The marketing strategy to promote an energy drink is clarified in this article .It's called hunger. This item was created by ub Beverages and The Ministry of Health has authorized it.
At the very beginning of the I clarified the study with the vision and mission statement of the The business and I kept on. It is going to be implemented in the Business with the help of different ads shows and Announcement and dissemination to the general public of the samples. This article discusses the actual launch of this product in Domestic market patna mega market.
The analysis contains both Research in primary and secondary. The main research depends on Competitors' analysis and the preferences and dislikes of individuals. Companies can enter the market through this approach and can Attracting the amount of clients.
I carried out the company's SWOT review for this reason. To see the capabilities, limitations, opportunities and challenges of an organization. Then I explained the goals, advantages, and priorities of the About the product. Then I have my brand mix plan for my marketing mix. About the product. I have divided the industry into numerous categories and agreed on them. Targeting young adults, mature and aged adults’ have paid careful attention to the packaging, color, and I have agreed to bring my product at the price of the one in the patna mega market, especially school canteens, colleges ,and institutions.
I'm going to promote my product through electronic media, cable, and Sources from the outdoors. I have carried out a consumer satisfaction study, To be aware of the public's view of my product. So that I can, that I can Build it accordingly INTRODUCTION TO THE ub BEVERAGES
Company’s vision statement:
“Be the leader in the customer value”
Company’s mission statement:
To set a world class standard in the energy drink industry by offering a world class standard .A wide variety of high-quality, fresh beverage products
THE UB BEVERAGES BUSINESS IN PATNA SUPER MARKET
UB Beverages will launch its PATNA SUPER MARKET business in October. In 2019. The factory plant was built in the 2nd canal area of land in the Town Manufacturing Area.It is assumed that the factory will fit the commodity demands. We've got Ensured the construction of new, advanced and effective facilities "In accordance with the very current" Goods Procurement Practices "requirements Introduction to ”thirst”
Citizens began to die in our summer under the scorching sun of summer Uh, land. To revive themselves, they require an energy drink. The Redesign is a different one, Consumer juice. It offers vitality and remains fresh while individuals feel weak or weak. Growing bored of doing jobs.
It has vitamins and proteins that are a good source of nutrition. The Vitamins Proteins offer freshness and are the energy cells that refresh the human being. Body, so that their limit is figured out.
Because of the workers, the students, personnel and employees are exhausted Because of the workload and sunshine that makes them feel exhausted, Only free. They need an energetic drink that will re-energize them so that they can Being willing to do well and feel healthy again.
Thrist is a brand of energy drink that will be launched in the Patna domestic business. We're working on all aspects of Oh. Age. The children, the young, the old and the entire family.
The price of the mild .thirst, since it is for everyone on the street.
Objectives:
Here are some of the objectives of the company
To occupy the 30% market share
TO generate profits
To face strong competitors i.e red bull ,monster
SWOT Analysis:
Strength Weakness We use upgraded technology plant Tiny distribution network Perfect product No market share Hire experienced employ Tough competitor Indian made Less experience of customers Targeted to low and middle class people
Opportunities: Threat Enlarge the distribution network Political instability Adopt the newer technology and techniques Lots of competitor Large and attractive market Political problem Development of plant
Our Competitors:
The thirst is currently facing a competitive environment .because the competitor of thirst are
Red bull
Monster
Competitive Review
Thrist Competitor
The competitors of thirst are Red bull and monster .these are the leading market right now and other are far away from it.
Red bull and monster have a great customers over the years reason they are very old and customers known about their merits and demerits. The very first purpose of the company is to compete with competitor having big market share. The main competitor are; Red bull Monster
Qualities: Qualities: Good quality availability large market capturing High availability Broad range of flavors Price Attractive packing minimum price of the product rs 479 Large promotion and market coverage product Available in single weights packing they promote their product through Price: Electronic media Minimum price of juice is Rs 100 print media Place: sales promotion Red bull has a 35% market share in india.
. Marketing strategy:
The marketing strategy depends upon on positioning of the product in the mind of consumers
Serving best quality drink to the customer
We will serve our good on mass level to that we can get large profitability
Positioning strategies
We want to place an impression of our product in the head of the customer as opposed to The product of a rival. We want to concentrate on high school , college, and higher education. Students and segments of government who have to work hard and need "thirst" are an instant Market Segmentation: Market segmentation of Thirst is based on two different
Geographical segmentation
Demographic segmentation
Geographical segmentation
The regional focus area of thirst is Patna. Supplying of Items for all supermarket areas that have further split the region
Demographic segmentation:
Demographic segmentation is done on the basis of;
Age Gender Income occupation Education Lifestyles Social classes Family size Market Targeting:
Steps involve in it are;
1) Evaluate market segments:
It is important to better determine the segments that have been chosen. For this one, for this
Three points are known to be:
Segment size and growth: It is important to understand the geographic The organization has chosen population groups for the launch of The size of the section where the drink will be launched, the drink And its growth.
Segment structural attractiveness: This includes the influence of Thrist consumers, juice manufacturers and their supply in the segment
Company’s objectives and resources: It should be targeted at Done in a manner where the organization can fulfill its aims with funds it has
2) Selecting segments: the segment choose by the company for drink are Undifferentiated Niche(concentrated)
Targeting :the target of the company are
Kids
Younger
Mature
Marketing mix: Product Price Promotion Place
Product strategy:
Developing a long-term relationship with clients
Giving the consumers qualities to satisfy them Do whatever it takes not to please the clients, but to keep our clients. In order to achieve this aim, the organization has set up advertising ,Terms of Promotion and Assistance
Product variety:
our product is available in different different flavor.
Apple
Orange
Mix fruit
Brand name:
The band name that I selected for of good is thirst
Quality:
Our first priority would be high quality assurance. Would be ensured by:
Ensuring regular supply of product
Better quality of product
Acquisition of the high quality aw material
Design
Thirst is a energy booster with an eye catching tetra pack
Features:
Thirst is good for those people get tired with work and need some energy booster
Packaging:
Component units are wrapped in a 6-layer Tetra Pack Brick Aseptic
Pricing strategy:
Our commodity price methods are for overall prices, including taxes, Facilities and other costs. Typically, pricing tactics change as the commodity Passes into the course of life. In order for the price to be set at a moderate stage, To retain a substantial number of consumers and to achieve considerable market share.
Promotion:
In fact, when we introduce a new product, the marketing is a first step, but we Making his methods last. We want to create a positive picture of the commodity with respect to Customers, because they can just order our stuff. Criteria promotion: a) Awareness b) Knowledge c) Liking d) Preference e) Purchasing
Main Source Of Promotion:
I. Electronic media II. Print media III. Hoardings
Distribution review:
"Thirst" juice has developed an efficient means of ensuring the supply of its commodity .Authorized Dealers Network. Patna is the principal target of these juices .The end users would then buy "thirst" juice from supermarkets. The most reliable retailers in the country are distributors. They love a great Combined with corporate partnerships with various stores, credibility also in the Patna 's rural land and surrounding sides. Which has made sure the "thirst" over Patna super market, it will be made open.
