of the course
and to produce a conclusion/product in an innovative way.
• The ability to research and explore independently.
• Reasoning and analytical skills necessary for interpreting conceptual and situational inter-relationships.
• The ability to communicate and present ideas and findings in a professional manner.

Career Opportunities
On completion of the programme, the students will work as Assistant Retail Managers, Assistant Store Managers,
Management Trainees in Brand and Supply Chain Management/Merchandisers (junior-level)/Assistant Buyers.
22
 World-Class contemporary programmes, latest Infrastructure & Technology.

IAM has helped me grow my creative, design &

management skills to become a true fashion professional
Rebecca Arora, Student of IAM

I have sharpened my thinking abilities & learnt

innovative approach to develop new ideas studying at IAM
Jayetta Rohilla, Student of IAM

Student’s Speak
IAM has given me a direction to explore
new horizons in Fashion & Apparel Industry
Dishank Chibber, Student of IAM

My efficiency, design & management skills and

competitive edge have emerged studying at IAM
Sahil Jain, Student of IAM

Renowned Faculty & Experts from the industry, 100% placement in International companies & leading brands
are the key features of IAM.
23
 Facilities
Provided by IAM
KNOWLEDGE MANAGEMENT & RESOURCE
CENTER (KMRC)
Knowledge Management & Resource Centre is to facilitate
creation of new knowledge through, acquisition, organization
and dissemination of knowledge resources and providing
valued added services. The KMRC has a select collection of
books and periodicals.
Knowledge Management & Resource Centre also brings
together traditional library services and comprehensive
computing and multimedia facilities, with expert help and advice
on how to make the best of them, to provide a high quality-
learning environment for our students. IAM's KMRC has a wide
variety of knowledge resources to support the teaching, research
and consultancy activities of the institute.
KMRC holds a rich collection of printed as well as electronic
resources which includes Books, Journals, Databases, Audio-
Visual materials, CD's, e-journals, Case studies, Project Reports
etc. Other facilities include books, periodicals, journal and
thesis collections and specialist materials, statistical data and
media materials Online resources include information
databases, electronic journals, subject guides, reading lists and
study skill resources Design Studio Knitted out with new
technologies selected for practitioners by practitioners, this
“Hands On” resource is representative of a world class
manufacturing environment.
24
FASHION INNOVATION LAB (FIL)
The Institute of Apparel Management has established India's
First Digital Lab as a new and future proof learning platform for
the students and industry professionals in India.
The vision to put in place “Fashion Innovation Lab” is to offer
new opportunities for students and industry professionals to
develop a “Concept to Consumer” products/ services digital lab
including digital design to digital product which will cover
ideation, story boarding, pattern engineering, marker making
and virtual proto- typing, apparel collections in a seamless flow,
using Tukatech and other softwares.
STATE-OF-ART GARMENT CONSTRUCTION LAB
IAM has latest apparel manufacturing, trimming, pressing and
fitting machines, including button hole stitch and attaching
machines, over lock machines (3-thread, 4-thread, 5-thread),
collar and cuff turning machines, and cutting machines (straight
cut, round knife cut, rib cut) etc.
FASHION CAFÉ
A roof-top air conditioned cafeteria at Gurgaon with a
panoramic view provides an ideal place for students to unwind &
interact with their peer group. Its menu provides a wide variety of
hygienic & basic food items prepared in the Café Kitchen. The
Café also hosts folk shows, seminars and other activities of
students. At the Sanpada Campus, the cafeteria is an
aesthetically pleasing and spatially inviting “meeting point” for
students and faculty members.
AUDITORIUM**
Spread in an area of 11620 sq. ft., the AEPC Auditorium
provides an apt place for meetings, presentations, seminars,
workshops and other institute functions. Capacity: 312 person |
Equipped with green room | Equipped with multi media
projection system (**Available in the Gurgaon campus only).
FASHION INSPIRATION LAB
A research/support center dedicated to preserving, promoting,
and exhibiting the design culture of India and Japan to start with,
and other cultures later, for future generations. It is a centre for
fashion/design archives. It also acts as a catalyst to revival of the
languishing arts and handicrafts by providing them a visibility
platform and promoting fashion education and research
through historical costumes. It will be used as a public museum
for visitors to further their understanding of costume cultures
throughout the world and to deepen their appreciation of their
own respective cultures

