SUBJECT DISTRIBUTION MANAGEMENT ACTIVITY NO 1

NAME DATE
SECTION SCORE

A. Identification
channel manager 1. Refer to anyone in a firm or organization who is involved in marketing
_________________
channel decision making.
distribution channel. 2. Marketing Channel is also known as ______________.
_________________
Right customer
_________________ 3. Place, or distribution, is often summed up as getting the right ______ to the
'direct-marketing' channel. &' right place at the right time.
indirect-marketing' channels. 4. The two fundamental concepts used to determine if intermediaries should
_________________
be used in a marketing channel (2 points)
_________________ 5.
Ancillary structure: 6. The group of institutions that assist channel members in performing
_________________
Ancillary structure: & distribution tasks.
Channel structure: 7. The two Flows of Marketing Channels which shows the parties involved in
_________________
performing negotiatory functions. (2 points)
_________________ 8.
Channel structure: 9. The group of channel members to which a set of distribution tasks has been
_________________
allocated.
Product flow
_________________ 10. Refers to bringing the product to the market and giving it to the final
consumer.
external
_________________ 11. Four terms to be specifically noted in the definition of Marketing Channel
(4 points).
contactual
_________________ 12.
organization 13.
_________________
distribution
_________________ 14.
Multi-channel strategy 15. A strategy when the firm has chosen to reach its target consumer through
_________________
more than one channel.

B. Comprehension
Answer the questions briefly and concisely.
1. Select two functions of a Distribution Channel and provide examples on how they are applied.
(10points)
'Direct-marketing'
channel

2. Discuss the concept of specialization and division of labor as it applies to marketing channels.
(5 points)