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Unpacking the term Conceptual art is not quite as straightforward as other art movements. It’s easy to get
confused by the different ways in which the word is used. While it most commonly refers to the art
movement between the 1960s and 1970s that emerged in the United States, there are several other ways of
understanding it. What exactly does this word connote? When was Conceptualism an art movement, and
does it still exist? In his comprehensive book Conceptual Art, art historian Paul Wood distinguishes between
the different ways the term is used:
1: Conceptualism is often used as a negative term for what people dislike about contemporary art which
revolves around the concept.
2: Conceptualism refers to the Anglo-American art movement that blossomed in the 1960s and 1970s. The
idea, planning and production process of the artwork were seen as more important than the actual result.
3: A more expanded notion of Conceptualism holds that men and women in all corners of the world had
been working in a conceptual manner since the 1950s on themes ranging from imperialism to personal
identity. In this sense, Conceptualism becomes a Global Conceptualism.
This article will explore both the Anglo-American and the global Conceptual art movement.
Conceptual art emerged as an art movement in the 1960s, critiquing the previously ruling modernist
movement and its focus on the aesthetic. The term is usually used to refer to art from the mid-1960s to the
mid-1970s. In Conceptualism, the idea or concept behind the work of art became more important than the
actual technical skill or aesthetic. Conceptual artists used whichever materials and forms were most
appropriate to get their ideas across. This resulted in vastly different types of artworks that could look like
almost anything – from performance to writing to everyday objects. The artists explored the possibilities of
art-as-idea and art-as-knowledge, using linguistic, mathematical, and process-oriented dimensions of
thought as well as invisible systems, structures and processes for their art.
Key dates
Mid-1960s to mid-1970s
Key regions
Key words
Key artists
Sol LeWitt, Joseph Kosuth, Mel Bochner, Hanne Darboven, Jan Dibbets, Hans Haacke, On Kawara,
Lawrence Weiner, Ian Burn, Mel Ramsden, Yoko Ono, John Baldessari, Art & Language group
Joseph Kosuth, Four Colours Four Words (Blue, Red, Yellow, Green), 1966. Conceptual art
Joseph Kosuth, Four Colours Four Words (Blue, Red, Yellow, Green), 1966. Photo courtesy of Widewalls
Conceptual art Mel Ramsden (Art & Language Group) Secret Painting, 1967-1968. Photo courtesy of Tate
Mel Ramsden (Art & Language Group) Secret Painting, 1967-1968. Photo courtesy of Tate
Conceptual art Cildo Meireles, Insertions into Ideological Circuits: Coca-Cola Project, 1970. Photo courtesy
of Tate
Cildo Meireles, Insertions into Ideological Circuits: Coca-Cola Project, 1970. Photo courtesy of Tate
Duchamp’s Urinal
The origins of Conceptual art can be said to date back to 1917 and Marcel Duchamp. The artist famously
bought a urinal from a plumber’s shop and submitted it as a sculpture in an open sculpture exhibition in New
York, for which he was on the selection committee. The jury rejected the work, deeming it immoral, and
refusing to accept it as art. Duchamp’s questioning of where the boundaries of art lie and his critique of the
art establishment paved the way for Conceptual art.
Fluxus
In the early 1960s, the term ‘concept art’ was already in use by members of the Fluxus movement like Henry
Flynt. Fluxus was a group that embraced artists from Asia, Europe and the United States. The movement
was all about creating an open attitude towards art, far removed from modernism’s exclusivity. Fluxus artists
were interested in broadening the range of reference of the aesthetic towards anything, from an object to a
sound or an action. Famous Fluxus artists include Yoko Ono, who was active in a wide range of Fluxus
activities in both New York and her native Japan, and Joseph Beuys in Germany. Though not always exactly
deemed part of the Conceptual art movement, Fluxus is without a doubt one of its influences. It was an
important tendency on the same wavelength as Conceptualism, and its artists are often regarded as
Conceptual artists.
In the late 1950s and early 1960s, Frank Stella created his series of ‘Black Paintings’, which marked a
crucial point of fracture between Modernism and Counter-Modernist practices. This series of works would
lead to the emergence of Minimalist and Conceptual art. The point of these works was to literally emphasise
and echo the shape of the canvas, getting the work off the wall and into three-dimensional space. This was
an attack on Modernism that gave rise to something that was entirely anti-form. The work of art became
about actions and ideas, and from this point onwards, it seemed like the floodgates had opened and artists
had moved into totally new territory. Modernism had really come to an end.