The activities of this lab would include:
Interpreting the process of product development-
including social and historical background - that led to
its birth.
Analyzing the transition of a products external appearance
through time- product evolution, concerned with the
product-human- environment interaction.
Contemporarization of traditional products and processes
PG ACCOMMODATION FOR
OUTSTATION CANDIDATES
The Institute does not have hostel facilities but will assist the
students who are applying for the programmes at IAM in
arranging Paying Guest accommodation in the vicinity of
IAM campuses.
TRANSPORTATION FACILITIES
The nearest Central Metro Station (HUDA City Center,
Gurgaon) is 5 min walk from IAM Gurgaon Campus.
Other mediums of transport include Cabs, Radio Auto
Rickshaw (TUK - TUK), Pool Cabs, Mini Buses etc. are easily
available near IAM campuses at Apparel House. At
How Many Campuses
Do You Have?
IAM has two campuses, located in:
1.
Mumbai, the campus is located at the railway station
complex itself making it extremely easy to access avoiding
long morning and evening traffic congestions.
2.
LOAN/SCHOLARSHIP FACILITIES
The Institute has tie ups with Indian Overseas Bank, Axis
Bank and others for financial assistance. The Institute also
provides Scholarships to the students on merit come mean
basis and it is supported by the Apparel Export Promotion
council.
3.
MEDIUM OR LANGUAGE OF TEACHING
FOR ALL THE FULL-TIME AND SHORT-
TERM PROGRAMMES?
English is the language and medium of delivering lectures,
assignments, presentations, documentations for various
class-room projects. The medium of instruction and
teaching is completely in English.
Gurgaon, Haryana
Gurgaon is the millennium city and a part of
the National Capital Region and it's the hub
of IT & Apparel Exports with seven leading
Exporters of Asia.
Sanpada, Mumbai
Mumbai campus is located at the Sanpada
Railway Complex in Navi Mumbai within
close proximity of apparel manufacturing
zone in the fastest developing industrial belt
in western India.
CE Center, Tripur
The Centre for Continuing Education, at
Tirupur offers a wide range of career
oriented courses to students, academics
and working professionals. The Centre has
developed courses to suit the
requirements of the industry. It also
imparts Management Development
Programs and Entrepreneur Development
Workshops for the various government
agencies and others involved with the
textile and garment sector.
25
 Placement at IAM
What is IAM's Career or Placement Prospects?
The placement committee at IAM is represented by the faculty and industry professionals.

