Asia B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
128
Covered Countries
Japan, South Korea, China, India
Price
€3,450 (excl. VAT)

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Asia B2C E-Commerce Report 2010

Key Findings
Covering Japan, South Korea, China & India

• In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age 15+
that accessed the Internet from a home or work location, an increase of 22 percent from the previous year.

• In 2008, B2C E-Commerce sales in Japan accounted for 4.5% of total retail sales, up from 4.0% in 2007.

• E-Commerce growth in South Korea is higher than expected - projected to be more than KRW 20 trillion
(about USD 17 billion) in 2009.

• In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.

• Leading Indian B2C E-Commerce players are Rediff Shopping, LG Ezbuy, Indiatimes Shopping, Yahoo India
Shopping and Indiaplaza.

Company and Product Information

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Asia B2C E-Commerce Report 2010

Table of Contents (1 of 4) - Japan

1. Trends 5. Users / Shoppers

• Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage
by unique Visitors, Sep. 2008-Sep. 2009 of Country Population in Japan, 2008-2013f
• E-Commerce Trends in Japan: Sales and Products • Internet Shoppers in Selected Asian Countries incl.
• E-Commerce Trends in Japan: Online Japan, in % of Internet Users, 2Q08 vs. 2Q09
Supermarkets • Total Broadband Subscribers in Japan, compared to
• E-Commerce Trends and Outlook for M-Commerce Germany, USA and the OECD, 2003-June 2008
Potentials in Japan • Broadband Subscribers per 100 Inhabitants in Ja-
• Trends in the PC-based Internet Business and in pan, compared to Germany, USA and OECD Ave
the mobile Internet Business in Japan rage, 2003-June 2008
• Trends in the Japanese CNS-based Internet Busi - • Broadband Subscribers in Japan, by Access
ness and in the IPTV-based Internet Business Technology, compared to the OECD Average, in
%, June 2008
• Mobile Phones and Wireless Access in Japan

2. Sales

• Total Retail and Mail-Order Sales in Japan, in JPY

billion, 2004-2008
• B2C E-Commerce Volume in Japan, in JPY billion, 6. Players
2006-2008
• Leading Japanese E-Commerce Players in the B2C
Segment
• Leading B2C E-Commerce Players in Japan; by
Unique Visitors and Audience Reach, February
3. Shares 2010
• Leading Players in Selected Online Sectors in Ja-
• B2C E-Commerce Share of total Retail Sales in pan: E-Commerce, Travel, Securities, Auction,
Japan, in %, 2007-2008 Banking, Portal
• Facts about Amazon.co.jp
• Facts about Rakuten.co.jp
• Facts about Nissen.co.jp
4. Products • Facts about Yahoo.co.jp
• News about Glamour-sales.com
• Share of E-Commerce of total Sales in each Cate-
• News about AEON
gory in Japan, in JPY billion and %, 2006-2007

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Asia B2C E-Commerce Report 2010

Table of Contents (2 of 4) - South Korea

1. Trends 5. Users / Shoppers

• Asia Pacific Region and Individual Country Growth • Development of Internet Users and its Percentage
by unique Visitors including South Korea, Sept of Country Population in South Korea, 2008-2013f
2008-Sept 2009 • Total Broadband Subscribers in South Korea, com-
• Top Search and Internet Properties in South Korea, pared to Germany, USA and the OECD, 2003-June
April 2009 2008
• Current Trends in South Korean Online Shopping • Total Broadband Subscribers per 100 Inhabitants
• Influence of Customers’ Reviews on Online Shop- in South Korea, compared to Germany, USA and
ping in South Korea the OECD Average, 2003-June 2008
• M-Commerce Trends in South Korea • Broadband Subscribers in South Korea by Access
Technology, compared to the OECD Average, in %,
June 2008
• Internet Shoppers in South Korea and selected
Asian-Pacific Countries, in % of Internet Users,
2. Sales Q2 2008 vs. Q2 2009

• South Korean Retail Sales, in KRW trillion, 2008 &

2012f
• South Korean Home-Shopping Sales by Category,
includes B2C E-Commerce Sales, 2008-2012f

6. Players
3. Shares
• Leading B2C E-Commerce Players in South Korea;
• B2C E-Commerce Share of Total Retail Sales and by Assortments
Home-Shopping Sales in South Korea, 2008 • Leading B2C E-Commerce Players in South Korea;
by Unique Visitors and Audience Reach, February
2010
• Leading B2C E-Commerce Players in South Korea;
based on gross Sales (excl. VAT), in KRW billion,
2008
4. Products
• Facts about Interpark.co.kr
• B2C E-Commerce in South Korea by Products, in • Facts about GSShop.com
KRW billion and in %, 2007-2008 and Q4 2008-Q2 • Facts about CJMall.com
2009 • News about GMarket.co.kr

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Asia B2C E-Commerce Report 2010

