SCDL-PGDBA - III Semester (Marketing) : Cases in Marketing Manageent Code 116

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SCDL- PGDBA- III Semester (Marketing)
Cases In Marketing Manageent Code 116
GD
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Multiple Choice Single Answer

Question This question is from the case study "Mr. Ramrao Panase" :The sales rep
of the company did not recommend the termination of Sujata & Anil
because :-
Correct The demand may get disturbed
Answer
Your Answer They had good reputation in market
Match The Following

Question Correct Answer Your Answer
In initial years the Northern reagion Western reagion

concentration is in
This question is from the case Entire range of awitchgear Entire range of awitchgear
study "Switchex Company" : products products
Switchex company
manufactures
Pricing strategy Lower than the competitors by Lower than the competitors by
8-10% 8-10%
Its Pune office headed by Mr. Patil Mr. Patil
Multiple Choice Multiple Answer

Question This question is from the case study "Mahesh Pharmaceuticals" : What are
the responsibilities of Propaganda Stockiest?
Correct Distribute the medicines , Get medicines prescribed by the doctors
Answer
Your Answer Distribute the medicines , Get medicines prescribed by the doctors , Get
maximum discount from the company

Question This question is from the case " Seven Species" : Which countries were
banned from exporting shrimps?
Correct India , Pakistan
Answer
Your Answer Korea

Question This question is from the case study "Deepak Pharmaceuticals" : Why did
Mr. Khanna slashed Ad budget?
Correct Supply shorter than demand
Answer
Your Answer No demand
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
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True/False
Question This question is from the case study "Mr Dinesh Kapoor" : Mr.
Kapoor was not really concerned about the returns that he
can expect.
Correct Answer False
Your Answer False
Select The Blank

Question This question is from the case study "The Cold Ice-Cream
Company" : The marketing team felt that the use of coupon
will result in greater ________.
Correct Answer Brand Awareness
Your Answer Brand Awareness
Select The Blank

Question This question is from the case study "Suc Seed
Plantation" :M/S Suc Seed are innovator - manufacturers &
not too expert in ________ technique.
Correct Answer Marketing
Your Answer Marketing

Question This question is from the case study "Dye-Gen" : What is the
marketing manager worried about?
Correct Answer Human market reaction
Your Answer Human market reaction
Select The Blank

Question This question is from the case "General Motors Asia-Pacific" :
Fiat can help Maruti with ________.
Correct Answer Diesel engines
Your Answer Diesel engines
Select The Blank

Question This question is from the case study "Watts & Volts Ltd." :
________% of sales were due to exports.
Correct Answer 0.5
Your Answer 0.5

Question This question is from the case "Coca-Cola" : Coke's products
were banned from sale in Belgium because :-
Correct Answer They made more than 100 children ill
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True/False
Question This question is from the case study "Food Processing
Industry" :Management felt that the hygiene is not important
in food processing industry.
Correct Answer False
Your Answer False
True/False
Question This question is from the case study "Huge Electronics" :Due
to matrix structure the functional & project managers
coexisted.
Correct Answer True
Your Answer True
Select The Blank

Question This question is from the case study "The Kellogg
Company" :To increase sales in Brazin the marketing director
had to create a ________ breakfast habit.
Correct Answer Nutritious
Your Answer Nutritious
Select The Blank

Question This question is from the case study "The Cold Ice-Cream
Company" : The marketing team felt that the use of coupon
will result in greater ________.
Correct Answer Brand Awareness
Your Answer Brand Awareness
Select The Blank

Question This question is from the case study " Mr. Anand" : Sales
Manager of Abha ________ was thinking about the number
of Diaries to be printed for 2004.
Correct Answer Diaries
Your Answer Diaries

Question This question is from the case study "Dream Launch of Ford
Escort" : What was the percieved difference between petrol &
diesel version of Escort?
Correct Answer Petrol is underpowered than diesel
Your Answer Petrol is underpowered than diesel
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Question This question is from the case study "Saloni - Chocolates" :
Developing Contacts with the local schools was a :-
Correct Answer PR Activty
Your Answer PR Activty
True/False
Question This question is from the case study "Alcophin" : Pharma
companies can not advertise their products.
Correct Answer True
Your Answer False