The Placement office acts as a nodal point for all placements related activities and is a
Good Earth
repository of required information and resources. It assures 100% placement for full time
Westside
program graduates.
Arigato & Obligado Creations
Appartment 9
Ambika Overseas
Rivoli Group (dubai) Objectives of the Placement Committee
Big Bazaar
To build strong industry interface and to enhance industry interactions- Incorporate the
Pantaloon Retail India Ltd.
inputs from the export / retail / allied industry members in the design and structure the
Cotton & Textile Corporation
curriculum and the course content and also in admission and placement process in the
Gian Exports
Institute. Development of employability skills of the students by imparting the necessary work
Tcns
life skills by inculcating social and work place sensitivity.The placment office wolk in tandem
Gulati Exports
Fusion Consulting Services with AEPC on same demand the Industry.
Woodland
Our Alumni Nee Tee Clothing Pvt. Ltd.
V&s International (p) Ltd. Do you offer internships?
has been Teechnopak Advisors Pvt. Ltd.
Yes, internships and apprenticeships are available with academic credit to students who
placed at leading Triburg Consultants (india) Pvt. Ltd.
meet the required criteria as outlined in the course documentation. Industry-related
Marks & Spencers
fashion/retail Levis internship programs give students valuable information about careers and help to build up
Jyoti Apparels their résumés.
industries over past Impulse International Pvt. Ltd.
many years Hasejaa Group
Aman Atlantic Ltd. How does IAM's close relationship with the Industry benefit me?
Pee Emporo Exports Pvt. Ltd.
Alok Industries Limited IAM has strong and regular contacts with the Industry. Because of its long-standing
Modelama Exports Ltd. relationships, many firms come here first to recruit IAM Students. The members of the
Adigear International Executive Committee of AEPC and the members of the Board of IAM Management are all
Hg Retail Solutions leading exporters or domestic retail industry leaders of the industry who add great value to
Freelook the IAM brand, apart from providing employment opportunities for the students. IAM's
Orient Craft faculty and staff network throughout the Retail, Design, and Fashion communities through
Lacoste (sports & Leisure Apparel Ltd.) varied industry workshop and business platforms to keep their contacts updated and current.
Reliance Trends Ltd.
Maya Exports Corporation
Ebony Retail Ltd.
Will IAM help me find a job when I graduate?
Benetton India Pvt. Ltd
Mohan Clothing Pvt Ltd.(blackberry) That's why IAM is here! A Career Advisor meets with each student before graduation to
Tms Fashion (delhi) Pvt. Ltd. discuss career paths and review their résumé and work. IAM gives its students job search tips
Vishal Retail Ltd. and help prepare them for interviews, one-on-one and in group seminars. The jobs come
26