Sol LeWitt’s 1967 article ‘Paragraphs on Conceptual Art’ in Artforum was one of the most important writings
on Conceptualism. The article presented Conceptual art as the new avant-garde movement. In fact, the term
‘Conceptual art’ appeared for the first time in this article. The opening of LeWitt’s article has come to
constitute the general statement of a Conceptual approach: ‘In Conceptual art the idea or concept is the
most important aspect of the work. When an artist uses a Conceptual form in art, it means that all of the
planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a
machine that makes the art.’
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Conceptual art as a clear movement started emerging in the late-1960s. In 1967, Joseph Kosuth organised
the exhibitions Nonanthropomorphic Art and Normal Art in New York, where works by Kosuth himself and
Christine Kozlov were shown. In his notes accompanying the exhibition, Kosuth wrote: ‘The actual works of
art are the ideas.’ In the same year, he exhibited his series of Titled (Art as Idea as Idea). This series of
works consisted not of visual imagery, but of words that were at the core of the debate surrounding the
status of modern art – ‘meaning’, ‘object’, ‘representation’, and ‘theory,’ among others.
Meanwhile in England, the Art & Language Group were investigating the implications of suggesting more
and more complex objects as works of art (examples include a column of air, Oxfordshire and the French
Army). The first generation of the Art & Language Group was formed by Terry Atkinson, Michael Baldwin,
David Bainbridge and Harold Hurrell in 1966-67. Later, the group also expanded to the USA. In 1972, they
produced the Art & Language Index 01 for Documenta V. This was an installation consisting of a group of
eight filing cabinets containing 87 texts from the Art-Language journal.
Lucy Lippard’s book Six Years, covering the first years of the Conceptual art movement (1966-1972), came
out in 1973. In keeping with the confusing and complex nature of Conceptual art, the American artist Mel
Bochner condemned her account as confusing and arbitrary. Years later, Lippard would argue that most
accounts of Conceptualism were faulty and that nobody’s memory of the actual events related to the
development of Conceptual art could be trusted – not even the artists’.
Europe
As stated before, Conceptualism was not only important in the USA and England, but was also widely
explored and developed in other parts of the world, where the work was often far more politicised. In France,
around the time of the 1968 student uprisings, Daniel Buren was creating art that was meant to challenge
and critique the institution. His aim was not to draw attention to the paintings themselves but to the
expectations created by the art context they were placed in. In Italy, Arte Povera emerged in 1967, focused
around making art without the restraints of traditional practices and materials.
Latin America
In Latin America, artists opted for more directly political responses in their work than Conceptual artists in
North America and Western Europe. The Brazilian artist Cildo Meireles reintroduced the readymade with his
Insertions into Ideological Circuits series (1969). He would interfere with objects from systems of circulation
like bank notes and Coca-Cola bottles by stamping political messages onto them and returning them into the
system like that.
Soviet Union
In the Soviet Union, art critic Boris Groys labeled a group of Russian artists active in the 1970s the ‘Moscow
Conceptualists’. They mixed Soviet Socialist Realism with American Pop and Western Conceptualism.
As we’ve explored the complex and extensive history and present of Conceptual art, several things come to
mind. One of its greatest strengths was taking the responsibility to truly investigate the nature of art and
institutions. At times, it was an art of resistance to the dominant order. At other times, it was a cynical mirror
held up to the art world, or a deeply philosophical undertaking. Many artists despised being put in the box of
Conceptual art, as they despised being put into any box. Yet, we have attempted to draw certain lines
between various artists, events and thought systems that circled around a similar orbit for some time and
which can be better understood under the umbrella of Conceptualism.
Environmental art
Environmental art is a range of artistic practices encompassing both historical approaches to nature in art
and more recent ecological and politically motivated types of works.[1][2] Environmental art has evolved away
from formal concerns, worked out with earth as a sculptural material, towards a deeper relationship to
systems, processes and phenomena in relationship to social concerns.[3] Integrated social and ecological
approaches developed as an ethical, restorative stance emerged in the 1990s.[4] Over the past ten years
environmental art has become a focal point of exhibitions around the world as the social and cultural aspects
of climate change come to the forefront.
