ASSIGNMENT

Name: Sidra Arshad

Student Id: Bb-27970
Course: E-Commerce
Instructor: Sir Fazal Qureshi
Date: Dec 3rd, 2019
 ARSHA’S CAKE

INTRODUCTION:
Arsha’cake provides a good and high quality cake according to their customer taste to fulfill their
need, birthday cake either its anniversary cake or any event. Arsha’s cake tries to facilitate its
customer.

MISSION:

Arsha’s cake aims to offer high quality cakes at a competitive price to meet the demand of
middle to high income customers.

VISION:

Everybody deserves great cake. It is our job to create naughty and indulgent treats regardless of
what you can and cannot eat. To provide baked goods of exceptional quality to every household
4PS OF ARSHA’CAKE:

 Product:

Cakes in different taste to sell through the internet The Internet can be the medium for purchase
(typical online retailers) or the medium for the product itself media, cloud storage.

 Promotion:

Promotion through advertising display, using media advertising and banners as promotional
material can also be extremely effective in our business and properly prepared and implemented.

 Price:

Have a minimum price point.Make it very apparent that our cakes start at a certain rate and then
add onto that depending on the design.

This can save our customers time don’t want to spend hours discussing designs only to find out a
customer was expecting a three-tier wedding cake for Rs.5000 and standard price per serving we
share starting price based on the size of the cake and the number of tiers. The best way to do that
is to use a cake-cutting chart.

 Place:

Most online businesses actively invest in SEO, either in-house or outsourced, and this is
probably the single most important factor when it comes to planning your B2C marketing
strategy. Promotion through advertising display, using media advertising and banners as
promotional material can also be extremely effective if they are properly prepared and
implemented.

Into E-Marketing strategies and the goal of reliable, predictive one-to-one marketing is no longer
seen as a pipe dream.
MARKETING OBJECTIVES:

1. To be leading a reputable online cakes

2. To provide good quality products.

3. To be competitive in the online market.

TARGET MARKET:

ARSHA Bakers will serve all its customers lower, middle and upper income by providing its products

with affordable prices and by rendering services that will put a smile on the faces of its customers. It will

make no discrimination between its customers.

Arsha’s cakes will strongly focus on the priorities of children and young people.

MARKET NEEDS:
 Looks for speed of service
 Wants Variety And Flavor In Cake
 Easy Payment System

MARKET TREND:
The market trend has changed from simple cakes into designed cakes and pastries which will be provided
by the arsha’s cake.

COMPETITORS:
1. Cake Feasta In Lahore
2. Sam’s Cake Factory
3. Hobnob
4. Pie In The Sky
DIFFERENT CAKES WITH THEIR PRICE:

Rs.300 RS.18000 RS.2500

Rs. 5000 Rs: 8000

SWOT ANALYSIS:

STRENGTHS:

 The talented bakers

 Competitive price and new marketing strategies
WEAKNESSES:

 New in the online market

 New setup
OPPORTUNITIES

 New cake baker boost in online market.

 High quality products with reasonable prices.
 Educated/degree holder bakers.
THREATS:

 Low prices of competitors.

 Experience of competitors in the online market and best advertisement strategies.

KEY SUCCESS FACTORS:

 Competitive pricing
 Providing high quality products with FREE HOME DELIVERY

PAYMENT SYSTEM:
 Easy paisa
 Jazz cash
 Credit/debit card
 Online payment from bank