Wolverhampton University, UK
The University of Wolverhampton is a well
known British university, located on four
campuses across the West Midlands and
Shropshire. The main campus is located on
Wulfruna Street in Wolver hampton.In May
2008 the University was awarded an
unprecedented Seven Knowledge Transfer
Partnerships, securing its top position in the
West Midlands.
George Brown College, Canada
George Brown College (GBC) is a public,
fully-accredited college of applied arts and
technology with three full campuses in
downtown Toronto, Ontario. Like many
other colleges in Ontario, GBC was
founded in 1967 by the government of
Ontario. There are also over 1,300
continuing education courses available.
Currently, there are about 15,000 full-time
students, including 1,400 international
students, as well as over 60,000 part-time
and continuing education students. George
Brown is also the largest distance education
college in Canada, with 12,000 students
studying in over 30 countries.
Edexcel, UK
Edexcel, a Pearson company, is the UK's
largest awarding body offering academic
IAM's International/Indian
Academic Collaborators
and vocational qualifications and testing to
schools, colleges, employers and other
places of learning in the UK and
internationally. Edexcel offers a variety of
qualifications, including A-levels (GCEs),
GCSEs and the BTEC suite of vocational
qualifications. It is an international
organization, awarding over 1.5 million
certificates to students around the world
every year which is accepted by 167
universities across USA, Canada, UK and
Australia.
Indira Gandhi National Open
University (IGNOU)
Indira Gandhi National Open University
(IGNOU) is the apex body for open
universities and distance education
institutions in the country. It is envisaged to
be an instrument for democratizing and
augmenting opportunities for higher
education, widening access and promoting
a flexible and cost-effective system of
imparting knowledge. The University offers
about 138 programmes and has a network
of 58 Regional Centers and 1804 study
centers to support academic counseling of
students. Besides national network
coverage, some of the programmes are
offered in 46 other overseas centers
especially in Asia and Africa. IGNOU is the
nodal point for Gyan Darshan - the
educational TV channel, Gyan Vani FM
Radio Stations and the EDUSAT, a dedicated
satellite for education.
IGNOU imparts education and knowledge
through various means suited to the open
and distance education mode with a
campus in the national capital.
MOD'SPE - Paris
MOD'SPE - Paris is supported by French
Ready-to-wear federation and an associative
structure as such, seeks to transmit to the
future executives within its classrooms the
key values of professionalism, innovation,
initiative and rigor. Moreover, MOD'SPE -
Paris remains a firm ally of the companies
with which it works, anticipating their needs
and reinforcing a relational network based
on respect and high standards. The
confidence of its partner companies and the
MOD'SPE - Paris alumni working for them
has provided the MOD'SPE - Paris Career
Services with a roster of over 800 companies.
London College of Fashion
London College of Fashion is the only
college in the UK to specialise in fashion
education, research and consultancy. They
offer a unique portfolio of courses that aim
to reflect the breadth of opportunity
available in this vibrant industry.
Whether a student's passion is for footwear
design, make-up for film, fashion buying or
styling for photographic shoots, the
philosophy of all our courses is to offer
creative development alongside a strong
vocational slant. The expertise of its highly
experienced industry professionals ensures
that students are kept aware of changing
demands and opportunities within the
fashion industry. Many of its tutors combine
teaching with careers within the industry.
This allows them to pass on invaluable
'insider' knowledge to students, on the latest
technologies, techniques and trends.
OCAD University
OCAD University has more depth and
breadth in visual arts and design programs
than any school of its kind in Canada.
OCADU offers its students a unique
environment that combines studio-based
learning with critical inquiry. Programs lead
to a BFA or BDes and, as of 2008/2009, an
MA, MFA or Mdes.
Studio Moda Rossella
Studio Moda Rossella is first of all a school
for high-level training and vocational
training that is acknowledged by all the
relevant public institutions. It is specialised in
the fashion field and offers a post-diploma
training both with the SMR Professional
division (modular one-year training courses
to get specific titles and specialisations) and
with the SMR University division (three-year
courses to get specialisations and master
diplomas). The school also offers
continuous training for teachers, employees
and contractors.
Studio Moda Rossella cooperates with the
major arts and fashion high schools,
offering advice, complementary services for
teaching programmes, training and
presentations of study & job profiles.
IAM has established
Academic partnership with
the best-in-class
International/Indian
Institutes
In line with fast paced growth of the
global fashion industry, the experts at
IAM are creating synergies with the
international fashion industry and
fostering relationships with prominent
fashion, apparel, design and
management institutions. The Institute
is engaged with premier institutes of the
world through validation/twinning
/progression for MoUs & tie-ups for
various academic programmes at IAM.
The Institute has established Academic
partnership with the following Institutes
and education bodies:
International Partners:
• University of Wolver Hampton , UK
• George Brown College, Canada
• Edexcel, UK
• Ontario College of Art & Design,
Toronto, Canada Academic
Partnerships are in progress with:
• Fashion Institute of Technology,
New York
• London College of Fashion, UK
• Brighton University, UK
Indian Partners:
• Indira Gandhi National Open
University (IGNOU)
27

