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It is the trustworthiness of data

Select one:
a. Value
b. Variability
c. Veracity
d. Volume
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Which of the following is a key enabler of Big Data?

Select one:
a. Velocity
b. Machine Data
c. Social Data
d. Processing Capacity
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Question 3
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It takes into account the results of descriptive and predictive analytics and suggests decision
options

Select one:
a. Any of these
b. Prescriptive analytics
c. Descriptive analytics
d. Predictive analytics
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Question 4
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It refers to the frequency of incoming data

Select one:
a. Veracity
b. Variety
c. Velocity
d. Volume
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Question 5
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It is the main characteristic of Big Data

Select one:
a. Velocity
b. Variety
c. Value
d. Volume
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_____ is used to come up with the best course of action.

Select one:
a. Diagnostic analytics
b. Descriptive analytics
c. Predictive analytics
d. Prescriptive analytics
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Which of the following is a category of Big Data?

Select one:
a. Volume
b. Veracity
c. Semi-structured data
d. Data Availability
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Refined data is further examined to extract more actionable insights

Select one:
a. Analyse the data
b. Defining the business needs
c. Predict what is likely to happen
d. Explore the data
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What is Big Data?

Select one:
a. An accumulation of data that is too large and simple for processing by advanced
database management tools
b. An accumulation of data that is too large and complex for processing by advanced
database management tools
c. An accumulation of data that is too large and complex for processing by traditional
database management tools
d. An accumulation of data that is too large and simple for processing by traditional
database management tools
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Question 10
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It is the interpretation of historical data to understand past events or the current state of
things

Select one:
a. Any of these
b. Predictive analytics
c. Descriptive analytics
d. Prescriptive analytics
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Question 1
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A _____ gives search engines a summary of what the page is about.

Select one:

a. Description meta tag

b. Name tag

c. Header meta tag

d. Description tag

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How many sizes of heading tags are there?

Select one:

a. 6
b. 4

c. 5

d. 7

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Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 4th highest rank.
Select one:

a. D

b. J

c. A

d. G
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The _____ lets users and search engines read the topic of your web page.

Select one:

a. Meta tag

b. Head

c. Description meta tag

d. Title tag

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Web Traffic is defined as _______

Select one:
a. It refers to the number of users that visit a website

b. Practices that aim to improve the ranking of a website in search engine results

c. It refers to the instance when a website visitor performs a desired action

d. None of these

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Question 6
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It serves as the address of a web page

Select one:

a. Website URL

b. Title page

c. Hashtag

d. Title tag

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It can list the name of your website/business and could include other bits of important
information like the physical location of the business or maybe a few of its main focuses or
offerings.

Select one:

a. Description Meta Tag

b. Heading tag

c. Title tag

d. Homepage title

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What is the first step in adding basic SEO to HTML Files?

Select one:

a. Enter predetermined texts

b. Double click your file to open it in your default web browser

c. Open Notepad or Testpad in your computer

d. Save your file

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Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the page with the highest rank.
Select one:

a. B

b. I

c. K

d. E

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The _____ serves as the address of a web page.

Select one:

a. Uniform Resource Locator

b. Uniform Resource Language

c. URL Resource Locator

d. Hypertext Markup Language

Which of the following is main defining characteristic of Big Data?

Select one:
a. Data Availability
b. Velocity
c. Semi-structured data

d. Machine Data

Which of the following is a main source of Big Data?

Select one:
a. Variety
b. Data Availability
c. Semi-structured data

d. Transactional Data

Which of the following is main defining characteristic of Big Data?

Select one:
a. Processing Capacity
b. Variety
c. Veracity

d. Variability

Which of the following is a main source of Big Data?

Select one:
a. Data Availability
b. Volume
c. Social Data

d. Variability

It is defined as anything that can be stored and processed by a computer

Select one:
a. Information
b. Knowledge
c. Data

d. Wisdom

Which of the following is a key enabler of Big Data?

Select one:
a. Machine Data
b. Structured Data
c. Data Storage

d. Social Data

It refers to the process of making data accessible to users and applications whenever it is
needed

Select one:
a. Data storage
b. Processing capability
c. Data retrieval

d. Data availability

It is a procedure or formula used to rank web pages

Select one:
a. PageRank
b. Algorithm
c. Codes

d. None of these

It is a computer process that is used to determine which web pages in a search engine's
index are the most relevant

Select one:
a. Search Engine Algorithm
b. Basic Search Algorithm
c. Initial Search Algorithm

d. All of these

In this module, what is the file type that we created?

Select one:
a. .html
b. .mountaineering
c. .css

d. .web

It can also be used in SEO because search engine algorithms tend to pay more attention to
texts in heading tags than normal text.