Table of Contents (3 of 4) - China

1. Trends 4. Products

• Top 10 Countries by Internet Users (in millions), • Trading Volume of Fashion Commodities Online
incl. China, 2008-2013f Shopping in China, in RMB billion, 2007-2012f
• Asia Pacific Region and Individual Country Growth
by unique Visitors, incl. China, Sep. 2008-Sep.
2009
• Internet Market Trends in China
5. Users / Shoppers
• Online Shopping Market Trends in China
• Transaction Size of the Online Shopping Market in • Development of Internet Users and its Percentage
China, in RMB billion, 2007-2012f of Country Population in China, 2006-2009
• Online Travel Reservation Market Size Trends in • Development of Internet Users and its Percentage
China, in RMB million, Q3 2008-Q3 2009 of Country Population in China, 2008-2013f
• Online Games Market Size Trends in China, in RMB • Age Structure of Internet Users in China, in %,
billion, Q3 2007-Q3 2009 12/2008 & 12/2009
• Online Gaming Trends in China • Internet Shoppers in China, in million, Dec 2008 &
• E-Commerce & M-Commerce Spending Trends in Dec 2009
China • Internet Shoppers in China and selected Asian
• Mobile Internet User and Commerce Trends in Countries, in % of Internet Users, Q2 2008 vs.
China Q2 2009
• Number and Structural Characteristics of Mobile
Internet Users in China
• Mobile Internet Market Size in China, in RMB billi-
on, 2007-2012f
6. Players
• M-Commerce Trends in China
• Mobile Phone Subscribers in BRIC, in millions, • Leading B2C E-Commerce Players in China; by
2009 & 2014f Assortments
• Leading B2C E-Commerce Players in China; by
Unique Visitors and Audience Reach, February
2. Sales 2010
• Leading C2C E-Commerce Players in China; by
• B2C E-Commerce Sales in China, in RMB billion, Assortments, Unique Visitors and Audience Reach
2007-2013f, Total Retail Sales, in RMB billion,
• Facts about Amazon.cn
2007-2011f
• Facts about Taobao.com
3. Shares • Facts about Ctrip.com
• Facts about Elong.net
• B2C E-Commerce Share of Retail Sales in China, in • News about SonyEricssonShop.cn
%, 2007-2011f

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Asia B2C E-Commerce Report 2010

Table of Contents (4 of 4) - India

1. Trends 4. Products

• Asia Pacific Region and Individual Country Growth • Most popular Online Purchase Items and most po-
by unique Visitors, incl. India, Sep. 2008-Sep. pular Travel Categories in E-Commerce in India, in
2009 %, 2009; Top 10 traded Items on eBay India, 2009
• E-Commerce Trends in India: General Overview
• E-Commerce Trends in India: Shoppers and Online
Purchases
• E-Commerce Trends in India: Top 5 Hubs
• E-Commerce Trends in India: Handicrafts
• Online Offers for young People in India
5. Users / Shoppers
• Mobile Internet in India • Development of Internet Users (millions) and its
• Mobile Phone Subscribers in BRIC, in millions, Percentage of Country Population in India, 2008-
2009 & 2014f 2013f; Online Shoppers as Percentage of Internet
Users, 2008
• Internet Shoppers in India and selected Asian-Paci
fic Countries, in % of Internet Users, Q2 2008 vs.
Q2 2009

2. Sales

• B2C E-Commerce Sales and total Retail Sales in

India, in USD billion, 2008-2011f
6. Players

• Leading B2C E-Commerce Players in India; by As-

sortments
• Leading B2C E-Commerce Players in India; by
Unique Visitors and Audience Reach, February
2010
3. Shares • Facts about Shopping.rediff.com
• Facts about Shopping.indiatimes.com
• B2C E-Commerce Share of total Retail Sales in
• News about Zapakshop.com
India, in %, 2008-2011f

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Asia B2C E-Commerce Report 2010

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

The size of the B2C E-Commerce market in Japan reached

JPY 6.1 trillion in 2008 (+14% vs. 2007).
B2C E-Commerce Volume in Japan, in JPY billion, 2006-2008

10,000
Definition of B2C E-Commerce

• This is the e-commerce market for

consumers using the Internet.
8,000 • Sales using mobile phones via the Internet
(mobile EC) are included.
+13.9%
6 087
6,087 • However
However, corporate spending such as the
5,344 purchase of air tickets for business travel is
6,000 not included.
JPY billion

• Transactions in which final decisions are

4,391 not made and/or contracts are not
completed via the Internet such as
4 000
4,000 quotations and applications relating to the
sale of automobiles and real estate are not
included.

• Financial service markets such as online

2,000 trading and online banking, and digital
content markets (music/video distribution,
e-learning etc.)
e-learning, etc ) are also not included.
included

• Further, publicly operated events and

auctions are not included.
0,000
2006 2007 2008

Source: The Ministry of Economy, Trade and Industry (Meti)

19

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Trends Sales Shares Products Users / Shoppers Players

China has a very young online population, with 32% of Internet users
between 10 and 19 years of age in the end of 2009.
Age Structure of Internet Users in China, in %, 12/2008 & 12/2009

0,4% 1,9% 1,1%

1,5%
4,2% 4,5%
Below 10
35,2% 10,7% 31,8%
10-19
9,6%
20-29
17,6%
30-39

40 49
40-49
21,5%
50-59
28,6%
60+
31,5%
,

12/2008 12/2009

Source: CNNIC, December 2009

86

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