Question This question is from the case study "Get-Well Medico" :What
are the constraints in the new shop in the city?
Correct Answer Too small , Too Expensive
Your Answer Too Expensive , Godown far away , Not near market
Select The Blank

Question This question is from the case study "Chocolates" :CDM tried
to break ________ that chocolates are only for children.
Correct Answer Consumer mindset
Your Answer Consumer mindset
Select The Blank

Question This question is from the case study "Rajesh Joshi" : Rajesh
encouraged ________ climate in his section.
Correct Answer Open
Your Answer Open

Question This question is from the case study "Tristar" :What factors
affected the estimated stock requirement of 800 dealers?
Correct Answer Political uncertainty , Act of god
Your Answer Political uncertainty , Competition actions , Dealer demand
Select The Blank

Question This question is from the case study "Air India" : Air India is
constantly looking for ________.
Correct Answer Newer ways to serve passengers
Your Answer Newer ways to serve passengers
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SCDL - Cases in Marketing Management

Cases in Marketing Management - SCDL PGDBA
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that
freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True
True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is
important to any business.
Correct Answer
True
Your Answer
True
Select The Blank

Question
This question is from the case study "Ray Ltd." : The ________ was to be improved
to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Question
This question is from the case study "Chap-pals" : Current competition of Chap-pal
is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Question
This question is from the case study "Tristar" :What factors affected the estimated
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stock requirement of 800 dealers?

Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Question
This question is from the case study "Price Plus" : What is the offer under discussion
in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Question
This question is from the case study "AR Sons" : AR Sons became a firm of
reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional
strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing
Select The Blank

Question
This question is from the case study "Challenger Sports" : The company command
________ % of the market-share.
Correct Answer
60
Your Answer
75

Question
This question is from the case study "Kleam" :Why did other companies failed to
market toothpastes?
Correct Answer
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No uniform quality of Kleam

Your Answer
No uniform quality of Kleam

Question
This question is from the case study "Collaborative Product Development in E-
Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower
Select The Blank

Question
This question is from the case study "Anveshi - The Rural Development
Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to
work?
Correct Answer
Indian Experience matter in International market , Challenge of working in
Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher
salaries
True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to
reach the products at All India level.
Correct Answer
True
Your Answer
True

Question
This question is from the case study "Astroid Computer Corporation" : What is the
product range of this company?
Correct Answer
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Personal Computer , Monitors , Printers

Your Answer
Personal Computer , Monitors , Printers

Question
This question is from the case study "Hindustan Lever - Rural Marketing
Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Question
This question is from the case study "Reach India Ltd." : What different product
segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets
Select The Blank

Question
This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Question
This question is from the case study "Priya Automobiles" : Why did model Priya still
continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Question
This question is from the case study "Alcophin" :What Promotional tools are used by
Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
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Product Literature , Hoardings
True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was the
smallest in volumes.
Correct Answer
False
Your Answer
False
Select The Blank

Question
This question is from the case study "ABC A Major Beverages Company" : The
arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver
plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Question
This question is from the case study "ABC Company" : Which categories did the
company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Question
This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free
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Cases in Marketing Management SCDL Assignment
• This question is from the case study "Ajanta Biscuits" : In which