MS. RITU KUMAR
Renown Fashion Designer
“With India's celebrated heritage in textiles and
expertise various crafts available in many parts
of the country, there is huge scope for Indian
designs to take centre-stage. As Indian Fashion
Designers are now being increasingly
recognized in the world arena, it is appropriate
that the Institute of Apparel Management has
thought about redefining the Fashion Design to
include Lifestyle Design as well in the changing
context. I am happy to know that the new
academic programmes are being launched in
tie-up with leading international universities and
this will open up many more opportunities for
Indian students to influence the fashion capitals
of the world”.
PROF. J.K. MITRA
DEAN, FMS, Delhi University
“Management Education from its generic levels
in the early days has already become segmented
with MBA degrees available now for finance,
banking, rural development, hospitality, tourism
and several other areas. In the mid 90s, the
Apparel Marketing & Merchandising, became a
sought after programme under the leadership of
Dr. Darlie Koshy, a sort of Management degree
for the Fashion Sector. I am now happy to see a
new set of programmes being launched under
the aegis of Apparel Export Promotion Council
through IAM for the new generation managers,
merchandisers and designers of both the export
28
Expert's Views about IAM
& domestic industries. I wish good luck to the
Institution's activities and a wonderful learning
experience to the incoming students”.
Ms. CLAIRE STUART
International Marketing Manager,
Edexcel, U.K
“The Edexcel UK has an international reputation
for its certification and assessment process
which has helped thousands of students across
the world to join the mainstream of education. It
is a happy coincidence that the two new
programmes developed by Edexcel UK in the
fashion area are being taken up by the IAM as
the core of its two Bachelor's programmes.
Edexcel is happy to associate with IAM for making
available quality education to a larger number of
deserving youth in India. We have already
provided a centre status to IAM and we are also
very happy to see that both the teams of IAM and
Edexcel are working hard to explore further areas
of collaboration in the times to come”.
DR. MICHAEL COOKE
Vice-President of George Brown College,
Canada
Dr. Michael Cooke, Vice-President of George
Brown College led the team with Mr. Jose
Balcaceres and Ms. Marilyn McNeil-Morin,
Chair Faculty of Fashion Design & Performing
Arts to sign the MoU with IAM on 24th October
2009. At the ceremony held on 24.10.2009 at
7th Floor, Apparel House, Gurgaon, the MoU
was signed which opens up new opportunities
for students of both the countries. The EC
members of AEPC Sri H.K.L. Magu and Sri
Pritam Goel and IAM faculty members &
students were present on the occasion.
Dr. Michael Cooke in his address underlined the
fit between the two institutions – both rooted in
industry, commitment to global education &
high respect for family values. He said that this
MoU will establish long term collaboration not
only for students and faculty members but also
for the industry at large. He has also mentioned
that there is scope for applied research which
can benefit both the countries. Dr. Cooke
commended IAM for its commitment to
academic excellence and the strong industry
relationships. He praised the experience of IAM
faculty team and IAM's strong industry
responsiveness as the foundation for its
curriculum. Dr. Cooke told the audience that
George Brown after whom the college is named
was an immigrant to Canada one of the fathers
of Canadian confederation and the founder of
the national newspaper “Globe & Mail”. The
agreement between GBC & IAM builds on this
tradition of working internationally and
preparing students for work and citizenship in a
global context.
MR. RAVI KAPOOR
Managing Director of (Tukatech – Asia)
Mr. Ravi Kapoor says “I am extremely happy
about these ties of IAM –TUKATECH. We feel that
this concept of FIL created by Institute of Apparel
Management will help both the students and the
industry by leaps and bounce.
It will help the students to deal with the most
critical area which is product development and
sampling in an extremely time efficient manner.
At present moment a lot of time, effort and
money are wasted in getting designers
approved fit but once the students are equipped
with the latest technology and methodology,
they would be able to help the industry in
managing time in a compressed manner”.
MR. PRADEEP HIRANI
Managing Director of Kimaya Fashion Pvt
“I am very keen that Indian fashions reach and
influence the global fashion scene and my new
store being opened in New York shortly is an
indication of my commitment. For achieving
fashion leadership, we need to combine design
and business. From the curricula of the Institute
of Apparel Management, I can see that focus is
on the business of fashion than only on design.
The long felt need for such a focus is being met
by the Institute of Apparel Management under
the aegis of Apparel Export Promotion Council
(AEPC) and under the time tested dynamic
leadership of Dr. Darlie Koshy. I am sure with
the organized retailing rising rapidly along with
apparel exports, the students coming out of this
Institute would be much in demand and I extend
my warm best wishes on this occasion”.
 Short Term Programmes
Offered For Academic Year 2011

S.No. Program & Anchor Faculty Program Coordinator Time Min. Eligibility Fee StructureDate of
Commencement