The term "environmental art" often encompasses "ecological" concerns but is not specific to them.[5] It
primarily celebrates an artist's connection with nature using natural materials.[1][2] The concept is best
understood in relationship to historic earth/Land art and the evolving field of ecological art. The field is
interdisciplinary in the fact that environmental artists embrace ideas from science and philosophy. The
practice encompasses traditional media, new media and critical social forms of production. The work
embraces a full range of landscape/environmental conditions from the rural, to the suburban and urban as
well as urban/rural industrial.
Andrea Polli's installation Particle Falls made particulate matter in the air visible in a way that passersby
could see.[18] For HighWaterLine Eve Mosher and others walked through neighborhoods in at-risk cities such
as New York City and Miami, marking the projected flood damage which could occur as a result of climate
change and talking with residents about what they were doing.[19][20]
Ecoart[edit]
Ecological art, also known as ecoart, is an artistic practice or discipline proposing paradigms sustainable
with the life forms and resources of our planet.[22] It is composed of artists, scientists, philosophers and
activists who are devoted to the practices of ecological art.[23] Historical precedents include Earthworks, Land
Art, and landscape painting/photography. Ecoart is distinguished by a focus on systems and
interrelationships within our environment: the ecological, geographic, political, biological and cultural.
[24]
Ecoart creates awareness, stimulates dialogue, changes human behavior towards other species, and
encourages the long-term respect for the natural systems we coexist with. It manifests as socially engaged,
activist, community-based restorative or interventionist art. Ecological artist, Aviva Rahmani believes that
"Ecological art is an art practice, often in collaboration with scientists, city planners, architects and others,
that results in direct intervention in environmental degradation. Often, the artist is the lead agent in that
practice."[25]
There are numerous approaches to ecoart including but not limited to: representational artworks that
address the environment through images and objects; remediation projects that restore polluted
environments;[26] activist projects that engage others and activate change of behaviors and/or public policy;
[27]
time-based social sculptures that involves communities in monitoring their landscapes and taking a
participatory role in sustainable practices; ecopoetic projects that initiate a re-envisioning and re-
enchantment with the natural world, inspiring healing and co-existence with other species; direct-encounter
artworks that involve natural phenomena such as water, weather, sunlight, or plants;[28] pedagogical artworks
that share information about environmental injustice and ecological problems such as water and soil
pollution and health hazards; relational aesthetics that involve sustainable, off-the-
grid, permaculture existences
There is discussion and debate among ecoartists, if ecological art should be considered a discrete discipline
within the arts, distinct from environmental art. A current definition of ecological art, drafted collectively by
the EcoArtNetwork is "Ecological art is an art practice that embraces an ethic of social justice in both its
content and form/materials. Ecoart is created to inspire caring and respect, stimulate dialogue, and
encourage the long-term flourishing of the social and natural environments in which we live. It commonly
manifests as socially engaged, activist, community-based restorative or interventionist art."[29] Artists who
work in this field generally subscribe to one or more of the following principles: focus on the web of
interrelationships in our environment—on the physical, biological, cultural, political, and historical aspects of
ecological systems; create works that employ natural materials or engage with environmental forces such as
wind, water, or sunlight; reclaim, restore, and remediate damaged environments; inform the public about
ecological dynamics and the environmental problems we face; revise ecological relationships, creatively
proposing new possibilities for coexistence, sustainability, and healing.[30]
Contributions by women in the area of EcoArt are significant, many are cataloged in WEAD, Women
Environmental Artists Directory founded in 1995 by Jo Hanson, Susan Leibovitz Steinman and Estelle
Akamine.[31] The work of ecofeminist writers inspired early male and female practitioners to address their
concerns about a more horizontal relationship to environmental issues in their own practices. The feminist
art writer Lucy Lippard, writing for the Weather Report Show she curated in 2007 at the Boulder Museum of
Contemporary Art, which included many environmental, ecological and ecofeminist artists, commented on
how many of those artists were women.[32]
Suprematism
(Russian: Супремати́зм) is an art movement focused on basic geometric forms, such as circles, squares,
lines, and rectangles, painted in a limited range of colors. It was founded by Kazimir Malevich in Russia, and
announced in Malevich's 1915 Last Futurist Exhibition of Paintings 0.10, in St. Petersburg, where he,
alongside 13 other artists, exhibited 36 works in a similar style.[1] The term suprematism refers to an abstract
art based upon "the supremacy of pure artistic feeling" rather than on visual depiction of objects.[2]
Birth of the movement
Kazimir Malevich developed the concept of Suprematism when he was already an established painter,
having exhibited in the Donkey's Tail and the Der Blaue Reiter (The Blue Rider) exhibitions of 1912
with cubo-futurist works. The proliferation of new artistic forms in painting, poetry and theatre as well as a
revival of interest in the traditional folk art of Russia provided a rich environment in which a Modernist culture
was born.