segments is Ajanta Biscuit currently present?
Glucose , Salted
• This question is from the case study "Priya Automobiles" : Supriya was
generation bike & was comparable with competition.
True
• This question is from the case "General Motors Asia-Pacific" : With the
global alliance The three car manufacturers in India can :-
Share each other's products , Commonly buy components , Do cross branding
• This question is from the case study "Second Generation System" : What
are the product benefits of second generation computers?
4 to 16 times more storage , Could be used as word processors , Could operate
sophisticated programs
• This question is from the case study "Samadhan Sakhali Udyog" :
Samadhan Sakhali Udyog's Distribution channel contains :-
Own Chain of Shops
• This question is from the case study "Public Distribution" :What is PDS?
Public Distribution System
• This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
• This question is from the case study "Ashoka Sports Ltd." :What are the
expectations of Ashoka from the retailers?
Premium service , Quality display
• This question is from the case study "Priya Automobiles" :What must
have affected the performance of Mr. Jain?
No incentives in cash
• This question is from the case study "Huge Electronics" :Due to matrix
structure the functional & project managers coexisted.
True
• This question is from the case study "Solar Energy" : What is the
Product Benefit of a Solar operated Products?
Saves electricity & Money
• This question is from the case study "Marico Industry" :
Marico Industry's marketing strategy - Acquire more FMCG brands
Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar
• This question is from the case study "Lubri - Smooth Ltd." : As a
promotional strategy the owner believes in :-
Sampling
• This question is from the case study "Fast Page Communication" : Pagers
are facing stiff resistance from :-
Family members
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• This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi had special concern for women &
underprivileged.
True
• This question is from the case study "Fluid Control Devices Ltd.": The
Market Share of Fluid Control Devices in Pumps in year 1968 was :-
0.33
• This question is from the case study "Huge Electronics" :Due to rapid
________ the company organisation chart was constantly changing.
Growth
• This question is from the case study "Health Club" : The membership of
club is adversly affected because:-
Death in swimming pool
• This question is from the case study "The Cold Ice-Cream Company" :
The marketing team felt that the use of coupon will result in greater
________.
Brand Awareness
• This question is from the case study "Mr Satish" :Satish's firm enjoys
good reputation because of :-
Quality
• This question is from the case study "Air Cool India Ltd." : The test
marketing was decided in Mumbai :-
To see product Performance , Was done for 2 months
• This question is from the case " The Real Thing " : The name Coca Cola
was registered as ________.
Trade mark
• This question is from the case study "Konkan Trading Company" : What
was the request of Trade Union of Konkan Trading Company?
Promote the worker who is good in other sports
• This question is from the case study "Lubri - Smooth Ltd." : At what
stage of Product Life Cycle the product A-20 is?
Maturity
• This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
• This question is from the case study "Wall Mart - Logistic Leader" :
What was Wall Mart offering when it started?
High Quality Products & Service , Low Prices
• This question is from the case " The Real Thing " : Esteemed Brain Tonic
& Intellectual Beverage was the ________ of the brand.
Positioning
• This question is from the case study "Mr. Ramrao Panase" :According to
Mr. D'Costa, if the business is to be expanded it has to have a marketing
team and a ________.
Distribution Network
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• This question is from the case study "Saif Runs" :The market can expand
if the price is ________.
Competitive
• This question is from the case study "Priya Automobiles" : The financial
scheme was beneficial for ________ by employees in different
organisations.
Group booking
• This question is from the case study "Hotel Black Pearl" : Current
customer profile of Hotel Pearl is :-
Middle & Upper Middle class
• This question is from the case study "Watts & Volts Ltd." : Regional
manager was responsible for developing new products.
True
• This question is from the case study "Moonlight Ltd." : What were the
two types of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers
• This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi worked in villages which are ________
Economically vulnerable.
• This question is from the case study " Air India " : The idea suggested by
one employee of Air India was to :
Provide telephone service on board
• This question is from the case "Laxmi Mills " : The main product benefit
offered by kardi Oil is :-
Low cholesterol
• This question is from the case study "Saloni - Chocolates" : Developing
Contacts with the local schools was a :-
PR Activty
• This question is from the case study "Collaborative Product Development
in E-Commerce" :What did collaborative development involve?
Sharing product design , Sharing Engineering documents
• This question is from the case study "ABC Company" : The Indian
middle class is about 1/3rd of population.
True
• This question is from the case study "Bags & Baggage's Ltd." : Bags &
Baggage Ltd. Always preferred to give discounts to ________.
Consumer
• This question is from the case study "Channels of Distribution" : What
were the two product qualities of Joshi & Deshpande's product over
competition?
Superior quality , Lower price
• Chap-Pals is a brand name in - Leather footware industry
Marketing Orientation - Quality control technique-JIT manufacturing
system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
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Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail

