Nagaraya (Japanese: ナガラヤ) is a snack food brand owned by Food Industries, Inc.

,
a Philippine-based company. Its core product, Nagaraya Cracker Nuts, was first
introduced in the Philippines in 1968. It is composed of peanuts encased in a wheat
flour-based coating. The texture is similar to that of Wasabi peas, but with a nutty flavor
and comes in five different flavor varieties. The product has no preservatives,
colourants, non-natural additives, zero cholesterol and low sodium content (85mg or 4
percent). It is also worthy of note that it also has a fiber content of 1g or 4 percent of
daily intake and 2% of iron.

Food Industries Inc is based in Philippines. The head office is in Makati. It operates in
the Food Manufacturing sector. The company’s latest financial report indicates a net
sales revenue increase of 3.84% in 2015. A growth of 14.97% was recorded in its total
assets. The enterprise’s net profit margin increased by 0.36% in 2015. This company is
in the business of manufacturing and marketing consumer products. They markets its
products throughout the Philippines under well-known brand names like Nagaraya,
Cream and House of Goodies.
HISTORY

Believe it or not, these goodies originated in the country of Mexico, where in the 1940s
a Japanese immigrant by the name of Yoshigei Nakatani Moriguchi invented “Japanese
peanuts” (widely known in the Spanish-speaking world as cacahuates
japoneses or maní japonés). Note that there were no such “Japanese peanuts” in Japan
at the time. The Mexican version’s recipe for the extra-crunchy shell has ingredients
such as wheat flour, soy sauce, water, standard sugar, MSG, and citric acid.
Ingredients of the original Nagaraya: Peanuts, wheat flour, sugar, food starch-modified,
BUTTER, and iodized salt.

In 1967, Nagaraya Cracker Nuts and Kabaya Pretzels were introduced in the
Philippines by a small, enterprising company. Nagaraya Cracker Nuts originally came
and were sold in one flavour, Butter — while Kabaya Pretzels (Sweet-Mini Pretzels)
were offered in two flavours, Butter and Sugar-coated.
In 1982, Nagaraya Cracker Nuts are now available in five savoury flavours — Original
(Butter), Adobo, Barbecue, Garlic and Hot & Spicy — while Nagaraya Sweet-Mini
Pretzels attract a sweet-toothed consumers with its Sugar-coated and Chocolate-coated
variants.
The year 1986, the packaging also evolved — from handy carton packs of the early
years to the modern shelf-stable and flexible-type packaging — to continually ensure
product freshness and affordability. The products are made available in various sizes, to
suit various eating occasions and continued affordability and value to a wide market
spectrum.
The year 1991 marked a milestone for the brand with its first major TV advertising
campaign for the cracker nut line. The theme “Go Nuts With The Crunch” was so
successful all the way to the present, contributing to healthy growth for FII during the
period. The products have also made their way overseas and are usually found in
Filipino or Asian grocery outlets in numerous foreign countries.
In the year 2001, both products were consolidated under the Nagaraya brand franchise.
A new Nagaraya brand logo and a more contemporary, updated packaging for both
products were introduced to reflect the change.
The present growth and success of the Nagaraya brand from its humble origins 50
years ago speak volumes about the manner in which consumers have and continue to
be enamoured with the wholesome goodness, superior quality and tastiness of all its
products.
NAGARAYA PRODUCTS