Select one:
a. Description meta tag
b. Heading tag
c. Homepage title

d. Title tag

It gives search engines a summary of what the page is about.

Select one:
a. Heading tag
b. Description meta tag
c. Homepage title

d. Title tag

It may appear as a snippet which can be seen below the title.

Select one:
a. Description meta tag
b. Homepage title
c. Title tag

d. Heading tag

Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 9th highest rank.

Select one:
a. G
b. K
c. I

d. H

It is done before clicking your file to open in your default web browser
Select one:
a. Enter predetermined texts
b. Open Notepad or Testpad in your computer
c. None of these

d. Save your file

Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 2nd highest rank.

Select one:
a. E
b. A
c. B

d. C

Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 5th highest rank.

Select one:
a. E
b. K
c. F

d. I

It is not visible on the web page itself but it is visible to search engines.

Select one:
a. Meta tag
b. Heading tag
c. Title tag

d. None of these
What is a conversion?

Select one:
a. It is a practice that aim to improve the ranking of a website in search engine results
b. It refers to the number of users that visit a website
c. None of these

d. It refers to the instance when a website visitor performs a desired action

What is a Crawler Bot?

Select one:
a. It collects data about the web pages that they visit
b. It organizes data about the web pages that they visit
c. It corrects data about the web pages that they visit

d. Any of these

It refers to the frequency of incoming data

Select one:
a. Veracity
b. Velocity
c. Volume

d. Variety

It comes from people's online social interactions.

Select one:
a. Machine data
b. Transactional data
c. Bio-data

d. Social data
_____ is used to examine data in order to determine the reason behind an event.

Select one:
a. Descriptive analytics
b. Prescriptive analytics
c. Diagnostic analytics

d. Predictive analytics

Which of the following is a key enabler of Big Data?

Select one:
a. Unstructured Data
b. Volume
c. Transactional Data

d. Data Availability
1.Which of the following is a category of Big Data? -SEMI-STRUCTURED DATA
2.Which of the following is main defining characteristic of Big Data? -VARIETY
3.Which of the following is a category of Big Data? -STRUCTURED DATA
4.Which of the following is a key enabler of Big Data? -DATA AVAILABILITY
5. _____ is a category of Big Data that has a fixed length and format -MACHINE DATA
6. Which of the following is a key enabler of Big Data? -UNSTRUCTURED DATA
7.Which of the following is a key enabler of Big Data? -PROCESSING CAPACITY
8.Which of the following is main defining characteristic of Big Data? -VELOCITY
9.Which of the following is a key enabler of Big Data? -DATA STORAGE
10.Which of the following is a main source of Big Data? -TRANSACTIONAL DATA

What is Step 2 in the business analytics process? -EXPLORE THE DATA

2._____ is used to examine data in order to determine the reason behind an event.
-DIAGNOSTIC ANALYTICS
3.What is Step 7 in the business analytics process? -Update the system with the results
of the decision
4.What is Step 1 in the business analytics process? -DEFINING THE BUSINESS
NEEDS
5._____ is used to come up with the best course of action. -PRESCRIPTIVE
ANALYTICS
6._____ examines data from the past to create forecasts or predictions about future
events. -PREDICTIVE
ANALYTICS
7.What is Step 3 in the business analytics process? -ANALYSE THE DATA
8.What is Step 4 in the business analytics process? -PREDICT WHAT IS LIKELY TO
HAPPEN
9._____ is the interpretation of historical data to understand past events or the current
state of things. -DESCRIPTIVE ANLYTICS
10.What is Step 5 in the business analytics process? -OPTIMISE

It doesn't have metadata and is not organized in a readily recognizable way d.

Unstructured data
2. It is the trustworthiness of data c. Veracity
3. It refers to how many operations a processor can perform in a given amount of time
c. Processing capability
4. It is not completely organized but it has some recognizable parts c. Semi-structured
data
5. It refers to the frequency of incoming data c. Velocity
6. What is Big Data? a. An accumulation of data that is too large and complex for
processing by traditional database management tools
7. It comes from people's online social interactions. c. Social data
8. It is the main characteristic of Big Data c. Volume
9. It is the main factor that makes big data possible. a. Data storage
10. These are digital records of business transactions, even the ones that are done
offline. a. Transactional data

It is the application of knowledge Wisdom

It can be defined structured or organized information that creates awareness or

understanding Knowledge

The predictions and other insights are used to find the best solution to the business
goal or problem Optimize

It is defined as anything that can be stored and processed by a computer Data

What is Analysis? None of the choices

Refined data is further examined to extract more actionable insights Analyse the data

It refers to data plus context or meaning Information

Identify the correct web page for each rank from highest to lowest. For pages with the
same ranking, follow the alphabetical order.
B 38. 4
C 34.9
E 8.1
D 3.9/
F 3.9
A 3.3
G
H
I
J
K

Web Traffic is defined as _______ It refers to the number of users that visit a website

What is Search Engine Optimization? Practices that aim to improve the ranking of a
website in search engine results

It is a computer process that is used to determine which web pages in a search engine's
index are the most relevant Search Engine Algorithm

What is a Crawler Bot? It collects data about the web pages that they visit

It is the most well-known algorithm. PageRank

It is the process used by search engines to organize information about websites.