In "Suprematism" (Part II of his book The Non-Objective World, which was published 1927 in Munich
as Bauhaus Book No. 11), Malevich clearly stated the core concept of Suprematism:
Under Suprematism I understand the primacy of pure feeling in creative art. To the Suprematist, the visual
phenomena of the objective world are, in themselves, meaningless; the significant thing is feeling, as such,
quite apart from the environment in which it is called forth.
He created a suprematist "grammar" based on fundamental geometric forms; in particular, the square and
the circle. In the 0.10 Exhibition in 1915, Malevich exhibited his early experiments in suprematist painting.
The centerpiece of his show was the Black Square, placed in what is called the red/beautiful corner in
Russian Orthodox tradition; the place of the main icon in a house. "Black Square" was painted in 1915 and
was presented as a breakthrough in his career and in art in general. Malevich also painted White on
White which was also heralded as a milestone. "White on White" marked a shift
from polychrome to monochrome Suprematism.
For Malevich, it is upon the foundations of absolute non-objectivity that the future of the universe will be built
- a future in which appearances, objects, comfort, and convenience no longer dominate.
The Supremus journal[edit]
The Supremus group, which in addition to Malevich included Aleksandra Ekster, Olga Rozanova, Nadezhda
Udaltsova, Ivan Kliun, Lyubov Popova, Lazar Khidekel, Nikolai Suetin, Ilya Chashnik, Nina Genke-
Meller, Ivan Puni and Ksenia Boguslavskaya, met from 1915 onwards to discuss the philosophy of
Suprematism and its development into other areas of intellectual life. The products of these discussions
were to be documented in a monthly publication called Supremus, titled to reflect the art movement it
championed, that would include painting, music, decorative art, and literature. Malevich conceived of the
journal as the contextual foundation in which he could base his art, and originally planned to call the
journal Nul. In a letter to a colleague, he explained:
We are planning to put out a journal and have begun to discuss the how and what of it. Since in it we intend
to reduce everything to zero, we have decided to call it Nul. Afterward we ourselves will go beyond zero.
Malevich conceived of the journal as a space for experimentation that would test his theory of nonobjective
art. The group of artists wrote several articles for the initial publication, including the essays "The Mouth of
the Earth and the Artist" (Malevich), "On the Old and the New in Music" (Matiushin), "Cubism, Futurism,
Suprematism" (Rozanova), "Architecture as a Slap in the Face to Ferroconcrete" (Malevich), and "The
Declaration of the Word as Such" (Kruchenykh). However, despite a year spent planning and writing articles
for the journal, the first issue of Supremus was never published.[5]
Architecture[edit]
Lazar Khidekel (1904–1986), Suprematist artist and visionary architect, was the only Suprematist architect
who emerged from the Malevich circle. Khidekel started his study in architecture in Vitebsk art school under
El Lissitzky in 1919–20. He was instrumental in the transition from planar Suprematism to volumetric
Suprematism, creating axonometric projections (The Aero-club: Horizontal architecton, 1922–23), making
three-dimensional models, such as the architectons, designing objects (model of an "Ashtray", 1922–23),
and producing the first Suprematist architectural project (The Workers’ Club, 1926). In the mid-1920s, he
began his journey into the realm of visionary architecture. Directly inspired by Suprematism and its notion of
an organic form-creation continuum, he explored new philosophical, scientific and technological futuristic
approaches, and proposed innovative solutions for the creation of new urban environments, where people
would live in harmony with nature and would be protected from man-made and natural disasters (his still
topical proposal for flood protection – the City on the Water, 1925).
Nikolai Suetin used Suprematist motifs on works at the Imperial Porcelain Factory, Saint Petersburg where
Malevich and Chashnik were also employed, and Malevich designed a Suprematist teapot. The
Suprematists also made architectural models in the 1920s, which offered a different conception of socialist
buildings to those developed in Constructivist architecture.
