A Research Proposal On

“Managing cultural diversity in the workplace: A case study on Royal Dutch

Shell”

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Contents
Section One: Title, Aim, and Objective of the Research.................................................................2
Title of the research.....................................................................................................................2
Aim of the research......................................................................................................................3
Section Two: Reasons for choosing this research project...............................................................3
Section Three: Literature Review....................................................................................................4
Section Four: Research Approach and methodology......................................................................5
Section five: Activities and Timescales...........................................................................................7
Reference.........................................................................................................................................8

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Section One: Title, Aim, and Objective of the Research
Title of the research
Managing cultural diversity in the workplace: A case study of Royal Dutch Shells Limited

Aim of the research

The aim of the research paper is to perceive how Royal Dutch Shells Ltd guarantees cultural
diversity in their working environment by expanding the representatives' versatility and
acknowledgment.

Research Objectives

To investigate how the HR polices of Babylon Healthcare Limited help cultural diversity
in the work environment.
To distinguish the impacts of hierarchical approaches on the cultural diversity in the work
environment.
To comprehend the degree to which cultural diversity bolsters development in the
working environment.
To recognize the effect of cultural diversity on the representative commitment and
relationship.
To recommend a few different ways and systems so as to oversee workforce decent
diversity in the work environment.

Section Two: Reasons for choosing this research project

There are some particular explanations behind picking this research project. The first is my own
enthusiasm to inquire about in the workforce diversity which greatly affects the hierarchical
exhibition. As I am an undergraduate so I need to comprehend the significance and uses of
cultural diversity in an organization like Babylon Healthcare Limited. This will increase the
value of my adapting so I have demonstrated enthusiasm for it. Another explanation is that I
have intended to consider myself to be a business person so I need to watch the effects of social
assorted diversity since it influences to the presentation of the organization. Nonetheless, I need
to develop my aptitudes in venture arranging and this sort of research serves, all things
considered, to improve my insight and abilities. The last explanation which has roused me to

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take part in such research work is that I need to aid organizations, for example, Royal Dutch
Shell with the goal that they could comprehend the impacts of cultural diversity and take choices
according to the needs.

Section Three: Literature Review

There are various types of research paper based on how to manage cultural diversity in a
particular organization which directly affects the organizational performance. According to
Bellini (2015), it is very common thing that there might arise conflict among the workers of an
organization because there are variations of religions, beliefs, customs, attitudes etc. To increase
the productivity the concept of diversification in the workplace has been introduced. Equity
keeps these conflicts from happening by bringing an inspirational standpoint toward others'
feelings, convictions, and so forth. Maintaining equity in a differentiated organisation is an
essential issue since it influences each representative working in an organisation.

According to Konard (2013), there are basically three purposes for the way that organizations are
continuously changing the mentalities to treat the workers with various foundations. Above all
else, it is critical to utilize the best personalities in the organisation; best ability isn't constantly
required. Besides, market share can be expanded by the differing client base which is finished by
the different workforce as they can deal with it better and finally, the organisation become
increasingly serious when each culturally diverse worker can bring something new for the
working environment.

According to Groves and Feyerherm (2011), Cultural diversity has numerous advantages. It can
increase the creativity of the workers in a certain issue and a better solution comes from them.
Thus, the strength of that organisation expands which brings about expanded benefit too. Studies
additionally show that cultural diversity in the work environment can hoist worker commitment.
Workers connect with among themselves in easy-going talks in relaxation time to find out about
one another. It braces their bond and they can work all the more capably as a group. To be
progressively exact, these are totally interconnected.

According to Infield and Mugisha (2013), Cultural diversity expands the reputation of any
organisation. Organisations which utilize and support individuals from various foundation are
commonly considered as great bosses. Be that as it may, decent diversity has a few difficulties as

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well. Communication challenge is one of them. At whatever point individuals from various
dialects work, correspondence can cause an obstacle as English may not be everybody's strength.
Inability to convey appropriately can prompt a massive drop in efficiency and group cooperative
energy.

According to Paulus and Kenworthy (2016), group creativity can be expanded because of social
assorted diversity since it offers the chance to get familiar with some new aptitudes and
encounters from the colleagues and for all intents and purposes actualize the collected
information in the work environment. It has been demonstrated by a research that when
individuals from different foundation work with one another they locate a superior arrangement
of an extreme or basic issue. In this manner it can without a doubt produce more benefit for the
organisation.

Kerwin (2014) expresses that occasionally cultural diversity makes commotion in the
organisation in light of the fact that there can be strife among the colleagues. Other than it is a
test to make a solid bonding among the enhanced laborers.

Section Four: Research Approach and methodology

Research Philosophy: Research philosophies are one of the most critical components of
research approaches. It is an organized method of how information can be gathered, summed up,
examined, and introduced (Quinlan, et al, 2019). There are 4 significant groupings of research
philosophy and those are positivism, pragmatism, realism, and interpretivism. To grasp the effect
of cultural diversity on company's advancement and execution, the paper will receive positivism
examine theory as I am utilizing quantitative information for the exploration work. Subsequent to
dissecting various diaries, inquire about targets alongside explore questions are determined to the
premise of deductive research system. Considering the procedure, the information and data will
be assembled from various sources and examination will be made with possible estimations and
methodologies.

