Prepared by: Sir Alj Tolentino

Learning Outcomes
By the end of the lesson students should:

1. Identify different communication skills;

2. Enumerate necessary skills for effective
communication;
3. Apply these skills to communicate
effectively and
4. Practice effective communication skills.
 01 02
REVIEW MOTIVATION
Lesson 4: Functions Pre-Activity
of Communication

03 04
DISCUSSION WRAP-UP!
Lesson 5: Features of Review the topic
An Effective Key Takeaways
Communication
“Effective communication
is a key factor in the
success of your product”
—Jesse James Garrett
01 REVIEW
Lesson 4: Functions of
Communication
Funtions of Communication
Refer to how people use
language for different
purposes also refers to
how language is affected
by different time, place,
and situation used to
control the behavior of
people used to regulate the
nature and amount of
activities people engage in.
 FUNCTIONS OF COMMUNICATION

Social
Interaction
01 -used to produce social 03
relationships

Regulation/ Motivation
Control 02 – communication
– communication functions motivates or encourages
to control behavior. people to live better.
– Communication is mainly
used by persons in
authority to regulate or
direct others under them.
 FUNCTIONS OF COMMUNICATION

04 05
Information Emotional
Dissemination Expression
Functions to convey Facilitates people’s
information or Giving expression of their
information feelings and emotions.
 02
MOTIVATION
Pre-Activity
Jigsaw Puzzle
Puzzle 1
Puzzle 1
Puzzle 2
Puzzle 2
Puzzle 3
Puzzle 3
 03
DISCUSSION
Lesson 5: Features of an Effective
Communication
 Introduction

Communication can be defined

as the combination of the
processes we implement to
share and convey information.
 7Cs Features of an Effective
Communication

Completeness Conciseness
FEATURES

Consideration
 7Cs Features of an Effective
Communication

Concreteness Courtesy
FEATURES

Clearness Correctness
COMPLETENESS
Essential to the quality of the
communication process in
general. Hence,
communication should
include everything that the
receiver needs to hear for
him/her to respond, react, or
evaluate properly.
COMPLETENESS
Hi all,

Let us meet tomorrow to

discuss the product launch
event. Please be there on
time.

Thanks
Nathan
COMPLETENESS
Hi all,

Let us meet tomorrow at 11 a.m. at

Conference room 3 to discuss the
product launch event. We will have to
decide the keynote speakers and
complete the invite draft tomorrow.
Please be there on time.

Thanks
Ella
CONSIDERATION
To be effective, the speaker should
always consider relevant
information about his/ her
receiver such as mood,
background, race, preference,
education, status, needs, among
others. By doing so, he/she can
easily build rapport with the
audience.
CONCISENESS
Does not mean keeping the
message short but making it
direct or straight to the point.
Insignificant or redundant
information should be eliminated
from the communication that will
be sent to the recipient.
CONCISENESS
Hi Suzanne

I think we need to talk about the CSR

campaign, I mean the one which we need
to do as a quarterly exercise. I think it is a
great way of enhancing our brand image.
Basically, it would just be a visit to an
orphanage, but we can sort of do other
things too. For instance, we could take the
kids out for a short trip to a nearby park or
zoo. Let us sit and talk tomorrow.

Regards
Jennifer
CONCISENESS
Hi Suzanne

I need to discuss the quarterly

CSR campaign with you. Let us
take the kids out this time to a
nearby park or zoo instead of just
visiting them. This will help
enhance our brand image. We’ll
talk in detail tomorrow.

Regards
CONCRETENESS
Effective communication
happens when the message
is concrete and supported by
facts, figures, and real-life
examples and situations. In
this case, the receiver is
more connected to the
message conveyed.
CONCRETENESS

“Hilltop Resort is
the best resort.
Do come to us on
your next
holiday”
CONCRETENESS
“Hilltop Resort is the jewel
of the western hills. Take
a break from your work.
Escape from life’s chaos
and stress. Relax and
rejuvenate yourself at
Hilltop. Go back fresh and
energized!”
CLEARNESS
Clearness in communication
implies the use of simple
and specific words to
express ideas. It is also
achieved when the speaker
focuses only on a single
objective in his/her speech
so as not to confuse the
audience.
CLEARNESS
Dear Daniel,

I would like to talk to you about the

new client’s project which the
engineering team had discussed
yesterday. I might need the help of
John from your team.

Regards,
Viel
CLEARNESS
Dear Daniel,

As you may know we have signed up XYZ as our

new client. I had a meeting with the
engineering team yesterday and had
discussed the campaign requirements for this
project. John Redden from your team had
done a pretty good job last time doing the
social media campaign for ABC and so I
would like him to work on the XYZ campaign
too. Would you be available sometime
tomorrow to discuss this further?

Regards
Viel
CORRECTNESS
Correctness in grammar
eliminates negative
impact on the audience
and increases the
credibility and
effectiveness of the
message.
CORRECTNESS
Dear David,

Further to our conservation today, I

am attaching the plan for the first
stage of the project. Hope the one
weak deadline is okay with you
and your team.

Regards
Sally
COURTESY
The speaker shows courtesy in
communication by respecting
culture, values, and beliefs of
his/her receivers. Being
courteous all the time creates
a positive impact on the
audience.
COURTESY
Hi TanTan,

I really do not appreciate how your IT team

ignores the requests of my team alone.
My team is an important function in this
organization too and we have our own IT
requirement. Can you ensure that your
team responds promptly to my team’s
requests hereon?

Regards
Vien
COURTESY
Hi TanTan,

I understand that the IT team is swamped with

work and gets requests from every department
in the organization. My team however is
working on a high-priority project and I would
greatly appreciate if you could ask your team
members to respond to my team’s queries
promptly and help us complete this project on
time. Please do let me know if you need
anything from me.

Regards
Vien
 Remember!

Keep in mind the 7 Cs

of effective
communication and
accelerate your career
growth.
 04
WRAP-UP!
Review the topic & Key Takeaways
 Review
01 02 03
04

Completeness Conciseness Consideration Concreteness

05 06 07

Courtesy Clearness Correctnes

Thank you for
Listening!

CREDITS: This presentation template was created by

Slidesgo, including icons by Flaticon, and infographics
& images by Freepik.
Please keep this slide for attribution.