stores
• This question is from the case " Seven Species" : WTO ruled that United
States was wrong in prohibiting import from three countries.
True
• This question is from the case study "AR Sons" :Mr Sandeep felt that
Internet plus mail order can attain popularity.
True
• This question is from the case study "Indian Aluminium Company" :
What was the target Audience for Super Wrap?
Housewives
• This question is from the case study "Elevator Grant" : ________ for
elevators was considered as a prerequisite prior to entry.
Market Research
• This question is from the case study "Shree Ganesh Detergents" : What
are the product benefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms
• This question is from the case study "Pratima Ltd." : The product
WPDC-3 with the price of Rs 300/- perfectly fits into the current product
range of Pratima Ltd.
False
• This question is from the case study "Innovation & Improvisation" : 3 M
encouraged everyone to become product champions.
True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" :
Pre launch activites & Strategies - To create awareness for Divya Bhaskar &
establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" : What
was the effect of slashed advertising?
Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think Global
act Local policy by way of :-
Locally manufacturing product , Creating country/ region specific advertising ,
Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford Escort" :
What was the percieved difference between petrol & diesel version of
Escort?
Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" : What
facility was offered to Paramount as a special case?
More credit
• This question is from the case study "Bharat Research Development
Corporation" : The major area of dissent in case of BRDC was lack of
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marketing data.
True
• This question is from the case study "Ray Ltd." : What were the product
differences in Super & Crystal?
Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" : The
study showed that the market for prickly heat powder is declining.
False
• This question is from the case study " Raja Consultants Ltd." : What did
Raja Consultants started with?
Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S Suc
Seed have always believed in Excellence Through ________.
Innovation
• This question is from the case study "Delana Hosiery Works" :The owner
of the company believed in ________ human relations.
Informal
• This question is from the case study "Job Satisfaction" : What was the
effect of Jayant continuing in the same job?
Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The profitability is
highest for :-
Jogging
• This question is from the case study "Priya Automobiles" :Why did the
company started loosing the market?
New Fuel efficient bike introduced
• This question is from the case study "Huge Electronics" :Due to matrix
structure the functional & project managers coexisted.
True
• This question is from the case study "Roshni Lamp Makers Ltd." : What
are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life
• This question is from the case study "Kamlesh & Laltu" : What is the
current product constraint of kamlesh & Laltu?
One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's
farm was ________.
Canal irrigation
• This question is from the case study "U.P. Mini Computers" : Zenith
suggested a research in India to decide on ________.
Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The positive
points of this company were :-
Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." : Fluid
Control Devices has current image of a manufacturer of :-
Petrol Pumps
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• This question is from the case study "The Cold Ice-Cream Company" :
What is the promotional offer on the new product?
Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that Belgian
recall was the worst________ problem.
Public Relations
• This question is from the case study "Ray Ltd." : The marketing director
wanted Ray Ltd. to diversify in Biscuits.
False
• This question is from the case study "Mr. Ramrao Panase" :Anil &
Sujata were the direct dealers who were appointed as ________.
Distributors
• This question is from the case study "Chocolates" :CDM tried to break
________ that chocolates are only for children.
Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the
largest chain of outlets in the world.
True
• This question is from the case study "Shakti Fitness" :Shakti Fitness
offers an opportunity to the citizens of maintaining good health through
________.
Exercise

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Multiple Choice Single Answer

Match The Following

In initial years the Northern reagion Western reagion

Multiple Choice Multiple Answer

Multiple Choice Multiple Answer

Multiple Choice Single Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Your Answer False

Select The Blank

Your Answer Brand Awareness

Select The Blank

Your Answer Marketing

Multiple Choice Single Answer

Your Answer Human market reaction

Select The Blank

Your Answer Diesel engines

Select The Blank

Your Answer 0.5

Multiple Choice Single Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Your Answer False

Your Answer True

Select The Blank

Your Answer Nutritious

Select The Blank

Your Answer Brand Awareness

Select The Blank

Your Answer Diaries

Multiple Choice Single Answer

Your Answer Petrol is underpowered than diesel

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Your Answer PR Activty

Your Answer False

Multiple Choice Multiple Answer

Select The Blank

Your Answer Consumer mindset

Select The Blank

Your Answer Open

Multiple Choice Multiple Answer

Your Answer Political uncertainty , Competition actions , Dealer demand

Select The Blank

Your Answer Newer ways to serve passengers

SCDL - Cases in Marketing Management

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Multiple Choice Single Answer

Multiple Choice Multiple Answer

stock requirement of 800 dealers?

Multiple Choice Single Answer

Multiple Choice Multiple Answer

Multiple Choice Single Answer

Select The Blank

Multiple Choice Single Answer

No uniform quality of Kleam

Multiple Choice Multiple Answer

Select The Blank

Multiple Choice Multiple Answer

Multiple Choice Multiple Answer

Personal Computer , Monitors , Printers

Multiple Choice Single Answer