9.

A landing page is

• The home page

• none of the above
• The entire website
• a single page on a website dedicated to a specific promotion or deal that the company is offering

10. Major categories to support the eco-system of an entrepreneur are

• All of the above

• Human capital
• Policy
• Intersections

11. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

• Peripheral culture elements
• Additive culture elements
• Core culture elements

12. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding

• Only with colleagues we trust
• Only in an office environment
• In a variety of environments

13. ______all contribute to ever more rapid change

• Agriculture and in-ward looking economic influences

• Globalization, technology, and economic influences
• Globalization, industrialisation
• Socialist economic influences

14. Direct selling commonly occurs through

• All of the above

• Home parties
• One on one consultation
• Mobile location

15. Customer experience Insights

• Collects, measures and manages customers insights and feed back

• Are not important for start-ups
• Are forms that a customer is required to fill
• Are a part of the business process which is neglected

16. ______focus on seed-funded start-ups on the cusp of rapid growth.

• Grants
• Incubators
• Banks
• Accelerators
17. Programs like Growth Hacking, Partners, Loyalty Programs, Events, PR, Word of Mouth, Sponsorship, and PPC
are the vehicles used to

• All of the Above

• Build the product
• Market
• Make a business plan

18. The performer leader

• Craves freedom
• Leads by example
• Loves the spotlight
• Great critical power

19. Individuals in the talent cloud are

• Can be hired asper the need and requirement

• Specialists with varied experience
• Specialist
• All of the above

20. Some are forced to become entrepreneurs. Reason being

• Both a) and b)
• Passion
• Necessity
• Because everyone else is doing

21. Funding that relies on financing from a large pool of backers usually made online through a web platform is

• Family and friends

• Crowdfunding
• Venture capitalist
• Boot strapping

22. The _____ can visualize the possibilities and translate the vision into wireframes for the Technical Engineer

• Domain expert
• Business developer
• Creative, designer
• Developer

23. Strategic foresight is the practice of creating

• None of the above

• A functional view of the future, or future events and possibilities to prepare for any possible adversity
• Both a) and b)
• A functional view of the future, or future events and possibilities, in such a way as to take full advantage of
opportunities,

24. Dashboards provide

• Great for prediction of growth

• None of the above
• Gives figures only
• The visualization of this information in ways that are easy to use and support taking action
25. A Loyalty program of marketing program elements is

• Structured to encourage brand loyalty through encouraging buying behaviour

• Structured for loyalty towards certain product channel
• Structured for another partners loyalty
• Structured for internal employee loyalty

26. What makes an idea unique?

• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• Just one of a kind idea
• The usage of the idea
• The simplicity of an idea

27. There are many components to _____ including card sorting, tree testing, eye tracking, focus groups, AIB testing,
surveys, interviews, contextual inquiry and heuristic evaluations

• Benchmarking
• Usability testing
• Behavioural targeting
• All of the above

28. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is

• Global economic Monitor

• Gleneagles Entrepreneurship Monitor
• Global Entrepreneurship Monitor
• Global Enterprise Meter

29. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds
raised through friends and family provide

• Seed capital
• For the established start-ups
• Funds for marketing
• None of the above

30. The term "Open Innovation was promoted as

• Innovation of different products wider same roof

• None of the above
• Innovation of similar products
• Way of thinking that "assumes firms can and should use external ideas as well as internal ideas, and internal
and external paths to market

1. Customer Experience Personas are

• First time customers

• Unhappy customers
• Ideal customer s
• Potential customers
2. Positioning of a brand

• The kind of store it will be placed in

• The position in the store
• Is the unique value of the product to the customer
• None of the above

3. Which of the below is untrue when we speak of a Romantic leader

• Craves freedom
• competitive
• Wants creativity
• The instant expert

4. Sensory branding includes

• voice
• Sound
• Touch: Taste/ smell
• All of the above

5. Dashboards provide

• The visualization of this information in ways that are easy to use and support acting
• Gives figures only
• Great for prediction of growth
• None of the above

6. Customer experience strategy, Customer understanding: Design: Governance, measurement and culture are six

• Is a part of research design

• discipline of customer service
• Both a) and b)
• None of the above

7. Before a business: the foundation has to be laid: this can be done best an equation function that has the following
primary function

•
Entrepreneur
• Idea: solution
• Both a) and b)
• None of the above

8. ________________ are the powerful alias that are there for you and provide advice, perspective and guidance that
transform you
 • Advisor
• Lawyers
• Mentors
• Friends

9. what make an idea unique

• Just one of kind idea

• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• The simplicity of an idea
• The usage of idea

10. When making your team for a start-up. A perfect team will comprise of

• Marketer , technical engineer domain expert

• Developer Designer domain expert
• Developer Designer business developer
• Both a) and c)

11. _______________ speaks to the totality of the brand.

• Brand identity
• Logo
• Tagline
• Advertisement

12. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element

• Business model and the core element
• Generation and core element
• Business model and generation

13. Pop up space is

• Mobile space
• Permanent store provided in store
• Permanent store
• None

14. SEO Direct Marketing: Telemarketing: Social Media are

• Marketing tool
• Places to find your audience
• Business plan tool
 • Both a) and b)

15. Bundling can occur with

• a company's own products\services, other companies' products\services, or a combination of both.

• Only a company' s own products
• the same product only
• Complimentary products only

16. A landing page is

• The entire website

• The home pages
• a single page on a website dedicated to a specific promotion or deal that the company is offering
• none of the above

17. Opportunity is

• The transition from an idea to a business

• The Idea
• The target audience
• None of the above

18. Value Proposition (Vap) from the Solution (So) Model Elements is

• Value of the product

• Values you deliver to the customer by sol-vhlg a problem they have with a certain product or service
• Value of the technology
• Value of the employees

19. We now share knowledge and create content collaboratively

• Only in a strict formal surrounding

• Only in an office environment
• In a variety of environments
• Only with colleagues we trust

20. The sharing economy, the era of maker the anywhere liquid force is

• Inter mitten economy

• Part of the Forces of change
• Characteristics of a developing economy
• None of the above

21. Major categories to support the eco-system of an entrepreneur are