Indexing

All of these are true about Search Engine It looks for information in the internet.

Optimization, EXCEPT;

It is a process used by search engines to find information in the Internet. Crawling

It is a procedure or formula used to rank web pages Algorithm

What is a PageRank? It works by counting the number and quality of links to a page
to determine a rough estimate of how important the website is

Its most common example is social media Social data

Dealing with highly sensitive information is _____ Security

It is not organized in a readily recognizable way Unstructured data

This is the result when a data is defined. Information

_____ is a cross between two other categories of Big Data Semi-structured data

It refers to the different types of data Variety

It is a structured or organized information that creates awareness or understanding

Knowledge
What is Step 5 in Business Analytics according to Dr. Carol Anne Hargreaves?
Optimize

Analytics is defined as? II. It focuses more on insights extracted through analysis

It is the ability to improve or add value to something Wisdom

Everything-as-a-Service is defined as It is the umbrella term for all Cloud-based

computing resources that are made available to users in an on-demand basis

Upgrading and downgrading cloud based infrastructures are easier Scalability

What is the result when information is used to come up with an answer? Knowledge

It allows users way in to virtual versions of these resources. Infrastructure as a

Service

It is a data plus context or meaning Information

1.0 CORRECT
What is Step 6 in the business analytics process?

Select one:
a. Defining the business needs
b. Explore the data
c. Make a decision and measure the outcome

d. Update the system with the results of the decision

Data is refined into more usable forms d. Explore the data
2. The predictions and other insights are used to find the best solution to the business
goal or problem b. Optimize
3. It is the application of knowledge a. Wisdom
4. It can be defined structured or organized information that creates awareness or
understanding a. Knowledge
5. What is Analysis? b. It is concerned about how data is studied
1.All of these are true about Search Engine Optimization, EXCEPT; -It looks for
information in the internet.

2.It is a process used by search engines to find information in the Internet.

-CRAWLING

3.What is Search Engine Optimization? -What is Search Engine Optimization?

4.It is a computer process that is used to determine which web pages in a search
engine's index are the most relevant -SEARCH ENGINE ALGORITHM

5.It is the process used by search engines to organize information about websites.
-INDEXING
6.It is the most well-known algorithm.-PageRank

7.What is a PageRank? -It works by counting the number and quality of links to a page
to determine a rough estimate of how important the website is

8.Web Traffic is defined as _______ -It refers to the number of users that visit a website

9.What is a Search Engine? -It is a software system that is designed to look for
information on the Internet

10.What is a conversion? -It refers to the instance when a website visitor performs a
desired action

"Homepage >> Product Reviews >> Best Hiking Shoes 2017 >> CAT Hiking Boots" is an
example of a _____

Select one:
a. Breadcrumb list
b. Meta tag
c. Description met tag

d. Heading tag

It lets users and search engines read the topic of your web page.

Select one:
a. Title tag
b. Description Meta Tag
c. Website URL

d. Heading Tag

Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 8th highest rank.

Select one:
a. A
b. H
c. F

d. C

What is the title of the essay written by Bill Gates in 1996?

Select one:
a. SEO
b. The Future of SEO
c. Search Engine Optimization Starter Guide

d. Content is King

A _____as a row of internal links at the top or bottom of the page that allows visitors to
quickly navigate back to a previous section or the root (home) page
Select one:
a. Header list
b. Title list
c. Description list

d. Breadcrumb list

Identify the correct web page for each rank from highest to lowest. For pages with the same
ranking, follow the alphabetical order.
Find the 10th highest rank.

Select one:
a. D
b. J
c. G

d. F

A _____as a row of internal links at the top or bottom of the page that allows visitors to
quickly navigate back to a previous section or the root (home) page –
TITLE TAG

2. It is done before clicking your file to open in your default web browser –SAVE
YOUR FILE

3. It serves as the address of a web page –WEBSITE URL

4. It gives search engines a summary of what the page is about. -DESCRIPTION

META TAG

5. What is the first step in adding basic SEO to HTML Files? –OPEN NOTEPAD OR
TESTPAD ON YOUR COMPUTER

6. It can list the name of your website/business and could include other bits of important
information like the physical location of the business or maybe a few of its main
focuses or offerings. –HOMEPAGE