4.    There has been a lot of negative news floating around in the media about your company.

When you contact the PR team, it blames the marketing department, mentioning that the latter
does not pass on information in time. The marketing department says it lacks the time and
resources to be more proactive. In addition, employees are using every possible avenue to write
blogs, bringing disrepute to the company. What are the corrective measures that you will take?

Answer:

Below are the corrective measures I would take to handle the negative news floating around in
media about my company

1. I would take a deep breath.

Before I do anything, I take a deep breath. I am passionate about my business, and when bad
press hits, I am probably angry or emotional. However, nothing good comes out of rash
decisions.

2. I would reach out to your PR representative and get staff on same page.

I will reach out to your PR representative or firm before I respond to any press or make a
comment. They are trained to handle these sensitive situations with ease.

I would try getting all my staff on the same page before responding to the press. "Depending on
the severity of the matter, I will ensure that all requests for comment are funneled through a
senior member of my team."

3. I would acknowledge the mistake.

Once I have filled in my team and PR representative on the problems I would address the
mistake. If I am wrong, I would acknowledge my mistake, mention what I had learned, and say
how I would take this experience and grow together as a business.

4. I would continue to monitor the news and social media.

I am not done once I issue a comment or statement. I would always monitor company reputation
in the news and social media. I will also take steps to ensure this doesn't happen again.

For Example :If, however, My company is dealing with a spammer, or someone who is just
trying to stir up trouble, I would obviously report these people to the various social platforms and
request that they be removed or blocked. People understand when someone is just trying to make
trouble.
5. I will be proactive

A proactive approach is always a good approach. This doesn’t mean rushing into a situation, but
it does mean responding in a timely manner and dealing with issues directly.

It's important to respond to negative press the right way, there are steps I would take to help this
process before the crisis hits, such as forming a crisis plan and always creating positive press.

"Generate as much positive press coverage as you can for your business from the get-go," King
said. "Do this by building genuine relationships with members of the media and public in your
area and your space. This way, when something negative does crop up, there's still plenty of
positive messaging out there about your brand to counteract a damaging article or comment."

6. Turn existing customers into brand ambassadors.

I would make sure to interact with existing customers and respond to them timely and relevant.
and make them feel special.

I will also get involved in community events. Show people Company care about more than just
company’s own success. Show customers that company cares about them and they will be more
likely to talk about company in a positive light.

Whatever the route you choose to take, turning someone into a brand ambassador begins with
consistent communication and extra special attention!