Research approach: The research approach can be named as the organized course of plan about
how information can be gathered, handled, and introduced for a report. There are basically two
research approaches that are the deductive approach and the inductive approach (Azungah,

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2018). Deductive research approach is utilized in this research since I have theories that cultural
diversity can improve an organization's exhibition. The deductive methodology initially makes a
theory for a given arrangement of issues and afterward interviews the speculation against the
issues with legitimate leading of research. This methodology spares a tremendous measure of
time and exertion. In any case, its drawback is that regularly the nature of information can't be
guaranteed. In any case, the benefits of the deductive methodology are far more noteworthy than
its negative marks. That is the reason I would utilize the deductive methodology for this paper.

Research Strategies: A research methodology characterizes how research can be directed.

Numerous methodologies can be applied to carry out the process such as case study analysis,
action-oriented research, qualitative interviews, and quantitative analysis. Quantitative analysis is
utilized as a research strategy to complete the research work. It alludes to the way toward
separating and interpreting data in a manner that is numerically organized. Quantitative research
technique is exceptionally refreshing on account of interpreting numerical data from both major
and discretionary sources.

Research Techniques and procedures: There are various techniques by which the researchers
can conduct their research process such as questionnaires, surveys, interviews, case study etc.
(Griesberger, et al, 2011). For this research work I will use the survey method. First of all, a
questionnaire will be prepared and it will be given to the 60 employees of Royal Dutch Shells ltd
and the responses of the employees will be recorded. Personal interview will be conducted if I
need for the research paper. There are numerous points of interest to this strategy. Solid
information, low cost, direct connection with the members are a portion of the points of interest.

Data collection method: Where a study will be led on 60 respondents from various culture as
the essential source. Discretionary sources incorporate distributed diaries, sites, internet
providers, and others. Information from essential and optional sources are incredibly important to
assemble exact information with less time and costs.

Sampling methods: There are so many sampling methods such as random, stratified, systematic,
convenience etc. For my research work, I will use the stratified method. The questionnaire set
will be distributed among the 60 employees of the organization. The questionnaire will contain
12 unique questions.

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Analysis method: There are various sorts of systematic decisions. For example, mono-
technique, blended strategy, and multi-strategy explore decisions. In any case, the decision of
strategy is completely relied upon the nature and volume of information required in the research
work. For this examination work, descriptive statistical data is required to assemble the
important data. For further developed arrangement, numerous visual designs are included the
research paper.

Research ethics: The security of the information would be carefully guaranteed to prevent loss.
Access to the information would be restricted to the creator and guide of this module. It would be
additionally guaranteed that the gathered information won't be utilized for any exploration other
than this without earlier authorization of the concerned gatherings.

Risk: Coordinating all the continuous activities inside the given time and gasp may get
hazardous. Talking with the respondents can be also an unsafe task.

Cost: There will be some cost which is related to this research project. The estimated cost is
given below:

Particulars Amount ($)

Printing questionnaire 120
Distribution cost of questionnaire 230
Cost of travelling 100
Others 50
Total 500

Section five: Activities and Timescales

Gantt Chart: It is bar type diagram which clarifies the time calendar of a specific undertaking
(Geraldi and Lechler, 2012). For my research work, I have arranged a Gantt outline which is
drawn below. In this Gantt outline, at what timespan the diverse research related exercises are
finished is portrayed.

Particular tasks W W W W W W1 W1 W1 W1 W2 W2 W2 W2
1 3 4 7 8 1 2 6 7 0 1 3 4
Idea generation
and project

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 planning
Assessing research
methodologies
Leading primary
research

Analysis of the
gathered data

Compiling
outcomes of the
analysis
Writing the project
report based on the
outcomes
Presenting the
findings to the
moderator

Figure 1: Gantt Chart (Self-designed)

From this Gantt chart, it can be estimated that it will take 24 weeks to complete the whole
research process. For instance, the project planning will be done within 3 weeks and then the
research methodologies will take place in the 7 th week. At the same way the other steps will be
completed in a certain timeframe. At last, the presentation of the research findings will be done
in the 24th week and that’s how the whole process will be conducted.

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Reference
Azungah, T., 2018. Qualitative research: deductive and inductive approaches to data analysis.
Qualitative Research Journal.

Bellini, E., Ottaviano, G.I., Pinelli, D. and Prarolo, G., 2015. Cultural diversity and economic
performance: evidence from European regions. In Geography, institutions and regional
economic performance (pp. 121-141). Springer, Berlin, Heidelberg.

Geraldi, J. and Lechler, T., 2012. Gantt charts revisited: A critical analysis of its roots and
implications to the management of projects today. International Journal of Managing Projects in
Business, 5(4), pp.578-594.

Griesberger, P., Leist, S. and Zellner, G., 2011, June. Analysis of techniques for business process
improvement. In ECIS (p. 20).

Groves, K.S. and Feyerherm, A.E., 2011. Leader cultural intelligence in context: Testing the
moderating effects of team cultural diversity on leader and team performance. Group &
Organization Management, 36(5), pp.535-566.

Infield, M. and Mugisha, A., 2013. Culture, values and conservation: a review of perspectives,
policies and practices. Fauna & Flora International, Cambridge UK, 2.

Larson, E.W. and Gray, C.F., 2011. Project management: The managerial process.

Paulus, P.B., van der Zee, K.I. and Kenworthy, J., 2016. Cultural diversity and team creativity.
In The Palgrave handbook of creativity and culture research (pp. 57-76). Palgrave Macmillan,
London.

Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.

Thomas, G., 2017. How to do your research project: A guide for students. Sage.

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