From Regional Star to

Global Leader
Submitted by:
Anna Zhukova
Anjali Ramesh
Devina Jain
Barbora Voslarova
Anejka Hejdova
VIkalp Mehta
 Deronde International
• Perfume maker

• Family Business
with French identity

• Divisions in Western, Asian countries and

Latin America
Yang Jianguo
• China’s country manager

• 18 months fastest-growing division of

Deronde

• Senior vice president of global product

development
Roles of other people
Alain Deronde
Yves Saurac
CEO Vice president for developed
Chose Jianguo but doesn’t markets
support him Competitor
Loyal and efficient strong
leader

Antoine Lambert
Elise Bernier General manager of the company’s
The marketing VP for skin spa products line
care
Sympathetic Supportive, shows mutual
respect
Jianguo’s Leadership Style
• Autocratic
• Self decision maker

• Authority compliance
• High concern for
production
• Low concern for
people
Jianguo’s qualities
+ -
• Committed • Does not
• Self-disciplined demonstrate open
• Result-driven communication and
collaboration
• Quality-focused
• Does not show
mutual respect
Situation

• Recently promoted to a global role and moved to

France

• Encounters cultural differences with colleagues

• Not receptive of ideas about Western countries

• Resentment amongst his competitors

Challenge Culture clash

INPUT PROCESS OUTPUT

-Conflict -Creativity
Culture -More
Differences -Team
cooperation cohesion
-Raise trust
Working
environment
Challenge Become a team-player

INPUT PROCESS OUTPUT

Support Cohesion
Team-
Team norms Productivity
members
Leadership Trust
Motivation
Participation
Challenge Accept each others’ ideas

INPUT PROCESS OUTPUT

Listening to Creativity
Ideas of others each other
More
Skills Conflict opportunities
Knowledge Respect Compromises
Team building
Challenge Launch new product

INPUT PROCESS OUTPUT

Ideas
Communication
Experiences Creativity
-sharing
-brainstorming Accomplishment
-effective selection Productivity
Can Jianguo succeed?
Can Jianguo succeed?
 THANK YOU
FOR YOUR ATTENTION

DO YOU HAVE
ANY QUESTIONS?