Malevich's architectural projects were known after 1922 Arkhitektoniki. Designs emphasized the right angle,
with similarities to De Stijl and Le Corbusier, and were justified with an ideological connection to communist
governance and equality for all. Another part of the formalism was low regard for triangles which were
"dismissed as ancient, pagan, or Christian".[6]
The first Suprematist architectural project was created by Lazar Khidekel in 1926. In the mid 1920s to 1932
Lazar Khidekel also created a series of futuristic projects such as Aero-City, Garden-City, and City Over
Water.
In the 21st century, architect Zaha Hadid aimed to realize Malevich's work and advance Suprematism by
building a completely abstract building.[7]
Social context[edit]
This development in artistic expression came about when Russia was in a revolutionary state, ideas were in
ferment, and the old order was being swept away. As the new order became established, and Stalinism took
hold from 1924 on, the state began limiting the freedom of artists. From the late 1920s the Russian avant-
garde experienced direct and harsh criticism from the authorities and in 1934 the doctrine of Socialist
Realism became official policy, and prohibited abstraction and divergence of artistic expression. Malevich
nevertheless retained his main conception. In his self-portrait of 1933 he represented himself in a traditional
way—the only way permitted by Stalinist cultural policy—but signed the picture with a tiny black-over-white
square.
How the Invention of
Photography Changed Art
Photography radically changed painting. It is popularly taken to have been invented in 1839, when Louis-
Jacques-Mandé Daguerre burst onto the scene with his ‘daguerreotype’- world’s first commercial camera.
De Font- Reaulx noted that although the medium was immediately and enthusiastically embraced by the
public at large, “photography gave rise to a new relationship to reality and its representation, which then
boomeranged on its elder sister (painting).” The reproduction of art objects was also a key development in
the use of photography. It had a profound effect on changing the visual culture of society and making art
accessible to the general public, changing its perception, notion and knowledge of art, and appreciation of
beauty.
Photography democratised art by making it more portable, accessible and cheaper. For instance, as
photographed portraits were far cheaper and easier to produce than painted portraits, portraits ceased to be
the privilege of the well-off and, in a sense, became democratised. This also lead to a mild opposition
against photography from upper class sections of the society who felt that it was cheapening art. That was
what gave ‘kitsch’ its meaning: an attempt to reproduce massively and cheaply something artistic and
unique. Baudelaire described photography as the “refuge of failed painters with too little talent”. In his view,
art was derived from imagination, judgment and feeling but photography was mere reproduction which
cheapened the products of the beautiful.
Perhaps the greatest contribution which the new technique of photography could make to painting was to
liberate Art from its ties to realism, to factuality. Until that point in history, painting relied on fixed subjects
and was a process that took a certain amount of time to achieve the desired realistic result. Photography
offered a new way of viewing the world in images that could capture fleeting, momentary effects of light and
movement that were impossible under traditional studio conditions. There was, ultimately, no need for the
artist’s pencil or brush to labour intensively to depict and record people, occasions or things which the
photographer could document through his lens with practical ease and speed. Painting flourished through
the 19th century within a largely traditional set of conventions and moved on in the first half of the 20th
century to the ambitious challenges of abstraction, pure form and colour, leaving to photographers the task
of making visual records. Painters began to look for things that painting could do that photography could not
and painting started to change.
Chronophotography, or what is now referred to as time-lapse photography, influenced the development of
the work of Cubist and Futurist painters in the early 20th century. In the 40s and 50s, Jackson Pollock,
Robert Motherwell and other Abstract Expressionists pushed this trend to the point where painting had left
behind representations of the physical world completely. These artists were interested in expressing ideas,
experiences, and feelings through completely abstract methods. Painting was no longer concerned with
creating an illusion of a real space. Painting eventually came back to using real images, but still tended to
treat them in a different way. For instance, Andy Warhol often repeated the same image in a painting.
Rauschenberg would use images like objects within a painting. In a way, these painters tried to incorporate
images without returning to the rejected practice of creating an illusion of a real space. All of these modern
forms of painting involve the depiction of a different way of visualizing reality.
Since the invention of photography, Western painting’s branched into diverse new genres such as
impressionism, expressionism, surrealism, cubism and more. In these and other ways, innovations in
photography led to new artistic movements and challenged conventional notions about painting as the only
form of art, a belief several art & culture hubs such as Pearey Lal Bhawan uphold.