VIOLET'S GARDEN

MARKET SEGMENT
INFOGRAPHIC
Essential
Violet's Garden is a to theshop
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your floral needs. Our business – a detailed
goal is to provide map of the new
an affordable arrangement to
meet your ever desire. . to be created.
Our Vision for the company is providing an experience rather than a transaction. We
pride ourselves in offering the highest quality and broadest range fresh flowers and
floral arrangements. Selling a product is only the first step in building an ongoing
relationship, which is why we strive to provide the highest level of service,
knowledgeable advice, and relevant information in a positive and open way.
Our Mission is to provide our customers with quality flowers and floral
arrangements at a fair price. We will strive to match and surpass the
expectations that our customers expect from us and our products. We will
not compromise on quality and will never use inferior product for the sake
of price.
DEMOGRAPHIC:
Age: The primary age demographic is 25-65 years old
Income: The income tends to focus on the middle class
Gender: This includes both female and male genders
Education: High School Diploma-Bachelor's Degree
Ethnicity: Primarily Caucasian

PSYCHOGRAPHICS:
Lifestyle: Everyday business people that focus on family and relationships
Age-related perspective: Focused on the middle age consumer who is relationship
focused.
Interests: affordability, creativity, uniqueness
Viewpoint: Relationship focused, affordable, friendly
Purchase-motivations: pleasure, creativity, relationships
Purchase-Deciders or influencers: price, floral variety, service, timely

GEOGRAPHIC:
Our customers live in small rural towns surrounding
Carrollton, IL. The surrounding towns consist of small farm
towns and agricultural industries.

CONCLUSION:
The floral shop caters to a variety of ages within the small community it is
located in. The focus of Violet's Garden is driven to cater to the relationship
focused consumer who is focused on affordable prices as well as a large
variety of arrangements to fit every need. The floral shop strives to create an
enjoyable experience that creates customers that become family.