1. Foundation in Fashion and Design Mr. Snehasish Ray 2:30 pm - 5:30 pm 10+2 Rs.36000/-Jan.’2011

2. Design and Styling for fashion weeks Mr. Somesh Singh 2:30 pm - 5:30 pm 10+2 Rs.36000/-Jan.’2011

3. Apparel Export Merchandising Ms. Kamal Kapur 4:30 pm - 7:30 pm 10+2 Rs.36000/-Jan.’2011

4. CAD/CAM for Fashion Industry Ms. Manka Vasti 4:30 pm - 7:30 pm 10+2 Rs.36000/-Jan.’2011

5. Digital Fashion Design & Merchandising Ms. Kamal Kapur 10:00 am - 1:00 pm 10+2 Rs.36000/-Jan.’2011

Note: • IAM reserves rights to change the announcement dates.

• All the payment to be made by Demand Draft to be drawn in favour of IAM, Gurgaon.
• Service Taxes as applicable will be charged.

29
 Admission
Calendar 2011-2012

International Pathways

Registration opens 29th Nov.2010

Last date for submission of online/offline form 31st Jan.2011

IAM aptitude test 6th Feb.2011

Declaration of Result 7th Mar.2011

Last date for submission of Fee 20th Apr.2011

Commencement of Programme 1st July 2011

Indian Pathways

Registration opens 4th Apr.2011

Last date for submission of online/offline form 31st May 2011

IAM aptitude test 19th June 2011

Declaration of Result 30th June 2011

Last date for submission of Fee 15th July 2011

Commencement of Programme 1st Aug 2011

NOTE: IAM reserves right to change the announcement dates

30
 Fee Structure for Full-Time Programmes at IAM*

BACHELOR'S PROGRAMMES* MASTER'S PROGRAMMES*

Onetime fee at the time of Admission: One time fee at the time of Admission:

Fee Head Amount (In Rs.) Fee Head Amount (In Rs.)

1 Admission Fee Rs. 17,500.00 1 Admission Fee Rs. 17,500.00

2 Security Deposit (Refundable) Rs. 10,000.00 2 Security Deposit (Refundable) Rs. 10,000.00

3 Medical Insurance Rs. 6,000.00 3 Medical Insurance Rs. 3,000.00

Total Rs. 33,500.00 Total Rs. 30,500.00

Every Semester Fee Every Semester Fee

Fee Head Amount (In Rs.) Fee Head Amount (In Rs.)

1 Tuition Fee Rs. 55,000.00 1 Tuition Fee Rs. 70,000.00

2 Library Fee Rs. 5,000.00 2 Library Fee Rs. 5,000.00

3 International Programme Rs. 15,000.00 3 International Programme Rs. 15,000.00

Validation Fee Validation Fee

Total Rs. 75,000.00 Total Rs. 90,000.00

• Fees for NRI/Other Nationals– US $2,500 + One Time fee as mentioned above. EASY WAYS TO REGISTER
• Cost of overseas travel, stay and other allied expenses will be per actual based on 1. Call: 0124-6773322
international partners fees structure and concerned city & country. 2. Email: admissions@iamindia.in
*Inclusive of service tax @10.3%. 3. Download the application form or register online at www.iamindia.in
*pls. refer to IAM website for fee structure of Indian pathway programmes.
31
IAM WAVES
VOL.1, ISSUE 3, NOVEMBER, 2010
 www.iamindia.in
FOR FURTHER DETAILS PLEASE CONTACT

Call: 0124-6773322

GURGAON CAMPUS
7th Floor Apparel House, Sector-44, Gurgaon-122 003, Haryana. Ph: 0124-2708201/02
Ms. Anwita Singh- 09650011426 / Contact: Ms. Jyoti Anand - 09650088426

MUMBAI CAMPUS
F-201, 2nd Floor, Sanpada Railway Complex Building, Sanpada, Navi Mumbai - 400 705
Ph: 022-41835208
Ms. Sona Raman / Ms. Nidhi Bansal - 09320619882
SMS IAM to 54242 for more details.