SKETCHNOTES

LESSON
CHAPTER 1 – CHAPTER 5
 IDENTIFYING
BUSINESS DRIVEN COMPETITIVE
01 OVERVIEW 02 ADVANTAGES

STRATEGIC
INITIATIVES FOR MEASURING THE
SUCCESS OF STRATEGIC
03 IMPLEMENTING
COMPETITIVE
ADVANTAGES
04 INITIATIVES

ORGANIZATIONAL

05 STRUCTURES THAT SUPPORT

STRATEGIC INITIATIVES
BUSINESS
FUNCTIONS
RECEIVING THE
CHAPTER 1
GREATEST
BENEFITS FROM Data,
Information and
IT Resources
INFORMATION Information
TECHNOLOGY Technology Business IT Cultures
Project Goals Intelligence IT in and of itself
is not useful
Customer Service Reduce Costs/ unless the right
Data - raw facts
Improve that describe the people know how Information-
Productivity characteristic of to use and functional culture
Finance an event manage it
Improve Customer
Satisfaction/ efficiently and
Loyalty effectively
Sales and Information - data Information-
Marketing converted into a People, sharing culture
Create meaningful and
Competitive information, and
useful context information
IT Operations Advantage
technology (in
Business that order of Information-
Generate Growth intelligence – inquiring culture
Operation priority) are
Management applications and Inextricably
Streamline technologies that linked
Supply Chain are used to
Human Resource support decision- Information-
making If one fails, they all discovery culture
Global Expansion efforts fail
Security
 Common Department In An Organization
Accounting - provides
quantitative information about
the finances of
the business including
recording, measuring, and
describing financial information.
Human Resource - includes
the policies, plans, and
procedures for the effective
management of employees
(human resources)
Management Operation
Systems - is the function that
plans for, develops, implements,
and maintains IT hardware,
software, and the portfolio of
applications that people use to
support the goals of an
organization.
Operating Management -
(also called production
management ) includes the
methods, tasks, and techniques
organizations use to produce
goods and services.
Marketing - is the process Transportation (also called
associated with promoting logistics) is part of operations
the sale of goods or management.
services. The marketing Finance - deals with the
department supports the strategic financial issues
sales department by associated with increasing the
creating promotions that value of the business, while
help sell the company’s observing applicable laws and
products. social responsibilities.
Sales - is the function of selling a
good or service and focuses on
increasing customer sales, which
increases company revenues.
 CHAPTER 2
Threat of
Substitute
Products or
Services

Five Forces
Model Rivalry
Supplier Among Buyer
Power Existing Power
Competitors

Threat of
New
Entrants
Porter’s three generic strategies
Broad cost • Broad strategies reach a large
leadership market segment

Broad • Focused strategies target a

differentiation niche market

• Concentrate on either cost

Focus strategy
leadership or differentiation
 CHAPTER 3
• 1. Supply Chain Management (SCM)

• 2. Customer Relationship
Management (CRM)

• 3. Business Process Reengineering

(BPR)

• 4. Enterprise Resource Planning

(ERP)
 Four basic
components of
supply chain
CHAPTER 3
management
Effective and efficient SCM systems
Supply Chain can enable an organization to:
Partners
Supply Chain
Strategy
1. Decrease the power of its buyers
2. Increase its own supplier power
Supply Chain 3. Increase switching costs to
Logistics reduce the threat of substitute
products or services
4. Create entry barriers thereby
reducing the threat of new entrants
Supply Chain
5. Increase efficiencies while
Operation
seeking a competitive advantage
through cost leadership
Efficiency IT
metric – measures
CHAPTER 4 Web site metrics
the performance Effectiveness IT Abandoned
of the IT system itself metric – measures the Supply Chain Registration
including throughput, impact IT has on Management
speed, and business processes and (SCM) metrics Abandoned
availability. activities including Shopping Carts
customer satisfaction,
Throughput conversion rates, and Back Order Click-Through
sell-through increases
Customer order
Speed promised cycle Conversion Rates
Usability
time
Cost-Per-
Availability Customer Customer order Thousand (CPM)
Satisfaction actual cycle time
Accuracy Inventory Page Exposures
Conversion Rates
replenishment
cycle time Total Hits
Response Time
Financial Inventory turns
(inventory
Web Traffic turnover) Unique Visitors
 Customer Relationship Management (CRM)
metrics
Sales Metrics Services Marketing
Metrics Metrics

• Number of • Cases closed • Number of Internal

prospective same day marketing
customers • Number of campaigns
Business Financial
• Number of cases handled • New Processes
by agent
new customer
customers • Number of retention
service calls
• Number of rates
• Average Learning and
retained number of • Number of Customers
customers service responses by Growth
• Number of requests by marketing
open leads type campaign
• Number of • Average time • Number of
sales calls to resolution purchases by
• Number of marketing
sales call per campaign
• Revenue
Elements
lead
generated by in Balance
marketing
campaign
Scorecard
 CHAPTER 5
Chief
Chief
Technology Manager
Information
Officer
Officer
(CTO)
(CIO)

IT-
related
Chief
strategic
Security Broad
positions
Officer CIO
Chief (CSO) functions
Knowledge
Officer
(CKO)
Chief Leader Communicator

Privacy
Officer
(CPO)
 CHAPTER 5
Issues affected by
Skills Needed To Be
technology advances
A Successful IT
Executive

Ability to Communicate Effectively Intellectual

property

Copyright
Strategic Thinking and Planning

Fair Use Doctrine

Understanding Business Processes

and Operations Pirated Software

Counterfeit
Negotiation / Sales Skills Software
 THE END
Mimi Nur Syazlien binti Mohtar
2019270552
MBA111 3J
Madam Nani Shuhada Binti Sehat