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A business proposal is a document used to explain what goods or services one
individual or business offers to provide for another. A business proposal template can
help you create a document that may be used for solicited or unsolicited proposals. For
either type, make sure that you include all of the information requested by the other
party. Also, make sure that you include all of your main points in the executive summary
portion.
Table of Contents
• What is a business proposal?
• 4. Write Proposal
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• Cover Letter - usually contains a brief summary of the entire proposal, names
the price, and highlights the bidder’s qualifications
• Proposal Document - usually contains:
• Title Page - Includes your name, name of your company, your company logo,
your potential client’s name and contact information, date
• Table of Contents - Outline of contents of proposal
• Executive Summary - Explains why you are sending the proposal
• Statement of the Problem - Restates the client’s objectives and goals
• Approach - Summarizes the proposed approach for solving the problem
• Methodology - Details how the approach will be carried out, describes
deliverables that the client can expect
• Schedule and Benchmarks - Details timeline of work, outlines any specific
benchmarks
• Cost and Payment Schedule - Details full cost and payment details
• Legal - Any legal matters, terms and conditions
4. Write Proposal
Begin by identifying the problem that your potential client has. If necessary, explain any
context that the reader will need to understand the proposal. Define any key terms and
then offer a roadmap of the proposal.
Tell your reader how you intend to solve their problem. Your solution will typically be
the goods or services that you are offering to your client. Explain the benefits that your
solution offers. Justify your expected benefits with evidence.
Explain your timeline for when tasks will be completed. Lay out important milestones.
Explain that your timeline is an estimate and may be subject to change based on other
factors.
Include a conservative budget estimate about how much the project will cost. When
you are calculating costs, make sure to remember to include: start-up costs, labor costs,
materials costs, monthly fees, maintenance costs.
Explain key contract terms. Be sure to include information about deposits, penalties or
interests for late payments, and cancellation policies.
5. Edit Proposal
Once you have written your proposal, set it aside for a short period of time and then
review it. Reread it for accuracy, spelling and grammar. Pay close attention to the dates
and numbers you’ve included in your proposal to make sure they are correct. Review
the RFP and any other correspondence with the potential client to ensure that you’ve
included anything that the client asked for.
If possible, ask another person to review the proposal. A second set of eyes will help
catch errors that you did not notice. Make sure that the language of your proposal is
professional and clear. Be sure that your proposal is short enough to read in a single
sitting. A good proposal should take less than eight minutes to read.
6. Send Proposal and Follow Up
Once you’ve sent the proposal, you should follow up with the client to remind them
about it and answer any questions. If you’ve sent the proposal by email, you can
choose to receive a notification when your potential client opens your message. Follow
up with them the next day to see if they have any questions.